{"id":185634,"date":"2026-09-30T10:09:52","date_gmt":"2026-09-30T08:09:52","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=185634"},"modified":"2026-09-30T10:09:53","modified_gmt":"2026-09-30T08:09:53","slug":"social-listening-trends","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/social-listening-trends\/","title":{"rendered":"Social Listening Trends: Data &amp; Expert Views for 2027"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If the start of Q3 2026 has you wondering what the biggest social listening trends for 2027 will be, you\u2019re in the right place. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The top ones to watch are <strong>video listening, monitoring brand visibility in AI chatbots, and AI-powered predictive analytics.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I found them by analyzing over <strong>15.7k online mentions<\/strong> using the Brand24 AI Brand Assistant (June &#8211; September 2026) and by asking three<strong> Brand24 experts <\/strong>what they expect next year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below, you\u2019ll find all seven social listening trends, the data behind them, and a checklist to get your marketing strategy ready for the upcoming Q1.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Short-form video is the most discussed social listening trend for 2027<\/p>\n                    <p class=\"acf-key-takeaways__text\">Video listening of short forms like TikTok, Reels, Shorts accounts for 17.28% of the 15,748 mentions analyzed by Brand24. Many brand mentions are spoken in videos and never appear in comments, and text-only monitoring can miss them completely.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What AI models say about a brand = a part of brand reputation now<\/p>\n                    <p class=\"acf-key-takeaways__text\">Content about monitoring AI chatbots comes from sources with high influence, so it reaches more people than its mention count suggests. Brand24 CEO Micha\u0142 Sadowski sees the fight for backlinks turning into a fight for credible brand mentions that LLMs learn from.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Social listening is moving from counting mentions to predicting what comes next <\/p>\n                    <p class=\"acf-key-takeaways__text\">AI-powered sentiment and predictive analytics is the second-largest trend in the Brand24 data (12.04%). Our experts expect that tools will not only detect crises, but also estimate their impact, and recommend responses.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">YouTube, TikTok, and Reddit will be the key data sources in 2027<\/p>\n                    <p class=\"acf-key-takeaways__text\">All three Brand24 experts name YouTube and TikTok, and two of them add Reddit. These are the places where people share their opinions and where AI models learn which brands to recommend.\r\n<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n<style>.acf-research-methodology{border:1px solid #ff8c00;border-radius:1.25rem;padding:25px 20px;background-color:rgba(0,0,0,0)}@media(min-width: 768px){.acf-research-methodology{padding:35px 44px}}.acf-research-methodology__header{display:flex;align-items:center;gap:22px;margin-bottom:15px}.acf-research-methodology__icon{color:#ff8c00;display:flex;align-items:center;justify-content:center;flex-shrink:0}.acf-research-methodology__icon svg{width:21px;height:21px}.acf-research-methodology__heading{font-weight:700;font-size:18px;line-height:1.5;margin:0;display:block}.acf-research-methodology__content{color:#22272a;margin:0;line-height:1.75rem}.acf-research-methodology__content p{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.acf-research-methodology__content p{font-size:18px;line-height:30px}}<\/style><div class=\"acf-research-methodology\">\n\t<div class=\"acf-research-methodology__header\">\n\t\t<span class=\"acf-research-methodology__icon\" aria-hidden=\"true\">\n\t\t\t<svg width=\"21\" height=\"21\" viewBox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.49485 2.49604C5.1818 2.49604 2.49604 5.1818 2.49604 8.49485C2.49604 11.8079 5.1818 14.4937 8.49485 14.4937C11.8079 14.4937 14.4937 11.8079 14.4937 8.49485C14.4937 5.1818 11.8079 2.49604 8.49485 2.49604ZM0 8.49485C0 3.80327 3.80327 0 8.49485 0C13.1864 0 16.9897 3.80327 16.9897 8.49485C16.9897 10.3905 16.3688 12.141 15.3193 13.5543L20.6345 18.8695C21.1218 19.3569 21.1218 20.1471 20.6345 20.6345C20.1471 21.1218 19.3569 21.1218 18.8695 20.6345L13.5543 15.3193C12.141 16.3688 10.3905 16.9897 8.49485 16.9897C3.80327 16.9897 0 13.1864 0 8.49485Z\" fill=\"#FF8C00\" \/>\n\t\t\t<\/svg>\n\n\t\t<\/span>\n\t\t<strong class=\"acf-research-methodology__heading\">Research methodology for this article<\/strong>\n\t<\/div>\n\t\t\t<div class=\"acf-research-methodology__content\"><p data-lfile-container=\"f23571ba-48eb-45b0-9bba-7d9654aff484\" data-pm-slice=\"1 1 []\"><strong>I put this article together using two elements: original Brand24 data and the opinions of three Brand24 experts. Here\u2019s how I did it:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Data source:<\/b><span style=\"font-weight: 400\"> Brand24 social listening project for the keyword \u201csocial listening trends\u201d<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Period:<\/b><span style=\"font-weight: 400\"> June to September 2026<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Volume:<\/b><span style=\"font-weight: 400\"> 15,748 mentions across all 7 trends combined (one mention can belong to more than one trend)<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Analysis:<\/b><span style=\"font-weight: 400\"> Brand24 AI Brand Assistant grouped the mentions into trends and calculated each trend\u2019s share of voice (SoV) by mention volume and by reach<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Expert panel:<\/b><span style=\"font-weight: 400\"> Micha\u0142 Sadowski (CEO), Karol K\u0142aczy\u0144ski (Head of Product), and Miko\u0142aj Winkiel (Chief Evangelist) answered five questions about social listening trends in 2027<\/span><\/li>\n<\/ul>\n<p><strong>I asked each Brand24 expert the same five questions:<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which social listening trends will be key in 2027, and why?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Where do you see the greatest value of AI in social listening: in more efficient mention analysis, sentiment analysis, trend prediction, or somewhere else?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which platforms or data sources will matter most for social listening in 2027?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What should brands start doing now to prepare their social listening strategy for 2027?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Looking back at 2026, which trend or event most changed your thinking about the direction social listening is heading, and why?<\/span><\/li>\n<\/ol>\n<p data-lfile-container=\"f23571ba-48eb-45b0-9bba-7d9654aff484\" data-pm-slice=\"1 1 []\">\n<\/div>\n\t<\/div>\n\n\n\n<h2 id=\"top-trends\" class=\"wp-block-heading\">Top 7 social listening trends for 2027<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a quick shortlist before we get into the details:<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Spoken mentions become a key social listening source<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">AI visibility monitoring becomes a standard social listening channel<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Predictive analytics becomes a core social listening feature<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Social listening becomes a full market intelligence engine<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Crisis detection moves to automation of responses<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Filtering out AI-generated noise becomes a core social listening task<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Brands monitor more sources as platforms limit access to their data<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abeacd5d76f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abeacd5d76f2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1280\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart.png\" alt=\"Top social listening trends for 2027: short-form video listening (17.28%), AI-powered sentiment and predictive analytics (12.04%), LLM monitoring (11.23%). Source: Brand24 AI Brand Assistant.\" class=\"wp-image-185662\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart.png 1280w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart-1140x1140.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart-300x300.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart-159x159.png 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart-80x80.png 80w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Top social listening trends discussed by people online. Source: Brand24 social listening research, 2026.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Miko\u0142aj Winkiel, Chief Evangelist at Brand24, explains:<\/p>\n\n\n<style>.acf-testimonial{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-testimonial{padding:62px 91px}}.acf-testimonial__logos{margin-bottom:20px}@media(min-width: 768px){.acf-testimonial__logos{margin-bottom:36px}}.acf-testimonial__question{font-family:\"Inter\",sans-serif;font-size:20px;line-height:28px;font-weight:700;margin-bottom:15px;max-width:450px}@media(min-width: 768px){.acf-testimonial__question{font-size:24px;line-height:32px}}@media(min-width: 768px){.acf-testimonial__question{margin-bottom:25px}}.acf-testimonial__answer{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:36px}@media(min-width: 768px){.acf-testimonial__answer{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-testimonial__answer{margin-bottom:60px}}.acf-testimonial__answer:last-child{margin-bottom:0}@media(min-width: 576px){.acf-testimonial__row{display:flex;gap:25px;align-items:center}}.acf-testimonial__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px;background-color:#c2dcce}@media(min-width: 768px){.acf-testimonial__author-image{width:80px;height:80px;margin-bottom:0}}.acf-testimonial__author-image img{width:100%;height:100%;object-fit:cover}.acf-testimonial__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-testimonial__author-name{font-size:18px;line-height:140%}}.acf-testimonial__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-testimonial__author-linkedin svg{width:24px;height:24px}.acf-testimonial__author-position{font-size:12px;line-height:100%;max-width:95%}@media(min-width: 576px){.acf-testimonial__author-position{max-width:100%}}.acf-testimonial__button{margin-top:30px;flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}@media(min-width: 768px){.acf-testimonial__button{margin-top:60px}}.acf-testimonial__button:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-testimonial__button:focus-visible{outline:2px solid #00ef88}.acf-testimonial--primary{background-color:#00ef88}.acf-testimonial--primary .acf-testimonial__question,.acf-testimonial--primary .acf-testimonial__answer,.acf-testimonial--primary .acf-testimonial__author-name,.acf-testimonial--primary .acf-testimonial__author-position{color:#000}.acf-testimonial--primary .acf-testimonial__button{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-testimonial--primary .acf-testimonial__button:hover{background-color:#171717}.acf-testimonial--violet{background-color:#000}.acf-testimonial--violet .acf-testimonial__question,.acf-testimonial--violet .acf-testimonial__answer,.acf-testimonial--violet .acf-testimonial__author-name,.acf-testimonial--violet .acf-testimonial__author-position{color:#fff}.acf-testimonial--violet .acf-testimonial__author-image{background-color:#22272a}.acf-testimonial--violet .acf-testimonial__logo--b24 svg path,.acf-testimonial--violet .acf-testimonial__separator svg path{fill:#fff}.acf-testimonial--violet .acf-testimonial__button{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-testimonial--violet .acf-testimonial__button:hover{background-color:#bf00ff}<\/style><div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">I have a feeling that for years, social listening did exactly what it promised: it showed where and how people talk about a brand before the brand found out about it itself. That part isn\u2019t changing, and in 2027 it will still be the foundation. What is changing is where the conversation happens, and that\u2019s the heart of this year\u2019s trends.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Miko\u0142aj Winkiel                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mikolajwinkiel\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chef Evangelist @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<h3 id=\"spoken\" class=\"wp-block-heading\">01 Spoken mentions become a key social listening source<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Short-form video listening is the most talked-about trend in our data. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It accounts for <strong>17.28% of mentions<\/strong> and nearly <strong>a quarter of their reach (23.08%)<\/strong>. In practice, this means that in 2027 you\u2019ll want to know what people say in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikToks, <\/li>\n\n\n\n<li>Instagram Reels,<\/li>\n\n\n\n<li>YouTube Shorts, <\/li>\n\n\n\n<li>as well as what they type in the comments.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All three of our experts agree that <strong>spoken content matters more and more<\/strong>. Karol K\u0142aczy\u0144ski, Head of Product at Brand24, sees that the demand is growing in different formats:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">The need for audio and video, not just text, keeps growing. More and more happens in speech, on platforms like TikTok or YouTube. More and more news sites add audio and video materials to their articles.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Karol K\u0142aczy\u0144ski Head of Product Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-314x314.jpg 314w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Karol K\u0142aczy\u0144ski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Head of Product @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When we asked him which platforms will matter most, he added:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">It depends a lot on the region. Globally, \u2018spoken\u2019 sources are gaining, mainly TikTok and YouTube, and in my opinion they\u2019ll keep gaining.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Karol K\u0142aczy\u0144ski Head of Product Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-314x314.jpg 314w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Karol K\u0142aczy\u0144ski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Head of Product @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Micha\u0142 Sadowski, CEO of Brand24, explains why video data is so valuable:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Sources built around authentic conversations will become increasingly important, particularly YouTube as it is still mostly difficult to mimic by AI, and TikTok videos. Analysing spoken content will be critical because many valuable brand mentions never appear in captions, descriptions, or metadata.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-300x300.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-314x314.webp 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-159x159.webp 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski.webp 512w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Micha\u0142 Sadowski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/michalsadowski1\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">CEO @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">And Miko\u0142aj Winkiel thinks video is the part of AI mentions in social listening that people talk about the least:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">A big part of the conversation about brands happens in videos today, which is why we analyze transcripts from YouTube and TikTok. A mention spoken in the 20th minute of a coffee machine test, or dropped casually in a 30-second clip, is just as important as one typed in a comment. Social listening always wanted to &#8220;see it&#8221;. Only now does it have the means.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Miko\u0142aj Winkiel                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mikolajwinkiel\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chief Evangelist @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Other research shows how much video affects what people buy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>50% of US consumers<\/strong> said video made them aware of products or brands. They also say YouTube is <strong>1.7x more likely <\/strong>than other social platforms to influence brand consideration. (<strong>Source<\/strong>: <a href=\"https:\/\/business.google.com\/us\/think\/search-and-video\/video-influence-on-consumer-purchase-decision-process\/\" target=\"_blank\" rel=\"noopener\">Google\/BCG, 2025<\/a>)<\/li>\n\n\n\n<li><strong>46% of consumers <\/strong>bought products they discovered on YouTube, with <strong>23% <\/strong>saying that YouTube Shorts are the most convincing format. (<strong>Source<\/strong>: <a href=\"https:\/\/www.mediapost.com\/publications\/article\/410164\/youtube-what-gets-consumers-to-purchase.html?edition=140370\" target=\"_blank\" rel=\"noopener\">Channel Factory via MediaPost, 2025<\/a>)<\/li>\n\n\n\n<li>Video analytics is the fastest-growing analytics type in the <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\">social listening<\/a> market, at<strong> 13.29% CAGR.<\/strong> (<strong>Source<\/strong>: <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/social-media-listening-market\" target=\"_blank\" rel=\"noopener\">Mordor Intelligence<\/a>)<\/li>\n<\/ul>\n\n\n\n<h3 id=\"llm-monitoring\" class=\"wp-block-heading\">02 AI visibility monitoring becomes a standard social listening channel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping track of AI search visibility and what AI models say about brands is the<strong> third most discussed trend in our data <\/strong>(11.23% of mention volume), but it comes second when it comes to reach (10.50%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why is that? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because people writing online about monitoring ChatGPT, Gemini, and Perplexity tend to have big audiences, so the topic travels further than the number of mentions would suggest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Micha\u0142 Sadowski, social listening is becoming a big part of AI visibility:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Social listening is becoming a critical driver of AI visibility: as brand mentions provide the signals that LLMs use to understand and recommend companies, the traditional battle for backlinks is evolving into a battle for credible mentions across the web.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-300x300.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-314x314.webp 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-159x159.webp 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski.webp 512w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Micha\u0142 Sadowski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/michalsadowski1\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">CEO @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Looking back at 2026, it\u2019s also the change that shaped his thinking about social listening the most:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">The biggest shift was recognizing that social listening is no longer only about understanding public conversations. It is as much about understanding and influencing the information feed to LLMs as they form their view of a brand.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-300x300.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-314x314.webp 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-159x159.webp 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski.webp 512w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Micha\u0142 Sadowski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/michalsadowski1\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">CEO @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Miko\u0142aj Winkiel remembers the exact moment in 2026 when he noticed this shift by himself:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">The moment that changed my thinking was watching a friend ask ChatGPT for a product recommendation, get an answer, and just buy it. No checking reviews, no Google, no asking on a forum! For over ten years, social listening answered the question \u2018What are people saying about the brand?\u2019 and it will keep answering it, because people haven\u2019t stopped talking. But a second question has joined it: \u2018What are machines telling people about the brand?\u2019 <\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Miko\u0142aj Winkiel                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mikolajwinkiel\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chief Evangelist @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">He sees LLM monitoring as a natural next step for <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\">media monitoring<\/a> and social listening:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">More and more purchase decisions start with a question asked to ChatGPT or Perplexity, so what a model \u2018says\u2019 about a brand becomes part of its reputation, whether we like it or not. For social listening, it\u2019s a natural extension, because at heart it\u2019s the same question: who is talking about the brand, where, and how. Just with a new conversation partner on the other side. At Brand24, we already check how often and in what position a brand appears in answers from ChatGPT, Gemini, Claude, Perplexity, Grok, and Google AI Overviews (though I admit that two years ago I wouldn\u2019t have believed we\u2019d be monitoring chatbot answers).<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Miko\u0142aj Winkiel                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mikolajwinkiel\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chief Evangelist @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Karol K\u0142aczy\u0144ski adds that AI Search visibility also changes which sources you should keep an eye on:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Because LLMs are pushing further into the market and taking over the role search engines used to play, Reddit will definitely matter, and so will all the sources LLMs cite, for example comparison sites in the case of products.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Karol K\u0142aczy\u0144ski Head of Product Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-314x314.jpg 314w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Karol K\u0142aczy\u0144ski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Head of Product @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For Karol, it\u2019s all part of a bigger shift he noticed in 2026:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">There were probably several such events, and all of them are linked to AI. The very dynamic, probably unprecedented development of algorithms is making the whole market go through a transformation. Google\u2019s monopoly on ads and on being the first choice in search is coming to an end.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Karol K\u0142aczy\u0144ski Head of Product Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-314x314.jpg 314w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Karol K\u0142aczy\u0144ski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Head of Product @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track the trends shaping your industry!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=578\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"predictive\" class=\"wp-block-heading\">03 Predictive analytics becomes a core social listening feature<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI-powered <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\">sentiment analysis<\/a> and predictive analytics is the <strong>second biggest trend in Brand24 social listening data<\/strong>, with<strong> 12.04% of <\/strong><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\">share of voice<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People are clearly more interested in <em>what mentions mean<\/em> (the context) and <em>what might happen next<\/em> (the forecast and insights) than in simply <em>how many mentions there are<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Micha\u0142 Sadowski points out that the basics of using <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\">social listening tools<\/a> haven\u2019t changed much. What\u2019s changing is what you get out of it:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Most of the social listening use cases are as valid in 2027 as in 2011, but there is a shift from collecting mentions to delivering actionable intelligence.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-300x300.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-314x314.webp 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-159x159.webp 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski.webp 512w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Micha\u0142 Sadowski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/michalsadowski1\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">CEO @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">He also explains where AI helps the most:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">The greatest value does not lie in classifying sentiment more efficiently, but in making sense from millions of fragmented mentions. AI can connect conversations into events, identify opinions about specific aspects of a product, and distinguish genuinely important changes from background noise.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-300x300.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-314x314.webp 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-159x159.webp 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski.webp 512w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Micha\u0142 Sadowski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/michalsadowski1\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">CEO @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Micha\u0142 expects social listening to become more predictive in 2027, too. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As he puts it, <em>\u201csocial listening products will not only provide data, but will likely drive decisions\u201d<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karol K\u0142aczy\u0144ski focuses on how much cheaper and easier the analysis has become:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Processing, enriching, and clustering data is becoming much simpler. Analyzing individual mentions from new angles is cheaper and easier than ever, and so is combining them into bigger sets. That makes it possible to build solutions that predict the future based on the past.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Karol K\u0142aczy\u0144ski Head of Product Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-314x314.jpg 314w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Karol K\u0142aczy\u0144ski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Head of Product @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">He also sees a change in what social listening works on, and in who can do it:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">We\u2019re more and more often working on conclusions from large datasets, or even on predictions, instead of single articles or mentions. Processing raw data will reach ordinary users, because the technical capabilities of people who can\u2019t code keep growing and are already at a very high level.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Karol K\u0142aczy\u0144ski Head of Product Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-314x314.jpg 314w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Karol K\u0142aczy\u0144ski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Head of Product @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Miko\u0142aj Winkiel doesn\u2019t think AI will replace the classic social listening features:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Sentiment analysis, trend detection, real-time mention tracking: social listening did all of this well long before the current wave of AI. So I don\u2019t see the value of AI in replacing these things, but in lifting them to a level that previously only companies with their own analytics team could afford.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Miko\u0142aj Winkiel                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mikolajwinkiel\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chief Evangelist @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What AI adds, according to Miko\u0142aj, is the ability of synthesizing data:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Ten thousand mentions always contained the answer to the question &#8220;What\u2019s going on with the brand?&#8221;, someone just had to dig it out. Today everyone gets it, in three sentences you can take to a board meeting. The most common reaction of Brand24 clients to AI Insights is: &#8220;Oh, I didn\u2019t know they were talking about that!&#8221;. The data had been in the project for a long time. What changed is that someone finally read it.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Miko\u0142aj Winkiel                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mikolajwinkiel\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chief Evangelist @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The time between getting the data and making a decision is shrinking, too. Miko\u0142aj lists it among the key social listening trends for 2027:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Social listening has always delivered insights, but it took an analyst and time. Now the same insight reaches a marketer within minutes, not at the end of the month, and that changes how companies use it: from a summary, it becomes a tool for everyday work.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Miko\u0142aj Winkiel                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mikolajwinkiel\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chief Evangelist @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<h3 id=\"full-market\" class=\"wp-block-heading\">04 Social listening becomes a full market intelligence engine<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social listening as a market intelligence engine takes <strong>9.25% of mentions<\/strong> in our data. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More and more companies use social listening tools outside marketing and PR, for example, in product, sales, investor relations, or leadership teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When I asked the AI Brand Assistant to look at which use cases people discuss online, <strong>trend detection <\/strong>was the top 1 (33.4% of share of voice), followed by <strong>brand mention monitoring<\/strong> (27.6%) and <strong>competitive intelligence <\/strong>(24.9%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miko\u0142aj Winkiel suggests connecting social listening with the rest of your company\u2019s data:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Connect social listening with sales and customer service data, because a mention set against what\u2019s happening in the company tells you several times more than a mention on its own.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Miko\u0142aj Winkiel                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mikolajwinkiel\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chief Evangelist @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The social listening market is growing, too:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7.58%\u00a0of people discussing social listening online were also discussing its market growth signals. <\/li>\n\n\n\n<li>And according to the freshest estimations, the <strong>social media listening market is worth $10.91 billion <\/strong>in 2026. It will probably <strong>reach $20.51 billion by 2031 <\/strong>(with 11.19% CAGR). (<strong>Source<\/strong>: <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/social-media-listening-market\" target=\"_blank\" rel=\"noopener\">Mordor Intelligence<\/a>)<\/li>\n<\/ul>\n\n\n\n<h3 id=\"crisis-detection\" class=\"wp-block-heading\">05 Real-time crisis detection moves to automation of responses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Miko\u0142aj Winkiel explains where AI can help:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">A crisis rarely starts with a thousand mentions. It starts with a dozen that look different than usual, and this is where AI is a good complement to the alerts we\u2019ve had in monitoring for years.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Miko\u0142aj Winkiel                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mikolajwinkiel\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chief Evangelist @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Micha\u0142 Sadowski expects tools to go one step further and suggest what to do next:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">The next step will be proactive and predictive intelligence. A system will detect an emerging crisis, trend, or narrative shift, estimate its potential impact, and recommend a response.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-300x300.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-314x314.webp 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-159x159.webp 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski.webp 512w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Micha\u0142 Sadowski                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">CEO @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The marketers&#8217; predictions found by the Brand24 AI Brand Assistant in online mentions are even bolder. They expect crisis tools in 2027 to draft responses and notify the right people automatically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Real-time crisis detection was discussed by <strong>8.44% <\/strong>of people online, but its reach grew by<strong> 47.4% <\/strong>between July and August 2026, more than any other trend in our data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The number of mentions went down in the same period, so fewer people wrote about crisis detection, but those who did had much bigger audiences.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Turn online trends into business decisions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=578\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"disinformation\" class=\"wp-block-heading\">6. Filtering out AI-generated noise becomes a core social listening task<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our experts see <a href=\"https:\/\/brand24.com\/blog\/why-people-hate-ai-content-report\/\" target=\"_blank\" rel=\"noopener\">AI content<\/a> <strong>slop<\/strong> and AI-generated noise as one of the biggest challenges for social listening in 2027, even though it doesn&#8217;t really show up in the online discussions about trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karol K\u0142aczy\u0144ski describes how big the problem is getting:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">On top of that, information noise and disinformation are a growing problem. Content inflation is moving faster than ever, thanks to the development of LLMs and networks of bots and agents.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Karol K\u0142aczy\u0144ski Head of Product Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-314x314.jpg 314w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Karol K\u0142aczy\u0144ski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Head of Product @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Miko\u0142aj Winkiel warns that brands are often targets, too:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Automatically generated campaigns are no longer a problem only for politics. Brands are targeted just as often, they just talk about it less. And social listening is today one of the few ways to spot such a campaign at the moment it\u2019s picking up speed.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Miko\u0142aj Winkiel                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mikolajwinkiel\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chief Evangelist @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For Micha\u0142 Sadowski, this changes what makes a social listening tool valuable:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">The internet is increasingly flooded with machine-generated content, so the volume of raw data is no longer a competitive advantage. What will matter is filtering noise. Clustering conversations, detecting brand events (like PR crisis or campaign launches) and identifying opinions, intentions, topics, and relationships.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-250x250.webp 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-300x300.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-314x314.webp 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-159x159.webp 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Michal-sadowski.webp 512w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Micha\u0142 Sadowski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/michalsadowski1\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">CEO @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Well&#8230; At least people still prefer content made by humans: <strong>43% <\/strong>prefer ads and videos created by people, and <strong>only 7%<\/strong> prefer AI-generated ones. (Source: <a href=\"https:\/\/www.mediapost.com\/publications\/article\/410164\/youtube-what-gets-consumers-to-purchase.html?edition=140370\" target=\"_blank\" rel=\"noopener\">Channel Factory via MediaPost, 2025<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand24 social listening analysis found that disinformation as a topic is barely discussed online, but<strong> Brand24 experts see it as a serious risk<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All three of them mentioned AI-generated noise, fake news, or bot networks, but disinformation doesn\u2019t show up as a separate trend in the online conversation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karol K\u0142aczy\u0144ski connects it to how fast AI developed in 2026:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">We\u2019re constantly dealing with new models and the controversies around them, like the release of the Mythos model or, more recently, Astra. That brings new opportunities, but also new threats, like more advanced fake news.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Karol K\u0142aczy\u0144ski Head of Product Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-314x314.jpg 314w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Karol K\u0142aczy\u0144ski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Head of Product @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<h3 id=\"data-access\" class=\"wp-block-heading\">7. Brands monitor more sources as platforms limit access to their data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to Miko\u0142aj Winkiel, the biggest risk for social listening in 2027 is losing access to data:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Platforms are closing their APIs, and I have a feeling they\u2019ll keep closing them. The advantage will go to whoever can collect data from many places at once, not whoever has become dependent on a single source.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Miko\u0142aj Winkiel                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mikolajwinkiel\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chief Evangelist @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">On top of that, online conversations are spreading to more and more places:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Miko\u0142aj points to <strong>podcasts and newsletters<\/strong>, \u201c<em>because that\u2019s where expert opinions are shaped, and almost nobody monitors them\u201d<\/em>.<\/li>\n\n\n\n<li>Karol K\u0142aczy\u0144ski adds that <strong>a lot depends on the region<\/strong>, where <em>\u201csmaller social platforms dedicated to specific interests or purposes\u201d <\/em>are gaining importance.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"which-matter\" class=\"wp-block-heading\">Which platforms will matter most for social listening in 2027?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to experts from Brand24, <strong>YouTube, TikTok, and Reddit <\/strong>will matter most for social listening in 2027. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s where people share their honest and most emotionally loaded opinions, and where AI models learn about brands. LLMs also become a data source of their own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miko\u0142aj Winkiel explains why:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Reddit, TikTok, and YouTube [will be the most important in 2027], because that\u2019s where authentic opinions are and, just as importantly, that\u2019s what models are trained on. Podcasts and newsletters, because that\u2019s where expert opinions are shaped, and almost nobody monitors them. And LLMs themselves as a data source, which two years ago simply didn\u2019t exist.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/mikolaj-winkiel-brand24-1.jpeg 800w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Miko\u0142aj Winkiel                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mikolajwinkiel\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chief Evangelist @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n<style>.wp-block-table.is-style-comparison-table{text-align:left;border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.wp-block-table.is-style-comparison-table thead{border-bottom:none}.wp-block-table.is-style-comparison-table tfoot{border-top:none}.wp-block-table.is-style-comparison-table table{width:100%;min-width:582px;margin:0;border:none;border-collapse:collapse}.wp-block-table.is-style-comparison-table th,.wp-block-table.is-style-comparison-table td{padding:14px 20px;font-size:14px;line-height:18px;border:none;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.wp-block-table.is-style-comparison-table th:last-child,.wp-block-table.is-style-comparison-table td:last-child{border-right:none}.wp-block-table.is-style-comparison-table th p,.wp-block-table.is-style-comparison-table td p{font-size:14px !important;line-height:18px;margin-bottom:0}.wp-block-table.is-style-comparison-table th strong,.wp-block-table.is-style-comparison-table td strong{font-weight:700}.wp-block-table.is-style-comparison-table th,.wp-block-table.is-style-comparison-table tfoot tr{font-size:16px;line-height:30px;font-weight:700;text-align:left;background:none}@media(max-width: 768px){.wp-block-table.is-style-comparison-table th,.wp-block-table.is-style-comparison-table tfoot tr{font-size:14px !important;line-height:18px !important}}.wp-block-table.is-style-comparison-table tbody tr:nth-child(even){background-color:#e8f4ee}.wp-block-table.is-style-comparison-table tbody tr:last-child td{border-bottom:none}.wp-block-table.is-style-comparison-table td img{display:block;max-width:91px;height:auto;margin-bottom:8px;margin-left:unset;margin-right:unset;margin-top:8px}.wp-block-table.is-style-comparison-table td img:first-of-type{margin-top:0}.wp-block-table.is-style-comparison-table .has-text-align-center{text-align:center}.wp-block-table.is-style-comparison-table .has-text-align-right{text-align:right}.wp-block-table.is-style-comparison-table .has-text-align-left{text-align:left}.wp-block-table.is-style-comparison-table td a{font-weight:400 !important;text-decoration:underline !important}.wp-block-table.is-style-comparison-table td a:hover{text-decoration:none !important}.wp-block-table.has-row-numbers thead th:first-child,.wp-block-table.has-row-numbers tbody td:first-child,.wp-block-table.has-row-numbers tfoot td:first-child{padding-left:70px}.wp-block-table.has-row-numbers tbody{counter-reset:comparison-table-row}.wp-block-table.has-row-numbers tbody td:first-child{position:relative}.wp-block-table.has-row-numbers tbody td:first-child::before{counter-increment:comparison-table-row;content:counter(comparison-table-row);position:absolute;left:20px;top:50%;transform:translateY(-50%);display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:14px;line-height:1em;font-weight:700}<\/style>\n<figure class=\"wp-block-table is-style-comparison-table\"><table><thead><tr><th>Platform \/ source<\/th><th>Why it matters in 2027<\/th><th>Named by<\/th><th>Expert proof<\/th><\/tr><\/thead><tbody><tr><td><strong>YouTube<\/strong><\/td><td><strong>1. <\/strong>A lot of spoken reviews and tests <br><strong>2. <\/strong>It&#8217;s still hard for AI to mimic<br><strong>3. <\/strong>Has a strong influence on purchases<\/td><td>Micha\u0142 Sadowski, Karol K\u0142aczy\u0144ski, Miko\u0142aj Winkiel<\/td><td><em>\u201cSources built around authentic conversations will become increasingly important, particularly YouTube as it is still mostly difficult to mimic by AI\u201d<\/em> (Micha\u0142 Sadowski)<\/td><\/tr><tr><td><strong>TikTok<\/strong><\/td><td><strong>1. <\/strong>Short-form video is the #1 trend discussed online (17.28% SoV)<br><strong>2.<\/strong> Many mentions are spoken, not typed<\/td><td>Micha\u0142 Sadowski, Karol K\u0142aczy\u0144ski, Miko\u0142aj Winkiel<\/td><td><em>\u201cIt depends a lot on the region. Globally, \u2018spoken\u2019 sources are gaining, mainly TikTok and YouTube, and in my opinion they\u2019ll keep gaining\u201d<\/em> (Karol K\u0142aczy\u0144ski)<\/td><\/tr><tr><td><strong>Reddit<\/strong><\/td><td><strong>1. <\/strong>Authentic opinions are formed here<br><strong>2. <\/strong>Often cited by LLMs and used to train them<\/td><td>Karol K\u0142aczy\u0144ski, Miko\u0142aj Winkiel<\/td><td><em>\u201cReddit, TikTok, and YouTube <\/em>[will matter most]<em>, because that\u2019s where authentic opinions are and, just as importantly, that\u2019s what models are trained on\u201d<\/em> (Miko\u0142aj Winkiel)<\/td><\/tr><tr><td><strong>LLMs (ChatGPT, Gemini, Claude, Perplexity, Grok, Google AI Overviews)<\/strong><\/td><td><strong>1. <\/strong>They shape purchase decisions<br><strong>2.<\/strong> It&#8217;s a data source that didn\u2019t exist two years ago<\/td><td>Micha\u0142 Sadowski, Miko\u0142aj Winkiel<\/td><td>\u201c[Another important source are]<em> LLMs themselves as a data source, which two years ago simply didn\u2019t exist\u201d<\/em> (Miko\u0142aj Winkiel)<\/td><\/tr><tr><td><strong>Comparison and review sites<\/strong><\/td><td><strong>1. <\/strong>Frequently cited by LLMs in product answers<\/td><td> Karol K\u0142aczy\u0144ski<\/td><td><em>\u201cBecause LLMs are pushing further into the market and taking over the role search engines used to play, Reddit will definitely matter, and so will all the sources LLMs cite, for example comparison sites in the case of products\u201d<\/em> (Karol K\u0142aczy\u0144ski)<\/td><\/tr><tr><td><strong>Podcasts and newsletters<\/strong><\/td><td><strong>1. <\/strong>It&#8217;s where expert opinions are shaped<br><strong>2.<\/strong> Monitored by a small number of brands yet<\/td><td>Miko\u0142aj Winkiel<\/td><td><em>\u201cPodcasts and newsletters<\/em> [will matter], <em>because that\u2019s where expert opinions are shaped, and almost nobody monitors them\u201d <\/em>(Miko\u0142aj Winkiel)<\/td><\/tr><tr><td><strong>Regional and niche platforms<\/strong><\/td><td><strong>1.<\/strong> Interest-specific communities that differ by market<\/td><td> Karol K\u0142aczy\u0144ski<\/td><td><em>\u201cRegionally, <\/em>[what will matter are] <em>smaller social platforms dedicated to specific areas of interest or purposes&#8221;<\/em> (Karol K\u0142aczy\u0144ski)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"how-pepare\" class=\"wp-block-heading\">How to prepare your social listening strategy for 2027?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A good first step is to check what people and AI models already say about your brand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Karol K\u0142aczy\u0144ski puts it: <em>\u201cFirst of all, check where you are now, what you know about your brand, and how you\u2019re able to react to it\u201d.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also explains that what comes next depends on the size of your brand:<\/p>\n\n\n<div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">Large brands with a significant presence will take a different approach: they\u2019ll co-create trends, so they need to prepare for multidimensional analyses, monitoring more and more sources, and being present in LLMs across many areas. Smaller brands will rather fight for presence, so for them it will be more important to observe trends and try to use them in real time. Trends change very quickly now, and without an instant reaction it\u2019s hard to build recognition.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Karol K\u0142aczy\u0144ski Head of Product Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/DSCF5439-2-1_4-1-314x314.jpg 314w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Karol K\u0142aczy\u0144ski                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewBox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Head of Product @ Brand24<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever the size of your brand, you can go through this checklist I prepared based on our experts\u2019 advice:<\/p>\n\n\n\n<h3 id=\"id01\" class=\"wp-block-heading\">01 Track AI mentions of your brand and category<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cIt takes ten minutes and quite often ruins your mood, but it\u2019s better to know\u201d,<\/em> says Miko\u0142aj Winkiel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to do it?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use <a href=\"https:\/\/brand24.com\/blog\/ai-visibility-tools\/\" target=\"_blank\" rel=\"noopener\">AI visibility tools<\/a> to track your <a href=\"https:\/\/brand24.com\/blog\/ai-brand-mentions\/\" target=\"_blank\" rel=\"noopener\">AI brand mentions<\/a> in answers from ChatGPT, Gemini, Perplexity, and other AI models, in which position, and next to which competitors. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abeacd5e17ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abeacd5e17ea\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"607\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-ai-visibility-1.png\" alt=\"\" class=\"wp-image-185666\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-ai-visibility-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-ai-visibility-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-ai-visibility-1-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-ai-visibility-1-248x151.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-ai-visibility-1-90x55.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A dashboard in Chatbeat, one of the AI visibility tools available in the market<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These tools analyze how AI models position your brand, so you can track your AI share of voice and the exact sources they cite.<\/p>\n\n\n\n<h3 id=\"id02\" class=\"wp-block-heading\">02 Review your media monitoring setup<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many brand names are also everyday words, people\u2019s names, or places, so a project can quickly fill up with mentions that have nothing to do with <em>your brand<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miko\u0142aj Winkiel recalls: \u201c<em>When we were setting up monitoring for a cosmetics brand, before the project had only mentions of perfume left, we had to exclude an actor, an airplane, and a few places on the map. And that\u2019s not an exception, just a pretty typical Tuesday\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to do it?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some social listening tools have AI features that clean up your results for you. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of them is <a href=\"https:\/\/brand24.com\/blog\/context-search\/\" target=\"_blank\" rel=\"noopener\">Smart Context Search<\/a> in Brand24: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">you describe what you\u2019re looking for in plain words (for example, <em>\u201cGemini Google\u2019s AI assistant\u201d<\/em>), and the tool filters out mentions from a totally different context, like in this case, <em>horoscopes<\/em>. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abeacd5e234f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abeacd5e234f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"849\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-context-search-1.png\" alt=\"\" class=\"wp-image-185665\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-context-search-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-context-search-1-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-context-search-1-300x318.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-context-search-1-150x159.png 150w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-context-search-1-85x90.png 85w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An example of how an AI-powered content search can look like in a social listening tool<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s worth reviewing your setup every few months, because new products and campaigns bring new keywords.<\/p>\n\n\n\n<h3 id=\"id03\" class=\"wp-block-heading\">03 Add video transcript and spoken content to your sources<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your TikTok and <a href=\"https:\/\/brand24.com\/blog\/youtube-monitoring\/\" target=\"_blank\" rel=\"noopener\">YouTube monitoring<\/a> analyzes what\u2019s said in these videos, as well as in captions and comments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to do it?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check whether your social listening tool analyzes what\u2019s said in videos, as well as titles and descriptions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, in Brand24, you can monitor YouTube and TikTok transcripts, so you\u2019ll catch your brand name even if it comes up in the 20th minute of a review.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abeacd5e2dd8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abeacd5e2dd8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"290\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-youtube-1.png\" alt=\"\" class=\"wp-image-185664\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-youtube-1.png 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-youtube-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-youtube-1-300x109.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-youtube-1-248x90.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-youtube-1-90x33.png 90w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An example of a spoken YouTube mention of BMW caught by a social listening tool<\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<h3 id=\"id04\" class=\"wp-block-heading\">04 Define what counts as a signal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cDecide what is a signal that needs a reaction and what is just information\u201d,<\/em> advises Miko\u0142aj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to do it?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A signal = a brand mention that needs someone to act. It can be a sudden spike in mentions, a wave of negative comments, or a post from an author with a big reach. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abeacd5e384d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abeacd5e384d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-mention-spike-1.png\" alt=\"\" class=\"wp-image-185663\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-mention-spike-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-mention-spike-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-mention-spike-1-300x144.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-mention-spike-1-248x119.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-mention-spike-1-90x43.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An example of a mention volume spike that could be an important signal to focus on<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Set up alerts for these situations in your social listening tool and send them to the teams responsible for reacting. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Miko\u0142aj puts it, <em>\u201ca tool without an owner doesn\u2019t work, no matter how much AI is inside it\u201d.<\/em><\/p>\n\n\n\n<h3 id=\"id05\" class=\"wp-block-heading\">05 Connect social listening with sales and customer service data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Any brand mention will tell you much more when you can see what was happening in the company at the same time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a <a href=\"https:\/\/brand24.com\/social-listening-api\/\" target=\"_blank\" rel=\"noopener\">social listening API<\/a>, you can send mention data, sentiment, and AI summaries straight to your BI dashboards (like Looker or Power BI) or other internal tools. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then you can compare spikes in mentions with sales results or the number of support tickets from the same days.<\/p>\n\n\n\n<h3 id=\"id06\" class=\"wp-block-heading\">06 Get mentioned where AI models look<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Micha\u0142 Sadowski recommends <em>\u201cactively building the authority and narratives that can improve [brands\u2019] visibility and recommendations within AI answers\u201d<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to do it?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check which websites or social media posts are cited by AI chatbots when they answer questions about your category, and which of them mention your competitors but not you. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abeacd5e4396&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abeacd5e4396\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"719\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-platforms-1.png\" alt=\"\" class=\"wp-image-185667\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-platforms-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-platforms-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-platforms-1-300x216.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-platforms-1-221x159.png 221w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-platforms-1-90x65.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">With Chatbeat, you can check which websites and platforms AI chatbots rely on when they mention you<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, those are the places worth reaching out to with PR, expert comments, or partnerships.<\/p>\n\n\n\n<h3 id=\"id07\" class=\"wp-block-heading\">07 Build your own historical datasets for social listening<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Micha\u0142 suggests creating benchmarks <em>\u201cthat cannot be easily reproduced using publicly available AI models\u201d<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to do it?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turn the data you own into your original research. For example, we analyzed 46.4k online mentions in our <a href=\"https:\/\/brand24.com\/blog\/ai-visibility-tracking-issues-report\/\" target=\"_blank\" rel=\"noopener\">report on AI visibility tracking issues<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahrefs did its own research on about 1 million top-ranking pages to check <a href=\"https:\/\/ahrefs.com\/blog\/google-doesnt-punish-ai-content\/\" target=\"_blank\" rel=\"noopener\">if Google punishes AI content<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abeacd5e4e12&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abeacd5e4e12\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"714\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-original-data-1.png\" alt=\"\" class=\"wp-image-185668\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-original-data-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-original-data-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-original-data-1-300x214.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-original-data-1-222x159.png 222w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-original-data-1-90x64.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An example of the original study <\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Get your social listening ready for 2027!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=578\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">FAQ<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What are the most important social listening trends for 2027?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">The most important social listening trends for 2027 are short-form video listening, LLM monitoring, and AI-powered predictive analytics. In a Brand24 analysis of 15,748 mentions (from June to September 2026), short-form video led with 17.28% share of voice. Other key trends include real-time crisis detection, market intelligence, fighting disinformation, and managing data access.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How will AI change social listening in 2027?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">AI helps social listening move from collecting mentions to explaining them and predicting what\u2019s next. For example, Brand24 AI Insights sums up thousands of mentions in a few sentences, spots anomalies that may signal a crisis, and analyzes spoken content in YouTube and TikTok videos. Our experts expect the next step to be tools that also suggest how to respond.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Which platforms should brands monitor in 2027?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">YouTube, TikTok, and Reddit are the platforms to watch in 2027, according to Brand24 experts. They\u2019re full of honest opinions, and they feed the AI models that recommend brands. Podcasts, newsletters, comparison sites, and regional niche platforms are worth adding too.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How should brands prepare their social listening strategy for 2027?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">A good place to start is to use an AI visibility tool to ask LLMs about your brand and to review the setup of your <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\">media monitoring tool<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then you can add TikTok and <a href=\"https:\/\/brand24.com\/blog\/youtube-social-listening\/\" target=\"_blank\" rel=\"noopener\">YouTube social listening<\/a>, decide and prioritize which signals need your reaction, and connect social listening with your sales and customer service data. It also helps to have one person on your team who owns the tool.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What is the biggest social listening trend for 2027?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Short-form video listening is the biggest social listening trend for 2027. It accounts for 17.28% of the 15,748 mentions analyzed by the Brand24 AI Brand Assistant and nearly a quarter of their reach. Brands want to know what people say about them in TikToks, Reels, and YouTube Shorts, where many mentions are spoken and never written down.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Will agentic AI change social listening in 2027?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Agentic AI shows up in many industry predictions, but it\u2019s the smallest trend in our data, with 2.38% of mentions. None of the three Brand24 experts named it as a key trend for 2027. They expect better synthesis, anomaly detection, and response recommendations to come first.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How will AI-generated content affect social listening?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">AI-generated content and bot networks add a lot of noise to online conversations and make it easier to run disinformation campaigns against brands. Brand24 experts expect filtering out this noise to become one of the most important jobs of social listening tools in 2027. Social listening also helps spot these campaigns while they\u2019re still forming.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How is AI changing social listening?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">AI helps social listening move from collecting mentions to explaining them and predicting what\u2019s next. For example, Brand24 AI-powered features sum up thousands of mentions in a few sentences, spot anomalies that may signal a crisis, and analyze spoken content in YouTube and TikTok videos. Brand24 experts expect that in 2027, the next step will be tools that also suggest how to respond.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Not sure what will shape social listening in 2027? See the top 7 trends and how to prepare for them. All based on an analysis of 15.7k mentions and fresh Brand24 experts&#8217; opinions!<\/p>\n","protected":false},"author":99,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-185634","post","type-post","status-publish","format-standard","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"What will shape social listening in 2027? We analyzed 15,748 mentions and asked Brand24 experts. Here are 7 social listening trends and how to prepare for them.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Marta Zwierz\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brand24.com\/blog\/social-listening-trends\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Brand24 Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Top Social Listening Trends for 2027 | Brand24\" \/>\n\t\t<meta property=\"og:description\" content=\"What will shape social listening in 2027? We analyzed 15,748 mentions and asked Brand24 experts. Here are 7 social listening trends and how to prepare for them.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/brand24.com\/blog\/social-listening-trends\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2019\/01\/og_fb.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2019\/01\/og_fb.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-30T08:09:52+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-30T09:15:46+02:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Top Social Listening Trends for 2027 | Brand24\" \/>\n\t\t<meta name=\"twitter:description\" content=\"What will shape social listening in 2027? We analyzed 15,748 mentions and asked Brand24 experts. Here are 7 social listening trends and how to prepare for them.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2019\/01\/og_fb.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/social-listening-trends\\\/#article\",\"name\":\"Top Social Listening Trends for 2027 | Brand24\",\"headline\":\"Social Listening Trends: Data &amp; Expert Views for 2027\",\"author\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/author\\\/marta-zwierz\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/app\\\/uploads\\\/2026\\\/09\\\/social-listening-trends-2027-chart.png\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/social-listening-trends\\\/#articleImage\",\"width\":1280,\"height\":1280,\"caption\":\"Top social listening trends for 2027: short-form video listening (17.28%), AI-powered sentiment and predictive analytics (12.04%), LLM monitoring (11.23%). Source: Brand24 AI Brand Assistant.\"},\"datePublished\":\"2026-09-30T10:09:52+02:00\",\"dateModified\":\"2026-09-30T10:09:53+02:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/social-listening-trends\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/social-listening-trends\\\/#webpage\"},\"articleSection\":\"Social Listening\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/social-listening-trends\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog#listItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/brand24.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/category\\\/social-listening\\\/#listItem\",\"name\":\"Social Listening\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/category\\\/social-listening\\\/#listItem\",\"position\":2,\"name\":\"Social Listening\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog#listItem\",\"name\":\"Blog\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/#organization\",\"name\":\"Brand24\",\"description\":\"Insights, analyses & case studies\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/author\\\/marta-zwierz\\\/#author\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/author\\\/marta-zwierz\\\/\",\"name\":\"Marta Zwierz\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/marta-zwierz\\\/\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/social-listening-trends\\\/#webpage\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/social-listening-trends\\\/\",\"name\":\"Top Social Listening Trends for 2027 | Brand24\",\"description\":\"What will shape social listening in 2027? We analyzed 15,748 mentions and asked Brand24 experts. Here are 7 social listening trends and how to prepare for them.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/social-listening-trends\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/author\\\/marta-zwierz\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/author\\\/marta-zwierz\\\/#author\"},\"datePublished\":\"2026-09-30T10:09:52+02:00\",\"dateModified\":\"2026-09-30T10:09:53+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/\",\"name\":\"Brand24\",\"description\":\"Insights, analyses & case studies\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Top Social Listening Trends for 2027 | Brand24","description":"What will shape social listening in 2027? We analyzed 15,748 mentions and asked Brand24 experts. Here are 7 social listening trends and how to prepare for them.","canonical_url":"https:\/\/brand24.com\/blog\/social-listening-trends\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brand24.com\/blog\/social-listening-trends\/#article","name":"Top Social Listening Trends for 2027 | Brand24","headline":"Social Listening Trends: Data &amp; Expert Views for 2027","author":{"@id":"https:\/\/brand24.com\/blog\/author\/marta-zwierz\/#author"},"publisher":{"@id":"https:\/\/brand24.com\/blog\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/social-listening-trends-2027-chart.png","@id":"https:\/\/brand24.com\/blog\/social-listening-trends\/#articleImage","width":1280,"height":1280,"caption":"Top social listening trends for 2027: short-form video listening (17.28%), AI-powered sentiment and predictive analytics (12.04%), LLM monitoring (11.23%). Source: Brand24 AI Brand Assistant."},"datePublished":"2026-09-30T10:09:52+02:00","dateModified":"2026-09-30T10:09:53+02:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/brand24.com\/blog\/social-listening-trends\/#webpage"},"isPartOf":{"@id":"https:\/\/brand24.com\/blog\/social-listening-trends\/#webpage"},"articleSection":"Social Listening"},{"@type":"BreadcrumbList","@id":"https:\/\/brand24.com\/blog\/social-listening-trends\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog#listItem","position":1,"name":"Blog","item":"https:\/\/brand24.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/category\/social-listening\/#listItem","name":"Social Listening"}},{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/category\/social-listening\/#listItem","position":2,"name":"Social Listening","previousItem":{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog#listItem","name":"Blog"}}]},{"@type":"Organization","@id":"https:\/\/brand24.com\/blog\/#organization","name":"Brand24","description":"Insights, analyses & case studies","url":"https:\/\/brand24.com\/blog\/"},{"@type":"Person","@id":"https:\/\/brand24.com\/blog\/author\/marta-zwierz\/#author","url":"https:\/\/brand24.com\/blog\/author\/marta-zwierz\/","name":"Marta Zwierz","sameAs":["https:\/\/www.linkedin.com\/in\/marta-zwierz\/"]},{"@type":"WebPage","@id":"https:\/\/brand24.com\/blog\/social-listening-trends\/#webpage","url":"https:\/\/brand24.com\/blog\/social-listening-trends\/","name":"Top Social Listening Trends for 2027 | Brand24","description":"What will shape social listening in 2027? We analyzed 15,748 mentions and asked Brand24 experts. Here are 7 social listening trends and how to prepare for them.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/brand24.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/brand24.com\/blog\/social-listening-trends\/#breadcrumblist"},"author":{"@id":"https:\/\/brand24.com\/blog\/author\/marta-zwierz\/#author"},"creator":{"@id":"https:\/\/brand24.com\/blog\/author\/marta-zwierz\/#author"},"datePublished":"2026-09-30T10:09:52+02:00","dateModified":"2026-09-30T10:09:53+02:00"},{"@type":"WebSite","@id":"https:\/\/brand24.com\/blog\/#website","url":"https:\/\/brand24.com\/blog\/","name":"Brand24","description":"Insights, analyses & case studies","inLanguage":"en-US","publisher":{"@id":"https:\/\/brand24.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Brand24 Blog","og:type":"article","og:title":"Top Social Listening Trends for 2027 | Brand24","og:description":"What will shape social listening in 2027? We analyzed 15,748 mentions and asked Brand24 experts. Here are 7 social listening trends and how to prepare for them.","og:url":"https:\/\/brand24.com\/blog\/social-listening-trends\/","og:image":"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2019\/01\/og_fb.png","og:image:secure_url":"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2019\/01\/og_fb.png","article:published_time":"2026-09-30T08:09:52+00:00","article:modified_time":"2026-09-30T09:15:46+02:00","twitter:card":"summary_large_image","twitter:title":"Top Social Listening Trends for 2027 | Brand24","twitter:description":"What will shape social listening in 2027? We analyzed 15,748 mentions and asked Brand24 experts. Here are 7 social listening trends and how to prepare for them.","twitter:image":"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2019\/01\/og_fb.png"},"aioseo_meta_data":{"post_id":"185634","title":"Top Social Listening Trends for 2027 | #site_title","description":"What will shape social listening in 2027? We analyzed 15,748 mentions and asked Brand24 experts. Here are 7 social listening trends and how to prepare for them.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","location":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-09-28 12:20:25","updated":"2026-09-30 08:10:00","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brand24.com\/blog\" title=\"Blog\">Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\/<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brand24.com\/blog\/category\/social-listening\/\" title=\"Social Listening\">Social Listening<\/a>\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Blog","link":"https:\/\/brand24.com\/blog"},{"label":"Social Listening","link":"https:\/\/brand24.com\/blog\/category\/social-listening\/"}],"cf_author_first_name":"Marta","cf_author_last_name":"Zwierz","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/185634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=185634"}],"version-history":[{"count":4,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/185634\/revisions"}],"predecessor-version":[{"id":185670,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/185634\/revisions\/185670"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=185634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=185634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=185634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}