Case Study

How Soundbrenner Use Brand24 To Track Influencer Effectiveness, and Recruit New Ones In The Process

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  • Number of users

    Number of users:

    1

  • Frequency of login

    Frequency of login:

    Every Other Day

  • Number of keywords

    Number of keywords:

    10

  • Pricing plan

    Pricing plan:

    Professional Premium

  • Email reports

    Email reports:

    Yes

  • Mobile App

    Mobile App:

    No

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Why SoundBrenner Use Brand24

SoundBrenner has been using Brand24 for over 18 months. They use the tool for tracking the effectiveness of their influencers and recruiting future influencers. We caught up with their Content Marketing Manager, Apple Ko, to learn more.

"We use it to keep track of influencers who have mentioned us, whether it's influencers who we are currently working with, or for identifying new ones we should start a conversation with." - Apple Ko, Content Marketing Manager, SoundBrenner

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What Are The Most Important Metrics And Results You Get From Brand24?

Number Of Mentions Per Month, Top Influencers

"We use Brand24 mainly as a reporting tool, to identify how effective our influencer marketing activities are. We are also increasing our usage of Brand24 to identify new Influencers within our Analysis Center" - Apple Ko, Content Marketing Manager, SoundBrenner

 

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What Is Their Favorite Feature?

Mentions Dashboard, Analysis Center

"The ability for us to quickly scan through all our social mentions of the week, without having to do that manually on each social media channel, which saves us a lot of time." - - Apple Ko, Content Marketing Manager, SoundBrenner

 

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