{"id":181190,"date":"2026-02-10T13:12:41","date_gmt":"2026-02-10T12:12:41","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181190"},"modified":"2026-04-09T16:44:56","modified_gmt":"2026-04-09T14:44:56","slug":"worksmile-case-study","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/worksmile-case-study\/","title":{"rendered":"How Worksmile Increased AI Visibility by 27% with Chatbeat"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Results at a glance<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">From #17.3 \u2192 #10 for an HR related prompt (Q2 \u2192 last 30 days, 22 Jan 2026) \u2013 +4.7 positions (27% increase) by Q4 2025.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">They took over Key Sources: from 1 Worksmile source in Top 10 (#5) to #1 in citations + 3 sources in the Top 10 (Q4 2025).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Visibility jumped a tier: \u201crespectable\u201d \u2192 \u201cgood\u201d in just a few months.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">AI answers are already shaping how HR teams discover tools<\/h4>\n                <p class=\"acf-key-takeaways__text\">Worksmile saw their brand story being rebuilt there, sometimes accurately, sometimes drifting based on outdated and third-party sources.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Worksmile used Chatbeat to make that invisible layer measurable<\/h4>\n                <p class=\"acf-key-takeaways__text\">They used it to track the questions that matter, compare how models describe them, and see exactly which sources steer the narrative.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">With those insights, they moved from \u201cfixing copy\u201d to fixing inputs<\/h4>\n                <p class=\"acf-key-takeaways__text\">This helped them to reduce legacy rebrand baggage online and strengthening HR\/internal communication messaging where models were weakest.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">The result is a repeatable loop that keeps improving over time<\/h4>\n                <p class=\"acf-key-takeaways__text\">Monitor \u2192 act \u2192 validate \u2013 keeping Worksmile\u2019s positioning consistent across models as the ecosystem shifts.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">About Worksmile<\/h2>\n\n\n\n<p>Worksmile is an HR platform for the entire organization. It addresses the challenges faced by HR teams and managers while also taking care of every employee\u2019s experience \u2014 it automates processes, streamlines communication, and supports benefits management in one place.<\/p>\n\n\n\n<p><strong>Featured in this case study:<\/strong><\/p>\n\n\n\n<p><strong>Magdalena Radecka<\/strong> &#8211; Head of Marketing at Worksmile. At Worksmile, she leads the team responsible for demand generation and brand awareness enhancement.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Improve your AI Visibility<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\"><strong>Challenge<\/strong><\/h2>\n\n\n\n<p>Worksmile realized that their \u201cbrand story\u201d wasn\u2019t being told in one place anymore \u2013 it was being reconstructed inside LLM answers. And when HR and People teams asked seemingly simple questions, the output wasn\u2019t reliably aligned with how Worksmile wanted to be understood.&nbsp;<\/p>\n\n\n\n<p>Sometimes the description was accurate; other times, the HR context came out vague, or models leaned on third-party and outdated sources, so the narrative drifted depending on the prompt and the model.<\/p>\n\n\n\n<p>The real problem wasn\u2019t one incorrect answer \u2013 it was the lack of visibility and control:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>no way to see which prompts were drifting,<\/li>\n\n\n\n<li>no way to understand which sources were shaping the response,<\/li>\n\n\n\n<li>no clear path to improving rankings and becoming the source that AI systems actually cite.<\/li>\n<\/ul>\n\n\n\n<p>Worksmile needed to make \u201cAI visibility\u201d operational \u2013 something they could track, fix, and prove with movement in positions and citations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"solution\">Solution<\/h2>\n\n\n\n<p>Worksmile used Chatbeat as a <strong>continuous AI visibility layer<\/strong> \u2013 tracking how different models answer specific questions, what sources they cite, and where the brand\u2019s message diverges across prompts.<\/p>\n\n\n\n<p>That created a simple feedback loop:<\/p>\n\n\n\n<p><strong>Prompt monitoring \u2192 narrative gaps \u2192 content actions \u2192 re-check rankings and citations<\/strong><\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Chatbeat\u2019s biggest benefit is a quick, simple way to see how we\u2019re positioned in LLMs at any given moment \u2013 quantitatively. You can check it manually in a qualitative way, but only on a small sample and at a huge cost. Chatbeat provides fast access to the data and lets us react quickly.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-80x80.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-162x159.png 162w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1.png 174w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Magdalena Radecka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Marketing at Worksmile<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-chatbeat-gives-worksmile-in-practice\">What Chatbeat gives Worksmile in practice<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-reputation-control-in-llm-responses\">1. Reputation control in LLM responses<\/h3>\n\n\n\n<p>Before Worksmile became an employee experience and HR platform, it was known as Fitqbe, focused on well-being and benefits. <\/p>\n\n\n\n<p>Since then, they moved into other areas, but because of that history, LLMs were sometimes misleading in how they described the brand, relying on data from before the rebrand.<\/p>\n\n\n\n<p>Worksmile wanted to <strong>monitor how language models describe the brand<\/strong> \u2013 and respond immediately if the narrative starts drifting away from their desired positioning.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Key insight from Chatbeat:<\/strong>&nbsp;LLMs handled describing Worksmile as a benefits platform well, but they \u201cunderstood\u201d the HCM and internal communications parts worse. The team quickly linked this to the brand\u2019s history and the <strong>presence of archived materials online<\/strong>, which still influence how AI \u201csees\u201d Worksmile.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Since we started using Chatbeat, we\u2019ve gained an extra layer of insight: not only from manual prompts to different LLMs, but also by seeing how we\u2019re positioned in response to specific questions.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-80x80.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-162x159.png 162w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1.png 174w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Magdalena Radecka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Marketing at Worksmile<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Action<\/strong>:&nbsp;<\/p>\n\n\n\n<p>Based on that, they created a concrete action plan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reduce the exposure of well-being-related content (e.g., by hiding some subpages and scenarios),<\/li>\n\n\n\n<li>put more emphasis on content about internal communication and HR processes,<\/li>\n\n\n\n<li>distribute and promote content outside the website (e.g., running ads on new platforms like Bing)<\/li>\n<\/ul>\n\n\n\n<p><strong>Result:<\/strong>&nbsp;<\/p>\n\n\n\n<p>The team is already seeing the first shift in AI responses toward internal communication and engagement.<\/p>\n\n\n\n<p>The comparison below is between Q2 (when Worksmile first started exploring AI) and Q4 2025 for one of the HR area prompts.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q2:<\/strong> 17.3 (Worksmile begins exploring AI)<\/li>\n\n\n\n<li><strong>Q4 2025:<\/strong> 12.6 (<strong>+4.7 positions<\/strong>) -&gt; 27% increase<\/li>\n\n\n\n<li><strong>Last 30 days (as of 22 Jan 2026):<\/strong> <strong>10th place<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfce5577825&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfce5577825\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-1140x564.png\" alt=\"Chatbeat\u2019s dashboard showing results in Brand Positioning in Q2 2025.\" class=\"wp-image-181216\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-1536x759.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat\u2019s dashboard showing results in Brand Positioning in Q2 2025<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfce5577cb9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfce5577cb9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-1140x561.png\" alt=\"Chatbeat\u2019s dashboard showing results in Brand Positioning in Q4 2025.\" class=\"wp-image-181218\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-1140x561.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-1536x756.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-248x122.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat\u2019s dashboard showing results in Brand Positioning in Q4 2025<\/figcaption><\/figure>\n\n\n\n<p>The next step is to verify progress in a few months by adding more \u201cHCM-heavy\u201d questions to the monitoring and checking how the models\u2019 positioning changes over time.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Improve your AI Visibility<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-building-an-llm-ready-content-strategy\">2. Building an LLM-Ready Content Strategy<\/h3>\n\n\n\n<p>Worksmile didn\u2019t stop at reputation and narrative control in LLMs \u2013 they also wanted their own content to become the <strong>primary source models cite<\/strong> when answering questions about the brand and industry.&nbsp;<\/p>\n\n\n\n<p>Instead of treating \u201cLLM visibility\u201d as a lucky side effect of good marketing, they approached it like a channel: <strong>measurable, testable, and planned.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Key insight from Chatbeat:<\/strong> By checking Key sources for prompts they saw which sources are cited most and could examine why. They saw which sources from their own domain being cited and how much share of voice they have and they could work on increasing their share of voice.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">When we started using Chatbeat, we saw how we\u2019re positioned in different LLMs. In some we\u2019re higher (e.g., ChatGPT), and in others it\u2019s worse. That helped us deepen the research: what to do where we perform poorly, which formats and publishing places will work. We turned it into a plan and built a content map \u2013 we know which format to prepare for which LLM. And your tool helps us verify those hypotheses.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-80x80.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-162x159.png 162w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1.png 174w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Magdalena Radecka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Marketing at Worksmile<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Action:<\/strong><\/p>\n\n\n\n<p>From there, they moved from intuition to a repeatable system, using positioning insights to make research actionable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identify which LLMs rank them well vs. weakly<\/li>\n\n\n\n<li>pinpoint which formats and publication channels improve visibility<\/li>\n\n\n\n<li>translate learnings into a content map (format \u2192 channel \u2192 target LLM)<\/li>\n\n\n\n<li>use Chatbeat insights to verify hypotheses and iterate<\/li>\n<\/ul>\n\n\n\n<p><strong>Results:<\/strong><\/p>\n\n\n\n<p>Quarter-over-quarter shift (citations for a selected prompt):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Q2 2025: only 1 Worksmile source appeared in the Top 10 sources, and it ranked #5.<\/li>\n\n\n\n<li>Q4 2025: Worksmile reached <strong>#1 in citations<\/strong> \u2013 and added <strong>2 more sources<\/strong> into the <strong>Top 10 key sources<\/strong> (screenshots below).<br><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfce5578884&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfce5578884\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"671\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-1140x671.png\" alt=\"Chatbeat\u2019s dashboard showing results for Key Sources in Q2 2025.\" class=\"wp-image-181222\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-1140x671.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-1536x904.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-248x146.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-90x53.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat\u2019s dashboard showing results for Key Sources in Q2 2025<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfce557911b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfce557911b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"663\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-1140x663.png\" alt=\"Chatbeat\u2019s dashboard showing results for Key Sources in Q4 2025.\" class=\"wp-image-181223\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-1140x663.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-1536x894.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-248x144.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-90x52.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat\u2019s dashboard showing results for Key Sources in Q4 2025<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">LLM content playbook<\/h2>\n\n\n\n<p>Want to improve how often your brand gets cited by LLMs using content? Here\u2019s what Worksmile did \u2013 and what actually worked.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Area                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What they did                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Why it matters for LLM visibility                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p>Source channels<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Kept investing in the <strong>blog<\/strong> and expanded <strong>YouTube<\/strong> publishing, especially HR-helpful content<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Many LLMs still rely heavily on SEO-indexed sources; YouTube is increasingly influential<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p>Community platforms<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Tested <strong>Reddit<\/strong> and <strong>Quora<\/strong> (mixed results); continued efforts around <strong>Wikipedia presence<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Some ecosystems can help, but require strong fit + maintenance; Wikipedia can shape \u201centity understanding\u201d<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p>Search engine focus<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Started targeting <strong>Bing<\/strong> for brand and product phrases (e.g., \u201cbenefits platform\u201d)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Bing visibility can translate into stronger representation in certain LLM answers<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p>Authority distribution<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Prioritized <strong>expert-signed content<\/strong> and partnerships (projects, webinars, appearing on experts\u2019 channels)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>LLMs reward credible authorship and recurring expert associations<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p>Formats<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Built a calendar for <strong>Q&amp;A, Top X lists, how-tos, feature lists, and direct answers<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>These formats are easier for models to parse, quote, and reuse accurately<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                        <p>Topic coverage<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Planned more product content for <strong>HR process gaps<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Improves depth where the model previously \u201challucinated\u201d or under-explained<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-performance-benchmarking-and-kpis\">3. Performance benchmarking and KPIs<\/h3>\n\n\n\n<p>Worksmile also needed a numeric benchmark to make sure they\u2019re not falling behind \u2013 and to prioritize effort where it will move the needle fastest.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Key insight from Chatbeat:<\/strong> They could track <strong>visibility\/brand score<\/strong> as a high-level health metric and combine it with <strong>median position<\/strong> as a more actionable KPI \u2013 broken down <strong>per LLM<\/strong> and compared against competitors (e.g., MyBenefit, PeopleForce).&nbsp;<\/p>\n\n\n\n<p>This revealed two things:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>they were generally doing well vs. most competitors<\/li>\n\n\n\n<li>one competitor consistently ranked higher, which shifted their focus from \u201cmore visibility at any cost\u201d to <strong>improving message quality and correctness<\/strong> \u2013 teaching LLMs to describe them the way they want.<\/li>\n<\/ul>\n\n\n\n<p><strong>Action:<\/strong><\/p>\n\n\n\n<p>With per-model KPIs in place (e.g., <em>move from #3 to #2 in ChatGPT by mid-year; +1 in Perplexity; +2 in Claude and Gemini; reach \u201cexcellent\u201d visibility by year-end<\/em>), they used the benchmark to drive concrete marketing decisions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>prioritize improvements where performance was weakest (model + prompt set)<\/li>\n\n\n\n<li>test channels that influence LLM sourcing (e.g., <strong>Bing<\/strong>, <strong>YouTube<\/strong>, <strong>Wikipedia\/Wikidata<\/strong>)<\/li>\n\n\n\n<li>run experiments in additional platforms (Quora\/Reddit)<\/li>\n<\/ul>\n\n\n\n<p><strong>Result:<\/strong><\/p>\n\n\n\n<p>In a few months \u2013 not years \u2013 they moved their overall visibility rating from <strong>\u201crespectable\u201d to \u201cgood\u201d<\/strong>, and turned LLM visibility into a measurable system that directly informs marketing priorities and OKRs.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfce557a77b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfce557a77b\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"378\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44.png\" alt=\"Chatbeat\u2019s dashboard showing Worksmile\u2019s Visibility in Q2 2025.\" class=\"wp-image-181228\" style=\"width:550px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44.png 810w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44-300x140.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44-248x116.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44-90x42.png 90w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat\u2019s dashboard showing Worksmile\u2019s Visibility in Q2 2025<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfce557abd8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfce557abd8\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"382\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45.png\" alt=\"Chatbeat\u2019s dashboard showing Worksmile\u2019s Visibility in Q4 2025.\n\" class=\"wp-image-181229\" style=\"width:550px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45.png 812w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45-248x117.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45-90x42.png 90w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat\u2019s dashboard showing Worksmile\u2019s Visibility in Q4 2025<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-for-other-brands\"><strong>Takeaway for other brands<\/strong><\/h2>\n\n\n\n<p>Worksmile\u2019s approach was effective and repeatable:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Check your current state: see how your brand is described in each LLM (answers can differ a lot model to model)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Pick your focus: decide if you want visibility in all LLMs, or only in the ones that matter most for your business.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Set a business goal: define what you\u2019re trying to achieve (e.g., correct positioning, better rank for key prompts, more citations to your own sources).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Match actions to the goal: plan content and distribution based on what each model tends to use and cite.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Review and adjust regularly: the landscape changes every quarter \u2013 this isn\u2019t a \u201cforever plan.\u201d Re-check and update the strategy (e.g., every 6 months).<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Improve your AI Visibility<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Worksmile used Chatbeat to track the questions that matter, compare how models describe them, and see exactly which sources steer the narrative.<\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181190","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/181190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=181190"}],"version-history":[{"count":11,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/181190\/revisions"}],"predecessor-version":[{"id":181472,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/181190\/revisions\/181472"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=181190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=181190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=181190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}