{"id":178537,"date":"2026-03-25T13:23:50","date_gmt":"2026-03-25T12:23:50","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=178537"},"modified":"2026-03-25T13:23:51","modified_gmt":"2026-03-25T12:23:51","slug":"facebook-social-listening","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/facebook-social-listening\/","title":{"rendered":"Facebook Social Listening: Strategy, Tips &amp; Best Tools for 2026"},"content":{"rendered":"\n<p>Most brands only check Facebook mentions when they&#8217;re tagged. But the conversations shaping your reputation (complaints, competitor comparisons, viral discussions) happen constantly in the background. Facebook social listening turns that noise into structured brand intelligence you can actually act on.<\/p>\n\n\n\n<p> In this guide, I&#8217;ll show you how to use Facebook social listening effectively!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Facebook&#039;s API limits what you can actually monitor <\/h4>\n                <p class=\"acf-key-takeaways__text\">Public page posts, ad comments, and creator content are trackable. Private groups, DMs, stories, and non-public profiles are off-limits, which shapes what any tool can realistically deliver.\r\n<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Untagged mentions shape your brand reputation <\/h4>\n                <p class=\"acf-key-takeaways__text\">Most Facebook conversations about your brand happen without a direct @tag. If you&#039;re only tracking tagged mentions, you&#039;re missing the majority of what people are actually saying about you.\r\n<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">41% of consumers use social media to discover new products<\/h4>\n                <p class=\"acf-key-takeaways__text\">What&#039;s said about your brand on Facebook is a purchase-stage influence happening in real time.\r\n<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">How to quickly start social listening on Facebook?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Choose a Facebook social listening tool and add core keywords: your brand, products, competitors, and key hashtags. Create a social listening strategy and follow it &#8211; review the mentions daily and act on the top opportunities.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is Facebook social listening?&nbsp;<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>In simple words: <\/strong>Social listening on Facebook is collecting Facebook data (public mentions, comments under posts, Pages) via the facebook api and turning it into insights.<\/p>\n\n\n\n<p>You evaluate social sentiment, find trending topics, and spot gaps in your listening strategy.<\/p>\n\n\n\n<p>You then create content, plan campaigns, and refine your company\u2019s growth model.<\/p>\n\n\n\n<p>It goes beyond social monitoring, as you don\u2019t just see messages.<\/p>\n\n\n\n<p><strong>You analyze data, gain insights, and act.<\/strong><\/p>\n\n\n\n<p>This is what a Facebook mention can look like in the social listening tools dashboard:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1c99631&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1c99631\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"167\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-mention.png\" alt=\"Facebook mention example.\" class=\"wp-image-178542\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-mention-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-mention-300x50.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-mention-248x41.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-mention-90x15.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how\">How does Facebook social listening work in real life?<\/h3>\n\n\n\n<p>Let&#8217;s talk about a real example now!<\/p>\n\n\n\n<p>I analyzed Apple&#8217;s performance after its recent iPhone 17 release.<\/p>\n\n\n\n<p>Plus, I compared their performance with the main rival &#8211; Samsung.<\/p>\n\n\n\n<p>It&#8217;s a perfect case study to show you <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" title=\"\">social listening<\/a> capabilities and what it can look like.<\/p>\n\n\n\n<p>Here&#8217;s the data (source: Brand2 tool, last 30 days).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Apple<\/strong>:<br>\n<ul class=\"wp-block-list\">\n<li>Mentions: <strong>10k<\/strong><\/li>\n\n\n\n<li>Reach: <strong>243M<\/strong><\/li>\n\n\n\n<li>Positive: <strong>34% (3,384)<\/strong><\/li>\n\n\n\n<li>Negative: <strong>2% (198)<\/strong><\/li>\n\n\n\n<li>Average Presence Score: <strong>72\/100<\/strong><\/li>\n\n\n\n<li>AVE: <strong>$18M<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Samsung<\/strong>:<br>\n<ul class=\"wp-block-list\">\n<li>Mentions: <strong>20k<\/strong><\/li>\n\n\n\n<li>Reach: <strong>413M<\/strong><\/li>\n\n\n\n<li>Positive: <strong>27% (5,313)<\/strong><\/li>\n\n\n\n<li>Negative: <strong>2% (325)<\/strong><\/li>\n\n\n\n<li>Average Presence Score:<strong> 67\/100<\/strong><\/li>\n\n\n\n<li>AVE: <strong>$24M<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start Facebook social listening!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=453\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>What does it mean?<\/strong><\/p>\n\n\n\n<p>Samsung won in <strong>volume and reach<\/strong> (20k mentions; 413M reach), but Apple led in <strong>quality<\/strong> (higher positive share and <strong>higher presence score<\/strong>).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If I were Apple, I would double down on feature education and creators who can turn that goodwill into how-to content and comparison posts.<\/li>\n\n\n\n<li>If I were Samsung, I\u2019d mine the threads for service issues and friction topics. Volume is on our side; we convert volume to advocacy by fixing the few negatives fast.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1c9a145&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1c9a145\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-metrics.png\" alt=\"Social listening example: Apple's crucial metrics overview.\" class=\"wp-image-178543\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-metrics.png 518w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-metrics-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-metrics-300x290.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-metrics-165x159.png 165w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-metrics-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-metrics-90x87.png 90w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Apple&#8217;s crucial metrics overview.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why\">Why are Facebook mentions important?<\/h3>\n\n\n\n<p>Because <strong>customers perceive your brand through social media platforms long before they visit your website.<\/strong><\/p>\n\n\n\n<p>Facebook mentions show how people talk about your brand on Facebook&#8217;s various pages.<\/p>\n\n\n\n<p>They reveal what customers love, what frustrates them, and which messages travel beyond the platform, across other social media channels, or even further.<\/p>\n\n\n\n<p>As Phil Pallen, Brand Strategist, says:<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">&quot;Social listening helps you understand what people really think about your brand, your industry, and your competitors. I use it to make smarter content decisions, spot trends early, and stay relevant in conversations that matter.&quot;<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Phil-Pallen\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Phil Pallen                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/philpallen\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Brand Strategist<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Plus, there&#8217;s more to it.<\/p>\n\n\n\n<p><strong>In the  2026 AI era, online talk shapes how your brand is presented in the LLMs <\/strong>(and if it appears there in the beginning)<\/p>\n\n\n\n<p>You need to remember that also <strong>unlinked mentions shape brand perception <\/strong>&#8211; both people and algorithms still see them and value them greatly.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\u26a0\ufe0f <strong>Important note: <\/strong>You\u2019ll capture public posts and public comments; you won\u2019t capture private messages or closed groups.<\/p>\n\n\n\n<p>That\u2019s true for all social listening tools due to platform rules.<\/p>\n\n\n\n<p><strong>Why monitor Facebook mentions?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mentions are feedback<\/strong>. They expose the customers\u2019 mindset, objections, and language you should mirror in your content.<\/li>\n\n\n\n<li>A sudden rise in negative mentions <strong>shows issues before they escalate<\/strong>.<\/li>\n\n\n\n<li>Tracking brand mentions and competitor mentions <strong>shows where you stand<\/strong> in your category and which topics you \u201cown.\u201d<\/li>\n\n\n\n<li><strong>This analysis is a fuel for campaigns.<\/strong> You can pull phrases from positive mentions and industry trends to craft copy, promotional ads, and creator briefs. Turn complaints into clear how-tos and fixes.<\/li>\n\n\n\n<li><strong>Social media mentions are what feed LLMs and search engines<\/strong>. If you ignore mentions, you miss AI visibility.<\/li>\n\n\n\n<li>Mentions reveal <strong>market trends<\/strong>, feature requests, and usability gaps that roadmaps can address. Almost 41% of consumers use social media to discover new products and services.<\/li>\n<\/ul>\n\n\n\n<p>I talked more about it here: <a href=\"https:\/\/brand24.com\/blog\/facebook-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook mentions<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\">Business benefits of Facebook social listening<\/h2>\n\n\n\n<p>Social listening turns social media conversations into market research. How does it apply to business?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-time customer intelligence<\/strong> &#8211; Understand shifting preferences and pain points as they emerge, not weeks after the fact<\/li>\n\n\n\n<li><strong>Early issue detection<\/strong> &#8211; Catch service complaints and product problems before they escalate into public crises<\/li>\n\n\n\n<li><strong>Sharper brand messaging<\/strong> &#8211; Align your copy and positioning with how your audience actually talks about your category<\/li>\n\n\n\n<li><strong>Data-driven campaign planning<\/strong> &#8211; Use conversation data to time campaigns, choose formats, and identify the right audiences<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"monitoring-vs-listening\">Facebook monitoring vs. Facebook social listening&nbsp;<\/h2>\n\n\n\n<p>What&#8217;s the difference between Facebook monitoring and Facebook social listening?<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                                            <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Facebook monitoring                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Facebook listening                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Focus<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Tracking the conversations, customer comments<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Conversational data and patterns, themes, and market trends<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Timing<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-time, reactive<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-time and longitudinal (strategic)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Output<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Quicker replies, avoiding escalations<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Deeper understanding, better strategy, valuable insights (audience and market)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Goal<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Close the loop, respond effectively<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Improve brand image, social media marketing, content, product, and the company\u2019s growth model<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\">How to implement a Facebook social listening strategy? [Step-by-Step]<\/h2>\n\n\n\n<p>To implement a Facebook social listening strategy, use a tool to monitor mentions of your brand, competitors, and industry keywords.<\/p>\n\n\n\n<p>Then, track sentiment and engagement to understand audience perception, and then respond and adapt your strategy based on insights.<\/p>\n\n\n\n<p>Here&#8217;s a step-by-step tutorial:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\">01 Check what you can monitor on Facebook<\/h3>\n\n\n\n<p>You need to ask yourself: What can you actually monitor on Facebook?<\/p>\n\n\n\n<p>So, here&#8217;s the hard truth I wish I didn&#8217;t have to tell you: <strong>you can track&nbsp;only the public&nbsp;content. <\/strong>You cannot track private content.<\/p>\n\n\n\n<p>This applies to&nbsp;all&nbsp;social listening tools &#8211; it&#8217;s Facebook&#8217;s policy.<\/p>\n\n\n\n<p><strong>You can monitor (public):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page posts and public comments<\/li>\n\n\n\n<li>Ads comments<\/li>\n\n\n\n<li>Public creator content<\/li>\n<\/ul>\n\n\n\n<p><strong>You cannot monitor (private):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Private messages (DMs \/ inbox)<\/li>\n\n\n\n<li>Closed private groups<\/li>\n\n\n\n<li>Non-public profile posts<\/li>\n\n\n\n<li>Stories<\/li>\n<\/ul>\n\n\n\n<p>Using a social listening tool simplifies the process of analyzing large volumes of data on Facebook.<\/p>\n\n\n\n<p><strong>My tip:<\/strong> Always read platform limits first. It saves time and sets expectations for your stakeholders.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1c9ce98&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1c9ce98\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-dashboard-example.png\" alt=\"Facebook listening dashboard example.\" class=\"wp-image-178544\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-dashboard-example.png 926w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-dashboard-example-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-dashboard-example-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-dashboard-example-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-dashboard-example-90x49.png 90w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Facebook listening dashboard example.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\">02 Choose the right Facebook social listening tool<\/h3>\n\n\n\n<p>The next crucial question is: Which Facebook social listening tool should you use?<\/p>\n\n\n\n<p>Pick the tool that gives you fast filters, reliable alerts, and clean exports.<\/p>\n\n\n\n<p>Below is a simple comparison of the most popular tools:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What is it?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Key features                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Facebook integration                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Best for\u00a0                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/brand24.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A listening-first platform focused on speed-to-insight and noise reduction<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-time Facebook listening, AI insights, Boolean filters, sentiment analysis, SOV &amp; topics, alerts, shareable and customizable reports<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Fully supports Facebook integration (data from posts, public comments)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Large teams, agencies, and enterprises\u00a0focused on real-time monitoring and deep insights<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Sprout Social                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>All-in-one social media management platform (publish + engage + listen)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>All-in-one publish\/engage\/listen, inbox for replies and profiles management, sentiment analysis, and scheduled reports<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Fully supports Facebook integration (data from posts, public comments)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Teams and agencies focused on profile management with social media listening on the side<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/unnamed-e1771605986262.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.sprinklr.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Sprinklr                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Unified-CXM platform with Facebook listening<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Publishing for social media, AI-powered listening, service tools (like live chat, communities, and AI-driven response suggestions for customer support)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Supports Facebook integration with some limitations (eg. tagging, creating events, resharing posts)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Large teams looking for a unified customer experience management platform<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\">03 Set up your listening project<\/h3>\n\n\n\n<p>How to set up your first social listening project?<\/p>\n\n\n\n<p>Good news: setting up social listening isn&#8217;t rocket science.<\/p>\n\n\n\n<p>The steps are pretty much the same no matter which tool you pick &#8211; Brand24, Sprout Social, Sprinklr or even the free options.<\/p>\n\n\n\n<p>I&#8217;ll walk you through it based on the Brand24 example, so you can see how simple this actually is:<\/p>\n\n\n\n<p><strong>1. Pick a Facebook social listening tool<\/strong> according to your Facebook listening strategy. (if you struggle &#8211; check this <a href=\"https:\/\/brand24.com\/blog\/facebook-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook monitoring tools<\/a> article)<\/p>\n\n\n\n<p><strong>2. Add keywords<\/strong>: your brand, products, competitors (e.g., <em>apple iphone<\/em>), brand hashtags (e.g. <em>#iphone<\/em>), and industry trends (e.g. <em>voice search).<\/em><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1c9f88d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1c9f88d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"364\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-keywords.png\" alt=\"Setting up facebook social listening - add keywords - how it can look like example.\" class=\"wp-image-178545\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-keywords.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-keywords-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-keywords-300x109.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-keywords-248x90.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-keywords-90x33.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>3. Link your Facebook profile for better accuracy.<br><\/strong><br>Most tools let you connect your brand&#8217;s Facebook page directly, which helps catch more mentions and gives you cleaner data:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1c9fc9c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1c9fc9c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-integration.png\" alt=\"Integrate your facebook profile.\" class=\"wp-image-178546\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-integration.png 762w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-integration-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-integration-300x197.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-integration-242x159.png 242w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-integration-90x59.png 90w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>4. Filter noise<\/strong> &#8211; exclude non-related topics, sort Facebook data by influence or date.<\/p>\n\n\n\n<p>It&#8217;s super important, especially for brands with non-unique names.<\/p>\n\n\n\n<p>Take Apple &#8211; I got a whole &#8220;Apple recipes&#8221; topic page that is absolutely not relevant to the tech giant I need to analyze.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1ca00b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1ca00b9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"292\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-delete-topics.png\" alt=\"exclude irrelevant topics for the best facebook social listening results.\" class=\"wp-image-178547\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-delete-topics.png 794w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-delete-topics-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-delete-topics-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-delete-topics-248x91.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-delete-topics-90x33.png 90w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>5. Enable alerts<\/strong>, set up reports, and review the initial social media data.<\/p>\n\n\n\n<p>The best part about Facebook listening tools? They ping you instantly when something&#8217;s happening, a sudden spike in mentions, a viral comment, or a crisis you need to jump on before it spreads.<\/p>\n\n\n\n<p>Take advantage of this option!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1ca0507&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1ca0507\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"381\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-reports.png\" alt=\"Smart facebook social listening results: set up automated reports.\" class=\"wp-image-178548\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-reports.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-reports-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-reports-300x114.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-reports-248x94.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-reports-90x34.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>And there you go &#8211; you&#8217;re now all set!<\/p>\n\n\n\n<p>Of course, these steps are just the basics. The best Facebook monitoring tools offer much more in-depth analysis.<\/p>\n\n\n\n<p>Be sure to explore all the features your tool offers and improve your monitoring efforts.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Set up your project!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=453\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\">04 Analyze the data<\/h3>\n\n\n\n<p>And the final, yet probably most important question: How should you analyze the data?<\/p>\n\n\n\n<p>In simple words, look for patterns, not just posts, and turn your findings into actions.<\/p>\n\n\n\n<p>Yes, social listening is a deep field. You could drown in metrics if you wanted to.<\/p>\n\n\n\n<p>But I know you don&#8217;t.<\/p>\n\n\n\n<p>Sentiment scores, share of voice, topics, influencers&#8230; the list goes on. But let&#8217;s cut through the noise.<\/p>\n\n\n\n<p>Here are the metrics that actually move the Facebook listening needle:<\/p>\n\n\n\n<p><strong>01 Sentiment &amp; emotion analysis<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/facebook-sentiment-analysis\/\" title=\"\">Facebook sentiment analysis<\/a> reads between the lines.<\/p>\n\n\n\n<p>It uses natural language processing to figure out how people actually <em>feel<\/em> when they post about you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>positive<\/li>\n\n\n\n<li>negative<\/li>\n\n\n\n<li>or neutral<\/li>\n<\/ul>\n\n\n\n<p>Why does that matter? Because you can spot what makes your audience light up and what pisses them off.<\/p>\n\n\n\n<p>You catch concerns before they blow up.<\/p>\n\n\n\n<p>You know which product features to double down on and which ones need fixing.<\/p>\n\n\n\n<p>Track sentiment over time, and you&#8217;ll see if your brand reputation is climbing or quietly tanking.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1ca0da3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1ca0da3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"235\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-sentiment-analysis.png\" alt=\"Facebook social listening - sentiment analysis chart.\" class=\"wp-image-178549\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-sentiment-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-sentiment-analysis-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-sentiment-analysis-300x71.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-sentiment-analysis-248x58.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-sentiment-analysis-90x21.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>02 Social media reach<\/strong><\/p>\n\n\n\n<p>Social media reach shows how many people could see your Facebook mentions and posts.<\/p>\n\n\n\n<p>It adds up all the public conversations where your brand appears.<\/p>\n\n\n\n<p>Why does that matter?<\/p>\n\n\n\n<p>Because reach tells you if your message is suitable for your target audience. It helps you track how your campaigns perform.<\/p>\n\n\n\n<p>Track reach over time, and you\u2019ll see which formats, pages, and topics actually expand your audience.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1ca1265&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1ca1265\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"237\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-reach-chart.png\" alt=\"Facebook social listening - reach and mentions chart.\" class=\"wp-image-178550\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-reach-chart.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-reach-chart-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-reach-chart-300x71.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-reach-chart-248x59.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-reach-chart-90x21.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>03 Share of voice (SOV)<\/strong><\/p>\n\n\n\n<p>Share of voice (SOV) compares your mentions to competitors.<\/p>\n\n\n\n<p>It answers a simple question: out of all brand talk in your category, how much is about you?<\/p>\n\n\n\n<p>Why does that matter? Because SOV predicts who sets the narrative.<\/p>\n\n\n\n<p>If your SOV is sinking, someone else is stealing attention. It&#8217;s a great food for thought &#8211; what are they doing better?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1ca16f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1ca16f5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-sov-meme.png\" alt=\"SOV - meme about its importance.\" class=\"wp-image-178551\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-sov-meme.png 541w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-sov-meme-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-sov-meme-300x277.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-sov-meme-172x159.png 172w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-sov-meme-90x83.png 90w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>04 Topic analysis<\/strong><\/p>\n\n\n\n<p>Topic analysis groups what people talk about: features, problems, use cases, memes.<\/p>\n\n\n\n<p>It uses keywords and clustering to surface themes like \u201cbattery life,\u201d \u201cshipping,\u201d or \u201ctrade-in.\u201d<\/p>\n\n\n\n<p>Why does that matter? Because topics tell you what to create next and where risk hides.<\/p>\n\n\n\n<p>Sometimes your brand gets mistaken for something unrelated (another company, a meme, a product nickname). That noise can snowball and turn into a reputation threat if it carries complaints or misinformation.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1ca1b41&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1ca1b41\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"483\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-topics.png\" alt=\"analyze topics for the best facebook social listening results.\" class=\"wp-image-178552\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-topics.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-topics-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-topics-300x145.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-topics-248x120.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-topics-90x43.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>05 Influencer analysis<\/strong><\/p>\n\n\n\n<p>Influencer analysis finds the authors who move conversations. It looks at who posts about you, how far their content travels, and how people react.<\/p>\n\n\n\n<p>Brands can discover potential influencers and advocates through social listening by identifying individuals who engage positively with their products.<\/p>\n\n\n\n<p>It looks at who posts about you, how far their content travels, and how people react.<\/p>\n\n\n\n<p>Why does that matter? Because a few right voices can shift sentiment and sales.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Back creators who spark helpful threads and positive engagement.<\/li>\n\n\n\n<li>Educate or avoid voices that drive confusion or drama.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1ca201d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1ca201d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-influencers.png\" alt=\"facebook social listening opportunities: check most suitable influencers \" class=\"wp-image-178553\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-influencers.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-influencers-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-influencers-300x126.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-influencers-248x104.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-influencers-90x38.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Facebook social listening!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=453\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-study\">Successful Facebook social listening campaigns [Case study]<\/h2>\n\n\n\n<p>Before the Super Bowl, CeraVe ran a funny teaser idea: actor <strong>Michael Cera<\/strong> kept appearing with CeraVe products, sparking jokes that he was the brand\u2019s creator&#8230; or even \u201cin the lotion.\u201d<\/p>\n\n\n\n<p>Fans, creators, and pages shared the clips and memes, so the rumor grew globally, also across Facebook.<\/p>\n\n\n\n<p>During the game, CeraVe released a quirky ad where Michael Cera pitched the CeraVe board.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0bb1ca2705&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0bb1ca2705\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-case-study.png\" alt=\"Cerave case study: facebook social listening results.\" class=\"wp-image-178554\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-case-study.png 949w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-case-study-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-case-study-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-case-study-248x131.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/facebook-social-listening-case-study-90x47.png 90w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>The simple joke + celebrity twist + weeks of build-up made the reveal land big.<\/p>\n\n\n\n<p>Result: huge reach (billions of impressions reported) and a clear <strong>25% sales lift<\/strong>.<\/p>\n\n\n\n<p>This campaign proves that humor, pop culture, and a well-timed reveal can go viral on Facebook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\">Advanced Facebook listening tips<\/h2>\n\n\n\n<p>Here&#8217;s a quick list to take your listening process to the next level:<\/p>\n\n\n\n<p><strong>1. How to extract relevant Facebook listening data?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p><strong>Use a Boolean search.<\/strong><\/p>\n\n\n\n<p>Combine AND, OR, NOT, and quotes to keep only <strong>relevant conversations<\/strong>.<\/p>\n\n\n\n<p>Example: (&#8220;apple iphone&#8221; OR #iphone) AND (camera OR battery) NOT (&#8220;apple pie&#8221;).<\/p>\n\n\n\n<p>You\u2019ll get cleaner data and better insights.<\/p>\n\n\n\n<p id=\"spot-crisis\"><strong>2. How do I spot a crisis before it becomes a problem?<\/strong><\/p>\n\n\n\n<p><strong>Turn on an AI Events Detector.<\/strong><\/p>\n\n\n\n<p>It flags anomalies (like sudden jumps in mentions or sentiment).<\/p>\n\n\n\n<p>Click the alert, find the source post\/creator\/ad, and act before it escalates.<\/p>\n\n\n\n<p id=\"focus\"><strong>3. How do I focus on what actually matters?<\/strong><\/p>\n\n\n\n<p><strong>Use filters.<\/strong><\/p>\n\n\n\n<p>Sort mentions by influence to get the high volume ones first, filter &#8220;negative&#8221; to get just the warning talk.<\/p>\n\n\n\n<p>This turns \u201ca lot of talk\u201d into \u201cone priority we can fix now.\u201d<\/p>\n\n\n\n<p id=\"team\"><strong>4. How do I make sure the right team sees the right mention?<\/strong><\/p>\n\n\n\n<p><strong>Connect integrations.<\/strong><\/p>\n\n\n\n<p>Send alerts to Slack\/Teams, share reports to all teams.<\/p>\n\n\n\n<p>This way, support can address service issues, while the product identifies crucial needs for updates.<\/p>\n\n\n\n<p id=\"raw-data\"><strong>5. How do I turn raw data into actions quickly?<\/strong><\/p>\n\n\n\n<p><strong>Use an AI Brand Assistant.<\/strong><\/p>\n\n\n\n<p>It summarizes threads, surfaces actionable insights, can suggest replies, and proposes creative angles &#8211; like ChatGPT, but powered by your social data.<\/p>\n\n\n\n<p id=\"reports\"><strong>6. How do I keep stakeholders aligned?<\/strong><\/p>\n\n\n\n<p><strong>Automate shareable reporting.<\/strong><\/p>\n\n\n\n<p>Set up automated reports that include brand mentions, social media reach, share of voice, top topics (or generally any other metric you need).<\/p>\n\n\n\n<p>Creating detailed reports based on social listening insights can guide marketing strategy.<\/p>\n\n\n\n<p>Everyone stays in sync, and you save hours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Facebook social listening helps you turn everyday posts and comments into clear actions.<\/p>\n\n\n\n<p>You see what people say, how they feel, and which topics spread. Then you adjust your content, support, and product based on real feedback.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The best tools for most teams are <strong>Sprout Social, Brand24, and Sprinklr.<\/strong><\/li>\n\n\n\n<li>The key Facebook metrics to track are <strong>brand mentions, sentiment, share of voice, reach, and topics<\/strong>. These metrics tell you what is working now and what to fix next.<\/li>\n\n\n\n<li><strong>If a brand ignores social listening in 2026, it misses key insights<\/strong>, lets others shape its story, and reacts too late to issues. Competitors will capture attention and trust.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"api\"><strong>What can you actually monitor on Facebook due to API restrictions?<\/strong> <\/h3>\n\n\n\n<p id=\"cut-noise\">Third-party tools can access public page posts, ad comments, and public creator content. Private groups, direct messages, stories, and non-public profiles are not accessible via Facebook&#8217;s official API. Any tool claiming access to private group content should be evaluated carefully.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"privacy\"><strong>Is Facebook social listening affected by privacy settings?<\/strong> <\/h3>\n\n\n\n<p>Yes, significantly. Facebook&#8217;s API restrictions mean only publicly available content is trackable. <\/p>\n\n\n\n<p>A meaningful portion of Facebook conversations, like private groups, closed communities, and personal profiles with restricted settings, remains invisible to external listening tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"small\"><strong>Does Facebook social listening work for small businesses?<\/strong> <\/h3>\n\n\n\n<p>Yes. Small businesses often benefit more from listening than from paid reach, because it surfaces what&#8217;s already being said about them without additional spend. The key is to focus on a narrow keyword set &#8211; brand name, key product, top competitor, rather than trying to monitor everything at once.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-often\"><strong>How often should businesses conduct Facebook social listening?<\/strong> <\/h3>\n\n\n\n<p>Daily monitoring catches customer needs and urgent issues before they escalate. Weekly reviews assess campaign performance and trending topics. Monthly or quarterly deep dives extract the strategic insights (SOV shifts, influencer patterns, emerging themes) that inform planning cycles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencer\"><strong>How can Facebook social listening help with influencer discovery?<\/strong> <\/h3>\n\n\n\n<p>Listening tools identify who is already talking about your brand or category, ranked by reach and engagement. This surfaces organic advocates far more credible than cold outreach and shows you exactly what kind of content they create before you approach them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"insights\"><strong>What&#8217;s the difference between Facebook social listening and Facebook Insights?<\/strong> <\/h3>\n\n\n\n<p id=\"cut-noise\">Facebook Insights is limited to your own page&#8217;s data (your followers, your post performance). Social listening covers the broader public conversation: what people say about you on other pages, in comments across the platform, and in competitor discussions, including mentions you&#8217;d never see in your native dashboard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook social listening is essential in 2026! Learn how to track brand mentions, sentiment, reach, and share of voice.<\/p>\n","protected":false},"author":82,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-178537","post","type-post","status-publish","format-standard","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/178537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=178537"}],"version-history":[{"count":17,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/178537\/revisions"}],"predecessor-version":[{"id":182316,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/178537\/revisions\/182316"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=178537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=178537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=178537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}