Number of users:
Frequency of login:
Number of keywords:
At ZenMorph, we wanted to develop a community around our brand, so we hired a community manager. We needed a robust media monitoring tool to track mentions not only about our product, but 3D printers in general.
It turned out to be a very smart decision — our community manager spotted a discussion on Twitter on his first day, interacted with a potential customer, and sold a printer!
Our customer journey is a long process. Media monitoring helps us shorten the process and reach our clients right where they are.
But Brand24 helps not only with social selling. We were able to spot negative comments on Quora and Reddit and react in time. We prevent the escalation of a crisis and protected our brand reputation!
Tracking UGC and building relations with influencers in our field
We employ Brand24 in other marketing activities as well. Firstly, we monitor user-generated content about our printers and reach out to the authors directly. We can get in touch, build links, and improve our position in Google.
In the beginning of our marketing journey, we used Brand24 to identify influencers. We managed to build our own community by interacting with Twitter users, so we don't use the feature as much nowadays. But the Top Public profiles tab definitely helped with establishing brand awareness and building community.