{"id":65666,"date":"2026-10-14T13:48:28","date_gmt":"2026-10-14T13:48:28","guid":{"rendered":"https:\/\/brand24.com\/?page_id=65666"},"modified":"2026-10-14T13:48:30","modified_gmt":"2026-10-14T13:48:30","slug":"subcontratistas","status":"publish","type":"page","link":"https:\/\/brand24.com\/es\/legal\/sub-processors\/","title":{"rendered":"Subencargados del tratamiento"},"content":{"rendered":"<style>.rd-h1 {\n  line-height: 109%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-1);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h2 {\n  line-height: 120%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-2);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h3 {\n  line-height: 120%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-3);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h4 {\n  line-height: 120%;\n  font-weight: 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class=\"wp-block-heading has-text-align-center\"><strong>Subencargados del tratamiento \u2014 Brand24<\/strong><\/h1>\n\n\n<style>.rd-h1 {\n  line-height: 109%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-1);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h2 {\n  line-height: 120%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-2);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h3 {\n  line-height: 120%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-3);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h4 {\n  line-height: 120%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-4);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h5 {\n  line-height: 120%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-5);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h6 {\n  line-height: 120%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-6);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-paragraph-20 {\n  font-size: clamp(16px, 14px + 0.625vw, 20px);\n  font-weight: 500;\n  line-height: 140%;\n}\n\n.rd-paragraph-18 {\n  font-size: clamp(16px, 14px + 0.625vw, 18px);\n  font-weight: 400;\n  line-height: 140%;\n}\n\n\/* Text Elements *\/\np.is-style-rd-paragraph-20 {\n  font-size: clamp(16px, 14px + 0.625vw, 20px);\n  font-weight: 500;\n  line-height: 140%;\n}\np.is-style-rd-paragraph-18 {\n  font-size: clamp(16px, 14px + 0.625vw, 18px);\n  font-weight: 400;\n  line-height: 140%;\n}\np.is-style-ornament {\n  font-size: 1.125rem;\n  line-height: 1.75rem;\n  background-color: var(--wp--preset--color--light-background);\n  padding: 0.625rem 1.75rem;\n  border-radius: 1.4375rem;\n  color: var(--wp--preset--color--black);\n  display: inline-flex;\n  font-weight: 500;\n}<\/style>\n<p class=\"has-text-align-center wp-block-paragraph\">\u00daltima actualizaci\u00f3n: 13\/10\/2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand24 Global Inc. (\u201cBrand24\u201d, \u201cnosotros\u201d, \u201cnos\u201d o \u201cnuestro\u201d) recurre a proveedores de servicios externos (subencargados del tratamiento) para prestar y mantener nuestros Servicios. La siguiente lista recoge las entidades a las que Brand24 conf\u00eda el tratamiento de datos personales de conformidad con el art\u00edculo 28 del Reglamento (UE) 2016\/679 (RGPD).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los cambios que se produzcan en esta lista de subencargados del tratamiento se publicar\u00e1n en esta p\u00e1gina. En caso de que se produzcan cambios sustanciales, se notificar\u00e1 a los usuarios de conformidad con nuestra <a href=\"https:\/\/brand24.com\/es\/legal\/politica-de-privacidad\/\">Pol\u00edtica de privacidad<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El plazo de tratamiento de datos es el periodo durante el cual Brand24 presta el servicio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Infraestructura central de procesamiento<\/strong><\/p>\n\n\n<style>.rd-h1 {\n  line-height: 109%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-1);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h2 {\n  line-height: 120%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-2);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h3 {\n  line-height: 120%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-3);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h4 {\n  line-height: 120%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-4);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h5 {\n  line-height: 120%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-5);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-h6 {\n  line-height: 120%;\n  font-weight: 700;\n  font-size: var(--wp--preset--font-size--size-h-6);\n  letter-spacing: -0.4px;\n  color: var(--wp--preset--color--black);\n}\n\n.rd-paragraph-20 {\n  font-size: clamp(16px, 14px + 0.625vw, 20px);\n  font-weight: 500;\n  line-height: 140%;\n}\n\n.rd-paragraph-18 {\n  font-size: clamp(16px, 14px + 0.625vw, 18px);\n  font-weight: 400;\n  line-height: 140%;\n}\n\n.wp-block-table.is-style-workflow {\n  margin: 0 0 2.25rem;\n  overflow-x: auto;\n  border: 1px solid #C8C8C8;\n  border-top: none;\n}\n.wp-block-table.is-style-workflow thead {\n  border-bottom: none;\n}\n.wp-block-table.is-style-workflow table {\n  width: 100%;\n  border-collapse: collapse;\n  font-size: 0.84375rem;\n}\n.wp-block-table.is-style-workflow thead th {\n  padding: 0.75rem 1.125rem;\n  background: #E0E0E0;\n  border: none;\n  border-bottom: 1px solid #C8C8C8;\n  font-size: 0.6875rem;\n  font-weight: 700;\n  letter-spacing: 0.07em;\n  text-transform: uppercase;\n  text-align: left;\n  color: #111111;\n}\n.wp-block-table.is-style-workflow tbody td {\n  padding: 0.8125rem 1.125rem;\n  border: none;\n  border-bottom: 1px solid #C8C8C8;\n  color: #111111;\n}\n.wp-block-table.is-style-workflow tbody tr:last-child td {\n  border-bottom: none;\n}\n.wp-block-table.is-style-workflow tbody tr:hover td {\n  background: #E0E0E0;\n}<\/style>\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Entidad<\/th><th>Domicilio social<\/th><th>Pa\u00eds de transformaci\u00f3n<\/th><th>Finalidad del tratamiento<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/brand24.pl\/polityka-prywatnosci\/\">Brand24 S.A.<\/a><\/td><td>Calle Powsta\u0144c\u00f3w \u015al\u0105skich, 9, 53-332 Wroc\u0142aw, Polonia (KRS: 0000395367)<\/td><td>UE (Polonia)<\/td><td>Subencargado del tratamiento principal: infraestructura b\u00e1sica, operaciones t\u00e9cnicas, almacenamiento de datos, desarrollo y servicios de atenci\u00f3n al cliente en nombre de Brand24 Global Inc.<\/td><\/tr><tr><td><a href=\"https:\/\/www.iq.pl\/polityka-prywatnosci\">IQ PL Sp. z o.o.<\/a><\/td><td>Calle Geodet\u00f3w, 16, Gda\u0144sk, Polonia<\/td><td>UE (Polonia)<\/td><td>Centro de datos: alojamiento y almacenamiento de datos<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proveedores de servicios de inteligencia artificial (IA)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand24 utiliza una combinaci\u00f3n de modelos propios personalizados y modelos de c\u00f3digo abierto alojados en la infraestructura propia de Brand24, as\u00ed como modelos de IA de terceros a los que se accede a trav\u00e9s de una API. La lista que figura a continuaci\u00f3n incluye \u00fanicamente aquellos proveedores externos de IA a los que Brand24 transfiere datos para su tratamiento, en el sentido del art\u00edculo 28 del RGPD. Los modelos que funcionan en la propia infraestructura de Brand24 no requieren la transferencia de datos a terceros y, por lo tanto, no figuran como subencargados del tratamiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para conocer las condiciones detalladas que rigen el uso de las funciones de IA, consulta nuestra <a href=\"https:\/\/brand24.com\/es\/legal\/terminos-de-ia\/\">T\u00e9rminos relacionados con la IA<\/a>. Brand24 no utiliza tus datos para entrenar modelos p\u00fablicos de IA de terceros.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Entidad<\/th><th>Domicilio social<\/th><th>Pa\u00eds de transformaci\u00f3n<\/th><th>Finalidad del tratamiento<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/openai.com\/pl-PL\/policies\/eu-privacy-policy\/\">OpenAI, LLC<\/a><\/td><td>3180 18th Street, San Francisco, CA 94110, EE. UU.<\/td><td>EE.UU.<\/td><td>Tratamiento de datos de texto para funciones basadas en inteligencia artificial (an\u00e1lisis de opiniones, res\u00famenes, recomendaciones) y operaciones de atenci\u00f3n al cliente internas asistidas por inteligencia artificial<\/td><\/tr><tr><td><a href=\"https:\/\/cloud.google.com\/terms\/cloud-privacy-notice\">Google LLC (Vertex AI \/ Gemini)<\/a><\/td><td>1600 Amphitheatre Parkway, Mountain View, CA 94043, EE. UU.<\/td><td>EE. UU. \/ UE<\/td><td>Tratamiento de datos de texto para funciones basadas en inteligencia artificial (an\u00e1lisis de opiniones, res\u00famenes, recomendaciones) y operaciones de atenci\u00f3n al cliente internas asistidas por inteligencia artificial<\/td><\/tr><tr><td><a href=\"https:\/\/www.anthropic.com\/legal\/privacy\">Anthropic, PBC<\/a><\/td><td>548 Market Street, PMB 90375, San Francisco, CA 94104, EE. UU.<\/td><td>EE.UU.<\/td><td>Tratamiento de datos de texto para funciones basadas en inteligencia artificial (an\u00e1lisis de opiniones, res\u00famenes, recomendaciones) y operaciones de atenci\u00f3n al cliente internas asistidas por inteligencia artificial<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comunicaci\u00f3n y atenci\u00f3n al cliente<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Entidad<\/th><th>Domicilio social<\/th><th>Pa\u00eds de transformaci\u00f3n<\/th><th>Finalidad del tratamiento<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/www.intercom.com\/legal\/privacy\">Intercom, S.A.<\/a><\/td><td>3.\u00aa planta, Stephens Ct., 18-21 St. Stephen\u2019s Green, Dubl\u00edn 2, Irlanda<\/td><td>UE (Irlanda)<\/td><td>Chat en l\u00ednea y comunicaci\u00f3n con los clientes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing y comunicaci\u00f3n por correo electr\u00f3nico<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Entidad<\/th><th>Domicilio social<\/th><th>Pa\u00eds de transformaci\u00f3n<\/th><th>Finalidad del tratamiento<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/www.intercom.com\/legal\/privacy\">Postmark (ActiveCampaign, LLC)<\/a><\/td><td>1 N Dearborn St, Chicago, IL 60602, EE. UU.<\/td><td>EE.UU.<\/td><td>Env\u00edo de correos electr\u00f3nicos transaccionales<\/td><\/tr><tr><td><a href=\"https:\/\/www.getresponse.com\/legal\/privacy\">GetResponse S.A.<\/a><\/td><td>Calle Arko\u0144ska, 6\/A3, 80-387 Gda\u0144sk, Polonia<\/td><td>UE (Polonia)<\/td><td>Comunicaciones de marketing y boletines informativos<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pagos y facturaci\u00f3n<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Entidad<\/th><th>Domicilio social<\/th><th>Pa\u00eds de transformaci\u00f3n<\/th><th>Finalidad del tratamiento<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/stripe.com\/en-pl\/privacy\">Stripe, Inc.<\/a><\/td><td>185 Berry St #550, San Francisco, CA 94107, EE. UU.<\/td><td>EE. UU. \/ UE (Irlanda)<\/td><td>Gesti\u00f3n de pagos en l\u00ednea<\/td><\/tr><tr><td><a href=\"https:\/\/recurly.com\/legal\/privacy\/\">Recurly, Inc.<\/a><\/td><td>Calle Alabama, 400, oficina 202, San Francisco, CA 94110, EE. UU.<\/td><td>EE.UU.<\/td><td>Gesti\u00f3n de la facturaci\u00f3n y los pagos de las suscripciones<\/td><\/tr><tr><td><a href=\"https:\/\/www.paypal.com\/us\/legalhub\/paypal\/privacy-full\">PayPal Holdings, Inc.<\/a><\/td><td>2211 N 1st Street, San Jos\u00e9, CA 95131, EE. UU.<\/td><td>EE. UU. \/ UE<\/td><td>Gesti\u00f3n de pagos en l\u00ednea<\/td><\/tr><tr><td><a href=\"https:\/\/privacy.worldpay.com\/policies\/en\">Worldpay, LLC<\/a><\/td><td>8500 Governors Hill Drive, municipio de Symmes, OH 45249, EE. UU.<\/td><td>EE. UU. \/ UE<\/td><td>Gesti\u00f3n de pagos en l\u00ednea<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Herramientas internas y administraci\u00f3n<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Entidad<\/th><th>Domicilio social<\/th><th>Pa\u00eds de transformaci\u00f3n<\/th><th>Finalidad del tratamiento<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/cloud.google.com\/terms\/cloud-privacy-notice\">Google LLC (Google Workspace)<\/a><\/td><td>1600 Amphitheatre Parkway, Mountain View, CA 94043, EE. UU.<\/td><td>EE. UU. \/ UE (Irlanda)<\/td><td>Correo electr\u00f3nico empresarial, documentos y herramientas de colaboraci\u00f3n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Afiliados<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand24 Global Inc.<\/strong>. y <strong>Brand24 S.A.<\/strong>. son empresas vinculadas. A continuaci\u00f3n se describe su funci\u00f3n respectiva en el tratamiento de datos personales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand24 Global Inc. 121 Executive Circle, Daytona Beach, FL 32114, EE. UU.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Papel<\/strong>: Responsable del tratamiento de los datos personales de los usuarios que acceden a los Servicios a trav\u00e9s de brand24.com, insights24.com y <a href=\"http:\/\/chatbeat.com\">chatbeat.com<\/a> y un encargado del tratamiento de los datos de los usuarios respecto a los cuales no es el responsable del tratamiento de sus datos personales (en virtud de un acuerdo de tratamiento de datos). Brand24 Global Inc. conf\u00eda el tratamiento posterior de los datos personales a Brand24 S.A. en calidad de subencargado del tratamiento, en virtud de un acuerdo de tratamiento de datos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand24 S.A., calle Powsta\u0144c\u00f3w \u015al\u0105skich, 9, 53-332 Wroc\u0142aw, Polonia. KRS: 0000395367 | NIP: 525-251-54-79 | REGON: 144886667<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Papel<\/strong>: Subencargado del tratamiento de datos personales en nombre de Brand24 Global Inc. \u2014proporciona infraestructura b\u00e1sica, operaciones t\u00e9cnicas, almacenamiento de datos, desarrollo y servicios de atenci\u00f3n al cliente\u2014. Brand24 S.A. es tambi\u00e9n el representante designado de Brand24 Global Inc. en la Uni\u00f3n Europea, de conformidad con el art\u00edculo 27 del RGPD. Adem\u00e1s, Brand24 S.A. act\u00faa como responsable del tratamiento para los usuarios que acceden a los Servicios directamente a trav\u00e9s de <a href=\"http:\/\/brand24.pl\">brand24.pl<\/a> y un encargado del tratamiento de los datos de los usuarios respecto a los cuales no es el responsable del tratamiento de sus datos personales (en virtud de un acuerdo de tratamiento de datos).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Otras filiales.<\/strong> Entre nuestras filiales tambi\u00e9n se incluyen las empresas del grupo Semrush que se enumeran a continuaci\u00f3n. Podemos compartir con ellas datos personales como el nombre, la informaci\u00f3n de contacto, la direcci\u00f3n IP y la informaci\u00f3n recopilada a trav\u00e9s de cookies cuando sea necesario con fines administrativos, para respaldar la prestaci\u00f3n y el desarrollo de nuestros Servicios (por ejemplo, servicios de ingenier\u00eda y desarrollo), y para llevar a cabo actividades de atenci\u00f3n al cliente, ventas y\/o marketing en nuestro nombre. Por ejemplo, si consulta sobre un producto o servicio ofrecido por una de nuestras filiales, podemos transmitir los datos personales relevantes para su consulta a dicha filial para que pueda responderle adecuadamente. A continuaci\u00f3n se enumeran nuestras filiales y sus ubicaciones:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Semrush Inc.<\/strong> (N.\u00ba de registro en Delaware: 5225683), 800 Boylston Street, Suite 2475, Boston, MA, 02199, EE. UU.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Semrush CY LTD<\/strong> (n.\u00ba de registro HE 324428), esquina de Griva Digeni con Kolonakiou, Torre Grosvenor, plantas 2.\u00aa y 3.\u00aa, 3107 Ne\u00e1polis, Limassol, Chipre<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Semrush CZ s.r.o.<\/strong> (n.\u00ba de registro 04464800), Na H\u0159ebenech II 1718\/10, Nusle, 140 00 Praga, Rep\u00fablica Checa<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Semrush RS doo Belgrado<\/strong> (n.\u00ba de registro 21791148), Bulevar Mihajla Pupina, 115, planta -1, Belgrado-Novi Beograd, 11000 Belgrado, Serbia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Semrush AM Limited<\/strong> (n.\u00ba de registro 273.110.1232023), Av. Mashtots, 8\/7, Kentron, Erev\u00e1n 0015, Armenia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Semrush Development, S.L.<\/strong> (n.\u00ba de registro B67784736), Calle Tanger, 98, plantas 6.\u00aa y 7.\u00aa, 08018, Barcelona, Espa\u00f1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Semrush GmbH<\/strong> (n.\u00ba de registro HRB 276311), Elsenheimerstr. 7, a la atenci\u00f3n de RPI Roehm, 80687, M\u00fanich, Alemania<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Semrush B.V.<\/strong> (n\u00famero de registro 8635.80.051), Prins Bernhardplein 200, 1097 JB \u00c1msterdam, Pa\u00edses Bajos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tiene alguna pregunta sobre el tratamiento de datos personales, p\u00f3ngase en contacto con nuestro responsable de protecci\u00f3n de datos: Piotr Margolt, correo electr\u00f3nico: dpo@brand24.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Sub-Processors \u2014 Brand24 Last updated: 13.10.2026 Brand24 Global Inc. 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