{"id":181176,"date":"2026-02-10T09:21:30","date_gmt":"2026-02-10T08:21:30","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181176"},"modified":"2026-04-09T16:45:46","modified_gmt":"2026-04-09T14:45:46","slug":"base-case-study","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/base-case-study\/","title":{"rendered":"How Base increased overall AI traffic by 48,6% with Chatbeat"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Results at a glance<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Stronger overall AI visibility: Brand Score 50% \u2192 65% in ~2 months<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Better placement in AI answers: average position 8 \u2192 5; median position 6 \u2192 3<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Competitive jump: moved from #4 to #2 among competitors<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">AI visibility \u2192 real traffic: website sessions from Gemini up 12\u00d7; from Copilot up 60\u00d7<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Overall AI traffic: 48,6% increase<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Base approached AI visibility as both a growth channel and a brand proof-point<\/h4>\n                <p class=\"acf-key-takeaways__text\">The goal was to be the platform AI models treat as an authority, not just a name that occasionally appears.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">The work started with a baseline audit and ongoing monitoring<\/h4>\n                <p class=\"acf-key-takeaways__text\">They did it to answer the fundamentals: is Base showing up in AI answers, which pages get cited, and how that compares to competitors.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Content was optimized for \u201ccitable authority&quot;<\/h4>\n                <p class=\"acf-key-takeaways__text\">How? With deeper original pages, list-friendly formats (rankings\/comparisons), credible external references, and FAQ structure + schema for easy extraction.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">The impact showed up where it matters<\/h4>\n                <p class=\"acf-key-takeaways__text\">Stronger AI visibility, a clear competitive lift, and traffic growth from AI platforms \u2013 without relying on vanity-only metrics.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">About Base<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/base.com\/en-US\/home\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Base<\/a><\/strong> is an e-commerce sales management platform trusted by <strong>over 30,000 companies<\/strong> to power their global operations. Designed for teams selling across multiple channels, it centralizes order processing, product management, marketplace listings, shipping, and automation into a single interface. <\/p>\n\n\n\n<p>The platform further optimizes workflows with specialized tools for analytics, WMS, PIM, repricing, and AI, while offering an expansive ecosystem of <strong>1,700+ integrations<\/strong> &#8211; including major marketplaces, online stores, accounting software, and carriers.<\/p>\n\n\n\n<p><strong>Featured in this case study:<\/strong><\/p>\n\n\n\n<p><strong>Karina Kondraciuk <\/strong>\u2013 Senior SEO Specialist at Base. She leads the brand\u2019s organic visibility strategy, leveraging her extensive background in SEO across e-commerce and service sectors. Currently, she connects technical optimization with content strategy, expanding the brand\u2019s reach into AI search via Generative Engine Optimization (GEO).<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Improve your AI Visibility<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Challenge<\/h2>\n\n\n\n<p>When AI started dominating the conversation, the Base team treated it as a <strong>new customer acquisition channel<\/strong> \u2013 but the motivation wasn\u2019t only performance-driven.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">They also had a very \u201cbrand\u201d goal: <strong>prove that AI models see them as an authority<\/strong> and actually <strong>use their content as a trusted source<\/strong>.<\/p>\n\n\n\n<p>They started working on AI visibility in <strong>May 2025<\/strong>, with two core challenges in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand AI user intent:<\/strong> what people <em>really<\/em> ask in AI tools \u2013 and which questions Base wants to be the default answer for.<\/li>\n\n\n\n<li><strong>Stop operating in the dark:<\/strong> without hard data, it\u2019s almost impossible to tell whether content updates and onsite improvements are actually changing visibility in model answers.<\/li>\n<\/ul>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Biggest Chatbeat\u2019s benefit is that we\u2019re no longer guessing. We can actually see the impact of what we\u2019re doing. Just like in SEO or paid campaigns, you need proof it\u2019s working \u2013 you can\u2019t operate \u201cin the dark.\u201d Chatbeat lets us check whether we\u2019re showing up in AI answers and whether the metrics are growing.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karina Kondraciuk                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Senior SEO Specialist at Base<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\">Strategy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-monitor-amp-diagnose-are-we-visible-to-llms-at-all\">1. Monitor &amp; diagnose \u2013 \u201cAre we visible to LLMs at all?\u201d<\/h3>\n\n\n\n<p>They started with a baseline, not assumptions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verified whether the site is <strong>accessible to LLMs<\/strong> and whether the content is <strong>actually visible<\/strong><\/li>\n\n\n\n<li>Checked whether they <strong>show up in AI answers and in sources<\/strong>, and how that compares to competitors.<\/li>\n<\/ul>\n\n\n\n<p><strong>Where Chatbeat fit:<\/strong> one dashboard + the Sources view to confirm: <em>do we appear, who appears instead, and are the metrics trending up<\/em>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de9831553a2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de9831553a2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"587\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-1140x587.png\" alt=\"Chatbeat\u2019s dashboard showing Key Sources, models they influence, and % of coverage.\" class=\"wp-image-181178\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-1140x587.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-1536x791.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-248x128.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat\u2019s dashboard showing Key Sources<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-map-prompts-from-broad-questions-to-product-driven-branches\">2. Map prompts \u2013 from broad questions to product-driven branches<\/h3>\n\n\n\n<p>The early challenge was twofold: <em>what users really ask<\/em> and <em>which questions they want to win<\/em>. Their process:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Started with broad category prompts like <strong>\u201cwhich e-commerce management system should I choose?\u201d<\/strong><\/li>\n\n\n\n<li>Broke them into topic branches<\/li>\n\n\n\n<li>Built prompt sets around <strong>their product\u2019s functions<\/strong>, so monitoring aligned with what they could credibly answer.<\/li>\n<\/ol>\n\n\n\n<p><strong>Where Chatbeat fit:<\/strong> suggested prompts were a major accelerator when finding the right prompts was difficult.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Chatbeat\u2019s prompt suggestions helped us a lot. Finding the right prompts was hard, and your recommendations made it much easier.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karina Kondraciuk                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Senior SEO Specialist at Base<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de98315606a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de98315606a\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1174\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31.png\" alt=\"Chatbeat\u2019s dashboard showing Suggested prompts.\" class=\"wp-image-181180\" style=\"width:500px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31.png 1024w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-300x344.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-139x159.png 139w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-79x90.png 79w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat\u2019s dashboard showing &#8216;Suggested prompts&#8217;<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-optimize-for-citable-authority-content-formats-and-credibility\">3. Optimize for \u201ccitable authority\u201d \u2013 content, formats, and credibility<\/h3>\n\n\n\n<p>They identified the biggest lever as <em>how content is written<\/em> and made it easier for models to trust and reuse:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Optimization lever                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What they did                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Why it matters for LLM visibility                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p>Deep, original content<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Published in-depth, unique pages that answer real user questions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Increases \u201cauthority density\u201d and gives models stronger material to reuse and cite<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p>Rankings &amp; comparisons<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Added rankings\/comparisons after spotting that monitored prompts often trigger list-style answers<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>LLMs frequently respond in <strong>lists<\/strong> \u2013 these formats fit the output structure and get pulled more easily<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p>Trusted external sources<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Backed claims with credible third-party references<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Improves <strong>trustworthiness<\/strong> when models evaluate which sources to rely on<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p>FAQ + structured data<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Rolled out FAQ sections across most subpages (natural language, expert tone) and implemented <strong>FAQ schema<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Makes answers easier to extract and improves machine-readability for Q&amp;A-style queries<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p>llms.txt<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Implemented <strong>llms.txt<\/strong> highlighting product functions, key pages, and selected \u201cpreferred source\u201d content; saw <strong>Gemini<\/strong> positions become more stable and consistently high afterward.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Helps steer models toward the right pages and can reduce volatility in product-focused prompts.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p><strong>Where Chatbeat fit:<\/strong> visibility + sources monitoring became the feedback loop for iteration.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">With Chatbeat, we noticed that the prompts we monitor often include rankings and comparisons. So we added more of that kind of content to our strategy \u2013 and we\u2019re planning even more.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karina Kondraciuk                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Senior SEO Specialist at Base<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de983157a29&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de983157a29\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-1140x596.png\" alt=\"\" class=\"wp-image-181185\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-1140x596.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-1536x804.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-90x47.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat\u2019s dashboard showing Key Sources for Base sources and models they influence.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">Results<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-stronger-overall-ai-visibility\">1. Stronger overall AI visibility<\/h3>\n\n\n\n<p>Base achieved a clear uplift in AI visibility across monitored models (as of Jan 26, 2026)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Score:<\/strong> <strong>50% \u2192 65%<\/strong> in ~2 months&nbsp;<\/li>\n\n\n\n<li><strong>Average position in LLM answers:<\/strong> <strong>8 \u2192 5<\/strong><\/li>\n\n\n\n<li><strong>Median position: 3 (up from 6 in October)<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de983158363&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de983158363\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-1140x564.png\" alt=\"Chatbeat dashboard with key performance results for the Base project since setup.\n\" class=\"wp-image-181186\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-1536x759.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat dashboard with key performance results<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de983158ba7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de983158ba7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-1140x561.png\" alt=\"Chatbeat dashboard with key performance results for the Base project for the past 30 days (as of 26.01.2026).\" class=\"wp-image-181187\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-1140x561.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-1536x756.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-248x122.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat dashboard with key performance results for the Base project for the past 30 days<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-competitive-leap\">2. Competitive leap<\/h3>\n\n\n\n<p>Base moved from a steady <strong>#4 position<\/strong> (pre-December) to <strong>#2 among competitors<\/strong> in the last 30 days \u2013 turning AI visibility into a real competitive advantage, not just incremental progress.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de983159460&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de983159460\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"526\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-1140x526.png\" alt=\"Chatbeat dashboard showing Brands ranking with Base as #2 (as of 26.01.2026).\" class=\"wp-image-181181\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-1140x526.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-1536x708.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-248x114.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat dashboard showing &#8216;Brands ranking&#8217;<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-visibility-traffic-real-sessions-not-vanity-metrics\">3. Visibility \u2192 traffic (real sessions, not vanity metrics)<\/h3>\n\n\n\n<p>The growth wasn\u2019t limited to \u201cscores\u201d inside tools \u2013 it translated into site visits from AI platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gemini:<\/strong> <strong>12\u00d7<\/strong> more sessions (May \u2192 December)<\/li>\n\n\n\n<li><strong>Copilot:<\/strong> <strong>60\u00d7<\/strong> more sessions (May \u2192 December)<\/li>\n\n\n\n<li><strong>Overall AI traffic:<\/strong> <strong>48,6% higher<\/strong> at the November peak vs. May<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-for-other-brands\">Takeaway for other brands<\/h2>\n\n\n\n<p>We asked <strong>Karina<\/strong> what other brands can do to replicate Base\u2019s results. Here\u2019s her practical playbook:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Treat it like SEO: it\u2019s a marathon, not a one-off campaign. Consistency wins.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Start with monitoring + a prompt map: know what people actually ask in AI tools \u2013 and where you want to \u201center\u201d the answers.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Authority comes from substance: expert, original content supported with FAQs and trusted external sources (especially if you don\u2019t have your own research to cite).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Double down on LLM-friendly formats: rankings, comparisons, checklists, definitions, well-described visuals\/infographics, and video content (e.g., YouTube).<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Don\u2019t neglect SEO fundamentals:<\/strong> models pick up on them \u2013 and your AI visibility tends to rise with classic SEO growth.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Improve your AI Visibility<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Base approached AI visibility as both a growth channel and a brand proof-point \u2013 the goal was to be the platform AI models treat as an authority.<\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181176","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/181176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=181176"}],"version-history":[{"count":8,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/181176\/revisions"}],"predecessor-version":[{"id":181471,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/181176\/revisions\/181471"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=181176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=181176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=181176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}