{"id":177781,"date":"2025-10-02T13:46:22","date_gmt":"2025-10-02T11:46:22","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=177781"},"modified":"2026-03-10T12:55:52","modified_gmt":"2026-03-10T11:55:52","slug":"amazon-competitors","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/amazon-competitors\/","title":{"rendered":"5 Biggest Amazon Competitors in 2026 [Data-Backed Report]"},"content":{"rendered":"\n<p>Amazon is the king of online shopping and one of the most recognizable brands in the world. Billions see it every month \u2013 yet the battle for dominance in e-commerce isn\u2019t over. In this report, we reveal five competitors that seriously threaten its crown.<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li>Although&nbsp;<strong>Amazon is an undisputed leader in e-commerce<\/strong>, its direct competitors continue to challenge its dominance in key markets.<\/li>\n\n\n\n<li>A detailed competitor analysis proves that while Amazon sets global standards for online retail,&nbsp;<strong>other platforms capitalize on their unique strengths<\/strong>&nbsp;&#8211; from physical retail presence, through niche specialization to aggressive pricing.<\/li>\n\n\n\n<li><strong>The most noteworthy Amazon competitors are Walmart&nbsp;<\/strong>(the leader in physical stores),&nbsp;<strong>eBay<\/strong>&nbsp;(the dominant force in online auctions),&nbsp;<strong>Flipkart<\/strong>&nbsp;(dominant in India),&nbsp;<strong>AliExpress<\/strong>&nbsp;(offering affordable cross-border shopping),&nbsp;<strong>and Etsy<\/strong>&nbsp;(top in handmade and niche products).<\/li>\n<\/ul>\n\n\n\n<p>Amazon is undoubtedly one of the most iconic brands of our time. A true &#8220;Big Tech&#8221; Avenger, shaping the way we shop, work, and spend our free time.<\/p>\n\n\n\n<p><strong>Jeff Bezos&#8217; company has become a global leader across multiple industries:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The largest online store in the world<\/strong><\/li>\n\n\n\n<li>A dominant force in <strong>cloud computing through Amazon Web Services (AWS)<\/strong><\/li>\n\n\n\n<li>A key player in <strong>streaming and digital entertainment with Amazon Prime Video and Audible<\/strong><\/li>\n\n\n\n<li>An innovator in <strong>consumer electronics with devices like Kindle and Alexa<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Beyond that, it continuously pushes the boundaries of logistics, artificial intelligence, and even space technology.<\/p>\n\n\n\n<p>With such a vast business empire, it&#8217;s nearly impossible to cover all of Amazon&#8217;s competitors in a single article.<\/p>\n\n\n\n<p><strong>That&#8217;s why I&#8217;ll focus on its core business &#8211; the online marketplace &#8211; and explore the brands that challenge Amazon on its home turf.&nbsp;<\/strong><\/p>\n\n\n\n<p>Let&#8217;s dive in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtodiscover\">How to discover major Amazon competitors?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"googleandal\">01 Ask Google and AI<\/h3>\n\n\n\n<p>Google is a good starting point for researching brands that compete with Amazon. It often shows a <strong>Competitor Carousel<\/strong> right at the top of the results.<\/p>\n\n\n\n<p>The list is compiled from popular searches and publicly available data.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e5154&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e5154\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"557\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-1140x557.jpg\" alt=\"google carousel presenting amazon competitors\" class=\"wp-image-177784\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-1140x557.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-300x147.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google Carousel presenting Amazon competitors<\/figcaption><\/figure>\n\n\n\n<p>Below the list, you can also find a more descriptive summary of the AI Overview. <\/p>\n\n\n\n<p>It <strong>summarizes Amazon&#8217;s main competitors<\/strong> and <strong>adds context<\/strong> by explaining why they&#8217;re seen as market rivals.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e55d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e55d0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1055\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-1140x1055.jpg\" alt=\"Google's AI Overview adds context to Amazon's competitors\" class=\"wp-image-177809\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-1140x1055.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-300x278.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-172x159.jpg 172w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google&#8217;s AI Overview adds context to Amazon&#8217;s competitors<\/figcaption><\/figure>\n\n\n\n<p><strong>Now, let&#8217;s deepen our research with hard facts.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">02 AI-powered media monitoring tool<\/h3>\n\n\n\n<p>A smart way to continue <a href=\"https:\/\/brand24.com\/blog\/competitor-research\/\" target=\"_blank\" rel=\"noopener\" title=\"competitor research\">competitor research<\/a> is to use an AI-powered <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a> tool such as <strong>Brand24<\/strong>.<\/p>\n\n\n\n<p>It&#8217;s a tool that <strong>collects and analyzes brand mentions across<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media platforms like Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Telegram, Twitch, and Bluesky<\/li>\n\n\n\n<li>News outlets, blogs, video sites, podcasts, and other websites<\/li>\n\n\n\n<li>Newsletters and review platforms<\/li>\n<\/ul>\n\n\n\n<p>The best feature to uncover Amazon&#8217;s direct competitors is the&nbsp;<a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Brand Assistant\">AI Brand Assistant<\/a>.<\/p>\n\n\n\n<p>Think of it as ChatGPT for brand monitoring &#8211; but even more specialized, as it accesses internal data sources that are invisible to publicly available AI chatbots.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e5af8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e5af8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"843\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-1140x843.jpg\" alt=\"brand24 ai brand assistant to discover amazon competitors\" class=\"wp-image-177808\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-1140x843.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-300x222.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-215x159.jpg 215w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24&#8217;s AI Brand Assistant adds even more data-backed context to Amazon&#8217;s rivals<\/figcaption><\/figure>\n\n\n\n<p><strong>According to the Brand Assistant&#8217;s analysis<\/strong>, which concludes from metrics like volume of mentions, reach, and&nbsp;<a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">sentiment analysis<\/a>&nbsp;data, the top five Amazon&#8217;s main competitors are <strong>Walmart, Flipkart, AliExpress, eBay, and Etsy.<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Discover your top market competitors with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"semrush\">03 SEO research<\/h3>\n\n\n\n<p>Contrary to what many think, SEO research is not just about marketing. <\/p>\n\n\n\n<p>In fact, it can <strong>reveal brands that struggle to increase their<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/online-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">online visibility<\/a><strong>&nbsp;on the same phrases and queries as you do.<\/strong><\/p>\n\n\n\n<p>SEO tools like <strong>Semrush<\/strong> analyze organic &amp; paid search traffic, similar keywords, and visibility trends to identify competitors that are&nbsp;<strong>actively struggling with Amazon in search engine results<\/strong>.<\/p>\n\n\n\n<p>Such a wealth of data adds another layer to your competitive research, making it even more accurate.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e631f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e631f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"632\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research.jpg\" alt=\"semrush for competitor discovery\" class=\"wp-image-177807\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research.jpg 946w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research-300x200.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research-238x159.jpg 238w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush&#8217;s research confirms my previous competitor discovery<\/figcaption><\/figure>\n\n\n\n<p>As you can see, according to Semrush&#8217;s SEO analysis, Amazon competes with Walmart, eBay, Etsy, and Target (let&#8217;s ignore social media platforms and Wikipedia, which remain outside the online marketplace industry).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazionperformance\">How&#8217;s Amazon doing in 2026?\u00a0<\/h2>\n\n\n\n<p>As I presented to you three tactics on how to identify the most significant players in the retail industry, let&#8217;s move to another step: <strong>what&#8217;s the condition of the Amazon brand in 2026?<\/strong><\/p>\n\n\n\n<p>For that purpose, I used Brand24&#8217;s Analysis tab, which groups the most essential metrics for&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\">brand awareness<\/a>.<\/p>\n\n\n\n<p><strong>Here is a quick overview of Amazon&#8217;s performance:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e679c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e679c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"728\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis.jpg\" alt=\"brand24 analysis tab presenting amazon's key metrics\" class=\"wp-image-177806\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis.jpg 593w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis-300x368.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis-130x159.jpg 130w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Amazon&#8217;s performance<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of mentions&nbsp;<\/strong>&#8211; how many times the brand was referenced online.&nbsp;<strong>Amazon has 378,000 mentions.<\/strong><\/li>\n\n\n\n<li><strong>Number of positive mentions<\/strong>&nbsp;&#8211; how many times the brand was referenced positively.&nbsp;<strong>Amazon has 63,000 positive mentions<\/strong><\/li>\n\n\n\n<li><strong>Number of negative mentions&nbsp;<\/strong>&#8211; how many times the brand was referenced negatively.&nbsp;<strong>Amazon has 12,000 positive mentions<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\" target=\"_blank\" rel=\"noopener\" title=\"Social media reach&nbsp;\">Social media reach<\/a> &#8211; the total number of people who could have had contact with social media content mentioning the brand.&nbsp;<strong>Amazon&#8217;s social media reach is 2.1 billion<\/strong><\/li>\n\n\n\n<li><strong>Non-social reach&nbsp;<\/strong>&#8211; the total number of people who could have had contact with non-social media content (i.e., news sites) mentioning the brand.&nbsp;<strong>Amazon&#8217;s non-social media reach is 7.8 billion<\/strong><\/li>\n\n\n\n<li><strong>Main source of reach&nbsp;<\/strong>&#8211; the medium that has the highest share in <a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" title=\"brand visibility\">brand visibility<\/a>.&nbsp;<strong>For Amazon, these are news sites generating about 75% of the total brand reach.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e6c14&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e6c14\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"872\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-1140x872.jpg\" alt=\"brand24 reach dominance chart for amazon\" class=\"wp-image-177805\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-1140x872.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-300x230.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-208x159.jpg 208w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">News are the most significant source of visibility for Amazon<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overall sentiment<\/strong>&nbsp;&#8211; an overview presenting the share of positive, negative, and neutral sentiment in all brand mentions.&nbsp;<strong>Amazon has 22% positive, 73% neutral, and 5% negative mentions.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e7031&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e7031\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"917\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-1140x917.jpg\" alt=\"brand24 ai powered sentiment breakdown for amazon\" class=\"wp-image-177804\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-1140x917.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-300x241.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-198x159.jpg 198w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">When mentioning Amazon online, people usually use neutral phrases<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Main source of positive sentiment&nbsp;<\/strong>&#8211;&nbsp;the platform or channel with the highest share of positive mentions.&nbsp;<strong>For Amazon, the main sources of positive mentions are news sites.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e7434&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e7434\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"734\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-1140x734.jpg\" alt=\"ai metrics analysis in brand24\" class=\"wp-image-177803\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-1140x734.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">In general, Instagram is the main source of positive sentiment towards Amazon<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Main source of negative sentiment<\/strong>&nbsp;&#8211;&nbsp;the platform or channel with the highest share of negative mentions.&nbsp;<strong>For Amazon, the main source of negativity is X (Twitter) with 12% negatives.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noreferrer noopener\">Presence Score<\/a>&nbsp;&#8211; a numeric metric that indicates a brand&#8217;s online popularity at a given time.&nbsp;<strong>Amazon&#8217;s Presence Score is 96, making it one of the top brands worldwide.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e7884&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e7884\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"532\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-1140x532.jpg\" alt=\"brand24 amazon presence score\" class=\"wp-image-177802\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-1140x532.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-640x300.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-300x140.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-248x116.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Amazon&#8217;s Presence Score is simply astonishing!<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Most popular topics around a brand<\/strong>&nbsp;&#8211;&nbsp;subjects that have the largest share in total discussions around a particular brand.&nbsp;<strong>In the case of Amazon, the top 3 are online shopping, books &amp; literature, and beauty &amp; skincare.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emotion analysis&nbsp;<\/strong>&#8211; breaking down sentiment into more detailed emotions.&nbsp;<strong>When people discuss Amazon, the three main feelings are admiration (64%), joy (13.6%), and disgust (13.4%).<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e7cd9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e7cd9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-1140x706.jpg\" alt=\"Detailed AI emotion analysis by Brand24 reveals that admiration and joy are dominant feelings when people discuss Amazon online\" class=\"wp-image-177801\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-1140x706.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-300x186.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-248x154.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Detailed emotion analysis by Brand24 reveals that admiration and joy are dominant feelings when people discuss Amazon online<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze your brand in a minute!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Now that we have actual data about Amazon, let\u2019s see how other e-commerce platforms are doing!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topcompetitors\">Top Amazon Competitors in 2026:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Walmart<\/strong><\/li>\n\n\n\n<li><strong>eBay<\/strong><\/li>\n\n\n\n<li><strong>Flipkart<\/strong><\/li>\n\n\n\n<li><strong>AliExpress<\/strong><\/li>\n\n\n\n<li><strong>Etsy<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"walmart\">01 Walmart<\/h3>\n\n\n\n<p>Walmart is a US-based multinational retail giant that has built dominance through brick-and-mortar stores. It\u2019s so huge that it remains the largest private employer in the country.<\/p>\n\n\n\n<p>When it comes to e-commerce in the U.S., <strong>Walmart is undoubtedly Amazon\u2019s biggest competitor<\/strong> &#8211; a fact confirmed by my research with Google, AI, Brand24, and Semrush.<\/p>\n\n\n\n<p><strong>Here\u2019s a quick snapshot of Walmart&#8217;s performance metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of mentions:&nbsp;<\/strong>265,000<\/li>\n\n\n\n<li><strong>Number of positive mentions:&nbsp;<\/strong>36,000<\/li>\n\n\n\n<li><strong>Number of negative mentions:&nbsp;<\/strong>140,000<\/li>\n\n\n\n<li><strong>Social media reach:&nbsp;<\/strong>1.3 billion<\/li>\n\n\n\n<li><strong>Non-social reach:&nbsp;<\/strong>353 million<\/li>\n\n\n\n<li><strong>Main source of reach:&nbsp;<\/strong>TikTok<\/li>\n\n\n\n<li><strong>Overall sentiment:&nbsp;<\/strong>53% negative, 14% positive, 34% neutral<\/li>\n\n\n\n<li><strong>Main source of positive sentiment:&nbsp;<\/strong>TikTok<\/li>\n\n\n\n<li><strong>Main source of negative sentiment:&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Presence Score:&nbsp;<\/strong>85<\/li>\n\n\n\n<li><strong>Most popular topics around brand:&nbsp;<\/strong>product recalls, security &amp; safety concerns, shopping &amp; deals<\/li>\n\n\n\n<li><strong>Emotion analysis:&nbsp;<\/strong>disgust (81.2 %), admiration (11.5 %), joy (4.3 %), anger (1.6 %), sadness (0.9 %), fear (0.4 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e856c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e856c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"776\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance.jpg\" alt=\"amazon competitors - Walmart performance\" class=\"wp-image-177800\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance.jpg 634w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance-300x367.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance-130x159.jpg 130w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs Walmart<\/h4>\n\n\n\n<p>The competitive analysis of Amazon and Walmart leaves no doubt &#8211; Jeff Bezos&#8217; brand is not only more popular, but also enjoys an increasingly higher&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\">brand reputation<\/a>!<\/p>\n\n\n\n<p>In this clash of titans, Amazon emerges as the undisputed winner.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e899f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e899f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"718\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-1140x718.jpg\" alt=\"amazon vs Walmart comparison in Brand24\" class=\"wp-image-177799\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-1140x718.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-300x189.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-248x156.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ebay\">02 eBay<\/h3>\n\n\n\n<p>eBay is an e-commerce platform best known for its online auctions and consumer-to-consumer sales.&nbsp;<\/p>\n\n\n\n<p>Unlike Amazon and Walmart, eBay primarily serves as a marketplace connecting millions of buyers and sellers worldwide.<\/p>\n\n\n\n<p>While it&#8217;s much smaller than Amazon or Walmart in overall revenue, <strong>eBay remains a powerful niche player, particularly in second-hand goods, collectibles, and unique items<\/strong>.<\/p>\n\n\n\n<p><strong>Here\u2019s a quick snapshot of eBay&#8217;s performance metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of mentions:&nbsp;<\/strong>112,000<\/li>\n\n\n\n<li><strong>Number of positive mentions:&nbsp;<\/strong>17,000<\/li>\n\n\n\n<li><strong>Number of negative mentions:&nbsp;<\/strong>4,965<\/li>\n\n\n\n<li><strong>Social media reach:&nbsp;<\/strong>246 million<\/li>\n\n\n\n<li><strong>Non-social reach:&nbsp;<\/strong>303 million<\/li>\n\n\n\n<li><strong>Main source of reach:&nbsp;<\/strong>News<\/li>\n\n\n\n<li><strong>Overall sentiment:&nbsp;<\/strong>15% positive, 4% negative, 80% neutral<\/li>\n\n\n\n<li><strong>Main source of positive sentiment:&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Main source of negative sentiment:&nbsp;<\/strong>Reddit<\/li>\n\n\n\n<li><strong>Presence Score:&nbsp;<\/strong>81<\/li>\n\n\n\n<li><strong>Most popular topics around brand:&nbsp;<\/strong>e-commerce platforms, electronics &amp; gadgets, fashion<\/li>\n\n\n\n<li><strong>Emotion analysis:&nbsp;<\/strong>admiration (71%), disgust (14.3 %), joy (8.7 %), sadness (2.9 %), anger (2.6 %), fear (0.4 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e8f36&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e8f36\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance.jpg\" alt=\"amazon competitors - eBay performance\" class=\"wp-image-177797\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance.jpg 521w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance-300x364.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance-131x159.jpg 131w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs eBay<\/h4>\n\n\n\n<p>As expected, Amazon has nearly four times higher online presence. However, when it comes to its quality, the difference is not so big.<\/p>\n\n\n\n<p>eBay enjoys a healthy reputation and has diversified its channels.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e9356&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e9356\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison.jpg\" alt=\"amazon vs eBay comparison in Brand24\" class=\"wp-image-177796\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best competitor discovery tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"flipkart\">03 Flipkart<\/h3>\n\n\n\n<p>Let&#8217;s go beyond the US!<\/p>\n\n\n\n<p>Flipkart is India\u2019s leading e-commerce platform and Amazon\u2019s most dangerous rival in South Asia.&nbsp;<\/p>\n\n\n\n<p>Founded in 2007, it has grown into a digital powerhouse shaping online shopping habits in one of the world\u2019s fastest-growing markets.<\/p>\n\n\n\n<p>Unlike eBay, which plays a more niche role, <strong>Flipkart directly mirrors Amazon\u2019s business model: a wide product assortment, a logistics network, and discount-driven campaigns<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Thanks to its local market knowledge and strong mobile-first approach, <strong>Flipkart holds a dominant position in India<\/strong>.<\/p>\n\n\n\n<p><strong>Here\u2019s a quick snapshot of Flipkart&#8217;s performance metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of mentions:&nbsp;<\/strong>105,000<\/li>\n\n\n\n<li><strong>Number of positive mentions:&nbsp;<\/strong>47,000<\/li>\n\n\n\n<li><strong>Number of negative mentions:&nbsp;<\/strong>6,284<\/li>\n\n\n\n<li><strong>Social media reach:&nbsp;<\/strong>1.1 billion<\/li>\n\n\n\n<li><strong>Non-social reach:&nbsp;<\/strong>171 million<\/li>\n\n\n\n<li><strong>Main source of reach:&nbsp;<\/strong>video platforms (YouTube, etc.)<\/li>\n\n\n\n<li><strong>Overall sentiment:&nbsp;<\/strong>45% positive, 6% negative, 49% neutral<\/li>\n\n\n\n<li><strong>Main source of positive sentiment:&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Main source of negative sentiment:&nbsp;<\/strong>X (Twitter)<\/li>\n\n\n\n<li><strong>Presence Score:&nbsp;<\/strong>80<\/li>\n\n\n\n<li><strong>Most popular topics around brand:&nbsp;<\/strong>e-commerce, social media, smartphone sales &amp; launches<\/li>\n\n\n\n<li><strong>Emotion analysis:&nbsp;<\/strong>admiration (72.8 %), disgust (16.3 %), anger (4.2 %), joy (2.6 %), sadness (3.9 %), fear (0.2 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e9b41&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e9b41\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"779\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance.jpg\" alt=\"amazon competitors - Flipkart performance\" class=\"wp-image-177795\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance.jpg 629w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance-300x372.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance-128x159.jpg 128w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs Flipkart<\/h4>\n\n\n\n<p>Globally, Amazon is a way more recognizable brand. <\/p>\n\n\n\n<p>What caught my eye is that <strong>Flipkart enjoys an incredibly positive brand image &#8211; 46% of positive mentions<\/strong> is truly astonishing!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111e9f70&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111e9f70\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison.jpg\" alt=\"amazon vs Flipkart comparison in Brand24\" class=\"wp-image-177794\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison.jpg 969w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Things changed when I applied a <strong>geolocation filter to India only<\/strong>. Here, <strong>Amazon and Flipkart go head-to-head in most metrics<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Considering that India is a rapidly developing market and the most populous country in the world (with nearly 1.5 billion people), Amazon should pay special attention to its presence there.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111ea352&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111ea352\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"621\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance.jpg\" alt=\"amazon vs flipkart in India comparison in Brand24\" class=\"wp-image-177793\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance.jpg 973w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance-248x159.jpg 248w\" sizes=\"auto, (max-width: 973px) 100vw, 973px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aliexpress\">04 AliExpress<\/h3>\n\n\n\n<p>AliExpress, owned by the Alibaba Group, is one of the world\u2019s largest e-commerce platforms.&nbsp;<\/p>\n\n\n\n<p>Unlike Walmart or Flipkart, <strong>AliExpress does not primarily focus on local dominance but rather on connecting Chinese manufacturers with global customers<\/strong>.<\/p>\n\n\n\n<p>In Western markets, AliExpress is often associated with long delivery times and mixed product quality. <\/p>\n\n\n\n<p>However, it remains a strong competitor because of its massive product range, aggressive discounts, and growing improvements in logistics.<\/p>\n\n\n\n<p><strong>Here\u2019s a quick snapshot of AliExpress&#8217; performance metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of mentions:&nbsp;<\/strong>102,000<\/li>\n\n\n\n<li><strong>Number of positive mentions:&nbsp;<\/strong>19,000<\/li>\n\n\n\n<li><strong>Number of negative mentions:&nbsp;<\/strong>3,714<\/li>\n\n\n\n<li><strong>Social media reach:&nbsp;<\/strong>198 million<\/li>\n\n\n\n<li><strong>Non-social reach:&nbsp;<\/strong>155 million<\/li>\n\n\n\n<li><strong>Main source of reach:&nbsp;<\/strong>TikTok<\/li>\n\n\n\n<li><strong>Overall sentiment:&nbsp;<\/strong>19 % positive, 4 % negative, 77 % neutral<\/li>\n\n\n\n<li><strong>Main source of positive sentiment:&nbsp;<\/strong>video streaming services<\/li>\n\n\n\n<li><strong>Main source of negative sentiment:&nbsp;<\/strong>Reddit<\/li>\n\n\n\n<li><strong>Presence Score:&nbsp;<\/strong>78<\/li>\n\n\n\n<li><strong>Most popular topics around brand:&nbsp;<\/strong>shopping deals, platform competition, product reviews<\/li>\n\n\n\n<li><strong>Emotion analysis:&nbsp;<\/strong>admiration (65.6 %), joy (12.8 %), disgust (11.1 %), anger (6.5 %), sadness (3 %), fear (1 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111ea8d2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111ea8d2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"730\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance.jpg\" alt=\"amazon competitors - AliExpress performance\" class=\"wp-image-177792\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance.jpg 592w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance-300x370.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance-129x159.jpg 129w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs Aliexpress<\/h4>\n\n\n\n<p>Again, Amazon has an increasingly more significant online presence than its competitor. The difference is visible across all key metrics &#8211; especially the quantitative ones.<\/p>\n\n\n\n<p>At the same time, AliExpress shows that price-driven offers and social virality (especially on TikTok) can still generate massive engagement.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111ead13&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111ead13\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"620\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison.jpg\" alt=\"amazon vs aliexpress comparison in Brand24\" class=\"wp-image-177791\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best competitor analytics tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"easy\">05 Etsy<\/h3>\n\n\n\n<p>Etsy is an online marketplace that connects independent sellers with buyers worldwide and is <strong>focused on vintage, handmade, and unique goods<\/strong>.<\/p>\n\n\n\n<p>Etsy doesn&#8217;t compete with Amazon on scale or price. Instead, it builds a community-driven e-commerce platform with niche specialization.<\/p>\n\n\n\n<p><strong>Here\u2019s a quick snapshot of AliExpress&#8217; performance metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of mentions:&nbsp;<\/strong>109,000<\/li>\n\n\n\n<li><strong>Number of positive mentions:&nbsp;<\/strong>32,000<\/li>\n\n\n\n<li><strong>Number of negative mentions:&nbsp;<\/strong>3,516<\/li>\n\n\n\n<li><strong>Social media reach:&nbsp;<\/strong>288 million<\/li>\n\n\n\n<li><strong>Non-social reach:&nbsp;<\/strong>174 million<\/li>\n\n\n\n<li><strong>Main source of reach:&nbsp;<\/strong>video platforms<\/li>\n\n\n\n<li><strong>Overall sentiment:&nbsp;<\/strong>19 % positive, 4 % negative, 77 % neutral<\/li>\n\n\n\n<li><strong>Main source of positive sentiment:&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Main source of negative sentiment:&nbsp;<\/strong>Reddit<\/li>\n\n\n\n<li><strong>Presence Score:&nbsp;<\/strong>62<\/li>\n\n\n\n<li><strong>Most popular topics around brand:&nbsp;<\/strong>online selling, handmade art &amp; crafts, spiritual &amp; mystical<\/li>\n\n\n\n<li><strong>Emotion analysis:&nbsp;<\/strong>admiration (70.5 %), joy (18.8 %), disgust (7 %), sadness (2.2 %), anger (1.1 %), fear (0.4 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111eb49d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111eb49d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"766\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance.jpg\" alt=\"amazon competitors - Etsy performance\" class=\"wp-image-177790\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance.jpg 623w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance-300x369.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance-129x159.jpg 129w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs Etsy<\/h4>\n\n\n\n<p>Comparing the scale of Amazon and Etsy is pointless. Instead, pay attention to Etsy&#8217;s reputation and positioning.<\/p>\n\n\n\n<p><strong>Etsy thrives on the share of positive mentions (30%)<\/strong>, proving that niche specialization is a great way to carve out one&#8217;s own slice of the cake owned by Amazon.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111eb8be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111eb8be\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison.jpg\" alt=\"amazon vs Etsy comparison in Brand24\" class=\"wp-image-177789\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"detailed\">Detailed Comparison<\/h2>\n\n\n\n<p>Now, it&#8217;s time to take a look at the big picture of Amazon&#8217;s performance and its major competitors.<\/p>\n\n\n\n<p>Below, you can see the comparison tab of Amazon, Walmart, eBay, Flipkart, AliExpress, and Etsy.<\/p>\n\n\n\n<p>When it comes to mentions volume, reach, AVE, and Presence Score, Jeff Bezos&#8217; company is the undisputed dominator.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111ebd1e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111ebd1e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors.jpg\" alt=\"Comparison of Amazon and its top e-commerce market rivals\" class=\"wp-image-177788\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors.jpg 968w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-248x159.jpg 248w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison of Amazon and its top e-commerce market rivals<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\">Mentions&nbsp;<\/h3>\n\n\n\n<p>The mentions chart confirms Amazon&#8217;s stability. The only brand that occasionally enjoys more online exposure is Walmart.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111ec127&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111ec127\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-1140x428.jpg\" alt=\"mentions comparison\" class=\"wp-image-177787\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-1140x428.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-300x113.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-248x93.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Amazon is also pretty stable in terms of positive and negative sentiment.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111ec5a6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111ec5a6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1127\" height=\"890\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison.jpg\" alt=\"sentiment comparison\" class=\"wp-image-177786\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison.jpg 1127w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison-300x237.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison-201x159.jpg 201w\" sizes=\"auto, (max-width: 1127px) 100vw, 1127px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shareofvoice\">Share of voice&nbsp;<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\">Share of voice<\/a>&nbsp;charts confirm Amazon&#8217;s dominant role in the retail industry.&nbsp;<\/p>\n\n\n\n<p>Especially when we consider the brand&#8217;s total reach, which is almost 4 times higher than Walmart, eBay, Flipkart, AliExpress, and Etsy combined!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58111eca4f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d58111eca4f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1122\" height=\"456\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison.jpg\" alt=\"share of voice comparison\" class=\"wp-image-177785\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison.jpg 1122w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison-300x122.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison-248x101.jpg 248w\" sizes=\"auto, (max-width: 1122px) 100vw, 1122px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon remains the undisputed leader in global e-commerce, but strong rivals continue to shape the market.<\/li>\n\n\n\n<li>Walmart, Flipkart, AliExpress, eBay, and Etsy each win by focusing on their unique strengths.<\/li>\n\n\n\n<li>Even in a market dominated by giants, niche strategies can build loyal audiences and real impact.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" title=\"Start a Brand24 free 14-day trial\">Start a Brand24 free 14-day trial<\/a> and discover details about any competitive brand!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon competitors do not sleep! They constantly struggle to undermine the dominance of Bezos&#8217; tycoon. Find out which brands compete with Amazon and what are their advantages!<\/p>\n","protected":false},"author":83,"featured_media":177798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-177781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/177781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=177781"}],"version-history":[{"count":5,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/177781\/revisions"}],"predecessor-version":[{"id":182028,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/177781\/revisions\/182028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/177798"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=177781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=177781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=177781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}