{"id":175547,"date":"2025-07-11T09:26:27","date_gmt":"2025-07-11T07:26:27","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=175547"},"modified":"2026-04-13T11:46:12","modified_gmt":"2026-04-13T09:46:12","slug":"youtube-engagement","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/youtube-engagement\/","title":{"rendered":"What is YouTube Engagement and Why is it Important? [Guide]"},"content":{"rendered":"\n<p>The third season of <em>Squid Game<\/em> dropped on Netflix on June 27. In only 4 days, it got over 34k mentions, including 5k on YouTube. Those YouTube mentions reached 498 million people and generated 10 million interactions. That\u2019s YouTube engagement in action. What exactly is it? Why is it important? How can you get more of it?<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\ud83d\udca1<strong> <span data-color=\"rgb(217, 234, 211)\" style=\"color: inherit\">Quick Summary:<\/span><\/strong><br><br>&#8211; <strong>YouTube engagement<\/strong> is the level of interaction that viewers have with your content.<br><br>&#8211; <strong>High engagement is very important<\/strong>. It shows that your content resonates with viewers and they respond to it, reflecting its value and relevance.<br><br>&#8211; If your engagement is low, <strong>there are ways to increase it<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-yt-engagement\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">What is YouTube engagement?<\/span><\/h2>\n\n\n\n<p><strong>YouTube engagement<\/strong>&nbsp;reflects how people interact with your individual videos, YouTube channel, or any topic discussed on this platform.<\/p>\n\n\n\n<p>It\u2019s all about the connection between you (or a specific topic) and the viewers, and it&#8217;s expressed through different engagement metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Number of views \ud83d\udc41\ufe0f<\/p><\/li>\n\n\n\n<li><p>Reach \ud83c\udf0d<\/p><\/li>\n\n\n\n<li><p>Likes \ud83d\udc4d <\/p><\/li>\n\n\n\n<li><p>Dislikes \ud83d\udc4e<\/p><\/li>\n\n\n\n<li><p>Subscriber count \ud83d\udd14<\/p><\/li>\n\n\n\n<li><p>Comments \ud83d\udcac<\/p><\/li>\n\n\n\n<li><p>Shares \ud83d\udd01<\/p><\/li>\n\n\n\n<li><p>Mentions \ud83d\udde3\ufe0f<\/p><\/li>\n<\/ul>\n\n\n\n<p>To calculate engagement rate for a specific video or the entire YouTube channel, you can use this simple formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">YouTube Engagement Rate [%] = (Number of Engagements \/ Number of Views, Reach or Subscriber Count) x 100<\/span><\/strong><\/p>\n\n\n\n<p>There are also many free YouTube engagement rate calculators online &#8211; all you need to do is enter the name of a YouTube channel, and they\u2019ll instantly calculate the engagement rate for you.<\/p>\n\n\n\n<p>Remember to check which&nbsp;<strong><a href=\"https:\/\/brand24.com\/blog\/youtube-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"YouTube metrics\">YouTube metrics<\/a><\/strong>&nbsp;the calculator uses. Some tools might leave out the important ones, such as <a href=\"https:\/\/brand24.com\/blog\/youtube-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"YouTube&nbsp;mentions\">YouTube&nbsp;mentions<\/a>.<\/p>\n\n\n\n<p>That\u2019s where <strong><a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a><\/strong> stands out!<\/p>\n\n\n\n<p>It tracks all the essential engagement signals around any topic on YouTube &#8211; whether it\u2019s your brand, product name, or any other topic you want to monitor.<\/p>\n\n\n\n<p><strong>Let\u2019s calculate the engagement rate for <em>Squid Game<\/em> using real data from Brand24:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb58039&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb58039\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"459\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement.png\" alt=\"Brand24 provides YouTube analytics, including number of mentions, reach, comments, reactions, etc.\" class=\"wp-image-175559\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement.png 459w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-300x414.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-115x159.png 115w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Reach: <strong>498 214 548<\/strong><\/p><\/li>\n\n\n\n<li><p>Mentions:<strong> 5 144<\/strong><\/p><\/li>\n\n\n\n<li><p>Comments: <strong>347 805<\/strong><\/p><\/li>\n\n\n\n<li><p>Reactions: <strong>10 382 748<\/strong><\/p><\/li>\n<\/ul>\n\n\n\n<p>Now, let\u2019s apply the formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">YouTube Engagement Rate<\/span><\/strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\"> = [(5 144 + 347 805 + 10 382 748) \/ 498 214 548] \u00d7 100 = (10 735 697 \/ 498 214 548) x 100 \u2248 <\/span><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">2.15%<\/span><\/strong><\/p>\n\n\n\n<p><em>Squid Game\u2019s<\/em> YouTube engagement rate is approximately 2.15%.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Check how engaged your audience is!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-it-important\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Why is YouTube engagement important?<\/span><\/h2>\n\n\n\n<p>YouTube engagement matters because <strong>it shows how people respond to your content<\/strong>, whether they love it, hate it, or feel strongly enough to react.<\/p>\n\n\n\n<p>Engagement is a sign that the audience is NOT bored with your video. And that\u2019s the goal on YouTube: to create content that sparks interest, emotions, and conversations.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>\u26a0\ufe0f Remember: <\/strong>YouTube engagement isn\u2019t always positive. It can come in the form of criticism. But that\u2019s totally okay!<\/p>\n\n\n\n<p>Building engagement also means being ready to face feedback and turning it into a chance to connect and grow.<\/p>\n\n\n\n<p>In short:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>High engagement builds a strong community \ud83d\udc65<\/p><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>The higher the engagement, the more it fuels conversations &#8211; in the comments and through online mentions \ud83d\udcac<\/p><\/li>\n\n\n\n<li><p>It strengthens your <a href=\"https:\/\/brand24.com\/blog\/brand-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"brand presence\">brand presence<\/a> and reputation over time \ud83c\udf1f<\/p><\/li>\n\n\n\n<li><p>The more interaction your content gets, the more likely YouTube is to show it to a broader audience \ud83d\udcc8<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Take your YouTube engagement to the next level with the <a href=\"https:\/\/brand24.com\/youtube-tracker\/\" target=\"_blank\" rel=\"noopener\" title=\"\">YouTube tracker<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-increase\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">How to increase YouTube engagement? 10 powerful strategies<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ask-your-brand-assistant\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">01 Ask your Brand Assistant<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand Assistant\">Brand Assistant<\/a>, as the name itself suggests, is your personal sidekick!<\/p>\n\n\n\n<p>It\u2019s an AI tool that easily analyzes your brand\u2019s online data from multiple channels, including YouTube<strong>.<\/strong><\/p>\n\n\n\n<p>What can it do? Most importantly, it provides clear insights!<\/p>\n\n\n\n<p>For example, it can tell you exactly how to increase your brand&#8217;s engagement on YouTube!<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">How to do that?<\/span><\/strong><\/p>\n\n\n\n<p>It\u2019s super easy! Just <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" target=\"_blank\" rel=\"noopener\" title=\"create a new project in Brand24\">create a new project in Brand24<\/a><\/strong> using your brand name as a keyword:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb59030&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb59030\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"495\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-1.png\" alt=\"To start using Brand Assistant, create a new project in Brand24 with the name of your brand\" class=\"wp-image-175568\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-1-300x149.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-1-248x123.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Brand24 will take care of the rest &#8211; it&#8217;ll gather and analyze all your brand mentions. Just give it a moment \u231b<\/p>\n\n\n\n<p>Then, on the left-hand side, find <strong>the AI Brand Assistant tab<\/strong> and click on it. You can also hit <strong>&#8220;Ask AI Brand Assistant&#8221;<\/strong> at the bottom &#8211; it&#8217;s impossible to miss:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb599d5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb599d5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"367\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-2.png\" alt=\"In Brand24 dashboard you can find the Brand Assistant in two places: on the left-hand side (AI Brand Assistant tab) and at the bottom (&quot;Ask AI Brand Assistant&quot; button)\" class=\"wp-image-175571\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-2.png 850w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-2-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-2-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-2-248x107.png 248w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>What next? <strong>Just ask the Assistant the right question:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb5a278&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb5a278\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"639\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-3.png\" alt=\"AI Brand Assistant in Brand24 will answer every question you have, for example &quot;How to increase engagement on YouTube?&quot;\" class=\"wp-image-175573\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-3.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-3-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-3-300x243.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-3-197x159.png 197w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: AI Brand Assistant<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Improve your engagement with data-driven insights!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"answer-to-mentions\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">02 Answer to mentions<\/span><\/h3>\n\n\n\n<p>Responding to YouTube mentions is <strong>fundamental for building greater engagement<\/strong>.<\/p>\n\n\n\n<p>When someone mentions your brand (not only under your videos but also in comments on other videos or even in video descriptions), you CANNOT leave it!<\/p>\n\n\n\n<p>Whether the mention is positive or negative, your reply initiates a further conversation that drives engagement.<\/p>\n\n\n\n<p>Generating this &#8220;additional activity&#8221; increases reach and your <a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"brand visibility\">brand visibility<\/a> on this platform.<\/p>\n\n\n\n<p>What&#8217;s more, by actively answering to mentions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You build genuine relationships with your audience \ud83e\udec2<\/li>\n\n\n\n<li>You demonstrate responsiveness and openness, positively influencing your <strong><a href=\"https:\/\/brand24.com\/blog\/digital-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"digital presence\">digital presence<\/a><\/strong> and your <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"brand reputation\">brand reputation<\/a> \u2b50\ufe0f<\/li>\n<\/ul>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">How to do that?<\/span><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" target=\"_blank\" rel=\"noopener\" title=\"Brand24 \">Brand24<\/a><\/strong> simplifies the process of responding to YouTube mentions. This <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" title=\"media monitoring tool\">media monitoring tool<\/a> detects every mention (tagged and untagged), ensuring no opportunity for engagement is missed.<\/p>\n\n\n\n<p>You can filter them by different criteria such as Importance, Influence score, Sentiment, Intent, etc.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb5b13b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb5b13b\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"583\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-4.png\" alt=\"In Brand24, you can easily narrow down the mentions results by filtering them.\n\" class=\"wp-image-175577\" style=\"width:466px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-4.png 466w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-4-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-4-300x375.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-4-127x159.png 127w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: You can filter your mentions in this window<\/figcaption><\/figure>\n\n\n\n<p>Once you identify a mention of interest, click the mention title or the &#8220;View&#8221; button, and you&#8217;ll be instantly redirected to the exact place it appeared:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb5ba9c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb5ba9c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"241\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-5.png\" alt=\"You can directly go to the mention by clicking the mention title or the &quot;View&quot; button.\" class=\"wp-image-175578\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-5.png 980w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-5-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-5-300x74.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-5-248x61.png 248w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Here, you can learn&nbsp;<a href=\"https:\/\/brand24.com\/blog\/how-to-respond-to-youtube-comments\/\" target=\"_self\" rel=\"noopener noreferrer\"><strong>how to respond to YouTube comments!<\/strong><\/a><\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Respond to your brand mentions and get more engagement!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"post-at-the-right-time\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">03 Post at the right time<\/span><\/h3>\n\n\n\n<p>You need to add your YouTube video at the right time. But when exactly is <a href=\"https:\/\/brand24.com\/blog\/best-time-to-post-on-youtube\/\" target=\"_blank\" rel=\"noopener\" title=\"the best time to post on YouTube?\">the best time to post on YouTube?<\/a> \ud83e\udd14<\/p>\n\n\n\n<p>It\u2019s <strong>when your audience is most active<\/strong> &#8211; posting then is a key to getting high engagement.<\/p>\n\n\n\n<p>The YouTube algorithm favors videos that quickly get views and interactions.<\/p>\n\n\n\n<p>The more people who see and engage with your video early on, the more likely it will be promoted to a broader audience.<\/p>\n\n\n\n<p>Therefore, post YouTube videos when your subscribers are ready to interact!<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">How to do that?<\/span><\/strong><\/p>\n\n\n\n<p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Use the <strong>Hot Hours<\/strong> feature from Brand24 to understand when your audience is most active!<\/span><\/p>\n\n\n\n<p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Hot Hours provides exact hours for the highest engagement, specifically tailored to your brand, based on your audience\u2019s behavior:<\/span><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb5c9ac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb5c9ac\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"388\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-6.png\" alt=\"Hot Hours in Brand24 shows the best times to post your YouTube videos for the highest engagement (Squid Game example)\" class=\"wp-image-175581\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-6.png 820w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-6-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-6-300x142.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-6-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-6-248x117.png 248w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: The best hours to post YouTube videos for the highest engagement (<em>Squid Game<\/em>)<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Check the Hot Hours to add YouTube content!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"promote-your-content\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">04 <\/span>Promote your content across multiple channels<\/h3>\n\n\n\n<p>Don\u2019t be afraid to promote your videos on other platforms! This will help you <strong>reach more people and boost engagement<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb5d5df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb5d5df\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"478\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-7.png\" alt=\"Example of how you can promote your YouTube video on LinkedIn.\" class=\"wp-image-175584\" style=\"width:580px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-7.png 580w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-7-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-7-300x247.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-7-193x159.png 193w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of how you can promote your YouTube video on LinkedIn<\/figcaption><\/figure>\n\n\n\n<p>Choose channels where your audience is already active &#8211; ideally even more so than on YouTube.<\/p>\n\n\n\n<p>This helps you reach the right people and makes them more likely to visit your YouTube channel.<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">How to do that?<\/span><\/strong><\/p>\n\n\n\n<p>Why would you waste your time promoting everywhere when you can focus on the channels where your audience is already most engaged?<\/p>\n\n\n\n<p>I don\u2019t know either &#8211; that\u2019s why it\u2019s worth checking the <strong>list of your most active sites<\/strong> in the Brand24 dashboard:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb5deb6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb5deb6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"490\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-8.png\" alt=\"In Brand24 you can see what are your most active sites (Squid Game example)\" class=\"wp-image-175585\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-8.png 486w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-8-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-8-300x302.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-8-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-8-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-8-158x159.png 158w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Most active sites for <em>Squid Game<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">What are your most active pages?<\/span><\/span> Check it out!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"create-youtube-shorts\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">05 Create YouTube Shorts<\/span><\/h3>\n\n\n\n<p>To build strong engagement, <strong>traditional YouTube videos aren\u2019t enough!<\/strong><\/p>\n\n\n\n<p>You also need to start making YouTube Shorts. Why?<\/p>\n\n\n\n<p>Because short-form videos get more views and more interaction!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb5ea51&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb5ea51\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"550\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-10.png\" alt=\"Netflix also publishes Shorts on their YouTube channel.\" class=\"wp-image-175588\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-10.png 324w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-10-7x12.png 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-10-300x509.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-10-94x159.png 94w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Netflix also features Shorts to engage viewers quickly<br><\/figcaption><\/figure>\n\n\n\n<p>Shorts are a great way to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Catch people\u2019s attention \ud83d\udc40<\/li>\n\n\n\n<li>Reach new viewers and bring them to your channel \ud83d\udc65<\/li>\n<\/ul>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">How to do that?<\/span><\/strong><\/p>\n\n\n\n<p>You can record a YouTube Short by clicking the middle button in the YouTube app:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb5f378&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb5f378\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"281\" height=\"550\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-11.png\" alt=\"You can make YouTube Shorts by clicking the middle button in the YouTube app:\" class=\"wp-image-175589\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-11.png 281w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-11-6x12.png 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-11-81x159.png 81w\" sizes=\"auto, (max-width: 281px) 100vw, 281px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>You can also <strong>turn parts of your full video into a Short<\/strong>. It\u2019s a great way to promote your regular videos!<\/p>\n\n\n\n<p>Here&#8217;s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><p>Go to your YouTube channel and <strong>click the video you want to turn into a Short<\/strong><\/p><\/li>\n\n\n\n<li><p>Tap <strong>&#8220;Remix&#8221;<\/strong> below the video<\/p><\/li>\n\n\n\n<li><p>Choose <strong>&#8220;Edit into a Short&#8221;<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Edit<\/strong> your Short the way you like, <strong>add other details<\/strong>, and <strong>upload it<\/strong><\/p><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb5fc72&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb5fc72\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-12.png\" alt=\"How to turn a full YouTube video into a Short.\" class=\"wp-image-175590\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-12.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-12-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-12-300x147.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-12-248x121.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>What\u2019s more, <strong>it\u2019s possible to upload a ready-made Short<\/strong> directly in the app!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Get more likes, comments, views, and subscriptions on YouTube!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"participate-in-trending-topics\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">06 Participate in trending topics&nbsp;<\/span><\/h3>\n\n\n\n<p><strong>Talking about hot topics can greatly boost engagement<\/strong> on your videos.<\/p>\n\n\n\n<p>It will help people find your channel faster. Why?<\/p>\n\n\n\n<p>Because many people search for the latest news and popular discussions on YouTube.<\/p>\n\n\n\n<p>So you can quickly attract more views and spark conversations if you broach hot topics.<\/p>\n\n\n\n<p>Plus, when you cover trending topics, the YouTube algorithm is also more likely to promote your videos to new audiences.<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">How to do that?<\/span><\/strong><\/p>\n\n\n\n<p>To find the latest trends and popular topics in your niche, use <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"AI social listening tools\">AI social listening tools<\/a>.<\/p>\n\n\n\n<p>For example, <strong>Brand24<\/strong> and its <a href=\"https:\/\/brand24.com\/topic-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Topic Analysis\">Topic Analysis<\/a> feature can help you <strong>discover what people discuss online<\/strong> and <strong>give you ideas for your next YouTube video<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb608b8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb608b8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-13.png\" alt=\"Topic Analysis in Brand24 shows what topics people discuss online (example: Squid Game)\" class=\"wp-image-175592\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-13.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-13-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-13-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-13-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Topic Analysis for <em>Squid Game<\/em> on YouTube<\/figcaption><\/figure>\n\n\n\n<p>But you can also <strong>ask the Brand Assistant<\/strong> \ud83e\udd16<\/p>\n\n\n\n<p>Here&#8217;s the part of the answer:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb6115f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb6115f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"496\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-14.png\" alt=\"Brand Assistant\u2019s topic analysis of online discussions about Squid Game\" class=\"wp-image-175593\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-14.png 739w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-14-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-14-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-14-237x159.png 237w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Discover the hottest topics trending now!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-seo-friendly-titles\">07 Use SEO friendly titles<\/h3>\n\n\n\n<p>As you know, YouTube is basically a search engine &#8211; its search bar works just like Google. That\u2019s why <strong>SEO matters here, too!<\/strong><\/p>\n\n\n\n<p>The better you optimize your video titles, the more likely the right audience will find you.<\/p>\n\n\n\n<p>Plus, it\u2019s also essential to optimize your video descriptions!<\/p>\n\n\n\n<p><strong>How to do that?<\/strong><\/p>\n\n\n\n<p>Use clear, concise titles with relevant keywords that accurately describe your content.<\/p>\n\n\n\n<p>What would you type into the search bar to find your video? Think about it and include those words naturally in your title!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb61d3a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb61d3a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-15.png\" alt=\"\" class=\"wp-image-175598\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-15.png 359w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-15-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-15-300x334.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-15-143x159.png 143w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Perfectly optimized video title and description<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>\u26a0\ufe0f Remember:<\/strong> Avoid clickbait. A good title should grab attention but still be honest about what\u2019s in the video.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Turn YouTube users into your fans! <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-trending-hashtags\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">08 Use trending hashtags <\/span><\/h3>\n\n\n\n<p>Hashtags on YouTube help categorize videos and are a great way to boost your visibility!<\/p>\n\n\n\n<p>If you include a specific hashtag in the description, <strong>your video will appear in a special section with all other videos using this hashtag<\/strong> (of course, if you search for this # on YouTube).<\/p>\n\n\n\n<p>Let\u2019s check #SquidGame as an example:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb628d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb628d9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"314\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-16.png\" alt=\"Search results for #SquidGame on YouTube\" class=\"wp-image-175600\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-16.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-16-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-16-300x118.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-16-248x97.png 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Search results for #SquidGame<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb63123&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb63123\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"343\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-17.png\" alt=\"A dedicated section featuring all videos with #SquidGame\" class=\"wp-image-175601\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-17.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-17-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-17-300x129.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-17-248x106.png 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A dedicated section featuring all videos with this hashtag<\/figcaption><\/figure>\n\n\n\n<p>You see? That\u2019s why it\u2019s worth keeping an eye on popular hashtags in your niche and including them in your descriptions.<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">How to do that?<\/span><\/strong><\/p>\n\n\n\n<p>Use <a href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"hashtag tracking tools\">hashtag tracking tools<\/a> to monitor and measure the performance of <a href=\"https:\/\/brand24.com\/blog\/youtube-hashtags\/\" target=\"_blank\" rel=\"noopener\" title=\"YouTube hashtags\">YouTube hashtags<\/a> that are important for you.<\/p>\n\n\n\n<p>You can see how the popularity of specific hashtags changes over time.<\/p>\n\n\n\n<p>But you can also track a specific niche-related topic, and Brand24 will prepare a list of hashtags you can use!<\/p>\n\n\n\n<p>Here\u2019s what it looks like for the topic <em>Squid Game<\/em>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb63a55&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb63a55\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"443\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-18.png\" alt=\"Hashtag Analysis performed by Brand24 for the topic &quot;Squid Game&quot;\" class=\"wp-image-175602\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-18.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-18-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-18-300x133.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-18-248x110.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Hashtag Analysis for <em>Squid Game<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Find the best hashtags for your videos!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"grab-attention\">09 Grab attention with eye-catching thumbnails<\/h3>\n\n\n\n<p>The thumbnail is the <strong>first thing you see while searching<\/strong> for something on YouTube or browsing any channel.<\/p>\n\n\n\n<p>It plays a huge role in catching people&#8217;s attention!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>\u203c\ufe0fThink about it:<\/strong> Would you rather click on a video with a random frame as the thumbnail, or one with a well-designed thumbnail that includes text?<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">How to do that?<\/span><\/strong><\/p>\n\n\n\n<p>The best way is to use one of the <a href=\"https:\/\/brand24.com\/blog\/content-creation-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"content creation tools\">content creation tools<\/a> &#8211; <strong>I highly recommend Canva<\/strong>.<\/p>\n\n\n\n<p>It\u2019s easy and quick to use, and even if you\u2019re not a designer, you can create almost anything you want.<\/p>\n\n\n\n<p>It also offers ready-to-use templates. However, I suggest using them as a base and creating something unique for your channel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb6467c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb6467c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"432\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-19.png\" alt=\"Canva offers templates for thumbnails\" class=\"wp-image-175604\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-19.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-19-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-19-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-19-248x107.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Canva&#8217;s templates for thumbnails<\/figcaption><\/figure>\n\n\n\n<p>So, how to create an eye-catching thumbnail? Here are my five golden rules:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><p>Make it <strong>relevant to the video\u2019s content<\/strong>.<\/p><\/li>\n\n\n\n<li><p><strong>Add short, clear text<\/strong>. Include words that quickly explain the main topic. Keep it large enough that it is easy to read.<\/p><\/li>\n\n\n\n<li><p><strong>Match your channel\u2019s style and aesthetic<\/strong>. Make your thumbnails recognizable by using consistent colors, fonts, and design elements.<\/p><\/li>\n\n\n\n<li><p><strong>Use frames from your video<\/strong> instead of random images.<\/p><\/li>\n\n\n\n<li><p><strong>Highlight facial expressions<\/strong> or close-ups if possible &#8211; faces naturally draw attention.<\/p><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"334\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-20.png\" alt=\"Ali Abdaal\u2019s @DeepDivewithAliAbdaal channel has excellent thumbnails\" class=\"wp-image-175605\" style=\"width:800px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-20.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-20-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-20-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-20-248x104.png 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Ali Abdaal\u2019s <strong><a href=\"https:\/\/www.youtube.com\/@DeepDivewithAliAbdaal\" target=\"_blank\" rel=\"noopener nofollow\" title=\"@DeepDivewithAliAbdaal\">@DeepDivewithAliAbdaal<\/a><\/strong> channel has excellent thumbnails<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Watch how your YouTube engagement grows!<\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"add-timestamps\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">10 Add timestamps<\/span><\/h3>\n\n\n\n<p>Why use timestamps? It\u2019s all about improving the user experience.<\/p>\n\n\n\n<p>Imagine you add a podcast episode on YouTube that\u2019s two hours long, but someone is interested in just one specific topic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Without timestamps<\/strong> \u274c, they might have to listen to the entire episode to find it, which can be frustrating<\/li>\n\n\n\n<li><strong>With timestamps <\/strong>\u2705, viewers can jump directly to the part they want<\/li>\n<\/ul>\n\n\n\n<p>This makes it more likely they\u2019ll stay engaged, leave a like, or comment, instead of giving up halfway through.<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">How to do that?<\/span><\/strong><\/p>\n\n\n\n<p>It\u2019s very simple! You just need to <strong>add a list of timestamps and titles in your video description<\/strong>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb65463&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb65463\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"205\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-21.png\" alt=\"Well-structured timestamps included in the video description\" class=\"wp-image-175610\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-21.png 429w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-21-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-21-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-21-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-21-248x119.png 248w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Well-structured timestamps<\/figcaption><\/figure>\n\n\n\n<p>A few things to remember:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>The first timestamp has to start at 00:00<\/p><\/li>\n\n\n\n<li><p>You should include at least three timestamps<\/p><\/li>\n\n\n\n<li><p>Each chapter should be at least 10 seconds long<\/p><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Need stronger YouTube engagement?<\/span><\/span><\/span> <span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Try Brand24! <\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-good-engagement-rate\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">What is a good engagement rate on YouTube in 2025?<\/span><\/h2>\n\n\n\n<p>A \u201cgood\u201d engagement rate <strong>depends on the size of your YouTube channel<\/strong>.<\/p>\n\n\n\n<p>The more subscribers you have, the harder it is to maintain high engagement, and that\u2019s totally normal.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\ud83d\udca1<strong> Engagement tends to be higher for smaller channels<\/strong>, as audiences are more niche and connected.<\/p>\n\n\n\n<p><strong>For channels with 1K\u201310K subscribers <\/strong>(source: insightIQ)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>High engagement rate &#8211; <strong>4.14%<\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Above average engagement rate &#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">2.72%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Average engagement rate&nbsp;&#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">1.12%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Below average engagement rate&nbsp;&#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.61%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Low engagement rate &#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.26%<\/span><\/strong><\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>For channels with 10K\u201350K subscribers<\/strong> (source: insightIQ)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>High engagement rate &#8211;<strong> 1.66%<\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Above average engagement rate &#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">1.09%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Average engagement rate&nbsp;&#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.44%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Below average engagement rate&nbsp;&#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.26%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Low engagement rate &#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.09%<\/span><\/strong><\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>For channels with 50K\u2013100K subscribers<\/strong> (source: insightIQ)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>High engagement rate &#8211; <strong>1.08%<\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Above average engagement rate &#8211;<\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> 0.71%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Average engagement rate&nbsp;&#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.28%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Below average engagement rate&nbsp;&#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.14%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Low engagement rate &#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.05%<\/span><\/strong><\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>For channels with 100K\u20131M subscribers<\/strong> (source: insightIQ)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>High engagement rate &#8211;<strong> 0.77%<\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Above average engagement rate &#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.51%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Average engagement rate&nbsp;&#8211;<\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> 0.21%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Below average engagement rate&nbsp;&#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.1%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Low engagement rate &#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.03%<\/span><\/strong><\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>For channels with 1M+ subscribers<\/strong> (source: insightIQ)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>High engagement rate &#8211; <strong>0.59%<\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Above average engagement rate &#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.39%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Average engagement rate&nbsp;&#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.16%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Below average engagement rate&nbsp;&#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.08%<\/span><\/strong><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Low engagement rate &#8211; <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">0.02%<\/span><\/strong><\/p><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd2cdb6637d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd2cdb6637d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"542\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-22.png\" alt=\"What is a good engagement rate on YouTube in 2025?\" class=\"wp-image-175616\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-22.png 808w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-22-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-22-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/youtube-engagement-22-237x159.png 237w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Examples of engagement rates from popular YouTube channels <\/strong>(based on data from the last 30 days):<br><br>\ud83d\udc49 <span style=\"font-size: revert;\"><strong>MrBeast<\/strong> (410M subscribers) &#8211; <\/span><strong style=\"font-size: revert;\">0.62%<\/strong><br>\ud83d\udc49 <span style=\"font-size: revert;\"><strong>Netflix <\/strong>(31M subscribers) &#8211; <\/span><strong style=\"font-size: revert;\">0.04%<\/strong><br>\ud83d\udc49 <span style=\"font-size: revert;\"><strong>Vogue<\/strong> (15.7M subscribers) &#8211; <\/span><strong style=\"font-size: revert;\">0.08% <\/strong><br>\ud83d\udc49<strong> <span style=\"font-size: revert;\">GoPro<\/span><\/strong><span style=\"font-size: revert;\"> (11.2M subscribers) &#8211; <\/span><strong style=\"font-size: revert;\">0.01%<\/strong><br><br>These engagement rates were calculated using Socialinsider&#8217;s YouTube Engagement Rate Calculator.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Increase your YouTube engagement with Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Conclusion<\/span><\/h2>\n\n\n\n<p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">YouTube engagement shows how people interact with your videos through likes, comments, and shares.<\/span><\/p>\n\n\n\n<p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">But it\u2019s not just about YouTube analytics and engagement metrics; it\u2019s about building real connections with your audience.<\/span><\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Final thoughts:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>High engagement helps your video <span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">reach more people and builds a strong community.<\/span><\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">To quickly receive more user interactions on your YouTube channel, you can:<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"><strong>Talk about trending topics<\/strong> to join current conversations and attract viewers searching for hot topics<\/span> \ud83d\udde3\ufe0f<\/li>\n\n\n\n<li><strong>Use relevant hashtags<\/strong> to boost discoverability and appear in hashtag-based searches \ufe0f\ufe0f\ud83d\udd0d<\/li>\n\n\n\n<li><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"><strong>Use visually appealing thumbnails and SEO-friendly titles<\/strong> to make your videos easier to find<\/span> \ud83c\udfa8<\/li>\n\n\n\n<li><strong>Add timestamps<\/strong> to improve the viewer experience so they can quickly find the parts they care about the most \ud83d\udd50<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Brand24<\/span><\/strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> will help you understand what engages your target audience &#8211; <\/span><strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=392\" target=\"_blank\" rel=\"noopener\" title=\"start your 14-day free trial!\">s<span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">tart your 14-day free trial!<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn 10 powerful ways to increase your YouTube engagement and connect better with your audience. Start growing your channel today!<\/p>\n","protected":false},"author":84,"featured_media":175765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-175547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/175547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=175547"}],"version-history":[{"count":63,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/175547\/revisions"}],"predecessor-version":[{"id":176306,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/175547\/revisions\/176306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/175765"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=175547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=175547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=175547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}