{"id":179681,"date":"2026-02-19T09:58:48","date_gmt":"2026-02-19T08:58:48","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=179681"},"modified":"2026-02-19T09:58:50","modified_gmt":"2026-02-19T08:58:50","slug":"youtube-social-listening","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/youtube-social-listening\/","title":{"rendered":"YouTube Social Listening: Strategy, Tips &#038; Best Tools for 2026"},"content":{"rendered":"\n<p><strong><strong>In the AI age, YouTube mentions are becoming more and more important. Check how to create your YouTube social listening strategy from scratch, which tools to use, and how to extract meaningful insights.<\/strong><\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">YouTube social listening helps you understand how your brand is really perceived<\/h4>\n                <p class=\"acf-key-takeaways__text\">It analyzes videos, captions, and comments to reveal sentiment, key topics, trends, and competitor performance &#8211; so you can see not just what is being said, but why it really matters.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">The foundation is choosing the right tool and tracking the right data<\/h4>\n                <p class=\"acf-key-takeaways__text\">Focus on public videos, comments, engagement metrics, and sentiment analysis. Then &#8211; use filters, alerts, and share of voice to turn raw mentions into actionable insights.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Advanced techniques make your analysis sharper and more strategic<\/h4>\n                <p class=\"acf-key-takeaways__text\">Use Boolean search, context filtering, anomaly detection, and competitor demographic insights to uncover hidden patterns and react faster to opportunities or risks.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">What is YouTube social listening?&nbsp;<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>YouTube social listening<\/b> is a process of monitoring and analyzing YouTube videos, captions, and comments to discover audience sentiment, understand brand perception, forecast trends, identify popular discussion topics, and benchmark with competitors.<\/p>\n\n\n\n<p><strong>In a nutshell:<\/strong>\u00a0YouTube social listening is about tracking and analyzing videos and comments to understand what people think, feel, and say about a brand or topic.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f57dbc747&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f57dbc747\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1179\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_mentions-1140x1179.jpg\" alt=\"YouTube sentiment analysis - sample mentions\" class=\"wp-image-179727\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_mentions-1140x1179.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_mentions-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_mentions-300x310.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_mentions-154x159.jpg 154w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_mentions-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_mentions-87x90.jpg 87w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_mentions.jpg 1160w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of YouTube mentions with detected sentiment<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start your YouTube social listening!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=465\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\">YouTube social listening strategy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step1\">Step 1: Ensure what you can monitor on YouTube<\/h3>\n\n\n\n<p>YouTube doesn\u2019t allow tracking of all user activity. There are limits to what any tool can access.<\/p>\n\n\n\n<p><strong>Here&#8217;s what you can monitor on YouTube:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video titles<\/li>\n\n\n\n<li>Video descriptions<\/li>\n\n\n\n<li>YouTube channel name and video author<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/youtube-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube engagement<\/a>\u00a0metrics (views, likes, comment count, publish date, video category)<\/li>\n\n\n\n<li>Public comments content<\/li>\n\n\n\n<li>Replies and comment threads<\/li>\n<\/ul>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\">Social listening tools<\/a>&nbsp;can\u2019t access private data, closed communities, or individual viewing behavior &#8211; and these limitations apply to every platform and tool.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f57dbd011&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f57dbd011\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"604\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_source-1140x604.jpg\" alt=\"social listening for YouTube filter\" class=\"wp-image-179736\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_source-1140x604.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_source-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_source-300x159.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_source-248x131.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_source-90x48.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_source.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step2\">Step 2: Choose the right YouTube social listening tool<\/h3>\n\n\n\n<p>Let&#8217;s make it clear: manual social listening is a nightmare. The only reasonable way to perform your YouTube social listening is to use a dedicated tool.<\/p>\n\n\n\n<p>In short,&nbsp;<strong>social listening tools automatically track and analyze brand mentions &amp; discussions around a given topic to draw conclusions and provide insights<\/strong>.<\/p>\n\n\n\n<p><strong>YouTube social listening tools can be used by:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>YouTube creators\u00a0<\/strong>&#8211; to monitor their and their competitors&#8217; YouTube performance<\/li>\n\n\n\n<li><strong>Brands<\/strong>\u00a0&#8211; to monitor how their products or services are discussed in YouTube videos and comments, track sentiment, and identify recurring topics or emerging issues.<\/li>\n<\/ul>\n\n\n\n<p>Of course, there are dozens of social listening tools that allow you to monitor your YouTube presence and performance.<\/p>\n\n\n\n<p>Below, you can see the comparison of three powerful ones.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        YouTube integration                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Key features                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Best for                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                        Brand24                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monitors public YouTube mentions and comments, analyzes volume, reach sentiment, influencers, and likes count<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>YouTube mention tracking, sentiment analysis, topic and keyword detection, alerts, detecting anomalies, reporting<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Large teams, agencies, enterprises<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                        Sprout Social                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monitors public YouTube mentions and comments via listening queries, tracks mention volume and sentiment<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>YouTube monitoring and comment management, social listening, sentiment analysis, reporting and dashboards<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marketing teams managing multiple social channels<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/2.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/2.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/2-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/2-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/2-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/2-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                        Brandwatch                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monitors public YouTube videos and comments based on keywords, tracks mention volume and sentiment<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Social listening, query building, <a title=\"YouTube sentiment analysis\" href=\"https:\/\/brand24.com\/blog\/youtube-sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\">YouTube sentiment analysis<\/a>, topic clustering, competitive analysis<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Enterprises and agencies<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>No matter which tool you pick,&nbsp;<strong>the process of creating the new YouTube social listening project looks similar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose the relevant keywords to monitor<\/strong>\u00a0\u2013 your brand name, YouTube channel name, competitors&#8217; names, industry keywords, hashtags, etc.<\/li>\n\n\n\n<li><strong>Apply source filter\u00a0<\/strong>\u2013 to see only YouTube mentions and data. Sometimes you can choose it directly, sometimes you need to use the domain filter and input \u201cyoutube.com\u201d<\/li>\n\n\n\n<li><strong>Adjust the view\u00a0<\/strong>\u2013 filter YouTube mentions by relevance or popularity to see the most important ones first<\/li>\n\n\n\n<li><strong>Set up alerts\u00a0<\/strong>\u2013 implement the rules that will trigger warnings and storm alerts to react quickly to potential brand crises.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 for YouTube listening!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=465\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step3\">Step 3: Analyze the data<\/h3>\n\n\n\n<p>Regardless of which social listening tool you choose, the next step is to analyze your&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/youtube-performance\/\">YouTube performance<\/a>&nbsp;data.&nbsp;<\/p>\n\n\n\n<p>First, I suggest you prompt the built-in AI assistant to summarize your&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a>&nbsp;efforts.<\/p>\n\n\n\n<p>You can simply type: \u201cGenerate a quick analysis of my brand&#8217;s YouTube social listening performance\u201d.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f57dbf6cf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f57dbf6cf\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"979\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_ai_brand_assistant-1140x979.jpg\" alt=\"YouTube listening insights by brand24 ai brand assistant\" class=\"wp-image-179735\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_ai_brand_assistant-1140x979.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_ai_brand_assistant-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_ai_brand_assistant-300x258.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_ai_brand_assistant-185x159.jpg 185w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_ai_brand_assistant-90x77.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_ai_brand_assistant.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Key YouTube social listening insights for the GoPro brand<\/figcaption><\/figure>\n\n\n\n<p>After that, dive deeper into insights.&nbsp;<strong>Check:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sentiment analysis<\/a><br><br>YouTube mentions always carry an emotional tone &#8211; positive, negative, or neutral. <br><br>Discover the general trend and look for sudden spikes in negative sentiment (as they often signal emerging issues or viral criticism).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f57dbfb73&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f57dbfb73\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_sentiment_chart-1140x540.jpg\" alt=\"brand24 YouTube sentiment chart\" class=\"wp-image-179734\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_sentiment_chart-1140x540.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_sentiment_chart-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_sentiment_chart-300x142.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_sentiment_chart-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_sentiment_chart-248x117.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_sentiment_chart-90x43.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_sentiment_chart.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">YouTube sentiment chart<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>YouTube reach<\/strong><br><br>Whether you monitor your own YouTube channel or just your brand mentions, YouTube reach is a priceless source of insights into your content strategy.<br><br>Simply put, it lets you discover which types of videos resonate most with your target audience.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Share of voice<\/a><br><br>If you monitor your competitors&#8217; YouTube performance, you can get quick insights into your share of voice.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f57dbfff1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f57dbfff1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"435\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_share_of_voice-1140x435.jpg\" alt=\"YouTube share of voice charts\" class=\"wp-image-179733\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_share_of_voice-1140x435.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_share_of_voice-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_share_of_voice-300x115.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_share_of_voice-248x95.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_share_of_voice-90x34.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_share_of_voice.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">GoPro vs. DJI vs. Insta360 YouTube share of voice<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Topic analysis<\/strong><br><br>Topic analysis helps you identify recurring themes and questions people associate with your brand on YouTube.<br><br>Use it to understand what truly drives discussions and which topics generate engagement, controversy, or sympathy.<\/li>\n\n\n\n<li><strong>Influencer analysis<\/strong><br><br>Influencer analysis shows which YouTube creators mention your brand and how much impact they generate.<br><br>It helps you identify potential partners, brand advocates, or sources of criticism worth monitoring more closely.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f57dc0476&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f57dc0476\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"673\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_influencer_tab-1140x673.jpg\" alt=\"brand24 YouTube influencer analysis\" class=\"wp-image-179732\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_influencer_tab-1140x673.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_influencer_tab-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_influencer_tab-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_influencer_tab-248x146.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_influencer_tab-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_influencer_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most significant YouTube creators mentioning GoPro<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n  <b>Explore the topic:<\/b>\n  <a href=\"https:\/\/brand24.com\/blog\/youtube-metrics\/\"> Key YouTube metrics you should track<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advancedtips\">Advanced YouTube social listening tips and techniques:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip1\">Tip 1: Boolean search<\/h3>\n\n\n\n<p>Boolean search is a method that uses logical operators (AND, OR, NOT) to combine keywords. It allows for the precise narrowing or broadening of search results to make them more relevant.<\/p>\n\n\n\n<p>Most social listening tools allow using Boolean search within projects. In practice, you can use them to&nbsp;<strong>group YouTube video analytics to get more tailored insights<\/strong><\/p>\n\n\n\n<p>For example, in the case of GoPro, you can apply the \u201creview {AND} hero 12\u201d filter to narrow down your YouTube analysis to GoPro Hero 12 model reviews.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f57dc0966&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f57dc0966\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"751\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_boolean_search-1140x751.jpg\" alt=\"boolean search\" class=\"wp-image-179731\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_boolean_search-1140x751.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_boolean_search-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_boolean_search-300x198.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_boolean_search-241x159.jpg 241w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_boolean_search-90x59.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_boolean_search.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of Boolean search filters<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip2\">Tip 2: Context filtering<\/h3>\n\n\n\n<p>Context filtering is a data analysis technique that applies filters that create a specific context, like\u00a0<strong>including or excluding<\/strong> specific\u00a0<strong>authors<\/strong>,\u00a0<strong>languages<\/strong>,\u00a0<strong>geolocation<\/strong>,\u00a0<strong>sentiment<\/strong>,\u00a0<strong>intent,<\/strong>\u00a0etc.<\/p>\n\n\n\n<p>Similar to Boolean search, context filtering limits results to YouTube mentions that match clearly defined criteria, making the&nbsp;<strong>analysis more focused and easier to interpret<\/strong><\/p>\n\n\n\n<p>Some tools, like Brand24, offer an AI-powered Smart Context Search that allows nearly unlimited scope for context filtering.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f57dc0df5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f57dc0df5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"545\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_context_search-1140x545.jpg\" alt=\"brand24 context search\" class=\"wp-image-179730\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_context_search-1140x545.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_context_search-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_context_search-300x144.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_context_search-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_context_search-248x119.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_context_search-90x43.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_context_search.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24&#8217;s AI-powered Context Search<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip3\">Tip 3: Competitors demographic insights<\/h3>\n\n\n\n<p>While YouTube Studio includes insights into your audience demographics, it says nothing about your competitors.<\/p>\n\n\n\n<p>Some social listening tools provide <strong>demographic data for audiences engaging with competitors\u2019 YouTube mentions<\/strong>, helping you understand who drives discussions and how their audience differs from yours.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f57dc102d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f57dc102d\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/eaff12db-2baf-46af-85c3-b85d1cbb9f50.png\" alt=\"YouTube social listening demographics\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">With social listening tools you can check your YouTube competitors&#8217; demographics<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip4\">Tip 4: Detecting anomalies<\/h3>\n\n\n\n<p>Sudden spikes or drops in mention volume, reach, or sentiment often signal unusual activity. Detecting anomalies helps <strong>identify viral content<\/strong>, <strong>emerging issues<\/strong>, or <strong>shifts in audience perception early<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f57dc147e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f57dc147e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"553\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_events_detector-1140x553.jpg\" alt=\"brand24 ai event detector\" class=\"wp-image-179728\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_events_detector-1140x553.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_events_detector-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_events_detector-300x146.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_events_detector-248x120.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_events_detector-90x44.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/youtube_social_listening_brand24_events_detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of a YouTube anomaly<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your YouTube presence like a pro!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=465\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whyimportant\">Why are YouTube mentions important?<\/h3>\n\n\n\n<p><strong>YouTube mentions are important because they:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expand your brand&#8217;s reach<\/strong><br><br>YouTube is the second-largest search engine in the world. Mentions in videos expose your brands to audiences who may never discover them through Google search alone. <br><br>It helps you reach users at the discovery stage &#8211; crucial for building&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a>.<\/li>\n\n\n\n<li><strong>Strongly boost your AI brand visibility<\/strong><br><br>According to&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/ai-brand-visibility-correlations\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Ahrefs&#8217; research<\/a>, YouTube mentions are the number one factor impacting&nbsp;<a href=\"https:\/\/brand24.com\/blog\/ai-brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI brand visibility<\/a>. They outperform every other element across AI Overviews, AI Mode, and ChatGPT.<br><br>It means that brands frequently mentioned on YouTube are more likely to display in AI-driven search and recommendations.<\/li>\n\n\n\n<li><strong>Build authority through creator trust<\/strong><br><br>Mentions by YouTube creators act as signals of trust. <br><br>Search engines and AI tools highly appreciate&nbsp;<strong>expertise, experience, and real-world usage<\/strong>, all of which are naturally embedded in video content.<\/li>\n\n\n\n<li><strong>Generate long-term visibility<\/strong><br><br>A YouTube video can show up in search results, recommendations, and AI answers&nbsp;<strong>months or even years after publication<\/strong>. <br><br>Each mention continues to strengthen brand recognition over time, unlike many short-lived paid or social media campaigns.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n  <b>Explore the topic:<\/b>\n  <a href=\"https:\/\/brand24.com\/blog\/youtube-mentions\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n    What are YouTube mentions, and how to track them<\/a>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"monitcringvslistening\">YouTube monitoring vs. YouTube social listening&nbsp;<\/h3>\n\n\n\n<p>YouTube monitoring and YouTube social listening are often mistreated as synonyms.<\/p>\n\n\n\n<p>In fact,&nbsp;<strong>YouTube monitoring is more reactive.<\/strong>&nbsp;<\/p>\n\n\n\n<p>It focuses on tracking when and where a brand is mentioned, enabling a quick response to individual videos, comments, or potential issues.<\/p>\n\n\n\n<p><strong>YouTube social listening, on the other hand, is strategic<\/strong>. <\/p>\n\n\n\n<p>It goes beyond single mentions to analyze patterns, sentiment, and recurring topics, explaining why people discuss a brand in a particular way and&nbsp;how&nbsp;these conversations shape perception over time.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>YouTube monitoring<\/strong><\/td><td><strong>YouTube social listening<\/strong><\/td><\/tr><tr><td><strong>Tracks<\/strong>&nbsp;brand mentions across videos and comments<\/td><td><strong>Analyzes<\/strong>&nbsp;conversations, context, sentiment, and patterns<\/td><\/tr><tr><td>Shows&nbsp;<strong>what is being said<\/strong>&nbsp;and&nbsp;<strong>where<\/strong>&nbsp;it appears<\/td><td>Explains&nbsp;<strong>why it&#8217;s being said<\/strong>&nbsp;and&nbsp;<strong>how it shapes<\/strong>&nbsp;brand perception<\/td><\/tr><tr><td>Focuses on&nbsp;<strong>individual mentions&nbsp;<\/strong>and&nbsp;<strong>short-term signals<\/strong><\/td><td>Connects&nbsp;<strong>multiple signals&nbsp;<\/strong>and transforms them into&nbsp;<strong>broader narratives<\/strong><\/td><\/tr><tr><td>Supports&nbsp;<strong>fast reactions<\/strong>&nbsp;(responses, alerts)<\/td><td>Guides&nbsp;<strong>long-term communication and positioning<\/strong>&nbsp;strategy<\/td><\/tr><tr><td>Measures&nbsp;<strong>visibility<\/strong><\/td><td>Helps build&nbsp;<strong>authority<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n  <b>Explore the topic:<\/b>\n  <a href=\"https:\/\/brand24.com\/blog\/youtube-monitoring\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n    Everything you need to know about YouTube monitoring<\/a>\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>YouTube social listening helps brands understand how they are discussed and perceived on this most popular video platform worldwide. <\/p>\n\n\n\n<p>It&#8217;s essential, especially since YouTube mentions are increasingly influential for AI search visibility.<\/p>\n\n\n\n<p>Social listening on YouTube relies on public data such as video metadata, comments, and engagement signals, all within YouTube\u2019s platform limits.<\/p>\n\n\n\n<p>Dedicated social listening tools organize this data and turn mentions into structured insights. Analyzing sentiment, reach, topics, and creators reveals what drives visibility and audience reactions.&nbsp;<\/p>\n\n\n\n<p>Applied consistently, YouTube social listening supports smarter content decisions and long-term brand authority.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic listening is more valuable than reacting to single mentions.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/youtube-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"YouTube competitor analysis \">YouTube competitor analysis<\/a> often explains changes in your own performance.<\/li>\n\n\n\n<li>Clean data filtering makes insights more reliable.<\/li>\n\n\n\n<li>If you&#8217;re beyond 101 level, try more advanced techniques for YouTube social listening, such as Boolean search, context filtering, competitor demography monitoring, and detecting anomalies.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>YouTube social listening is a powerful strategy &#8211; especially in the age of the AI search. Learn how to use it wisely!<\/p>\n","protected":false},"author":83,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-179681","post","type-post","status-publish","format-standard","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/179681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=179681"}],"version-history":[{"count":19,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/179681\/revisions"}],"predecessor-version":[{"id":181597,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/179681\/revisions\/181597"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=179681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=179681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=179681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}