{"id":177995,"date":"2025-10-16T10:57:52","date_gmt":"2025-10-16T08:57:52","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=177995"},"modified":"2026-04-13T12:58:00","modified_gmt":"2026-04-13T10:58:00","slug":"customer-feedback-analysis","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/customer-feedback-analysis\/","title":{"rendered":"Customer Feedback Analysis 2026: Guide, Tools &amp; Tricks"},"content":{"rendered":"\n<p>Customer feedback analysis is like Tinder. You&#8217;re trying to find the perfect match between what your customers want and what your brand offers. Sometimes the chemistry is instant, other times&#8230; it&#8217;s an awkward left swipe. But just like dating, success comes down to one thing: listening and learning. Customer feedback analysis helps you understand what your customers love, what turns them off, and how to build a stronger, lasting connection.<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>Customer feedback analysis<\/strong> is a continuous process of gathering, processing, and interpreting customer opinions to uncover insights that drive better experiences, products, and business decisions.<\/li>\n\n\n\n<li>It combines&nbsp;<strong>qualitative and quantitative data<\/strong>&nbsp;from multiple channels, including surveys, social media, reviews, and support interactions, to provide a 360\u00b0 view of customer sentiment.<\/li>\n\n\n\n<li>Such an analysis allows you to understand&nbsp;<strong>what customers love, what frustrates them, and why they do what they do.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"guide\">How to analyze customer feedback? 6-step guide<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step1\">Step 1: Collect and organize all the data<\/h3>\n\n\n\n<p>The first step is to collect all feedback from various channels into a single central location. Ideally, you should use reliable, dedicated tools to&nbsp;<strong>automate the process<\/strong>&nbsp;and&nbsp;<strong>avoid losing&nbsp;<\/strong>valuable insights.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8a976&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8a976\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"649\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/x-2.png\" alt=\"infographic of customer feedback analysis sources\" class=\"wp-image-178035\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/x-2.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/x-2-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/x-2-300x278.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/x-2-171x159.png 171w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Types of customer feedback analysis tools you should consider:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social listening tools<\/strong>&nbsp;to monitor mentions across social media, blogs, forums, news sites, and review platforms (i.e., Brand24, Sprout Social)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8aca5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8aca5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"615\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_for_social_listening-1140x615.jpg\" alt=\"brand24 a social listening tool\" class=\"wp-image-178001\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_for_social_listening-1140x615.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_for_social_listening-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_for_social_listening-300x162.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_for_social_listening-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_for_social_listening.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 &#8211; a social listening tool<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Survey and feedback platforms&nbsp;<\/strong>to gather direct responses from customers (i.e., Typeform, SurveyMonkey)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8af54&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8af54\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"575\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_surveymonkey-1140x575.jpg\" alt=\"SurveyMonkey - a survey and Customer feedback analysis  platform\" class=\"wp-image-178000\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_surveymonkey-1140x575.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_surveymonkey-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_surveymonkey-300x151.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_surveymonkey-248x125.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_surveymonkey.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SurveyMonkey &#8211; a survey and feedback platform<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM or helpdesk systems&nbsp;<\/strong>to collect customer feedback from emails, chats, and support tickets (i.e., HubSpot, Intercom)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8b1ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8b1ec\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"819\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_intercom-1140x819.jpg\" alt=\"Intercom - a helpdesk tool\" class=\"wp-image-177999\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_intercom-1140x819.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_intercom-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_intercom-300x216.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_intercom-221x159.jpg 221w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_intercom.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Intercom &#8211; a helpdesk tool<\/figcaption><\/figure>\n\n\n\n<p>Bringing all this data together provides a comprehensive and unified view of customer sentiment.&nbsp;<\/p>\n\n\n\n<p>To get the most out of your&nbsp;<strong>customer feedback analysis,<\/strong>&nbsp;<strong>organize all insights in a central repository<\/strong>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spreadsheet<\/strong>&nbsp;(e.g., Google Sheets, Excel)<\/li>\n\n\n\n<li><strong>Dashboard&nbsp;<\/strong>(e.g., Power BI, Tableau)<\/li>\n\n\n\n<li><strong>Feedback management tool<\/strong>&nbsp;(e.g., Notion, Productboard)<\/li>\n<\/ul>\n\n\n\n<p>Such organizing feedback in one place makes it easier to filter, tag, and compare insights across different sources.<\/p>\n\n\n\n<p>It also enables you to conduct a more in-depth analysis of your feedback.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track and analyze customer feedback with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=450\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step2\">Step 2: Focus on feedback that matters<\/h3>\n\n\n\n<p>Not all feedback carries the same weight, and analyzing every single comment can be overwhelming.<\/p>\n\n\n\n<p>That&#8217;s why the key is to prioritize customer feedback data that has the biggest impact on your brand, product, service, or customer experience.<\/p>\n\n\n\n<p><strong>Start by identifying which feedback is most relevant to your goals. For example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>To improve customer satisfaction<\/strong>, focus on the most impactful negative comments or recurring complaints.<\/li>\n\n\n\n<li><strong>To find the opportunities to develop your product<\/strong>, pay attention to feature requests and usability issues (i.e., rage clicks)<\/li>\n\n\n\n<li><strong>To improve your brand reputation<\/strong>, analyze public mentions, reviews, and social media sentiment.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8b7d5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8b7d5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"654\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_dashboard-1140x654.jpg\" alt=\"Most customer feedback analysis tools allow to filter the most crucial opinions\" class=\"wp-image-177998\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_dashboard-1140x654.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_dashboard-300x172.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_dashboard-248x142.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most customer feedback analysis tools allow to filter the most crucial opinions<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step3\">Step 3: Check the overall sentiment<\/h3>\n\n\n\n<p>Once you\u2019ve collected and prioritized your feedback, it\u2019s time to understand&nbsp;<strong>how customers actually feel<\/strong>&nbsp;about your brand, product, or service.<\/p>\n\n\n\n<p><strong>It sets a kind of starting point that will allow you to evaluate if your future actions indeed improve your customers&#8217; experience and overall brand reputation.&nbsp;<\/strong><\/p>\n\n\n\n<p>And this is where&nbsp;<strong>sentiment analysis<\/strong>&nbsp;comes in.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment analysis\">Sentiment analysis<\/a> uses natural language processing and machine learning to discover the emotional tone of feedback.&nbsp;<\/p>\n\n\n\n<p>In other words, it helps you automatically determine whether feedback is&nbsp;<strong>positive, negative, or neutral<\/strong>, giving you a quick overview of the overall customer mood.&nbsp;<\/p>\n\n\n\n<p>You can measure sentiment manually by reviewing and tagging each comment. However, this method quickly becomes ineffective when you operate on a large scale.<\/p>\n\n\n\n<p>That\u2019s why a better idea is to rely on&nbsp;<strong>AI-powered sentiment analysis tools<\/strong>, which can process thousands of mentions and categorize them automatically.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8badf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8badf\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"303\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_negative_sentiment-1-1140x303.jpg\" alt=\"negative brand mention in brand24\" class=\"wp-image-178007\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_negative_sentiment-1-1140x303.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_negative_sentiment-1-18x5.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_negative_sentiment-1-300x80.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_negative_sentiment-1-248x66.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_negative_sentiment-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of a negative brand mention<\/figcaption><\/figure>\n\n\n\n<p>Read more about <a href=\"https:\/\/brand24.com\/blog\/how-can-sentiment-analysis-be-used-to-improve-customer-experience\/\" target=\"_blank\" rel=\"noopener\" title=\"\">how sentiment analysis can be used to improve the customer experience<\/a>.<\/p>\n\n\n\n<p>Solutions like&nbsp;<strong>Brand24<\/strong>,&nbsp;<strong>Talkwalker<\/strong>, or&nbsp;<strong>MonkeyLearn<\/strong>&nbsp;analyze the tone of online conversations, product reviews, and survey responses to show you real-time sentiment trends.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8bd67&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8bd67\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"720\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_monkeylearn_sentiment-1140x720.jpg\" alt=\"MonkeyLearn's sentiment analysis\" class=\"wp-image-178006\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_monkeylearn_sentiment-1140x720.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_monkeylearn_sentiment-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_monkeylearn_sentiment-300x190.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_monkeylearn_sentiment-248x157.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_monkeylearn_sentiment.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">MonkeyLearn&#8217;s sentiment analysis<\/figcaption><\/figure>\n\n\n\n<p><strong>By analyzing sentiment over time, you\u2019ll be able to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Track changes in brand perception&nbsp;<\/strong>after campaigns or product updates<\/li>\n\n\n\n<li><strong>Identify topics<\/strong>&nbsp;that spark positive or negative reactions<\/li>\n\n\n\n<li><strong>Detect potential crises or customer frustration<\/strong>&nbsp;before they escalate<\/li>\n<\/ul>\n\n\n\n<p>Understanding sentiment helps you see not just what customers are saying, but how they feel &#8211; giving context and emotional depth to your data.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8c054&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8c054\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"531\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_sentiment-1140x531.jpg\" alt=\"Sentiment breakdown and sentiment by categories charts in Brand24 dashboard\" class=\"wp-image-178005\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_sentiment-1140x531.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_sentiment-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_sentiment-300x140.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_sentiment-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_sentiment-248x116.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_sentiment.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment breakdown and sentiment by categories charts in Brand24 dashboard<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Check your overall sentiment now!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=450\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step4\">Step 4: Dig deeper into topics<\/h3>\n\n\n\n<p>Once you know the general sentiment around your brand, product, or service, it\u2019s time to dig deeper and understand&nbsp;<strong>what drives those emotions<\/strong>.<\/p>\n\n\n\n<p>Identify&nbsp;<strong>key topics and recurring themes<\/strong>&nbsp;in your feedback. Group similar comments together, such as mentions about customer support, product quality, pricing, or usability.&nbsp;<\/p>\n\n\n\n<p>This allows you to uncover what customers are happy about the most and where they experience frustration.<\/p>\n\n\n\n<p>Some tools, like Brand24, can automatically cluster mentions and visualize which discussion topics have the highest share of voice and sentiment share.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8c451&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8c451\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_topic_analysis_brand24-1140x487.jpg\" alt=\"AI Topic Analysis in Brand24 for customer feedback analysis\" class=\"wp-image-178004\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_topic_analysis_brand24-1140x487.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_topic_analysis_brand24-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_topic_analysis_brand24-300x128.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_topic_analysis_brand24-248x106.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_topic_analysis_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Topic analysis for Garmin<\/figcaption><\/figure>\n\n\n\n<p><strong>Digging deeper into topics allows you to discover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Patterns in customer pain points<\/strong>, such as repetitive complaints or confusing features<\/li>\n\n\n\n<li><strong>Positive drivers<\/strong>, so what makes people talk about you in a positive way<\/li>\n\n\n\n<li><strong>Emerging trends<\/strong>, which might reveal future opportunities or risks<\/li>\n<\/ul>\n\n\n\n<p>By digging into topics, you move beyond surface-level numbers and start uncovering the story behind your customer feedback. These insights will help you understand root causes.&nbsp;<\/p>\n\n\n\n<p>And prepare clear priorities for improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step5\">Step 5: Explore trends and patterns<\/h3>\n\n\n\n<p>A deeper exploration of trends and patterns in your customer feedback analysis helps you understand how opinions evolve over time and which areas consistently impact customer satisfaction.<\/p>\n\n\n\n<p><strong>Start by looking for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sentiment trends<\/strong>&nbsp;&#8211; is the overall tone improving or declining over time?<\/li>\n\n\n\n<li><strong>Recurring issues<\/strong>&nbsp;&#8211; which problems keep appearing across multiple channels?<\/li>\n\n\n\n<li><strong>Positive trends<\/strong>&nbsp;&#8211; what features or experiences drive consistent praise?<\/li>\n\n\n\n<li><strong>Emerging topics<\/strong>&nbsp;&#8211; are there new themes gaining attention among your audience?<\/li>\n<\/ul>\n\n\n\n<p>In practice, you can do it using&nbsp;<strong>AI-powered chatbots, agents, and assistants<\/strong>&nbsp;that help you automatically detect trends and summarize recurring themes.&nbsp;<\/p>\n\n\n\n<p><strong>There are two main ways to approach this:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build your own AI workflow<\/strong><br><br>You can copy and paste customer feedback data into an AI tool (like ChatGPT or Notion AI) or connect it to your internal database to create a custom analysis agent. <br><br>This method gives you full control and flexibility over what you analyze and how you visualize insights.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8c80a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8c80a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"754\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_chatgpt_trends-1140x754.jpg\" alt=\"chatgpt for customer feedback analysis\" class=\"wp-image-178003\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_chatgpt_trends-1140x754.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_chatgpt_trends-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_chatgpt_trends-300x199.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_chatgpt_trends-240x159.jpg 240w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_chatgpt_trends.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">You can use ChatGPT to discover trends and patterns<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use built-in AI features<\/strong><br>Many modern tools already include AI-powered chatbots that can recognize sentiment trends, identify popular discussion topics, and summarize customer insights without manual setup. <br><br>One example is Brand24&#8217;s AI Brand Assistant.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8ca92&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8ca92\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"927\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_trends-1140x927.jpg\" alt=\"brand24 ai brand assistant for customer feedback analysis\" class=\"wp-image-178002\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_trends-1140x927.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_trends-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_trends-300x244.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_trends-195x159.jpg 195w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_brand24_trends.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Some tools have built-in features to analyze patterns and trends<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Explore your trends and patterns effortlessly!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=450\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step6\">Step 6: List action points<\/h3>\n\n\n\n<p>The final and most important step in customer feedback analysis is&nbsp;<strong>turning insights into action<\/strong>. All in all, feedback analysis process is only valuable if it leads to meaningful change.<\/p>\n\n\n\n<p>Start by summarizing your key findings from the previous steps, including sentiment trends, recurring issues, and positive themes that emerge consistently.&nbsp;<\/p>\n\n\n\n<p>Then, translate them into&nbsp;<strong>specific action points<\/strong>&nbsp;for your teams.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8ce8d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8ce8d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"964\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_feedback_loop.png\" alt=\"infographic feedback loop\" class=\"wp-image-178038\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_feedback_loop.png 1024w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_feedback_loop-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_feedback_loop-300x282.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/customer_feedback_analysis_feedback_loop-169x159.png 169w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Feedback loop<\/figcaption><\/figure>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If customers complain about response times \u2192&nbsp;<strong>improve your support workflow<\/strong>&nbsp;or&nbsp;<strong>introduce automation.<\/strong><\/li>\n\n\n\n<li>If users highlight product bugs or problematic features \u2192&nbsp;<strong>forward insights to your product or UX team.<\/strong><\/li>\n\n\n\n<li>If customers praise a new feature or campaign \u2192&nbsp;<strong>implement it in your marketing strategy.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Each action point should be&nbsp;<strong>measurable<\/strong>&nbsp;(so you can track progress) and&nbsp;<strong>assigned to the right team or owner<\/strong>. This ensures accountability and creates a feedback loop, turning customer insights into continuous improvement.<\/p>\n\n\n\n<p>Finally, make sure to&nbsp;<strong>track the impact of your actions<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Monitor how sentiment, satisfaction scores, and engagement metrics change over time to evaluate whether your initiatives truly enhanced the customer experience.<\/p>\n\n\n\n<p>Remember: the goal of customer feedback analysis isn\u2019t just to listen \u2014 it\u2019s to&nbsp;<strong>learn, act, and improve continuously.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatis\">What is customer feedback analytics?<\/h3>\n\n\n\n<p>Customer feedback analysis is the process of collecting and interpreting customer comments &amp; reviews that aims to provide actionable insights about their experiences with a brand, product, or service.<\/p>\n\n\n\n<p><strong>It involves gathering and analyzing feedback from:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quantitative data<\/strong>&nbsp;\u2013 measurable&nbsp;<a href=\"https:\/\/brand24.com\/blog\/customer-success-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer success metrics<\/a>, such as satisfaction scores (NPS, CSAT), ratings, usage trends, or behavioral data. They reveal how much or how often something occurs.<\/li>\n\n\n\n<li><strong>Qualitative data<\/strong>&nbsp;\u2013 insights expressed in words, such as survey responses, interviews, support tickets, live chats, social media mentions, and online reviews. This data helps you understand the why behind customer opinions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why\">Why should you care about customer feedback analytics?<\/h3>\n\n\n\n<p>Customer feedback analysis is hugely important because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It helps identify weaknesses in your product or service<\/strong>, so you can address and improve them<\/li>\n\n\n\n<li><strong>It increases your understanding of customer needs<\/strong>, so you can improve their satisfaction and loyalty<\/li>\n\n\n\n<li><strong>It gives you ideas about what your top strengths ar<\/strong>e, so you can use them in your marketing communication<\/li>\n\n\n\n<li><strong>It provides data for business decisions<\/strong>, so you can prioritize resources and develop new features.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best customer feedback analysis tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=450\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how\">How to find data for customer feedback analytics? Methods<\/h3>\n\n\n\n<p>The quality of your&nbsp;<strong>customer feedback analytics<\/strong>&nbsp;depends on the quality and variety of the data you collect.&nbsp;<\/p>\n\n\n\n<p>To get a&nbsp;<strong>360\u00b0 view of the customer experience<\/strong>, combine multiple data sources and methods, both&nbsp;<strong>direct<\/strong>&nbsp;and&nbsp;<strong>indirect<\/strong>.<\/p>\n\n\n\n<p>Here are the most effective ways to find and collect customer feedback data:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5015e8d401&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5015e8d401\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"677\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score.png\" alt=\"6 methods of gathering feedback data: surveys and forms, social listening, customer support, reviews, behavioral and usage data, interviews and focus groups\" class=\"wp-image-178036\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score.png 608w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-300x334.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-to-measure-Customer-Health-Score-143x159.png 143w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1. Surveys and forms<\/h4>\n\n\n\n<p>Use online surveys, in-app questionnaires, or post-purchase forms to collect&nbsp;<strong>structured, quantitative data<\/strong>. You can ask about satisfaction (CSAT), likelihood to recommend (NPS), or ease of experience (CES).<\/p>\n\n\n\n<p><strong>Tools:<\/strong>&nbsp;Typeform, SurveyMonkey, Google Forms, Survicate<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Social listening<\/h4>\n\n\n\n<p>Monitor social media platforms, blogs, forums, and review sites to gather&nbsp;<strong>and analyze qualitative feedback<\/strong>&nbsp;from natural user conversations. Social listening gives you access to both positive and negative thoughts your customers share publicly.<\/p>\n\n\n\n<p><strong>Tools:<\/strong>&nbsp;Brand24, Sprout Social, Mention<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Customer support interactions<\/h4>\n\n\n\n<p>Analyze helpdesk tickets, live chats, and emails. These are gold mines of&nbsp;<strong>problem-oriented feedback,<\/strong>&nbsp;revealing repetitive pain points or areas for improvement.<\/p>\n\n\n\n<p><strong>Tools:<\/strong>&nbsp;Intercom, Zendesk, HubSpot<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Online reviews<\/h4>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/review-monitoring\/\">Review monitoring<\/a>&nbsp;provides priceless insights<strong>&nbsp;<\/strong>about customer satisfaction. Tracking reviews from sites like Google, G2, Trustpilot, or Yelp helps identify sentiment trends and changes in&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\">brand reputation<\/a>&nbsp;over time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Behavioral and usage data<\/h4>\n\n\n\n<p>Mix feedback with&nbsp;<strong>quantitative behavioral data<\/strong>, such as session recordings, heatmaps, churn metrics, or product usage analytics. This reveals what customers actually do, not just what they say.<\/p>\n\n\n\n<p><strong>Tools:<\/strong>&nbsp;Hotjar, Mixpanel, Google Analytics<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Interviews and focus groups<\/h4>\n\n\n\n<p>Conduct one-on-one interviews or small group discussions to explore the why behind customer opinions. This qualitative method provides depth, context, and emotional insight that surveys often miss.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Further read:&nbsp;<\/strong><a href=\"https:\/\/brand24.com\/blog\/how-to-collect-customer-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to collect customer feedback?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tools\">What are the best customer feedback analytics tools to use in 2025?<\/h3>\n\n\n\n<p>There are many customer feedback analysis tools that we can split into one of three types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social listening tools<\/a>&nbsp;&#8211; to collect direct &amp; indirect feedback from online discussions about brands, products, and services<\/li>\n\n\n\n<li><strong>Survey &amp; <\/strong><a href=\"https:\/\/brand24.com\/blog\/customer-feedback-tools\/\" title=\"customer feedback tools\">customer feedback tools<\/a><strong>&nbsp;<\/strong>&#8211; to collect structured feedback data directly from users<\/li>\n\n\n\n<li><strong>CRM &amp; helpdesk tools&nbsp;<\/strong>&#8211; to collect feedback via support interactions, chats, tickets, and surveys<\/li>\n<\/ul>\n\n\n\n<p>To make things easier, I\u2019ve prepared a quick comparison table featuring six of the best tools to use in 2025 (two from each category).<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Category<\/strong><\/td><td><strong>Tool<\/strong><\/td><td><strong>Top 3 strengths<\/strong><\/td><td><strong>Best for<\/strong><\/td><td><strong>Overall verdict<\/strong><\/td><\/tr><tr><td><strong>Social Listening<\/strong><\/td><td><strong>Brand24<\/strong><\/td><td>\u2022 Real-time mention tracking&nbsp;<br>\u2022 AI-powered sentiment analysis<br>\u2022 AI-supported customer feedback analytics features<\/td><td>Marketing teams, PR specialists, customer experience managers<\/td><td>A powerful, user-friendly tool for tracking brand reputation and understanding customer sentiment at scale<\/td><\/tr><tr><td><strong>Social Listening<\/strong><\/td><td><strong>Sprout Social<\/strong><\/td><td>\u2022 Advanced social analytics<br>\u2022 Multi-platform management&nbsp;<br>\u2022 Collaboration features<\/td><td>Social media managers, marketing teams, agencies<\/td><td>Great for teams that want to combine engagement management with detailed reporting<\/td><\/tr><tr><td><strong>Survey &amp; Feedback<\/strong><\/td><td><strong>Survey Monkey<\/strong><\/td><td>\u2022 Custom survey templates&nbsp;<br>\u2022 Strong analytics<br>\u2022 Easy integrations<\/td><td>Product teams, researchers, HR professionals<\/td><td>A good choice for collecting and analyzing structured customer opinions<\/td><\/tr><tr><td><strong>Survey &amp; Feedback<\/strong><\/td><td><strong>Typeform<\/strong><\/td><td>\u2022 Engaging form design&nbsp;<br>\u2022 High response rates<br>\u2022 Excellent UX<\/td><td>Startups, marketing teams, UX designers<\/td><td>Great for turning traditional surveys into engaging, user-friendly experiences<\/td><\/tr><tr><td><strong>CRM &amp; Helpdesk<\/strong><\/td><td><strong>HubSpot Service Hub<\/strong><\/td><td>\u2022 Unified customer database&nbsp;<br>\u2022 Automation &amp; workflows&nbsp;<br>\u2022 NPS and feedback tools<\/td><td>Customer service teams, SaaS companies<\/td><td>A complete solution for managing customer relationships and acting on feedback<\/td><\/tr><tr><td><strong>CRM &amp; Helpdesk<\/strong><\/td><td><strong>Intercom<\/strong><\/td><td>\u2022 Live chat &amp; bots<br>\u2022 Personalized messaging&nbsp;<br>\u2022 Easy integration with CRM tools<\/td><td>SaaS companies, digital support teams<\/td><td>Perfect for businesses that prioritize real-time, conversational customer support<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track and analyze customer feedback with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=450\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Customer feedback analysis helps brands understand their audience and make smarter, data-driven decisions. <\/p>\n\n\n\n<p>It combines qualitative and quantitative data from multiple channels to build a complete picture of customer sentiment.&nbsp;<\/p>\n\n\n\n<p>The whole process involves gathering &amp; organizing feedback, analyzing emotions, spotting trends, and turning insights into concrete actions.&nbsp;<\/p>\n\n\n\n<p>Together with the right <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a>, survey &amp; feedback, as well as CRM &amp; helpdesk tools, they create an ecosystem that turns raw opinions into clear business insights. <\/p>\n\n\n\n<p>The key is to keep the process continuous &#8211; always listening, improving, and measuring results.&nbsp;<\/p>\n\n\n\n<p>When done well, feedback analysis strengthens trust, improves products, and boosts long-term loyalty.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Every customer opinion is crucial to better decision-making.<\/li>\n\n\n\n<li>Automate what you can, but never forget about empathy<\/li>\n\n\n\n<li>Listening is just the beginning. Learning and changing are what truly matter.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=450\" title=\"Start a Brand24 free 14-day trial\">Start a Brand24 free 14-day trial<\/a> and boost your customer feedback analysis!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer feedback analysis helps you understand what your customers love, what turns them off, and how to build a stronger, lasting connection.<\/p>\n","protected":false},"author":83,"featured_media":178043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4148],"tags":[],"class_list":["post-177995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-and-reporting"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/177995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=177995"}],"version-history":[{"count":13,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/177995\/revisions"}],"predecessor-version":[{"id":183219,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/177995\/revisions\/183219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/178043"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=177995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=177995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=177995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}