{"id":181722,"date":"2026-04-28T13:44:33","date_gmt":"2026-04-28T11:44:33","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181722"},"modified":"2026-04-28T13:47:11","modified_gmt":"2026-04-28T11:47:11","slug":"coffeedesk-case-study","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/coffeedesk-case-study\/","title":{"rendered":"How Coffeedesk Reached #1 for AI Citations in Their Category"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Results at a glance<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Coffeedesk.pl became the most-cited site in their category across AI models.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">The number of URL citations for their AI-optimized content increased by 40%.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">Coffeedesk observed that the discovery part of the consumer journey is shifting towards AI answers\u2014very often with no click. This led them to realize that their visibility could rise even if session and attribution numbers stayed flat.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">They used Chatbeat to monitor how their AI visibility changes. The indicators they especially focused on were Brand Score, Share of Voice (SOV), citation sources, and competitor benchmarks.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">GEO strategy was easy to execute; they started updating their content and then checked Chatbeat to see if and what had changed in their scores. Over time, this gave the team more confidence in identifying which types of improvements were actually strengthening their presence across AI models.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">The team also tracked which URLs were winning citations, monitored which competitor sources were being picked, and analyzed the \u201cwhy\u201d behind it.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">About Coffeedesk<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.coffeedesk.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Coffeedesk<\/a> is a Polish e-commerce brand. It is built for both professionals and coffee amateurs who want to enhance their coffee experience.&nbsp;<\/p>\n\n\n\n<p>They sell specialty beans, brewing equipment, and accessories, and they teach people how to use them. Have you ever wondered which roastery to choose or which beans work best for a V60? If the answer is yes, then you\u2019ve probably ended up reading one of their articles or guides.<\/p>\n\n\n\n<p>Coffeedesk also operates multiple coffee shops across Poland.<\/p>\n\n\n\n<p><strong>Featured in this case study:<\/strong><\/p>\n\n\n\n<p><strong>Piotr Kawka \u2013 Head of Growth Marketing at Coffeedesk<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Improve your AI Visibility<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Challenge<\/h2>\n\n\n\n<p>We asked Piotr when his team first noticed the broader shift that many e-commerce brands are now facing: product discovery increasingly moving from search engines to AI-generated answers.<\/p>\n\n\n\n<p>He explained that the <strong>first signs appeared in the discovery phase<\/strong>, which is exactly where AI is starting to change the rules for much of the e-commerce market.<\/p>\n\n\n\n<p>The steady stream of SEO traffic they were used to had stopped. <strong>Organic search became less predictable.<\/strong> The team needed a plan B.<\/p>\n\n\n\n<p>This was part of a broader shift: consumers were increasingly using AI tools to research products, compare alternatives, and narrow down decisions before ever visiting a store or website.<\/p>\n\n\n\n<p>That created a tricky moment for the market, including Coffeedesk.<\/p>\n\n\n\n<p>On one hand, they saw the impact was real. But at the same time, it didn\u2019t always show up in the dashboards the team relied on.<\/p>\n\n\n\n<p>And then the visibility of their brand and content was growing in AI models. But that didn\u2019t neatly translate into sessions, UTMs, or attribution models.<\/p>\n\n\n\n<p>So the team set new goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>to set up a simple, consistent way to measure progress over time<\/strong><\/li>\n\n\n\n<li><strong>to grow Coffeedesk\u2019s presence in AI chat answers<\/strong><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">In a zero-click world, you have to explain that visibility can grow even when traffic doesn\u2019t look the same.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Growth Marketing<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-chatbeat\">Why Chatbeat<\/h2>\n\n\n\n<p>Piotr\u2019s team could sense that AI models were influencing customer discovery, but unlike many brands, they also had the analytical foundation to start managing that shift more deliberately.<\/p>\n\n\n\n<p>What they couldn\u2019t do without the tool was track this change.<\/p>\n\n\n\n<p>There was no single place to answer the rising questions: <em>Are we being recommended? For which prompts? How often, compared to our competitors? And are we cited as a source, or just mentioned?<\/em><\/p>\n\n\n\n<p>Chatbeat became the monitoring and benchmarking layer for AI models, complementing the data Coffeedesk already used from tools like GSC, Ahrefs, and Senuto. <\/p>\n\n\n\n<p>Coffedesk monitored:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitor comparisons<\/li>\n\n\n\n<li>Brand Score (main KPI)<\/li>\n\n\n\n<li>Share of Voice<\/li>\n\n\n\n<li>Citations \/ Key Sources<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">There are no perfect metrics here. The key is choosing a methodology and tracking progress.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Growth Marketing<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-they-use-chatbeat\">How they use Chatbeat<\/h2>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Improve your AI Visibility<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-turn-ai-visibility-into-an-optimization-loop\">1. Turn \u201cAI visibility\u201d into an optimization loop<\/h3>\n\n\n\n<p>Coffeedesk chose Chatbeat as its AI optimization tool. And so the work began.<\/p>\n\n\n\n<p>They turned GEO into a repeatable process:<\/p>\n\n\n\n<p>Improve \u2192 measure \u2192 adjust.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Effect: <\/strong>They started with the 5th average position in their category in September 2025. That meant that four competitors had a better Brand Score and gained more recognition in AI models than they did.<\/p>\n\n\n\n<p>By the end of the year, they became the number one most-cited source.<\/p>\n\n\n\n<p>Their approach centered on reinforcing the basics of strong digital visibility: clearer content, stronger information architecture, and more credible supporting signals.<\/p>\n\n\n\n<p>Then, in Chatbeat, they tracked what changed in Brand Score, Share of Voice, and citations.<\/p>\n\n\n\n<p>For each prompt and model, they checked Key Sources to see which URLs were cited, and compared those URLs to competitors&#8217;.<\/p>\n\n\n\n<p>A key insight: different models lean on different kinds of sources. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In <strong>Gemini<\/strong>, Coffeedesk\u2019s \/akcesoria page is one of the top-cited sources. This shows their on-site improvements are turning into citations.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dcaa27821&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dcaa27821\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-1140x564.png\" alt=\"Chatbeat dashboard for the prompt \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w\u2026\u201d with Gemini selected as monitored model.\u00a0\" class=\"wp-image-181746\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-1536x759.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat dashboard for the prompt \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w\u2026\u201d with Gemini selected as monitored model.&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dcaa2819c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dcaa2819c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"580\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-1140x580.png\" alt=\"Chatbeat Key Sources table showing the top cited URLs for the monitored prompt in Gemini. Coffeedesk\u2019s \/akcesoria\/ page ranks #1 with 10.5% coverage.\" class=\"wp-image-181725\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-1140x580.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-1536x781.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-248x126.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat Key Sources table showing the top cited URLs for the monitored prompt in Gemini. Coffeedesk\u2019s \/akcesoria\/ page ranks #1 with 10.5% coverage.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In <strong>DeepSeek<\/strong>, the top sources are mostly big global marketplaces. This shows that different models trust different kinds of websites\u2014and you may need different ways to build authority for each one.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dcaa2a23b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dcaa2a23b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"554\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-1140x554.png\" alt=\"Chatbeat dashboard for the prompt \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w\u2026\u201d with DeepSeek selected as monitored model.\u00a0\" class=\"wp-image-181751\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-1140x554.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-1536x746.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-300x146.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-248x120.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat dashboard for the prompt \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w\u2026\u201d with DeepSeek selected as monitored model.&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dcaa2ac16&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dcaa2ac16\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"580\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-1140x580.png\" alt=\"Chatbeat Key Sources table showing the top cited URLs for the monitored prompt in DeepSeek. Coffeedesk\u2019s \/akcesoria\/ page ranks #6 with 1,9% coverage.\" class=\"wp-image-181749\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-1140x580.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-1536x781.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-248x126.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat Key Sources table showing the top cited URLs for the monitored prompt in DeepSeek. Coffeedesk\u2019s \/akcesoria\/ page ranks #6 with 1,9% coverage.<\/figcaption><\/figure>\n\n\n\n<p>The All models <strong>Key Sources<\/strong> view helped them prioritize:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>which Coffeedesk URLs get cited across models<\/li>\n\n\n\n<li>where competitors tend to outrank them<\/li>\n\n\n\n<li>which external sites are worth targeting for backlinks or benchmarking<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dcaa2b6d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dcaa2b6d9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-1140x576.png\" alt=\"Chatbeat Key Sources table showing the top cited URLs for the monitored prompt in All models. Coffeedesk\u2019s page ranks #3 with 1,6% coverage.\" class=\"wp-image-181750\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-1140x576.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-1536x777.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-300x152.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-248x125.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat Key Sources table showing the top cited URLs for the monitored prompt in All models. Coffeedesk\u2019s page ranks #3 with 1,6% coverage.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dcaa2bf3f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dcaa2bf3f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"406\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-1140x406.png\" alt=\"Chatbeat Key Sources table showing the top cited URLs for the monitored prompt in September 2025. Coffeedesk\u2019s page ranks #5.\n\" class=\"wp-image-181726\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-1140x406.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-1536x547.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-300x107.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-248x88.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-90x32.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat Key Sources table showing the top cited URLs for the monitored prompt in September 2025. Coffeedesk\u2019s page ranks #5.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dcaa2c789&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dcaa2c789\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"390\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-1140x390.png\" alt=\"Chatbeat Key Sources table showing the top cited URLs for the monitored prompt in December 2025. Coffeedesk\u2019s page ranks #1.\" class=\"wp-image-181731\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-1140x390.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-1536x526.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-248x85.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-90x31.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat Key Sources table showing the top cited URLs for the monitored prompt in December 2025. Coffeedesk\u2019s page ranks #1.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-build-answer-ready-content-then-confirm-its-being-cited\">2. Build \u201canswer-ready\u201d content \u2013 then confirm it\u2019s being cited<\/h3>\n\n\n\n<p>They also expanded content designed to support decision-making during the consideration stage of the customer journey. They did this because those kinds of topics align with how people naturally phrase questions in AI models. That means they are more likely to be cited.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Effect<\/strong>: Coffeedesk increased the number of cited guide URLs from 5 in September to 7 by the end of the year.<\/p>\n\n\n\n<p>With GEO, it\u2019s a mistake to treat anything as \u201cjust blog content.\u201d Coffeedesk started writing their guides as answer-ready pages instead.<\/p>\n\n\n\n<p>In practice, this meant creating content that was easier to interpret, more useful in decision-making moments, and better aligned with how AI systems surface answers.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Those guides became fuel for AI models \u2013 many of the phrases overlapped with prompts people ask.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Growth Marketing<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>And with Chatbeat, they could see how it impacted their performance. When reviewing tracked prompts, the team opened <strong>Key Sources<\/strong>, filtered by coffeedesk.pl, and saw \/poradnik (guides) URLs <strong>appearing repeatedly across multiple AI models<\/strong>\u2014alongside their core commercial category pages.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dcaa2d4c4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dcaa2d4c4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"958\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-1140x958.png\" alt=\"Chatbeat Key Sources table showing the top cited URLs for the Coffeedesk.pl domain.\" class=\"wp-image-181756\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-1140x958.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-1536x1291.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-300x252.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-189x159.png 189w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-90x76.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat Key Sources table showing the top cited URLs for the Coffeedesk.pl domain.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-validate-quick-wins-one-small-change-more-ai-visibility\">3. Validate quick wins: one small change \u2192 more AI visibility<\/h3>\n\n\n\n<p id=\"id3-validate-quick-wins-one-small-change-more-ai-visibility\">They also made selected distribution and visibility decisions that helped their content become more accessible within the broader AI ecosystem. <\/p>\n\n\n\n<p id=\"id3-validate-quick-wins-one-small-change-more-ai-visibility\">Especially one action turned into an \u201caha\u201d moment.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Effect:<\/strong> This move improved their <a href=\"https:\/\/brand24.com\/blog\/ai-brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"AI visibility\">AI visibility<\/a>.<\/p>\n\n\n\n<p>After making one specific improvement, Piotr later checked the Chatbeat charts. He noticed the spike. The timing of the Brand Score increase aligned with the moment when they made the change.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dcaa2ddb0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dcaa2ddb0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"535\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-1140x535.png\" alt=\"\" class=\"wp-image-183575\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-1140x535.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-1536x721.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-248x116.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Alt: Chatbeat \u201cBrand Score &amp; Average Position\u201d chart for Gemini. Brand Score jumps, and Average Position improves to around 2.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeway\"><strong><strong>Takeaway for other brands<\/strong><\/strong><\/h2>\n\n\n\n<p>Coffeedesk\u2019s experience reflects a broader shift that many e-commerce brands are now facing: more product discovery is happening inside AI tools, often before a customer ever visits a website.&nbsp;<\/p>\n\n\n\n<p>In that environment, traditional traffic and attribution data no longer tell the full story.&nbsp;<\/p>\n\n\n\n<p><strong>The key lesson is not just to improve visibility, but to build a consistent way of understanding what drives it.&nbsp;<\/strong><\/p>\n\n\n\n<p>With Chatbeat, supported by data from tools like GSC, Ahrefs, and Senuto, Coffeedesk was able to turn AI visibility from a vague signal into something they could track, evaluate, and improve over time.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">The relative numbers look great. Nominally, it\u2019s not massive yet \u2013 but the dynamics are there month to month.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Growth Marketing<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Improve your AI Visibility<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coffeedesk observed that the discovery part of the consumer journey is shifting towards AI answers. They used Chatbeat to monitor and improve their AI visibility.<\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181722","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/181722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=181722"}],"version-history":[{"count":3,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/181722\/revisions"}],"predecessor-version":[{"id":183576,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/181722\/revisions\/183576"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=181722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=181722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=181722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}