{"id":180695,"date":"2026-02-03T15:55:58","date_gmt":"2026-02-03T14:55:58","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=180695"},"modified":"2026-02-04T18:18:54","modified_gmt":"2026-02-04T17:18:54","slug":"demographics-tab","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/demographics-tab\/","title":{"rendered":"New in Brand24: Demographics Tab Reveals the “Who” Behind Your Mentions"},"content":{"rendered":"\n

You know what<\/em> people are saying. You know how<\/em> they feel. But do you know who<\/em> they are? We’re introducing the Demographics Tab<\/strong> – your new dashboard for instant audience insights.<\/p>\n\n\n\n

\"Demographic\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Demographic Panel in Brand24<\/figcaption><\/figure>\n\n\n
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\n \n \n \n <\/svg>\n <\/span>\n Key takeaways <\/h3>\n
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    What is the Demographic Panel?<\/h4>\n

    The Demographic Panel is a Brand24 feature that provides detailed insights into the people who encounter mentions of your brand online. It analyzes audience characteristics to help you understand exactly who is paying attention to your brand and your competitors.<\/p>\n <\/li>\n

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    How can I use the Demographic Panel insights?<\/h4>\n

    You can use this data to:\r\n– Optimize marketing spend by focusing on regions with the right audience mix.\r\n– Refine your messaging based on your audience\u2019s education, interests, and professional background.\r\n– Identify new market opportunities by seeing which demographic segments are underserved by your competition.<\/p>\n <\/li>\n

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    Where does the demographic data come from?<\/h4>\n

    The data is sourced from web-based mentions (news, blogs, forums) and social media platforms. Specifically, geographic distribution (Top Countries) uses both web and social media data, while other metrics focus on web sources to ensure high data quality and accuracy.<\/p>\n <\/li>\n <\/ul>\n<\/div>\n\n\n\n

    The problem: mentions without a face<\/h2>\n\n\n\n

    Most brands build strategies based on who they think<\/em> their customers are.<\/p>\n\n\n\n

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    • The risk?<\/strong> You spend your budget on a millennial campaign only to realize your most vocal advocates are actually Gen Z.<\/li>\n\n\n\n
    • The solution:<\/strong> The Demographics Tab provides real-time data on the Age, Gender, and Country<\/strong> and more insights of the people actually mentioning your keywords.<\/li>\n<\/ul>\n\n\n