{"id":46527,"date":"2021-05-11T09:28:31","date_gmt":"2021-05-11T09:28:31","guid":{"rendered":"https:\/\/brand24.com\/?page_id=46527"},"modified":"2024-09-30T21:33:36","modified_gmt":"2024-09-30T21:33:36","slug":"analisis-y-seguimiento-de-opiniones","status":"publish","type":"page","link":"https:\/\/brand24.com\/es\/sentiment-analysis-and-monitoring\/","title":{"rendered":"An\u00e1lisis y seguimiento del sentimiento"},"content":{"rendered":"<nav>\n\t\t<a href=\"https:\/\/brand24.com\/es\/\"><br \/>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/img\/b24-logo-dark.svg\" alt=\"Logotipo de Brand24\" style=\"vertical-align: initial; height: 16px;\"><br \/>\n\t\t<\/a><br \/>\n\t\t\t\t\t\t\t<a id=\"header-login-link\" href=\"\/es\/user\/logout\/\" style=\"font-size: 13px; font-weight: 400; margin: 0 20px;\">SALIR<\/a><br \/>\n\t\t\t\t<a id=\"header-register-link\" href=\"\/es\/panel\/\">TABLERO<\/a><br \/>\n\t\t<button type=\"button\" data-toggle=\"collapse\" aria-controls=\"b24-mmenu\" aria-expanded=\"false\" aria-label=\"Alternar la navegaci\u00f3n\"><br \/>\n\t\t<\/button><br \/>\n<\/nav>\n<style>\n\t.b24-header-section {\n\t\tbackground-image: url();\n\t}\n<\/style>\n<h1>An\u00e1lisis del sentimiento basado en la IA con seguimiento de los medios de comunicaci\u00f3n<\/h1>\n<p>Herramienta de seguimiento de los medios combinada con un avanzado an\u00e1lisis de los sentimientos<br \/>\npara proteger su marca y conectarle con clientes potenciales.<\/p>\n<p>\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t                           href=\"https:\/\/app.brand24.com\/user\/register-account\/?lang=es\"\n\t\t\t\t\t\t>INICIAR MI PRUEBA GRATUITA<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1467\" height=\"1276\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/header.png\" alt=\"\" style=\"max-width: 100%;\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/header.png 1467w, https:\/\/brand24.com\/wp-content\/uploads\/header-300x261.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/header-1024x891.png 1024w, https:\/\/brand24.com\/wp-content\/uploads\/header-768x668.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1280px) 1024px, (max-width: 1366px) 1024px, (max-width: 1980px) 1024px, 1467px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1183\" height=\"669\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/Header_mobile.jpg\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/Header_mobile.jpg 1183w, https:\/\/brand24.com\/wp-content\/uploads\/Header_mobile-300x170.jpg 300w, https:\/\/brand24.com\/wp-content\/uploads\/Header_mobile-1024x579.jpg 1024w, https:\/\/brand24.com\/wp-content\/uploads\/Header_mobile-768x434.jpg 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1280px) 1024px, (max-width: 1366px) 1024px, (max-width: 1980px) 1024px, 1183px\" \/><br \/>\n\t\t\t<img decoding=\"async\" style='max-height: 11px;'\n\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/wondery.svg\" alt=\"Logotipo de Wondery\"\/><br \/>\n\t\t\t<img decoding=\"async\" style='max-height: 11px;'\n\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/zortrax-bar.svg\" alt=\"Logotipo de Zortax\"\/><br \/>\n\t\t\t<img decoding=\"async\" style='max-height: 23px; width: 120px;'\n\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/mccann.svg\" alt=\"Logotipo de McCann\"\/><br \/>\n\t\t\t<img decoding=\"async\" style='max-height: 30px; width: 120px;'\n\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/stanford-university.svg\" alt=\"Logotipo de la Universidad de Stanford\"\/><br \/>\n\t\t\t<img decoding=\"async\" style='max-height: 24px; width: 120px;'\n\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/intel.svg\" alt=\"Logotipo de Intel\"\/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"54\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/agencies-logos.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/agencies-logos.png 648w, https:\/\/brand24.com\/wp-content\/uploads\/agencies-logos-300x25.png 300w\" sizes=\"auto, (max-width: 300px) 300px, 648px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2 style=\"font-size:30px;\">\u00bfC\u00f3mo beneficiarse del an\u00e1lisis de opiniones?<\/h2>\n<p style=\"font-size:14px;\">Con Brand24 puede encontrar menciones positivas, negativas y neutras sobre su empresa, la competencia o cualquier palabra clave que desee.<\/p>\n<h3 style=\"font-size:16px;\">Proteja su reputaci\u00f3n<\/h3>\n<p style=\"font-size:14px;\">Busque comentarios negativos y hable con sus autores antes de que se conviertan en una crisis de relaciones p\u00fablicas.<\/p>\n<h3 style=\"font-size:16px;\">Encuentre informaci\u00f3n sobre marketing<\/h3>\n<p style=\"font-size:14px;\">Conozca la opini\u00f3n de sus clientes sobre sus productos y adapte su oferta a sus necesidades.<\/p>\n<p>\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                               href=\"https:\/\/app.brand24.com\/user\/register-account\/?lang=es\"\n\t\t\t\t\t\t\t>ENCUENTRA GRATIS TUS MENCIONES<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"700\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/FR-Mention11.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/FR-Mention11.png 779w, https:\/\/brand24.com\/wp-content\/uploads\/FR-Mention11-300x270.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/FR-Mention11-768x690.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, 779px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2 style=\"font-size:30px;\">Mida sus esfuerzos de marketing y relaciones p\u00fablicas<\/h2>\n<p style=\"font-size:14px;\">Rastrea el alcance, la participaci\u00f3n y el sentimiento de tus menciones. Descubre cu\u00e1ntas personas han hablado de tu nueva campa\u00f1a o comunicado de prensa.<\/p>\n<h3 style=\"font-size:16px;\">Mejore su servicio de atenci\u00f3n al cliente<\/h3>\n<p style=\"font-size:14px;\">Los clientes hablan de los productos en la web y las redes sociales con m\u00e1s frecuencia que directamente con usted.<\/p>\n<h3 style=\"font-size:16px;\">Encuentre su presencia Puntuaci\u00f3n<\/h3>\n<p style=\"font-size:14px;\">Mida su resonancia y alcance a lo largo del tiempo y comp\u00e1relos con un valor de referencia.<\/p>\n<p>\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                               href=\"https:\/\/app.brand24.com\/user\/register-account\/?lang=es\"\n\t\t\t\t\t\t\t>INICIAR EL AN\u00c1LISIS GRATIS<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/Presence3.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/Presence3.png 1000w, https:\/\/brand24.com\/wp-content\/uploads\/Presence3-300x300.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/Presence3-150x150.png 150w, https:\/\/brand24.com\/wp-content\/uploads\/Presence3-768x768.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/divider-green-start.svg\" alt=\"Divisor verde\">\n\t<\/p>\n<h2> \u00bfPor qu\u00e9 Brand24?<\/h2>\n<p>En qu\u00e9 se diferencia Brand24 del resto de herramientas de seguimiento de marcas.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/mention-analytics-detail.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/mention-analytics-detail.png 800w, https:\/\/brand24.com\/wp-content\/uploads\/mention-analytics-detail-300x195.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/mention-analytics-detail-768x499.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>Potentes an\u00e1lisis<\/h3>\n<p>Convierta los datos en informaci\u00f3n con an\u00e1lisis \u00fanicos. Brand24 no s\u00f3lo recopila menciones de marcas. Analizamos el alcance, la participaci\u00f3n, la influencia y las emociones de las menciones sociales y no sociales por igual. Todo para ahorrarle tiempo.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/influence-detail.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/influence-detail.png 800w, https:\/\/brand24.com\/wp-content\/uploads\/influence-detail-300x195.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/influence-detail-768x499.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>Informes PDF con etiqueta blanca<\/h3>\n<p>Aproveche nuestros atractivos informes personalizables y automatizados. Crea informes en PDF con los datos m\u00e1s importantes sobre tu marca. Tambi\u00e9n puedes introducir tus menciones en un widget social de acceso p\u00fablico para mostrar el amor a tus clientes.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/sentiment-detail.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/sentiment-detail.png 800w, https:\/\/brand24.com\/wp-content\/uploads\/sentiment-detail-300x195.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/sentiment-detail-768x499.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>Facilidad de uso<\/h3>\n<p>Utilice nuestra aplicaci\u00f3n m\u00f3vil o nuestro panel de control para acceder a sus mention en cualquier lugar. Llevamos m\u00e1s de 10 a\u00f1os monitorizando medios y actualizando nuestras herramientas con frecuencia para asegurarnos de que todos nuestros clientes puedan monitorizar su marca f\u00e1cilmente.<\/p>\n<p>\t\t\t\t\t\t<a href=\"#tiles-carousel\" role=\"button\" data-slide=\"prev\"><br \/>\n\t\t\t\tAnterior<br \/>\n\t\t\t<\/a><br \/>\n\t\t\t<a href=\"#tiles-carousel\" role=\"button\" data-slide=\"next\"><br \/>\n\t\t\t\tSiguiente<br \/>\n\t\t\t<\/a><\/p>\n<p>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/divider-green-start.svg\" alt=\"Divisor verde\">\n\t<\/p>\n<p>\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/divider-green-start.svg\"><\/p>\n<h2>Est\u00e1s en <strong>buena compa\u00f1\u00eda<\/strong><\/h2>\n<h4>Trabajamos con miles de marcas de m\u00e1s de 110 pa\u00edses.<\/h4>\n<p>\t\t\t\t<img decoding=\"async\" style='max-height: 16px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/uber-bar.svg\" alt=\"Logotipo de Uber\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 20px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/tailor-brands-bar.svg\" alt=\"Logotipo de Tailor Brands\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 22px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/vichy-bar.svg\" alt=\"Logotipo de Vichy\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 30px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/gsk-bar.svg\" alt=\"logo gsk\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 28px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/soundbrenner-bar.svg\" alt=\"Logotipo de Soundbrenner\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 30px; min-width: 75px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/mccann.svg\" alt=\"Logotipo de McCann\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 30px; min-width: 50px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/ogilvy.svg\" alt=\"Logotipo de Ogilvy\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 20px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/zortrax-bar.svg\" alt=\"Logotipo de Zortrax\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 40px; min-width: 63px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/stanford-university.svg\" alt=\"Logotipo de la Universidad de Stanford\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 30px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/intel.svg\" alt=\"Logotipo de Intel\"\/><br \/>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/divider-green-end.svg\" alt=\"Divisor verde\"\n\t\t\t    \/><\/p>\n<h2>Atenci\u00f3n al cliente de primera clase<\/h2>\n<p>El servicio de atenci\u00f3n al cliente no es s\u00f3lo un departamento, es la filosof\u00eda que sustenta de toda nuestra empresa.<\/p>\n<p>\t\t\t\t\t\t\t\t<svg width=\"111\" height=\"111\" baseprofile=\"full\" version=\"1.2\" style=\"overflow: hidden !important;\"><defs><mask id=\"svgmask2\" maskunits=\"userSpaceOnUse\" maskcontentunits=\"userSpaceOnUse\" transform=\"scale(1)\"><image width=\"100%\" height=\"111\" xlink:href=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/team\/mask.png\" \/><\/mask><\/defs><image id=\"the-mask\" mask=\"url(#svgmask2)\" width=\"100%\" height=\"111\" y=\"0\" x=\"0\" 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Z\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"Rectangle-Copy-23\" fill=\"#FFDD6E\"\n\t\t\t\t\t\t\t\t\t\t\t\ttransform=\"translate(191.885780, 120.443112) rotate(-76.000000) translate(-191.885780, -120.443112) \"><\/path>\n\t\t\t\t\t\t\t\t\t\t\t<path\n\t\t\t\t\t\t\t\t\t\t\t\td=\"M40.1686207,300.077881 L78.5697344,258.142476 C83.2438107,253.038215 85.2171396,251.483933 87.6777978,250.104611 C90.1384559,248.725289 92.7048861,247.937601 95.5127069,247.699923 C98.3205276,247.462244 100.821544,247.643262 107.536936,249.251869 L162.652124,262.454179 C169.264665,264.03815 171.540941,264.982549 173.908936,266.425217 C176.276931,267.867885 178.196845,269.679517 179.778271,271.963525 C181.359697,274.247532 182.440388,276.470768 184.427903,283.001816 L200.981291,337.396843 C202.967141,343.922421 203.308946,346.370203 203.270274,349.14955 C203.231602,351.928897 202.650343,354.50711 201.493184,357.031947 C200.336026,359.556785 198.977731,361.617712 194.386883,366.646772 L156.138619,408.545961 C151.469103,413.661198 149.496202,415.219442 147.035252,416.602904 C144.574301,417.986366 142.006486,418.777477 139.196622,419.017885 C136.386758,419.258292 133.883508,419.079093 127.16238,417.473166 L71.8777766,404.263628 C65.2615723,402.682772 62.9837643,401.73893 60.6141109,400.296483 C58.2444574,398.854036 56.3230569,397.042033 54.7404539,394.757252 C53.157851,392.472471 52.0763597,390.248281 50.0880124,383.7145 L33.5447474,329.352735 C31.5566185,322.819672 31.2151761,320.368491 31.2553401,317.585576 C31.2955041,314.80266 31.8795708,312.22132 33.0408298,309.69443 C34.2020888,307.167539 35.5647109,305.105517 40.1686207,300.077881 Z\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"Rectangle-Copy-22\" fill=\"#0FB36C\"\n\t\t\t\t\t\t\t\t\t\t\t\ttransform=\"translate(117.262704, 333.359764) rotate(-60.000000) translate(-117.262704, -333.359764) \"><\/path>\n\t\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t<\/g>\n\t\t\t\t\t<\/g>\n\t\t\t\t<\/svg><\/p>\n<h2 style=\"font-size:30px;\">\u00bfC\u00f3mo funciona el an\u00e1lisis?<\/h2>\n<p style=\"font-size:14px;\">Nuestra herramienta se basa en los algoritmos de aprendizaje autom\u00e1tico m\u00e1s recientes. Gracias a ello, podemos analizar el sentimiento y comprender el contexto de las palabras en m\u00e1s de 90 idiomas con una precisi\u00f3n similar a la humana.<\/p>\n<h3 style=\"font-size:16px;\">\u00bfLos robots entienden el sarcasmo?<\/h3>\n<p style=\"font-size:14px;\">Bueno... \u00a1s\u00ed!<br \/>\nAl menos en algunos casos. <br \/>\nAlimentamos los algoritmos con miles de miles de menciones en l\u00ednea para que puedan aprender y reconocer el sentimiento con mucha mayor precisi\u00f3n.<\/p>\n<h3 style=\"font-size:16px;\">\u00bfC\u00f3mo utilizarlo?<\/h3>\n<p style=\"font-size:14px;\">S\u00f3lo tiene que escribir el nombre de su marca, el de sus competidores o cualquier palabra clave que desee y nosotros haremos el resto por usted. Vea el v\u00eddeo para obtener m\u00e1s informaci\u00f3n.<\/p>\n<p>\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                               href=\"https:\/\/app.brand24.com\/user\/register-account\/?lang=es\"\n\t\t\t\t\t\t\t>PRUEBE GRATIS EL AN\u00c1LISIS DE OPINIONES<\/a><br \/>\n\t\t\t\t\t\t\t\t\t<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_nKM_ZWMatw\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\t\t\t\t\t\t\t<\/p>\n<h2 style=\"font-size:30px;\">Supervise los medios de comunicaci\u00f3n para los valiosos Mention<\/h2>\n<p style=\"font-size:14px;\">La gente pregunta todo el tiempo por productos y servicios en Internet. Llegue primero a sus clientes potenciales.<\/p>\n<h3 style=\"font-size:16px;\">Supervisi\u00f3n de palabras clave<\/h3>\n<p style=\"font-size:14px;\">Supervise palabras clave como \"d\u00f3nde puedo comprar...\" para encontrar clientes potenciales.<\/p>\n<h3 style=\"font-size:16px;\">Marketing de influencers<\/h3>\n<p style=\"font-size:14px;\">Localice a las personas m\u00e1s influyentes e invol\u00facrelas en el debate sobre su soluci\u00f3n.<\/p>\n<p>\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                               href=\"https:\/\/app.brand24.com\/user\/register-account\/?lang=es\"\n\t\t\t\t\t\t\t>LANCE GRATUITAMENTE EL SEGUIMIENTO DE LOS MEDIOS DE COMUNICACI\u00d3N<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"463\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/twitter3.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/twitter3.png 872w, https:\/\/brand24.com\/wp-content\/uploads\/twitter3-300x159.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/twitter3-768x408.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, 872px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2 style=\"font-size:30px;\">\u00bfS\u00f3lo con fines de marketing?<\/h2>\n<p style=\"font-size:14px;\">Por supuesto que no. Hay muchas cosas que puedes hacer gracias a la combinaci\u00f3n de la monitorizaci\u00f3n de medios con el an\u00e1lisis de sentimientos. <\/p>\n<h3 style=\"font-size:16px;\">Enriquece tus contenidos con datos<\/h3>\n<p style=\"font-size:14px;\">Si eres periodista, estudiante o gestor de contenidos, tu historia ser\u00e1 a\u00fan m\u00e1s fiable con los datos de sentimiento.<\/p>\n<h3 style=\"font-size:16px;\">Predecir las fluctuaciones burs\u00e1tiles<\/h3>\n<p style=\"font-size:14px;\">Si la empresa en la que quer\u00eda invertir ha recibido recientemente montones de opiniones negativas, puede ahorrarse mucho dinero.<\/p>\n<p>Pon a prueba tu idea gratis.<\/p>\n<p>\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                               href=\"https:\/\/app.brand24.com\/user\/register-account\/?lang=es\"\n\t\t\t\t\t\t\t>PRUEBE GRATIS EL AN\u00c1LISIS DE OPINIONES<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/Mentions.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/Mentions.png 700w, https:\/\/brand24.com\/wp-content\/uploads\/Mentions-300x300.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/Mentions-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 300px, 700px\" \/><br \/>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/divider-orange.svg\" alt=\"Divisor naranja\"\/><\/p>\n<h2>\u00bfQu\u00e9 dice la gente?<\/h2>\n<h3>Descubra por qu\u00e9 miles de empresas de todos los tama\u00f1os utilizan Brand24 para hacer crecer sus negocios.<\/h3>\n<p>\t\t\t\t\t\tLlevo trabajando con Brand24 desde su versi\u00f3n beta y sigo recomendando su plataforma sin dudarlo. <b>Su herramienta, sofisticada pero f\u00e1cil de usar, le permite descubrir lo que la gente dice de su marca.<\/b> en tiempo real.<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/patricia_cunningham.jpg\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/patricia_cunningham.jpg 200w, https:\/\/brand24.com\/wp-content\/uploads\/patricia_cunningham-150x150.jpg 150w\" sizes=\"auto, 200px\" \/><br \/>\n\t\t\t\t\t\t\t\tPatricia Cunningham<\/p>\n<p>Gestor de cuentas en Barker NYC<\/p>\n<p>\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/testimonial-01-element.svg\"\n\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\/><br \/>\n\t\t\t\t\t\tHe estado usando Brand24 durante los \u00faltimos a\u00f1os y <b>es con diferencia <br \/>la mejor herramienta de supervisi\u00f3n del mercado.<\/b> Lo he comparado con otros y ni se le acercan.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/sujan-patel.png\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\tSujan Patel<\/p>\n<p>Fundador de MailShake, Growth Marketer y Emprendedor<\/p>\n<p>\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/testimonial-02-element.svg\"\n\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\/><br \/>\n\t\t\t\t\t\t<b>Me encanta la herramienta Brand24.<\/b> Adem\u00e1s de poder ver todas las menciones de mi nombre y marca en Internet, tambi\u00e9n me ofrece la oportunidad de recibir notificaciones sobre otras marcas y palabras clave que quiero seguir.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/melonie-dodaro.png\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\tMelonie Dodaro<\/p>\n<p>Experto en redes sociales y CEO de Top Dog Social Media<\/p>\n<p>\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/testimonial-03-element.svg\"\n\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\/><br \/>\n\t\t\t\t\t\t<b>En Uber, utilizamos la escucha social a diario<\/b>que nos permite conocer la opini\u00f3n de nuestros usuarios sobre los cambios que estamos introduciendo. En cuanto introducimos una modificaci\u00f3n, sabemos qu\u00e9 partes son acogidas con entusiasmo y cu\u00e1les necesitan m\u00e1s trabajo.<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/krzysztof-radoszewski.jpg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\tKrzysztof Radoszewski<\/p>\n<p>Responsable de Marketing para Europa Central y Oriental en Uber<\/p>\n<p>\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/testimonial-04-element.svg\"\n\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\/><br \/>\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/divider-orange-vertical-reverse.svg\" alt=\"Divisor naranja vertical\"\/><\/p>\n<h2>\u00bfC\u00f3mo revisan los usuarios <strong>Brand24?<\/strong><\/h2>\n<p>\t\t\t\t<a href=\"https:\/\/www.g2.com\/products\/brand24\/reviews\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/g2crowd.svg\" alt=\"Logotipo de G2Crowd\" \/><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/half-star.svg\" alt=\"Media estrella\"\/><br \/>\n\t\t\t\t\tLeer los comentarios\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Flecha derecha\" \/><br \/>\n\t\t\t\t<\/a><br \/>\n\t\t\t\t<a href=\"https:\/\/www.softwareadvice.com\/marketing\/brand24-profile\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/softwareadvice.svg\" alt=\"Logotipo de asesoramiento sobre software\" \/><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><br \/>\n\t\t\t\t\tLeer los comentarios\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Flecha derecha\" \/><br \/>\n\t\t\t\t<\/a><br \/>\n\t\t\t\t<a href=\"https:\/\/www.capterra.com\/p\/149054\/Brand24\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/capterra.svg\" alt=\"Logotipo de Capterra\"\/><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><br \/>\n\t\t\t\t\tLeer los comentarios\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Flecha derecha\" \/><br \/>\n\t\t\t\t<\/a><br \/>\n\t\t\t\t<a href=\"https:\/\/www.getapp.com\/marketing-software\/a\/brand24\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/getapp.svg\" alt=\"Logotipo de GetApp\" \/><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"estrella\"\/><br \/>\n\t\t\t\t\tLeer los comentarios\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Flecha derecha\" \/><br \/>\n\t\t\t\t<\/a><\/p>\n<h2>Hemos aparecido <strong>en<\/strong><\/h2>\n<p>\t\t\t<a href=\"https:\/\/www.entrepreneur.com\/article\/254712?utm_source=brand24.net&#038;utm_medium=button&#038;utm_campaign=featured\" target=\"_blank\" style=\"padding: 17px 16px 15px\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/entrepreneur.svg\" alt=\"Logotipo del empresario\"\/><br \/>\n\t\t\t\tLeer la rese\u00f1a\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Flecha derecha\"\/><br \/>\n\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/clutch.co\/press-releases\/social-listening-advantageous-for-more-than-improving-customer-service\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/clutch.svg\" alt=\"Logotipo del embrague\"\/><br \/>\n\t\t\t\tLeer la rese\u00f1a\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Flecha derecha\"\/><br \/>\n\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2016\/02\/19\/7-local-tools-big-brand-cmos-need-to-be-aware-of\/?utm_source=brand24.net&#038;utm_medium=button&#038;utm_campaign=featured\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/forbes.svg\" alt=\"Logotipo de Forbes\"\/><br \/>\n\t\t\t\tLeer la rese\u00f1a\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Flecha derecha\"\/><br \/>\n\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/thenextweb.com\/voice\/2013\/03\/26\/here-are-all-the-winners-of-the-next-webs-startup-awards-europe-2013\/?utm_source=brand24.net&#038;utm_medium=button&#038;utm_campaign=featured\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/tnw.svg\" alt=\"Logotipo de TNW\"\/><br \/>\n\t\t\t\tLeer la rese\u00f1a\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Flecha derecha\"\/><br \/>\n\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/www.adweek.com\/performance-marketing\/social-listening-is-more-than-vanity-metrics-report\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/adweek.svg\" alt=\"Logotipo de AdWeek\"\/><br \/>\n\t\t\t\tLeer la rese\u00f1a\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Flecha derecha\"\/><br \/>\n\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/techcrunch.com\/2013\/10\/17\/fun-video-makes-startup-life-look-as-easy-as-watching-mtv-if-only\/?utm_source=brand24.net&#038;utm_medium=button&#038;utm_campaign=featured&#038;guccounter=1&#038;guce_referrer_us=aHR0cHM6Ly9icmFuZDI0LmNvbS8&#038;guce_referrer_cs=rvLOuNo-K6DqtNcBUl1PnQ\" target=\"_blank\" style=\"padding: 16px;\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/techcrunch.svg\" alt=\"Logotipo de TechCrunch\"\/><br \/>\n\t\t\t\tLeer la rese\u00f1a\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Flecha derecha\"\/><br \/>\n\t\t\t<\/a><\/p>\n<p style=\"text-align:center;font-family: 'Asap',Helvetica,sans-serif;    font-size: 32px;    font-weight: 500;    margin: 10px 0;line-height: 1.2\">Echa un vistazo a estas menciones reales recogidas por Brand24<\/p>\n<h2>Es f\u00e1cil empezar<\/h2>\n<h4>Y es gratis durante 14 d\u00edas. Sin tarjeta de cr\u00e9dito, sin compromiso.<\/h4>\n<p>\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/app.brand24.com\/user\/register-account\/?lang=es\"><br \/>\n\t\t\t\t\t\tREG\u00cdSTRATE GRATIS\t\t\t\t\t<\/a><br \/>\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/cta-lower-elements.svg\" alt=\"Elementos\"\/><\/p>\n<section>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/PDF-1.png\"\n\t\t\t\t\t\t     alt=\"&iquest;A&uacute;n no est&aacute; convencido? Genere gratis un informe en PDF para su empresa!&quot;\/&amp;gt;&lt;\/p&gt;&lt;h3&gt;&iquest;A&uacute;n no est&aacute; convencido? &iexcl;Genere gratis un informe en PDF para su empresa!&lt;\/p&gt;&lt;\/h3&gt;&lt;p&gt;Informe PDF generado autom&aacute;ticamente, listo para enviar a su cliente o supervisor.&lt;\/p&gt;&lt;p&gt;Alcance de su marca, volumen de mentions y resumen de sentimiento. Todo en un solo lugar.&lt;\/p&gt;&lt;p&gt;Analiza las menciones m&aacute;s populares, los sitios m&aacute;s influyentes, los hashtags que marcan tendencia y mucho m&aacute;s en gr&aacute;ficos f&aacute;ciles de leer.&lt;\/p&gt;&lt;p&gt;\t\t\t\t\t&amp;lt;a href=\"https:>DESCARGAR UN INFORME DE EJEMPLO\t\t\t\t\t<\/a><br \/>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>LOG OUT DASHBOARD AI-Driven Sentiment Analysis with Media Monitoring Media monitoring tool combined with advanced sentiment analysis working together to protect your brand, and connect you with potential customers. START MY FREE TRIAL How to benefit from sentiment analysis? 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