{"id":185926,"date":"2026-10-06T14:37:36","date_gmt":"2026-10-06T12:37:36","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=185926"},"modified":"2026-11-06T14:38:11","modified_gmt":"2026-11-06T13:38:11","slug":"threads-monitoring","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/threads-monitoring\/","title":{"rendered":"New in Brand24: Threads Monitoring"},"content":{"rendered":"\n

Track public Threads posts and replies mentioning your brand, competitors, or campaigns, alongside your other online mentions.<\/p>\n\n\n\n

\"Threads\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Threads has reached 500 million monthly active users. But what happens when conversations about your brand are taking place there and your monitoring doesn’t pick them up?<\/strong><\/p>\n\n\n\n

A customer complains about your product in a reply to someone else’s post. Someone recommends a competitor in a discussion about your industry. People share their opinions about your latest campaign without ever tagging your brand.<\/p>\n\n\n\n

These conversations can tell you a lot about what your audience thinks. But if you’re only checking notifications or searching Threads manually, they’re easy to miss.<\/p>\n\n\n\n

That’s why we’re introducing Threads monitoring in Brand24.<\/strong><\/p>\n\n\n\n

You can now discover public Threads posts<\/strong> and replies<\/strong> matching your monitored keywords, analyze their sentiment<\/strong>, and view them alongside mentions from your other online sources. No separate keyword lists or monitoring projects required.<\/p>\n\n\n\n

\"Threads\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Threads Source in Brand24<\/figcaption><\/figure>\n\n\n
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\n \n \n \n <\/svg>\n <\/span>\n Key takeaways <\/p>\n