{"id":5566,"date":"2026-03-03T21:05:43","date_gmt":"2026-03-03T20:05:43","guid":{"rendered":"http:\/\/blog.brand24.net\/?p=5566"},"modified":"2026-03-04T13:58:10","modified_gmt":"2026-03-04T12:58:10","slug":"how-to-use-hashtags-on-facebook","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/how-to-use-hashtags-on-facebook\/","title":{"rendered":"How Can Brands Track Hashtags on Facebook in 2026?"},"content":{"rendered":"\n<p><strong>Nike&#8217;s branded hashtag #JustDoIt reached over 72K Facebook users in three months. Why do I tell you this? Well, such results are at your fingertips! Using hashtags is still helpful to reach more Facebook users and elevate your business. This article is your handy guide on how to track and analyze hashtags on Facebook!<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Facebook doesn\u2019t provide native hashtag analytics<\/h4>\n                <p class=\"acf-key-takeaways__text\">You can manually search hashtags, but Meta doesn\u2019t provide reach, sentiment, or cross-post performance data. If you want to track Facebook hashtags effectively, you need third-party social listening or analytics tools.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Hashtags still work in 2026 &#8211; but not in a way they used to<\/h4>\n                <p class=\"acf-key-takeaways__text\">They help categorize content and unify campaigns rather than \u201cgrowth-hack\u201d your organic visibility. Tracking them allows you to measure campaign performance, engagement, and brand sentiment.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">The right tool depends on your goals and company size<\/h4>\n                <p class=\"acf-key-takeaways__text\">Some tools focus on real-time monitoring and sentiment analysis, others on campaign reporting or hashtag suggestions. Choosing the right tool depends on how deeply you want to analyze trends, competitors, and performance over time.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtotrack\">How to track hashtags on Facebook?<\/h2>\n\n\n\n<p>The truth is simple: <strong>direct tracking of Facebook hashtags is possible only with third-party analytics tools.&nbsp;<\/strong><\/p>\n\n\n\n<p>Such tools provide comprehensive data on hashtag performance, such as <strong>total reach, volume, engagement, <\/strong>and <strong>sentiment<\/strong>.<\/p>\n\n\n\n<p>Some of them also allow you to <strong>monitor public posts containing specific hashtags<\/strong>, <strong>detect trends<\/strong> in real time, <strong>compare performance<\/strong> over time, and <strong>set up alerts for sudden spikes<\/strong> in activity.<\/p>\n\n\n\n<p><strong>How about native tools? Why are they not enough?<\/strong><\/p>\n\n\n\n<p>Well, Meta does not offer advanced hashtag analytics.<\/p>\n\n\n\n<p>Sure, you can manually search for hashtags using Facebook\u2019s search bar and analyze performance through Meta Business Suite, but <strong>the data is basic and not hashtag-specific<\/strong>.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why third-party tools are required &#8211; especially if you need deeper insights and more comprehensive analytics.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best Facebook hashtag &#038; mentions tracking tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=51\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools\">Facebook hashtag tracking tools<\/h2>\n\n\n\n<p>Since hashtag tracking on Facebook is most effective when you use dedicated tools, I have gathered the 5 best ones for you.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Best for                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Primary scope                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Facebook hashtag tracking features                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand24                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Medium &amp; large brands<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Brand monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-time hashtag tracking, reach &#038; engagement metrics, sentiment analysis, AI-powered trends and spikes detection, hashtag alerts<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sprout Social                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Large agencies &amp; enterprises<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Social media management<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Cross-platform performance, conversation visualizations, engagement metrics, usage volume monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Keyhole                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Small &amp; medium brands<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Campaign analysis<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Hashtag reach, impressions &#038; volume tracking, historical data access, highly customizable dashboards<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Hootsuite                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Large businesses &amp; enterprises<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Social media management<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Dedicated hashtag tracking feeds, AI-powered trends detector, automatic posts tagging, sentiment analysis, hashtag generator<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        RiteTag                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Individual creators &amp; small brands<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Hashtag recommendations<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-time hashtag suggestions, hashtag potential labeling, views &amp; engagement tracking, browser extension<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div style=\"background-color:#fff8d6; border-left:6px solid #F4C542; padding:16px; border-radius:8px; margin:20px 0;\">\n\u00a0\u00a0<p style=\"margin:0; font-weight:bold;\">\ud83d\udd0e Research methodology<\/p>\n\u00a0\u00a0<p style=\"margin:10px 0 0 0;\">\nWhen selecting Facebook hashtag tracking tools, I considered the following <b>5 key factors<\/b>: depth of Facebook API integration, sentiment and contextual analysis, real-time monitoring and alerts, engagement metrics, and customer reviews.\n\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">Brand24<\/h3>\n\n\n\n<p>Brand24 is an AI-powered <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening tool \">social listening tool <\/a>that tracks and analyzes online brand mentions, hashtags, and keywords in real time.&nbsp;<\/p>\n\n\n\n<p>Besides Facebook, it monitors other social media channels (Instagram, TikTok, LinkedIn, etc.), non-social sources (news sites, forums, review platforms, etc.), and LLMs.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6faf489efe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6faf489efe\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"614\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24-1140x614.jpg\" alt=\"Brand24's Hashtag Analytics\" class=\"wp-image-181860\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24-1140x614.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24-300x162.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24-90x48.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24&#8217;s Hashtag Analytics<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udd11<\/strong> <strong>Key Facebook hashtag tracking features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracks public Facebook posts containing selected hashtags in real time<\/li>\n\n\n\n<li>Measures reach and engagement of hashtag mentions<\/li>\n\n\n\n<li>Provides <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"sentiment analysis\">sentiment analysis<\/a> for hashtag-related discussions<\/li>\n\n\n\n<li>Detects trending hashtag spikes in real time (AI Events Detector)<\/li>\n\n\n\n<li>Sends alerts about sudden increases in mentions<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83c\udfaf Best for:<\/strong><\/p>\n\n\n\n<p>Medium to large-sized brands and marketing teams that need real-time <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"social media monitoring\">social media monitoring<\/a> and actionable insights across social media and AI channels.<\/p>\n\n\n\n<p><strong>\u2705Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time monitoring and alerts<\/li>\n\n\n\n<li>Strong analytics and sentiment detection<\/li>\n\n\n\n<li>Covers multiple channels beyond Facebook<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advanced analytics may require higher-tier plans<\/li>\n\n\n\n<li>Missing historical data<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">&#8220;<em>I reviewed and tried several different brand and media reach &amp; monitoring services, and <strong>Brand24 was the best<\/strong>. They offer <strong>the most complete toolkit<\/strong> for setting up your monitoring, <strong>especially tracking hashtag mentions<\/strong>, which not many services do.<\/em>&#8220;<br><br><strong>Source: <\/strong><a href=\"https:\/\/www.g2.com\/products\/brand24\/reviews\/brand24-review-6741557\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">G2 Review<\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 to track Facebook hashtags &#038; mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=51\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sproutsocial\">Sprout Social<\/h3>\n\n\n\n<p>Sprout Social is a social media management platform featuring integrated social listening tools to <a href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"monitor hashtag performance\">monitor hashtag performance<\/a> and audience sentiment.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6faf48abcb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6faf48abcb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"694\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social-1140x694.jpg\" alt=\"Sprout Social hashtag analysis module\" class=\"wp-image-181864\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social-1140x694.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social-90x55.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_sprout_social.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sprout Social hashtag analysis module<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udd11<\/strong> <strong>Key Facebook hashtag tracking features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracks hashtag performance across Facebook<\/li>\n\n\n\n<li>Visualizes top conversations and sentiment around a hashtag<\/li>\n\n\n\n<li>Analyzes engagement metrics and trends.<\/li>\n\n\n\n<li>Monitors the volume of hashtag usage over time &amp; compares it against market rivals<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Further read: <a href=\"https:\/\/brand24.com\/blog\/hashtag-metrics\/\" title=\"Key hashtag metrics you should track\">How to do Facebook sentiment analysis?<\/a><\/p>\n\n\n\n<p><strong>\ud83c\udfaf Best for:<\/strong><\/p>\n\n\n\n<p>Large agencies and enterprises needing a comprehensive social media management, listening, and analytics in one place.<\/p>\n\n\n\n<p><strong>\u2705Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Powerful cross-platform analytics<\/li>\n\n\n\n<li>Integrates listening into publishing and engagement workflows<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High pricing makes Sprout Social unsuitable for smaller businesses<\/li>\n\n\n\n<li>Users and reviewers report occasional issues with social listening accuracy<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><em>&#8220;Beyond scheduling, Sprout\u2019s robust auditing tools have become indispensable for our quarterly social reviews. With <strong>just a few clicks<\/strong>, we can <strong>generate detailed reports<\/strong> on audience growth, engagement trends, <strong>hashtag performance,<\/strong> and post reach.&#8221;<br><\/em><br><strong>Source: <a href=\"https:\/\/www.g2.com\/products\/sprout-social\/reviews\/sprout-social-review-10621708\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">G2 Review<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyhole\">Keyhole<\/h3>\n\n\n\n<p>Keyhole is a real-time hashtag-tracking and social listening tool that provides insights into reach, impressions, and user engagement for content containing specific hashtags.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6faf48b8e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6faf48b8e1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"590\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole-1140x590.jpg\" alt=\"Keyhole's hashtag monitoring feature\" class=\"wp-image-181863\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole-1140x590.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole-300x155.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole-248x128.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole-90x47.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_keyhole.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keyhole&#8217;s hashtag monitoring feature<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udd11<\/strong> <strong>Key Facebook hashtag tracking features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracks reach, impressions, and volume of posts containing specific hashtags<\/li>\n\n\n\n<li>Provides access to historical data, making past hashtag trends and performance analysis possible<\/li>\n\n\n\n<li>Creates customizable and shareable dashboards<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83c\udfaf Best for:<\/strong><\/p>\n\n\n\n<p>Small to medium-sized brands and agencies looking for real-time campaign and hashtag performance analysis.<\/p>\n\n\n\n<p><strong>\u2705Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accurate, real-time data for major social media platforms<\/li>\n\n\n\n<li>Sentiment analysis and keyword insights<\/li>\n\n\n\n<li>User-friendly interface<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lack of advanced AI features for deeper insights<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><em>&#8220;Keyhole&#8217;s social media analytics &#8211; <strong>especially hashtags<\/strong> &#8211; were the reason we switched to this platform. All <strong>features were VERY easy to use<\/strong> and train your staff on.&#8221;<\/em><br><br><strong>Source: <\/strong><a href=\"https:\/\/www.g2.com\/products\/keyhole\/reviews\/keyhole-review-12005810\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">G2 Review<\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track your Facebook hashtags &#038; mentions like a pro!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=51\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hootsuite\">Hootsuite<\/h3>\n\n\n\n<p>Hootsuite is an enterprise-level social media management platform that allows users to monitor conversations, schedule posts, and analyze online performance.<\/p>\n\n\n\n<p>It includes multiple AI-driven tools to identify trending hashtags and track <a href=\"https:\/\/brand24.com\/blog\/facebook-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"Facebook mentions\">Facebook mentions<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6faf48c81a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6faf48c81a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"358\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite.jpg\" alt=\"Hootsuite's Trending Hashtags feature\" class=\"wp-image-181862\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite.jpg 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite-1140x340.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite-18x5.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite-300x90.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite-248x74.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_hootsuite-90x27.jpg 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hootsuite&#8217;s Trending Hashtags feature<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udd11<\/strong> <strong>Key Facebook hashtag tracking features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creates dedicated feeds to track specific hashtags, keywords, and brand mentions<\/li>\n\n\n\n<li>Uses AI to detect trends and hashtag spikes<\/li>\n\n\n\n<li>Automatically tags posts with specific hashtags for further detailed analysis<\/li>\n\n\n\n<li>Analyzes the tone of conversations thanks to sentiment tracking<\/li>\n\n\n\n<li>Provides a hashtag generator<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83c\udfaf Best for:<\/strong><\/p>\n\n\n\n<p>Large businesses and enterprises requiring all-in-one social media management and monitoring.<\/p>\n\n\n\n<p><strong>\u2705Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provides a centralized dashboard for managing accounts on multiple platforms<\/li>\n\n\n\n<li>Features AI tools (OwlyWriter) for content creation and hashtag research<\/li>\n\n\n\n<li>Offers a unified inbox<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User interface can be overwhelming for beginners<\/li>\n\n\n\n<li>High pricing makes it quite expensive for small to medium-sized businesses<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><em>&#8220;<strong>Hootsuite\u2019s AI tools and hashtag generation <\/strong>capabilities make content creation and scheduling <strong>fast and seamless<\/strong>.&#8221;<\/em><br><br><strong>Source: <a href=\"https:\/\/www.g2.com\/products\/hootsuite\/reviews\/hootsuite-review-11218906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">G2 Review<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ritetag\">RiteTag<\/h3>\n\n\n\n<p>RiteTag is a specialized tool that provides instant hashtag recommendations based on real-time engagement data.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6faf48d3d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6faf48d3d1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"747\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag-1140x747.jpg\" alt=\"RiteTag hashtag recommendations\" class=\"wp-image-181861\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag-1140x747.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag-300x197.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag-243x159.jpg 243w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag-90x59.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_track_facebook_hashtags_ritetag.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">RiteTag hashtag recommendations<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udd11<\/strong> <strong>Key Facebook hashtag tracking features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers real-time hashtag suggestions based on image, text, or links<\/li>\n\n\n\n<li>Labels hashtags by their potential (green for high, red for low) to maximize content efficiency<\/li>\n\n\n\n<li>Tracks views and engagement metrics<\/li>\n\n\n\n<li>Enables instant hashtag optimization with a browser extension<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83c\udfaf Best for:<\/strong><\/p>\n\n\n\n<p>Small brands, social media agencies, and content creators that need quick hashtag insights when creating posts.<\/p>\n\n\n\n<p><strong>\u2705Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fast &amp; real-time insights on hashtag effectiveness<\/li>\n\n\n\n<li>Ease of use<\/li>\n\n\n\n<li>Integrations with social media scheduling tools (like Later, Buffer, and Hootsuite)<\/li>\n<\/ul>\n\n\n\n<p><strong>\u274c What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outdated interface, which negatively impacts user experience<\/li>\n\n\n\n<li>No in-depth hashtag analysis<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><em>&#8220;This tool is <strong>great for tracking the hashtags<\/strong> for my social media posts and using this tool, I have seen <strong>a positive change in my engagement<\/strong> on social media posts.&#8221;<\/em><br><br><strong>Source: <a href=\"https:\/\/www.g2.com\/products\/ritetag\/reviews\/ritetag-review-2211283\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">G2 Review<\/a><\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your Facebook hashtags &#038; mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=51\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"freetracking\">Can I track hashtags on Facebook for free?<\/h3>\n\n\n\n<p>Yes, you can track Facebook hashtags for free, but the data is very limited. <\/p>\n\n\n\n<p>You can use the Facebook search bar to discover public posts with a given hashtag or the Meta Business Suite to check the basic reach and engagement of your own post mentioning the tag.<\/p>\n\n\n\n<p>However, more advanced data and insights, such as sentiment or total campaign reach, are available only with paid third-party tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dohashtagsstillwork\">Do hashtags still work on Facebook in 2026?<\/h3>\n\n\n\n<p>Yes, they work but differently than in the past. <\/p>\n\n\n\n<p>Facebook hashtags are not the main drivers anymore. They became categorization and search elements that Facebook\u2019s algorithm uses to better understand the context of your post.<\/p>\n\n\n\n<p>They are especially useful for organizing user-generated content and unifying brand campaigns under one clickable feed.<\/p>\n\n\n\n<p>As one Reddit user said, \u201chashtags feel like seasoning now, not the meal\u201d.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Further read: <a href=\"https:\/\/brand24.com\/blog\/hashtag-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"Key hashtag metrics you should track\">How to measure and increase Facebook visibility?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"istrackingstillworthit\">Is Facebook hashtag tracking still worth it in 2026?<\/h3>\n\n\n\n<p>Yes, but mainly for analytics and campaign tracking, not organic growth hacks. <\/p>\n\n\n\n<p>Facebook hashtags don\u2019t significantly boost reach on their own, but tracking them helps you measure your campaign performance, sentiment, and trends.<\/p>\n\n\n\n<p>So, if you treat them as a monitoring and insight tool rather than a visibility hack, tracking them is still worth it.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best Facebook hashtag &#038; mentions tracking tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=51\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hashtagtrackingmetrics\">What metrics should I focus on when analyzing a Facebook hashtag?<\/h3>\n\n\n\n<p>The most important metrics are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total hashtag mentions<\/li>\n\n\n\n<li>Reach of posts with a specific hashtag<\/li>\n\n\n\n<li>Engagement (likes, shares, comments)<\/li>\n\n\n\n<li>Sentiment<\/li>\n\n\n\n<li>Trending spikes<\/li>\n\n\n\n<li>Top authors using the hashtag<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"Share of voice\">Share of voice<\/a> vs. competitors<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Further read: <a href=\"https:\/\/brand24.com\/blog\/hashtag-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"Key hashtag metrics you should track\">Key hashtag metrics you should track<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"canyoumonitorprivateprofiles\">Can hashtag tracking tools monitor private Facebook profiles and closed groups?<\/h3>\n\n\n\n<p>No, due to Meta&#8217;s privacy policies and API restrictions, third-party tools can only monitor public posts, pages, and groups. Therefore, monitoring private profiles and closed groups is not possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitorhashtags\">Can I track a competitor\u2019s Facebook hashtag?<\/h3>\n\n\n\n<p>Yes, you can. <\/p>\n\n\n\n<p>Tools that include hashtag monitoring in their toolkits can monitor public posts, pages, and groups that use your competitor\u2019s hashtag, letting you analyze reach, engagement, sentiment, and trends.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to track hashtags on Facebook? Check this article and my tips to discover the most effective way to monitor Facebook tags &#038; best tools to do it!<\/p>\n","protected":false},"author":74,"featured_media":152686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-5566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/5566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=5566"}],"version-history":[{"count":62,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/5566\/revisions"}],"predecessor-version":[{"id":181877,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/5566\/revisions\/181877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/152686"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=5566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=5566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=5566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}