{"id":175317,"date":"2025-06-30T15:31:48","date_gmt":"2025-06-30T13:31:48","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=175317"},"modified":"2026-04-13T14:21:17","modified_gmt":"2026-04-13T12:21:17","slug":"tiktok-analytics","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/tiktok-analytics\/","title":{"rendered":"How to See TikTok Analytics? Complete Guide for 2026"},"content":{"rendered":"\n<p>Duolingo\u2019s TikTok presence is hard to miss with 2,993 mentions, 206M reach, and growing positive sentiment during the last 30 days. The brand stays relevant on social media by tracking what matters most to its audience and joining viral trends. Do you want similar results? In this guide, you\u2019ll learn how to see analytics on TikTok, what metrics to look at, and how to use them to grow your brand on TikTok step by step!<\/p>\n\n\n\n<p>Let\u2019s get started!<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><strong>Quick summary:<\/strong><br><br>&#8211; TikTok analytics is the process of collecting, interpreting, and using data from your activities on TikTok to better understand how your content interacts with your audience.<br><br>&#8211; If you are building brand recognition or looking to grow your presence on this platform, analytics is a key tool to support a successful strategy.<br><br>&#8211; TikTok offers some basic analytics within the app, but for more detailed analysis, use an advanced tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"guide\"><strong>TikTok analytics: Complete guide for 202<\/strong>6<\/h2>\n\n\n\n<p>TikTok analytics is a <a href=\"https:\/\/brand24.com\/blog\/guide-to-social-media-analysis\/\">social media analysis<\/a> showing your videos and profile performance. It collects various data and presents it in an easy-to-digest form.<\/p>\n\n\n\n<p>It helps you create better content, attract more viewers, and build your brand.<\/p>\n\n\n\n<p>It&#8217;s like a map that shows you where to go to achieve success on TikTok.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Check your TikTok analytics!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>TikTok analytics will answer crucial questions regarding your performance. <\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many people have watched your videos?<\/li>\n\n\n\n<li>How many people have liked, commented, or shared them?<\/li>\n\n\n\n<li>Who joins your live videos?<\/li>\n\n\n\n<li>When are people most likely to watch your content?<\/li>\n\n\n\n<li>Who are your viewers? From what country? How old are they?<\/li>\n\n\n\n<li>Which videos are the most popular?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-access-tiktok-analytics\"><strong>How to access TikTok analytics?<\/strong><\/h3>\n\n\n\n<p>It&#8217;s actually quite easy. Depending on what insights you look for, you either need a more advanced <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\">social listening tool<\/a> or just basic analytics within the app.<\/p>\n\n\n\n<p>TikTok analytics inside the app focus on your own content and your own followers.&nbsp;<\/p>\n\n\n\n<p>They won&#8217;t include other TikTok users mentioning you or the analysis of how this content spreads online on other social media platforms.<\/p>\n\n\n\n<p>Plus, it sadly won&#8217;t cover any<a href=\"https:\/\/brand24.com\/hashtag-analytics\/\"> hashtag analytics<\/a>. That&#8217;s also something you need an external tool for.<\/p>\n\n\n\n<p id=\"how-to-find-tiktok-analytics-within-the-tool\"><strong>How to find TikTok analytics within the tool?<\/strong><\/p>\n\n\n\n<p><strong>Step 1:<\/strong> Switch to a TikTok business account if you want to conduct paid campaigns and analyze them (but it&#8217;s not necessary to access non-paid analytics).<\/p>\n\n\n\n<p><strong>Step 2:<\/strong> Once you&#8217;ve got your business account, click the menu in the top right corner and go to &#8220;Business Suite&#8221; or, if you didn&#8217;t switch, &#8220;TikTok Studio&#8221; and then &gt; &#8220;Analytics&#8221;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e152e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e152e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one.png\" alt=\"TikTok analytics: How to find them?\" class=\"wp-image-175319\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one.png 323w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one-300x464.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one-103x159.png 103w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok analytics: How to find them?<\/figcaption><\/figure>\n\n\n\n<p><strong>Step 3: <\/strong>You&#8217;re ready to go. Browse<strong> <\/strong>the analytics and get TikTok insights!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e19bf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e19bf\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two.png\" alt=\"TikTok analytics: TikTok Studio or Business Suite.\" class=\"wp-image-175320\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two.png 690w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two-300x217.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two-219x159.png 219w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok analytics: TikTok Studio or Business Suite.<\/figcaption><\/figure>\n\n\n\n<p>There&#8217;s quite a lot to go through, so let me briefly guide you through key <a href=\"https:\/\/brand24.com\/blog\/tiktok-metrics\/\">TikTok metrics<\/a> you can analyze there.<\/p>\n\n\n\n<p id=\"what-tiktok-metrics-does-the-analytics-tab-cover\"><strong>What TikTok metrics does the analytics tab cover?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average watch time<\/li>\n\n\n\n<li>Video views<\/li>\n\n\n\n<li>Impressions &#8211; likes, comments, shares<\/li>\n\n\n\n<li>Follower insights &#8211; How many followers do you have now? How many new followers? How does the follower growth change?<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e1ea3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e1ea3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics.png\" alt=\"TikTok analytics: TikTok profile followers count.\" class=\"wp-image-175321\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics.png 377w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics-300x398.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics-120x159.png 120w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok analytics: TikTok profile followers count.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follower demographics &#8211; gender, age, location, and most active times<\/li>\n\n\n\n<li>Video viewers&#8217; demographics &#8211; gender, age, location, and most active times<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e22ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e22ea\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location.png\" alt=\"TikTok analytics: Tailor your content strategy based on the viewers demographics.\" class=\"wp-image-175323\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location.png 494w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-300x304.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-157x159.png 157w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok analytics: Tailor your content strategy based on the viewers&#8217; demographics.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok profile visits and clicks<\/li>\n\n\n\n<li>Trending videos analysis<\/li>\n\n\n\n<li>Traffic source &#8211; For You page, sound, search, following<\/li>\n\n\n\n<li>Search queries overview<\/li>\n<\/ul>\n\n\n\n<p>Plus, it&#8217;s possible to filter these insights by the period of time and get the analysis for a specific post.<\/p>\n\n\n\n<p>And get insights into what TikTok users who watched your videos also liked:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e27c5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e27c5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo.png\" alt=\"Creator tools: Get ideas for future social media posts based on the analysis of what your viewers also watched. \" class=\"wp-image-175324\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo.png 372w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo-300x403.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo-118x159.png 118w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Creator tools: Get ideas for future social media posts based on the analysis of what your viewers also watched.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-see-video-analytics-on-tiktok\"><strong>How to see video analytics on TikTok?<\/strong><\/h3>\n\n\n\n<p>A great feature worth trying is analyzing a specific video performance.<\/p>\n\n\n\n<p>It may help you draw valuable conclusions regarding why the video went viral or didn&#8217;t perform as planned.<\/p>\n\n\n\n<p><strong>How to access it?<\/strong><\/p>\n\n\n\n<p><strong>Step 1: <\/strong>Go to the TikTok Studio &gt; TikTok analytics and switch to the &#8220;Content&#8221; tab<\/p>\n\n\n\n<p><strong>Step 2: <\/strong>Click on the post you&#8217;d like to analyze.<\/p>\n\n\n\n<p><strong>Step 3:<\/strong> Analyze the in-depth analytics about your post!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e2ccf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e2ccf\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview.png\" alt=\"Check the engagement rate of your TikTok post.\" class=\"wp-image-175325\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview.png 257w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview-6x12.png 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview-82x159.png 82w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Check the engagement rate of your TikTok post.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your TikTok performance in real-time!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>You can find detailed insights regarding:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video views and who watched it<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e3362&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e3362\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"368\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics.png\" alt=\"Check the viewers' demographics of your specific TikTok video.\" class=\"wp-image-175326\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics.png 368w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics-300x408.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics-117x159.png 117w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Check the viewers&#8217; demographics of your specific TikTok video.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When most people liked it<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e37cf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e37cf\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"386\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes.png\" alt=\"Check when people liked your top posts.\" class=\"wp-image-175327\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes.png 386w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes-300x389.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes-123x159.png 123w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Check when people liked your top posts.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The retention rate<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e3c96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e3c96\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"313\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate.png\" alt=\"Analyze the retention rate for the fastest growth.\" class=\"wp-image-175328\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate.png 313w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate-300x479.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate-100x159.png 100w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyze the retention rate for the fastest growth.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What was the total watch time of it<\/li>\n\n\n\n<li>What were the most popular words in the comments<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e4162&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e4162\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments.png\" alt=\"Analyze follower activity: Top words used in comments.\" class=\"wp-image-175329\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments.png 625w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments-199x159.png 199w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analyze follower activity: Top words used in comments.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"where-to-find-tiktok-audience-analytics\"><strong>Where to find TikTok audience analytics?<\/strong><\/h3>\n\n\n\n<p>TikTok analytics divides your audience data into two categories: <strong>viewers <\/strong>and<strong> followers<\/strong>.<\/p>\n\n\n\n<p>This can bring valuable insights into whether the people who follow differ in any way from the ones who just watch your content. Such insights can help you tailor your target audience better and truly understand their needs.<\/p>\n\n\n\n<p>How to find TikTok analytics regarding viewers and followers?<\/p>\n\n\n\n<p><strong>Step 1: <\/strong>Again, go to the menu in the top right corner of your TikTok account &gt; &#8220;TikTok Studio&#8221; &gt; &#8220;Analytics&#8221;<\/p>\n\n\n\n<p><strong>Step 2:<\/strong> Switch to either the <strong>Viewers<\/strong> or <strong>Followers<\/strong> tab, depending on which group you want to analyze<\/p>\n\n\n\n<p><strong>Step 3:<\/strong> Analyze the data!<\/p>\n\n\n\n<p>You get to access a few different metrics for your video views and different ones for TikTok profile followers.<\/p>\n\n\n\n<p>What kind of?<\/p>\n\n\n\n<p><strong>The TikTok Viewers tab includes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viewer count over time<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e46f8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e46f8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics.png\" alt=\"Check your top viewer count.\" class=\"wp-image-175330\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics.png 416w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics-300x361.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics-132x159.png 132w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Check your top viewer count.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viewer demographics<\/li>\n\n\n\n<li>Creators your viewers also watched<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e4bbc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e4bbc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis.png\" alt=\"Get ideas for your TikTok account based on what other creators people watch.\" class=\"wp-image-175331\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis-248x107.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Get ideas for your TikTok account based on what other creators people watch.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posts your viewers also watched<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e5001&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e5001\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched.png\" alt=\"Check the posts your viewers also viewed.\" class=\"wp-image-175332\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched-7x12.png 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched-95x159.png 95w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Check the posts your viewers also viewed.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most active times of your viewers<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e5425&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e5425\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times.png\" alt=\"Know when to post on TikTok.\" class=\"wp-image-175333\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times.png 518w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times-300x290.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times-165x159.png 165w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Know when to post on TikTok.<\/figcaption><\/figure>\n\n\n\n<p><strong>The TikTok Followers tab includes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overview tab, including follower growth<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e5878&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e5878\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview.png\" alt=\"Track follower activity.\" class=\"wp-image-175334\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview.png 492w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-300x305.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-156x159.png 156w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Track follower activity.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follower demographics (age, location, gender)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e5d10&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e5d10\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1.png\" alt=\"Check who your followers are.\" class=\"wp-image-175335\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1.png 522w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1-300x287.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1-166x159.png 166w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Check who your followers are.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most active times of your followers<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e6162&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e6162\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times.png\" alt=\"Know when your followers are most active on TikTok.\" class=\"wp-image-175336\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times.png 527w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times-300x285.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times-168x159.png 168w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Know when your followers are most active on TikTok.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"does-tiktok-have-advanced-analytics\"><strong>Does TikTok have advanced analytics?<\/strong><\/h2>\n\n\n\n<p>While TikTok offers a fairly decent range of in-app analytics helpful for small business owners, covering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>video views<\/li>\n\n\n\n<li>engagement metrics<\/li>\n\n\n\n<li>audience demographics<\/li>\n\n\n\n<li>and follower trends<\/li>\n<\/ul>\n\n\n\n<p>But&#8230; <strong>is that enough for a growing brand or enterprise-level marketing team?<\/strong><\/p>\n\n\n\n<p><strong>Not really.<\/strong><\/p>\n\n\n\n<p>It still falls short when it comes to supporting the needs of large brands or data-driven marketers.<\/p>\n\n\n\n<p>The native analytics don\u2019t show:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How your brand compares to competitors<\/li>\n\n\n\n<li>How your audience feels about your content<\/li>\n\n\n\n<li>When your brand is mentioned outside your own posts.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Benchmark against competitors!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Plus, TikTok does not tell you the <a href=\"https:\/\/brand24.com\/blog\/best-time-to-post-on-tiktok\/\">best time to post<\/a> based on broader trends. It only shows your followers&#8217; and viewers&#8217; activity.<\/p>\n\n\n\n<p>That\u2019s where tools like Brand24 step in, with features like <strong>Hot Hours<\/strong>, which help you pinpoint the most optimal publishing times based on all users&#8217; activity.<\/p>\n\n\n\n<p>Of course, it&#8217;s still an estimation, but it includes more data and also people who are interested in the specific content but don&#8217;t necessarily follow or watch you.<\/p>\n\n\n\n<p>Here&#8217;s the analysis of the best time to post about the Met Gala:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e6add&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e6add\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"335\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24.png\" alt=\"When to post on TikTok? Check using the Hot Hours Tab by Brand24.\" class=\"wp-image-175337\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24-300x101.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hot Hours Tab by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Curious about more useful tips for TikTok? <a href=\"https:\/\/brand24.com\/blog\/tiktok-tips\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Check out these 17 game-changing TikTok tips.<\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Know when to post on TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>So, if you ask me: Are internal TikTok analytics enough?<\/p>\n\n\n\n<p>I&#8217;d say, <strong>if you&#8217;re serious about scaling your brand on TikTok, you\u2019ll need<\/strong> <strong>more advanced analytics.<\/strong><\/p>\n\n\n\n<p>Advanced tools fill the gaps left by TikTok\u2019s native dashboard by offering valuable insights such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" title=\"\">Sentiment analysis<\/a><\/strong> \u2013 Understand whether mentions of your brand are positive, negative, or neutral.<\/li>\n\n\n\n<li><strong>Share of voice<\/strong> \u2013 Measure how much space your brand occupies in conversations compared to competitors.<\/li>\n\n\n\n<li><strong>Competitor comparisons<\/strong> \u2013 See how your performance stacks up against others in your niche.<\/li>\n\n\n\n<li><strong>Event detection<\/strong> \u2013 Spot sudden spikes in discussion about your brand and understand what&#8217;s behind them to hop on emerging trends with ease.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-tiktok-analytics-to-boost-your-profile\"><strong>How to use TikTok analytics to boost your profile?&nbsp;<\/strong><\/h2>\n\n\n\n<p>TikTok analytics aren\u2019t just numbers&#8230; they\u2019re insights that help you grow faster and smarter.<\/p>\n\n\n\n<p>Here are five simple ways to use them to your advantage:<\/p>\n\n\n\n<p><strong>1. Post at the right time<\/strong><\/p>\n\n\n\n<p>Use TikTok\u2019s viewers&#8217; activity data to find out when your audience is most active, and post during those peak hours. This can make a big difference in reach and engagement.<\/p>\n\n\n\n<p><strong>2. Follow the trends<\/strong><\/p>\n\n\n\n<p>Check which videos, hashtags, or sounds are performing best, and create your own take on them while they\u2019re still hot. Staying current is key to <a href=\"https:\/\/brand24.com\/blog\/tiktok-visibility\/\">visibility on TikTok<\/a>. If you struggle to define what&#8217;s currently trending in your niche, you can always ask the AI Brand Assistant. That&#8217;s what I do!<\/p>\n\n\n\n<p>It conducts a detailed analysis with ready-to-use ideas:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e56b16e734b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e56b16e734b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis.png\" alt=\"Improve engagement rate by participating viral trends: Ask AI Brand Assistant for analysis.\" class=\"wp-image-175338\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis.png 485w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis-300x309.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis-154x159.png 154w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Improve engagement rate by participating in viral trends: Ask AI Brand Assistant for analysis.<\/figcaption><\/figure>\n\n\n\n<p><strong>3. Learn from what worked<\/strong><\/p>\n\n\n\n<p>Review your top-performing posts. Was it the hook, format, or topic that resonated? Use that insight to shape future content.<\/p>\n\n\n\n<p><strong>4. Understand your audience<\/strong><\/p>\n\n\n\n<p>Dive into demographics &#8211; age, gender, location. Knowing who your viewers are helps you speak their language and build stronger connections.<\/p>\n\n\n\n<p><strong>5. Check video completion rates<\/strong><\/p>\n\n\n\n<p>If people are dropping off early, you might need a stronger hook or faster pace. Use watch time and retention to improve your storytelling.<\/p>\n\n\n\n<p>Need more tips?<a href=\"https:\/\/brand24.com\/blog\/more-views-on-tiktok\/\"> Learn how to get more views on TikTok here<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Get to know your audience!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>TikTok\u2019s built-in analytics are a great starting point for tracking your performance.<\/p>\n\n\n\n<p>They help you understand your content\u2019s reach, how your audience engages, and when to post.<\/p>\n\n\n\n<p>For many creators and small businesses, this is more than enough.<\/p>\n\n\n\n<p>However, if you&#8217;re managing a growing brand or running larger campaigns, you might find the native insights a bit limited.<\/p>\n\n\n\n<p>They don\u2019t offer much visibility beyond your profile, like competitor analysis, trend tracking, or how your brand is discussed elsewhere online.<\/p>\n\n\n\n<p>In those cases, supplementing TikTok\u2019s data with more advanced tools can help you make more strategic, informed decisions.<\/p>\n\n\n\n<p>The best approach? Start with TikTok\u2019s own analytics, then expand as your needs grow.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok analytics help you track views, engagement, audience demographics, and activity patterns, which can be enough for personal use or small businesses.<\/li>\n\n\n\n<li>Sadly, TikTok doesn\u2019t track everything (e.g., <a href=\"https:\/\/brand24.com\/blog\/tiktok-hashtags\/\">TikTok hashtag<\/a> performance, trends, <a href=\"https:\/\/brand24.com\/blog\/tiktok-mentions\/\">TikTok mentions<\/a> outside your profile, sentiment, and competitor data).<\/li>\n\n\n\n<li>Advanced tools can fill those gaps with features like sentiment analysis, trend detection, and multi-platform monitoring, and offer valuable AI analysis that gives you extra insights without much hassle.<\/li>\n<\/ul>\n\n\n\n<p>So, you&#8217;re ready to master TikTok analytics! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" title=\"\">Start with a free Brand24 trial<\/a> and check where you can improve!<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to see TikTok analytics and track video performance, engagement, and audience insights. Learn which TikTok metrics matter and how to use analytics tools to grow your brand in 2025.<\/p>\n","protected":false},"author":82,"featured_media":175345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-175317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/175317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=175317"}],"version-history":[{"count":8,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/175317\/revisions"}],"predecessor-version":[{"id":179653,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/175317\/revisions\/179653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/175345"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=175317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=175317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=175317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}