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id=\"clip0_1067_22\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>For Marketers<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/for-pr-professionals\/\" class=\"nav-link nav-item\"><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_36)\"><path d=\"M1.125 1.125a1.125 1.125 0 100 2.25 1.125 1.125 0 000-2.25zm0 3.75a1.125 1.125 0 100 2.25 1.125 1.125 0 000-2.25zm0 3.75a1.125 1.125 0 100 2.25 1.125 1.125 0 000-2.25zm10.5.375h-7.5a.375.375 0 00-.375.375v.75a.375.375 0 00.375.375h7.5a.375.375 0 00.375-.375v-.75A.375.375 0 0011.625 9zm0-7.5h-7.5a.375.375 0 00-.375.375v.75A.375.375 0 004.125 3h7.5A.375.375 0 0012 2.625v-.75a.375.375 0 00-.375-.375zm0 3.75h-7.5a.375.375 0 00-.375.375v.75a.375.375 0 00.375.375h7.5A.375.375 0 0012 6.375v-.75a.375.375 0 00-.375-.375z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_36\"><path fill=\"#fff\" d=\"M0 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href=\"https:\/\/help.brand24.com\/en\/articles\/3267875-what-kind-of-data-do-we-collect\" target=\"\">What kind of data do we collect?<\/a><\/li><li><a href=\"https:\/\/help.brand24.com\/en\/articles\/3267873-what-is-influencer-score?_gl=1*1xxn3sz*_ga*OTc3MDQ4OC4xNjgyMDA4NjQ3*_ga_73Z0NEGTVL*MTcwNDIwNTc3NS4xOTUuMS4xNzA0MjA3NDIwLjU5LjAuMA..*_ga_04M1C7RCJC*MTcwNDIwNTc3NS4xOTYuMS4xNzA0MjA3NDIwLjU5LjAuMA..\" target=\"\">What is Influencer Score?<\/a><\/li><li><a href=\"https:\/\/help.brand24.com\/en\/articles\/3267790-what-is-esmr?_gl=1*1xxn3sz*_ga*OTc3MDQ4OC4xNjgyMDA4NjQ3*_ga_73Z0NEGTVL*MTcwNDIwNTc3NS4xOTUuMS4xNzA0MjA3NDIwLjU5LjAuMA..*_ga_04M1C7RCJC*MTcwNDIwNTc3NS4xOTYuMS4xNzA0MjA3NDIwLjU5LjAuMA..\" target=\"\">What is ESMR?<\/a><\/li><li><a href=\"https:\/\/help.brand24.com\/en\/articles\/5336578-pdf-report?_gl=1*1xxn3sz*_ga*OTc3MDQ4OC4xNjgyMDA4NjQ3*_ga_73Z0NEGTVL*MTcwNDIwNTc3NS4xOTUuMS4xNzA0MjA3NDIwLjU5LjAuMA..*_ga_04M1C7RCJC*MTcwNDIwNTc3NS4xOTYuMS4xNzA0MjA3NDIwLjU5LjAuMA..\" target=\"\">How do I get PDF reports and what\u2019s in it?<\/a><\/li><li><a href=\"https:\/\/help.brand24.com\/en\/articles\/3786682-how-to-use-required-or-excluded-keywords?_gl=1*8zyozx*_ga*OTc3MDQ4OC4xNjgyMDA4NjQ3*_ga_73Z0NEGTVL*MTcwNDIwNTc3NS4xOTUuMS4xNzA0MjA3NDIwLjU5LjAuMA..*_ga_04M1C7RCJC*MTcwNDIwNTc3NS4xOTYuMS4xNzA0MjA3NDIwLjU5LjAuMA..\" target=\"\">How to use required or excluded keywords?<\/a><\/li><\/ul><\/div><\/div><\/li>\n<li id=\"menu-item-55653\" class=\"simple-categories menu-item menu-item-type-custom menu-item-object-custom nav-item menu-item-55653 menu-item-has-children dropdown\"><a class=\"nav-link\" >AI Solutions<button class=\"menu-item__dropdown\" data-toggle=\"dropdown\" aria-haspopup=\"true\" aria-expanded=\"false\" type=\"button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"6\" viewBox=\"0 0 9 6\" fill=\"none\"><path d=\"M8.06183 1.27515L4.53092 4.55024L1.00002 1.27515\" stroke=\"#22272A\" stroke-width=\"1.5\" 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0 100 .493c.132 0 .24-.113.24-.247zM9.795 4.15a.643.643 0 00-.645.645v2.714c0 .36.29.649.645.649.36 0 .705-.29.705-.65V4.796c0-.361-.347-.645-.705-.645z\" fill=\"#0FB36C\"\/><\/svg>All AI Solutions<\/a><ul class=\"mega-menu-simple__list\"><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/ai-insights\/\" class=\"nav-link nav-item mega-menu-simple__item\"><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_34)\"><path d=\"M5.403 1.035l-1.36 2.758-3.044.444a.667.667 0 00-.37 1.138L2.833 7.52l-.52 3.03a.666.666 0 00.966.703L6 9.823l2.723 1.43a.667.667 0 00.966-.701L9.17 7.52l2.201-2.146a.667.667 0 00-.368-1.138l-3.044-.444-1.36-2.758a.667.667 0 00-1.196 0z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_34\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>AI Insights<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/brand-assistant\/\" class=\"nav-link nav-item mega-menu-simple__item\"><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_20)\"><path d=\"M8.342 3.044L4.96 4.59a.748.748 0 00-.37.37L3.045 8.341a.463.463 0 00.614.614L7.04 7.41a.748.748 0 00.37-.37l1.545-3.382a.463.463 0 00-.614-.614zM6.53 6.529a.748.748 0 11-1.058-1.058.748.748 0 011.058 1.058zM6 .188a5.812 5.812 0 100 11.624A5.812 5.812 0 006 .188zm0 10.5A4.693 4.693 0 011.312 6 4.693 4.693 0 016 1.312 4.693 4.693 0 0110.688 6 4.693 4.693 0 016 10.688z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_20\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Brand Assistant<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/ai-visibility\/\" class=\"nav-link nav-item mega-menu-simple__item\"><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_48)\"><path d=\"M9.666.664H2.333a.248.248 0 00-.208.113L.04 3.843a.25.25 0 00.015.296l5.75 7.1a.25.25 0 00.388 0l5.75-7.1a.25.25 0 00.014-.296L9.877.777a.252.252 0 00-.21-.113zm-.402 1l1.32 2H9.157l-1.077-2h1.183zm-4.21 0h1.89l1.077 2H3.979l1.075-2zm-2.319 0H3.92l-1.078 2H1.416l1.32-2zm-.896 3H2.91l1.423 3.333L1.84 4.664zm2.144 0h4.033L6 9.733 3.983 4.664zm3.683 3.333l1.421-3.333h1.071L7.666 7.997z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_48\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>AI Visibility<\/a><\/li><\/ul><\/div><\/div><\/div><\/li>\n<li id=\"menu-item-54322\" class=\"dropdown menu-item menu-item-type-custom menu-item-object-custom nav-item menu-item-54322 menu-item-has-children dropdown\"><a class=\"nav-link\" >Use Cases<button class=\"menu-item__dropdown\" data-toggle=\"dropdown\" aria-haspopup=\"true\" aria-expanded=\"false\" type=\"button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"6\" viewBox=\"0 0 9 6\" fill=\"none\"><path d=\"M8.06183 1.27515L4.53092 4.55024L1.00002 1.27515\" stroke=\"#22272A\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><\/svg><\/button><\/a><div class=\"menu-item__submenu\" hidden><ul class=\"subnav depth_0\"><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/use-case\/online-reputation-management\/\" class=\"nav-link nav-item\"><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_20)\"><path d=\"M8.342 3.044L4.96 4.59a.748.748 0 00-.37.37L3.045 8.341a.463.463 0 00.614.614L7.04 7.41a.748.748 0 00.37-.37l1.545-3.382a.463.463 0 00-.614-.614zM6.53 6.529a.748.748 0 11-1.058-1.058.748.748 0 011.058 1.058zM6 .188a5.812 5.812 0 100 11.624A5.812 5.812 0 006 .188zm0 10.5A4.693 4.693 0 011.312 6 4.693 4.693 0 016 1.312 4.693 4.693 0 0110.688 6 4.693 4.693 0 016 10.688z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_20\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Online Reputation Management<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/use-case\/competitive-analysis\/\" class=\"nav-link nav-item\"><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_36)\"><path d=\"M1.125 1.125a1.125 1.125 0 100 2.25 1.125 1.125 0 000-2.25zm0 3.75a1.125 1.125 0 100 2.25 1.125 1.125 0 000-2.25zm0 3.75a1.125 1.125 0 100 2.25 1.125 1.125 0 000-2.25zm10.5.375h-7.5a.375.375 0 00-.375.375v.75a.375.375 0 00.375.375h7.5a.375.375 0 00.375-.375v-.75A.375.375 0 0011.625 9zm0-7.5h-7.5a.375.375 0 00-.375.375v.75A.375.375 0 004.125 3h7.5A.375.375 0 0012 2.625v-.75a.375.375 0 00-.375-.375zm0 3.75h-7.5a.375.375 0 00-.375.375v.75a.375.375 0 00.375.375h7.5A.375.375 0 0012 6.375v-.75a.375.375 0 00-.375-.375z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_36\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Competitive Analysis<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/use-case\/market-research\/\" class=\"nav-link nav-item\"><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_22)\"><path d=\"M10.969 11.25H10.5V.562A.562.562 0 009.937 0H2.064A.562.562 0 001.5.563V11.25h-.469a.281.281 0 00-.281.281V12h10.5v-.469a.281.281 0 00-.281-.281zM3.75 1.781c0-.155.126-.281.281-.281h.938c.155 0 .281.126.281.281v.938A.281.281 0 014.969 3H4.03a.281.281 0 01-.281-.281V1.78zm0 2.25c0-.155.126-.281.281-.281h.938c.155 0 .281.126.281.281v.938a.281.281 0 01-.281.281H4.03a.281.281 0 01-.281-.281V4.03zM4.969 7.5H4.03a.281.281 0 01-.281-.281V6.28c0-.155.126-.281.281-.281h.938c.155 0 .281.126.281.281v.938a.281.281 0 01-.281.281zm1.781 3.75h-1.5V9.281c0-.155.126-.281.281-.281h.938c.155 0 .281.126.281.281v1.969zm1.5-4.031a.281.281 0 01-.281.281H7.03a.281.281 0 01-.281-.281V6.28c0-.155.126-.281.281-.281h.938c.155 0 .281.126.281.281v.938zm0-2.25a.281.281 0 01-.281.281H7.03a.281.281 0 01-.281-.281V4.03c0-.155.126-.281.281-.281h.938c.155 0 .281.126.281.281v.938zm0-2.25A.281.281 0 017.969 3H7.03a.281.281 0 01-.281-.281V1.78c0-.155.126-.281.281-.281h.938c.155 0 .281.126.281.281v.938z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_22\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Market Research<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/use-case\/comprehensive-reports\/\" class=\"nav-link nav-item\"><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_40)\"><path d=\"M11.669 4.071l-5.23-1.607a1.498 1.498 0 00-.878 0L.331 4.071a.441.441 0 000 .855l.912.28c-.2.247-.323.549-.335.88a.592.592 0 00-.308.512c0 .203.106.373.26.481L.38 9.233a.3.3 0 00.293.365h1.052a.3.3 0 00.293-.365L1.54 7.08a.589.589 0 00.26-.48.591.591 0 00-.294-.504.885.885 0 01.388-.689l3.667 1.127a1.5 1.5 0 00.877 0l5.23-1.607a.442.442 0 000-.855zM6.615 7.106a2.09 2.09 0 01-1.23 0l-2.72-.835L2.4 8.398c0 .663 1.612 1.2 3.6 1.2s3.6-.537 3.6-1.2l-.266-2.127-2.72.835z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_40\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Comprehensive Reports <\/a><\/li><\/ul><div class=\"mega-menu-rcontent\"><ul class=\"subnav depth_0\"><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/use-case\/customer-feedback\/\" class=\"nav-link nav-item\" target=\"\" ><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_32)\"><path d=\"M1.8 5.397a1.201 1.201 0 000-2.4 1.201 1.201 0 000 2.4zm8.4 0a1.201 1.201 0 000-2.4 1.201 1.201 0 000 2.4zm.6.6H9.6c-.33 0-.628.133-.846.349a2.742 2.742 0 011.409 2.05H11.4a.6.6 0 00.6-.6v-.6c0-.661-.538-1.2-1.2-1.2zm-4.8 0a2.099 2.099 0 100-4.2 2.099 2.099 0 100 4.2zm1.44.6h-.156c-.39.187-.823.3-1.284.3a2.96 2.96 0 01-1.284-.3H4.56a2.16 2.16 0 00-2.16 2.16v.54a.9.9 0 00.9.9h5.4a.9.9 0 00.9-.9v-.54a2.16 2.16 0 00-2.16-2.16zm-4.194-.251a1.196 1.196 0 00-.846-.35H1.2c-.662 0-1.2.539-1.2 1.2v.6a.6.6 0 00.6.6h1.236a2.75 2.75 0 011.41-2.05z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_32\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Customer Feedback<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/use-case\/hashtag-search\/\" class=\"nav-link nav-item\" target=\"\" ><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_28)\"><path d=\"M11.078 4.268l.168-.937A.281.281 0 0010.969 3H9.215l.343-1.92a.281.281 0 00-.277-.33H8.33a.281.281 0 00-.277.232L7.692 3H5.38l.343-1.92a.281.281 0 00-.277-.33h-.953a.281.281 0 00-.276.232L3.857 3H2.001a.281.281 0 00-.277.232l-.167.937a.282.282 0 00.277.331h1.753l-.535 3H1.199a.281.281 0 00-.277.232l-.168.937A.282.282 0 001.031 9h1.754l-.343 1.92c-.03.172.102.33.277.33h.952a.281.281 0 00.277-.232L4.308 9H6.62l-.343 1.92c-.03.172.102.33.277.33h.953a.281.281 0 00.276-.232L8.143 9h1.855a.281.281 0 00.277-.232l.167-.937a.281.281 0 00-.277-.331H8.412l.535-3h1.854a.281.281 0 00.277-.232zM6.888 7.5H4.576l.536-3h2.312l-.536 3z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_28\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Campaign Monitoring<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/use-case\/backlinks-checker\/\" class=\"nav-link nav-item\" target=\"\" ><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M3.272.833a.281.281 0 00-.398 0L1.38 2.317l-.53-.519a.281.281 0 00-.398 0l-.368.369a.281.281 0 000 .398l1.115 1.11a.3.3 0 00.413 0l.365-.365 1.692-1.692a.283.283 0 00.003-.399l-.4-.386zm0 3.73a.281.281 0 00-.398 0L1.38 6.058.85 5.54a.281.281 0 00-.398 0l-.368.368a.281.281 0 000 .398L1.195 7.42a.3.3 0 00.413 0l.368-.368 1.692-1.693a.281.281 0 00.002-.396l-.398-.398zM1.5 8.627A1.136 1.136 0 00.361 9.75c0 .62.519 1.125 1.139 1.125a1.125 1.125 0 100-2.25zM11.625 9h-6.75a.375.375 0 00-.375.375v.75a.375.375 0 00.375.375h6.75a.375.375 0 00.375-.375v-.75A.375.375 0 0011.625 9zm0-7.5h-6.75a.375.375 0 00-.375.375v.75A.375.375 0 004.875 3h6.75A.375.375 0 0012 2.626v-.75a.375.375 0 00-.375-.375zm0 3.75h-6.75a.375.375 0 00-.375.375v.75a.375.375 0 00.375.375h6.75A.375.375 0 0012 6.376v-.75a.375.375 0 00-.375-.375z\" fill=\"#0FB36C\"\/><\/svg>Backlinks Checker<\/a><\/li><\/ul><\/div><\/div><\/li>\n<li id=\"menu-item-40246\" class=\"menu-item menu-item-type-custom menu-item-object-custom nav-item menu-item-40246\"><a href=\"https:\/\/brand24.com\/prices\/\" class=\"nav-link\" >Pricing<\/a><\/li>\n<li id=\"menu-item-16661\" class=\"dropdown menu-item menu-item-type-custom menu-item-object-custom nav-item menu-item-16661 menu-item-has-children dropdown\"><a class=\"nav-link\" >Resources<button class=\"menu-item__dropdown\" data-toggle=\"dropdown\" aria-haspopup=\"true\" aria-expanded=\"false\" type=\"button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"6\" viewBox=\"0 0 9 6\" fill=\"none\"><path d=\"M8.06183 1.27515L4.53092 4.55024L1.00002 1.27515\" stroke=\"#22272A\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"\/><\/svg><\/button><\/a><div class=\"menu-item__submenu\" hidden><ul class=\"subnav depth_0\"><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/reviews\/\" class=\"nav-link nav-item\"><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_34)\"><path d=\"M5.403 1.035l-1.36 2.758-3.044.444a.667.667 0 00-.37 1.138L2.833 7.52l-.52 3.03a.666.666 0 00.966.703L6 9.823l2.723 1.43a.667.667 0 00.966-.701L9.17 7.52l2.201-2.146a.667.667 0 00-.368-1.138l-3.044-.444-1.36-2.758a.667.667 0 00-1.196 0z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_34\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Testimonials & Reviews<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/case-study\/\" class=\"nav-link nav-item\"><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_32)\"><path d=\"M1.8 5.397a1.201 1.201 0 000-2.4 1.201 1.201 0 000 2.4zm8.4 0a1.201 1.201 0 000-2.4 1.201 1.201 0 000 2.4zm.6.6H9.6c-.33 0-.628.133-.846.349a2.742 2.742 0 011.409 2.05H11.4a.6.6 0 00.6-.6v-.6c0-.661-.538-1.2-1.2-1.2zm-4.8 0a2.099 2.099 0 100-4.2 2.099 2.099 0 100 4.2zm1.44.6h-.156c-.39.187-.823.3-1.284.3a2.96 2.96 0 01-1.284-.3H4.56a2.16 2.16 0 00-2.16 2.16v.54a.9.9 0 00.9.9h5.4a.9.9 0 00.9-.9v-.54a2.16 2.16 0 00-2.16-2.16zm-4.194-.251a1.196 1.196 0 00-.846-.35H1.2c-.662 0-1.2.539-1.2 1.2v.6a.6.6 0 00.6.6h1.236a2.75 2.75 0 011.41-2.05z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_32\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Case Studies<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/help.brand24.com\/en\" class=\"nav-link nav-item\"><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_38)\"><path d=\"M6 .188a5.812 5.812 0 100 11.624A5.812 5.812 0 006 .188zm4.071 2.802L8.585 4.476a3.033 3.033 0 00-1.06-1.061L9.01 1.929c.404.3.761.657 1.061 1.06zM6 8.25a2.25 2.25 0 110-4.5 2.25 2.25 0 010 4.5zM2.99 1.929l1.486 1.486a3.033 3.033 0 00-1.061 1.06L1.929 2.99a5.15 5.15 0 011.06-1.061zM1.929 9.01l1.486-1.486c.257.435.625.803 1.06 1.061L2.99 10.071a5.119 5.119 0 01-1.061-1.06zm7.081 1.061L7.524 8.585a3.033 3.033 0 001.061-1.06l1.486 1.485a5.15 5.15 0 01-1.06 1.061z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_38\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Help Center<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/brand-marketing-checker\/\" class=\"nav-link nav-item\"><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M3.272.833a.281.281 0 00-.398 0L1.38 2.317l-.53-.519a.281.281 0 00-.398 0l-.368.369a.281.281 0 000 .398l1.115 1.11a.3.3 0 00.413 0l.365-.365 1.692-1.692a.283.283 0 00.003-.399l-.4-.386zm0 3.73a.281.281 0 00-.398 0L1.38 6.058.85 5.54a.281.281 0 00-.398 0l-.368.368a.281.281 0 000 .398L1.195 7.42a.3.3 0 00.413 0l.368-.368 1.692-1.693a.281.281 0 00.002-.396l-.398-.398zM1.5 8.627A1.136 1.136 0 00.361 9.75c0 .62.519 1.125 1.139 1.125a1.125 1.125 0 100-2.25zM11.625 9h-6.75a.375.375 0 00-.375.375v.75a.375.375 0 00.375.375h6.75a.375.375 0 00.375-.375v-.75A.375.375 0 0011.625 9zm0-7.5h-6.75a.375.375 0 00-.375.375v.75A.375.375 0 004.875 3h6.75A.375.375 0 0012 2.626v-.75a.375.375 0 00-.375-.375zm0 3.75h-6.75a.375.375 0 00-.375.375v.75a.375.375 0 00.375.375h6.75A.375.375 0 0012 6.376v-.75a.375.375 0 00-.375-.375z\" fill=\"#0FB36C\"\/><\/svg>Brand Checker<\/a><\/li><\/ul><div class=\"mega-menu-rcontent\"><ul class=\"subnav depth_0\"><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/webinar\/\" class=\"nav-link nav-item\" target=\"\" ><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_20)\"><path d=\"M8.342 3.044L4.96 4.59a.748.748 0 00-.37.37L3.045 8.341a.463.463 0 00.614.614L7.04 7.41a.748.748 0 00.37-.37l1.545-3.382a.463.463 0 00-.614-.614zM6.53 6.529a.748.748 0 11-1.058-1.058.748.748 0 011.058 1.058zM6 .188a5.812 5.812 0 100 11.624A5.812 5.812 0 006 .188zm0 10.5A4.693 4.693 0 011.312 6 4.693 4.693 0 016 1.312 4.693 4.693 0 0110.688 6 4.693 4.693 0 016 10.688z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_20\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Webinars<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/partner-with-us\/\" class=\"nav-link nav-item\" target=\"\" ><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_32)\"><path d=\"M1.8 5.397a1.201 1.201 0 000-2.4 1.201 1.201 0 000 2.4zm8.4 0a1.201 1.201 0 000-2.4 1.201 1.201 0 000 2.4zm.6.6H9.6c-.33 0-.628.133-.846.349a2.742 2.742 0 011.409 2.05H11.4a.6.6 0 00.6-.6v-.6c0-.661-.538-1.2-1.2-1.2zm-4.8 0a2.099 2.099 0 100-4.2 2.099 2.099 0 100 4.2zm1.44.6h-.156c-.39.187-.823.3-1.284.3a2.96 2.96 0 01-1.284-.3H4.56a2.16 2.16 0 00-2.16 2.16v.54a.9.9 0 00.9.9h5.4a.9.9 0 00.9-.9v-.54a2.16 2.16 0 00-2.16-2.16zm-4.194-.251a1.196 1.196 0 00-.846-.35H1.2c-.662 0-1.2.539-1.2 1.2v.6a.6.6 0 00.6.6h1.236a2.75 2.75 0 011.41-2.05z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_32\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Partner With Us<\/a><\/li><li class=\"menu-item\"><a href=\"https:\/\/brand24.com\/partner-directory\/\" class=\"nav-link nav-item\" target=\"\" ><svg height='12' width='12' width=\"12\" height=\"12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1067_48)\"><path d=\"M9.666.664H2.333a.248.248 0 00-.208.113L.04 3.843a.25.25 0 00.015.296l5.75 7.1a.25.25 0 00.388 0l5.75-7.1a.25.25 0 00.014-.296L9.877.777a.252.252 0 00-.21-.113zm-.402 1l1.32 2H9.157l-1.077-2h1.183zm-4.21 0h1.89l1.077 2H3.979l1.075-2zm-2.319 0H3.92l-1.078 2H1.416l1.32-2zm-.896 3H2.91l1.423 3.333L1.84 4.664zm2.144 0h4.033L6 9.733 3.983 4.664zm3.683 3.333l1.421-3.333h1.071L7.666 7.997z\" fill=\"#0FB36C\"\/><\/g><defs><clipPath id=\"clip0_1067_48\"><path fill=\"#fff\" d=\"M0 0h12v12H0z\"\/><\/clipPath><\/defs><\/svg>Partner Directory <\/a><\/li><\/ul><\/div><\/div><\/li>\n<li id=\"menu-item-16811\" class=\"menu-item menu-item-type-custom 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elementor-widget-text-editor\" data-id=\"74db394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">And other frequently asked questions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74eabfc elementor-widget elementor-widget-spacer\" data-id=\"74eabfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-13a443f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13a443f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-a698efc\" data-id=\"a698efc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-bb13208\" data-id=\"bb13208\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-547d47b elementor-widget elementor-widget-heading\" data-id=\"547d47b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Brand24<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eace22 elementor-widget elementor-widget-spacer\" data-id=\"5eace22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e29550 elementor-widget elementor-widget-toggle\" data-id=\"7e29550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1321\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1321\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is Brand24, and how does it work?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1321\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1321\"><p><strong>Brand24 is a media monitoring and social listening tool that helps businesses, marketers, and agencies track what&#8217;s being said about their brand, competitors, or topics across the web and social media. It collects mentions from across 25,000,000+ sources.\u00a0<\/strong><\/p><p>By centralizing these mentions, Brand24 turns scattered online conversations into structured insights that support reputation management, competitive analysis, campaign tracking, influencer research, customer feedback collection, and lead generation.<\/p><p><strong>How Brand24 works:<\/strong><\/p><p>1. <strong>Project setup.<\/strong><\/p><ul><li>User creates a project around a brand, competitor, product, industry, or hashtag by entering keywords.<\/li><li>Keywords can be refined with required or excluded words (Boolean search), so only relevant mentions are captured.<\/li><li>Each project can also be limited by language, sources, or specific sites to avoid noise.<\/li><\/ul><p>2. <strong>Mention collection &amp; processing.<\/strong><\/p><ul><li>Brand24 continuously gathers mentions &#8211; any post, comment, article, or thread containing keywords.<\/li><li>Mentions are enriched with data like reach, influencer score, and author details.<\/li><li>Brand24 applies natural language processing (NLP) and machine learning to provide sentiment analysis (positive, neutral, or negative tone) and other AI solutions.<\/li><\/ul><p>3. <strong>Dashboards &amp; analysis.<\/strong><\/p><ul><li><strong>The Mentions Tab<\/strong> shows all collected posts with filters for source, sentiment, popularity, and tags.<\/li><li><strong>The Analysis Tab<\/strong> summarizes key metrics such as sentiment breakdown, Presence Score, trending hashtags, most active\/influential authors, popular emojis, context of discussion, and more.<\/li><li><strong>The Comparison Tab<\/strong> lets users benchmark their brand against competitors or compare performance over time.<\/li><li><b>The Demographic Tab<\/b>\u00a0breaks down audience composition by location and key traits, including age, income, education level, and professional background.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1322\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1322\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some of the features Brand24 offers?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1322\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1322\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time monitoring<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Brand24 tracks brand mentions across 25M+ online sources, including social platforms, news sites, forums, and podcasts. This allows spotting conversations as they happen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instant alerts<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Brand24 allows user to customize alerts based on keywords, number of mentions, sentiment, source, influencer score and many more. Such alerts can be delivered in Slack, Microsoft Teams, e-mail on in-app.<\/span><b><br \/><\/b><span style=\"font-weight: 400;\">Also,<\/span> <span style=\"font-weight: 400;\">Storm Alerts notify user when there\u2019s a sudden spike in mention volume or reach.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dashboards &amp; reports<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Interactive dashboards turn raw data into clear trends and metrics. Reports can be exported to PDF, Excel, or shared via scheduled email summaries for quick updates.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comparison Tab<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">The Comparison Tab allows users to compare performance across projects (e.g. different brand) or across time periods (e.g. this month vs last month). It displays side-by-side metrics like total mentions, reach, sentiment, share of voice, and channel distribution.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Influencer Tab<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">The Influencer Tab surfaces social media users and profiles that meaningfully drive conversations about a brand or topic, measuring their mentions, reach, followers, and share of voice. It also assigns an Influencer Score to each source (higher means stronger impact) and lets users sort and filter by date range or metrics.<\/span><\/li><\/ul><p><b>AI-Powered Features:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI Insights<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Automatically generates weekly reports with charts, metrics, and recommendations. It highlights key changes in the brand&#8217;s online presence and suggests strategic next steps.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Assistant<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">A conversational assistant that answers questions about a brand using media monitoring data. Instead of digging through dashboards, users can simply ask and get instant, data-backed answers. <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Events<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Identifies unusual spikes in mentions and analyzes the real-life cause. This allows to quickly understand whether the anomaly comes from a viral post, news coverage, or competitor activity.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sentiment Analysis<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Classifies each mention as positive, negative, or neutral with machine learning. Negative mentions are flagged immediately, helping address potential PR risks early.<\/span><\/li><li aria-level=\"1\"><b>Topic Analysis<\/b><b><br \/><\/b>Automatically groups mentions into themes and topics with metrics like reach, sentiment, and share of voice. This reveals trending conversations and emerging themes.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1323\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1323\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What types of sources does Brand24 monitor?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1323\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1323\"><p><span style=\"font-weight: 400;\">Brand24 tracks mentions from <\/span><b>over 25 million online sources<\/b><span style=\"font-weight: 400;\"> to give a comprehensive view of brand presence, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social media:<\/b><span style=\"font-weight: 400;\"> Monitors major social networks (Facebook, X (Twitter), Instagram, TikTok, etc.)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Online news &amp; blogs:<\/b><span style=\"font-weight: 400;\"> Scans online news sites, press articles, and blog posts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Forums &amp; discussions:<\/b><span style=\"font-weight: 400;\"> Collects mentions from forums, discussion boards, and communities (e.g. Reddit).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Podcasts &amp; video platforms:<\/b><span style=\"font-weight: 400;\"> Finds mentions in podcasts and video content (YouTube and similar).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>General web:<\/b> Covers the web at large \u2013 other public websites, review sites, and any public online sources where a keyword is mentioned.<\/li><li aria-level=\"1\"><b>AI Models (LLMs)<\/b>: Monitors brand presence and mentions within popular Large Language Models (like ChatGPT, Gemini and more) via the Chatbeat integration to track AI visibility.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1324\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1324\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What kind of metrics does Brand24 provide?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1324\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1324\"><p><span style=\"font-weight: 400;\">Brand24 provides a variety of metrics to quantify and analyze a brand&#8217;s online performance, including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mentions count:<\/b><span style=\"font-weight: 400;\"> The total volume of brand mentions over a given period.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach:<\/b><span style=\"font-weight: 400;\"> Estimated reach of those mentions (how many people potentially saw them, across social and non-social channels.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement:<\/b><span style=\"font-weight: 400;\"> Interaction metrics such as likes, comments, and shares that mentions receive.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Negative and positive mention count:<\/b><span style=\"font-weight: 400;\"> AI-driven sentiment breakdown showing how many mentions are positive and negative.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>User-generated content (UGC): <\/b><span style=\"font-weight: 400;\">Number of mentions generated by users of social media platforms, forums, blogs, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advertising Value (AVE):<\/b><span style=\"font-weight: 400;\"> The <\/span><b>advertising value equivalent<\/b><span style=\"font-weight: 400;\"> of mentions \u2013 an estimate of the PR\/marketing value of the coverage based on its reach and exposure.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Presence Score<\/b><span style=\"font-weight: 400;\">: Benchmark the brand awareness of a brand or topic on a scale from 0 to 100.<br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b data-path-to-node=\"10,1,0\" data-index-in-node=\"20\">Demographic data:<\/b> Gender and age breakdown of the audience involved in the online conversation.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1325\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1325\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What kind of filters does Brand24 offer to narrow down mentions?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1325\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1325\"><p><span data-preserver-spaces=\"true\">Brand24 offers over 12 filters to help users narrow down mention results, such as:<\/span><\/p><ul><li><strong><span data-preserver-spaces=\"true\">Date Range<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 limit mentions to a specific time period (custom or preset ranges).<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Source Type<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 filter by platform or media type (social networks like Facebook, X (Twitter), blogs, news sites, podcasts, etc.).<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Sentiment<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 show only <\/span><strong><span data-preserver-spaces=\"true\">positive<\/span><\/strong><span data-preserver-spaces=\"true\">, <\/span><strong><span data-preserver-spaces=\"true\">neutral<\/span><\/strong><span data-preserver-spaces=\"true\">, or <\/span><strong><span data-preserver-spaces=\"true\">negative<\/span><\/strong><span data-preserver-spaces=\"true\"> mentions based on AI-powered sentiment analysis.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Influence Score<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 focus on high-impact mentions to find posts from influential authors or sites.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Location <\/span><\/strong><span data-preserver-spaces=\"true\">\u2013 narrow mentions to specific countries or regions, or excludes certain ones.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Language<\/span><\/strong><span data-preserver-spaces=\"true\"> &#8211;\u00a0 filter by specific languages, or exclude certain.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Author<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 see mentions only from particular authors or profiles.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Domain<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 include only mentions from certain websites\/domains (helpful for focusing on specific news outlets or blogs).<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Tags<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 filter by custom tags applied to mentions, to view only those categorized in a certain way.<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\">These filters can be combined and saved as presets, allowing very precise control over seeing them.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1326\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1326\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What kind of reports does Brand24 provide?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1326\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1326\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom PDF reports:<\/b><span style=\"font-weight: 400;\"> Customizable, branded PDF reports with selected metrics, charts, top mentions, influencers, and more (with options to add logo and colors).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automated email reports:<\/b><span style=\"font-weight: 400;\"> Daily or weekly scheduled email summaries of key stats.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Excel\/CSV data export:<\/b><span style=\"font-weight: 400;\"> Exported raw mention data and statistics (mentions with sources, sentiment, reach, engagement, AVE, etc.) in Excel\/CSV format for deeper analysis or integration.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shareable report links:<\/b><span style=\"font-weight: 400;\"> Instant, interactive web report that can be shared through a link with anyone. No login required.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI-driven Insight reports:<\/b> Deliver concise weekly reports with charts, trend analysis, and actionable recommendations for a quick grasp of key developments without manual analysis.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1327\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1327\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do I create a weekly reputation report in Brand24 for stakeholders?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1327\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1327\"><p><strong><span data-preserver-spaces=\"true\">Brand24 provides built-in reporting features to help you compile and share your brand\u2019s online reputation metrics every week.<\/span><\/strong><span data-preserver-spaces=\"true\"> You can choose between automated e-mail summaries and customizable PDF reports:<\/span><\/p><p><strong><span data-preserver-spaces=\"true\">1. Schedule weekly e-mail reports:<\/span><\/strong><span data-preserver-spaces=\"true\"> You can set up automated weekly email summaries to be sent to yourself and stakeholders. This is the quickest and best way to keep stakeholders informed without any manual effort \u2013 the report arrives in their inbox with the latest data.<\/span><\/p><p><span data-preserver-spaces=\"true\">How to do it:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Go to <\/span><strong><span data-preserver-spaces=\"true\">Project settings, \u201cReports\u201d tab<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/li><li><span data-preserver-spaces=\"true\">Add stakeholder email addresses under <\/span><strong><span data-preserver-spaces=\"true\">\u201cAdd new recipient.\u201d<\/span><\/strong><\/li><li><span data-preserver-spaces=\"true\">Enable a <\/span><strong><span data-preserver-spaces=\"true\">weekly e-mail report<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/li><li><span data-preserver-spaces=\"true\">If you only want stakeholders to receive weekly updates, make sure that daily reports and storm alerts for this particular recipient are disabled.<\/span><\/li><li><span data-preserver-spaces=\"true\">Each week, stakeholders will receive a digest including total mentions, reach, sentiment breakdown (positive\/negative\/neutral), and examples of the most interesting mentions. <\/span><\/li><\/ul><p><strong><span data-preserver-spaces=\"true\">2. Generate a PDF report:<\/span><\/strong><span data-preserver-spaces=\"true\"> For a more polished report (great for meetings or detailed updates), use Brand24\u2019s <\/span><strong><span data-preserver-spaces=\"true\">customizable<\/span><\/strong> <strong><span data-preserver-spaces=\"true\">PDF report<\/span><\/strong><span data-preserver-spaces=\"true\">. The PDF report typically includes charts and many detailed metrics of your choice. You can then share the PDF via e-mail or present it directly to your stakeholders.<\/span><\/p><p><span data-preserver-spaces=\"true\">How to do it:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Open the <\/span><strong><span data-preserver-spaces=\"true\">Reports section<\/span><\/strong><span data-preserver-spaces=\"true\"> of your project, select <\/span><strong><span data-preserver-spaces=\"true\">PDF Report.<\/span><\/strong><\/li><li><span data-preserver-spaces=\"true\">Set the <\/span><strong><span data-preserver-spaces=\"true\">date range<\/span><\/strong><span data-preserver-spaces=\"true\"> (e.g., last 7 days).<\/span><\/li><li><span data-preserver-spaces=\"true\">Choose which metrics and sections to include:<\/span><ul><li><span data-preserver-spaces=\"true\">Mentions summary,<\/span><\/li><li><span data-preserver-spaces=\"true\">Volume and reach graphs,<\/span><\/li><li><span data-preserver-spaces=\"true\">Numerical summary,<\/span><\/li><li><span data-preserver-spaces=\"true\">Top profiles and sites,<\/span><\/li><li><span data-preserver-spaces=\"true\">Trending hashtags,<\/span><\/li><li><span data-preserver-spaces=\"true\">Context of discussion,<\/span><\/li><li><span data-preserver-spaces=\"true\">and more.<\/span><\/li><\/ul><\/li><\/ul><ul><li><span data-preserver-spaces=\"true\">Customize the design:<\/span><ul><li><span data-preserver-spaces=\"true\">Add company <\/span><strong><span data-preserver-spaces=\"true\">logo and colors.<\/span><\/strong><\/li><li><span data-preserver-spaces=\"true\">Insert a <\/span><strong><span data-preserver-spaces=\"true\">commentary section<\/span><\/strong><span data-preserver-spaces=\"true\"> for context.<\/span><\/li><li><span data-preserver-spaces=\"true\">Highlight hand-picked<\/span><strong><span data-preserver-spaces=\"true\"> example mentions.<\/span><\/strong><\/li><\/ul><\/li><li>Click <strong><span data-preserver-spaces=\"true\">Generate Report<\/span><\/strong><span data-preserver-spaces=\"true\"> to produce a clean, branded PDF.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1328\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1328\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does Brand24 identify trending topics?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1328\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1328\"><p><span data-preserver-spaces=\"true\">Yes. <\/span><strong><span data-preserver-spaces=\"true\">Brand24 uses AI to identify trending topics and themes in mentions. <\/span><\/strong><span data-preserver-spaces=\"true\">The <\/span><strong><span data-preserver-spaces=\"true\">Topic Analysis feature<\/span><\/strong><span data-preserver-spaces=\"true\"> clusters conversations around tracked keywords, surfacing the <\/span><strong><span data-preserver-spaces=\"true\">most-discussed subjects<\/span><\/strong><span data-preserver-spaces=\"true\">, and presents multiple analytics to help users understand what\u2019s driving the discussion.<\/span><\/p><p><span data-preserver-spaces=\"true\">Insights include:\u00a0<\/span><\/p><ul><li><strong><span data-preserver-spaces=\"true\">Top Mentions<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 the most influential posts\/comments shaping that topic.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Context of discussion<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 a word-cloud or term list revealing frequently used words and themes.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Occurrences<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 a time-series graph showing how many mentions the topic has over time, so users can see spikes and trends.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Categories Share<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 a breakdown of what kinds of content or channels the topic is appearing in.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Sentiment Share<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 a visualization showing proportions of positive, negative, and neutral mentions within that topic.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Emoji Analysis<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 visualizes which emojis are frequently used in conversation about that topic, giving a quick sense of emotional engagement.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1329\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-1329\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can Brand24 show spikes in mentions, and why did they happen?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1329\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-1329\"><p><span data-preserver-spaces=\"true\">Yes. <\/span><strong><span data-preserver-spaces=\"true\">Brand24 automatically detects spikes in mentions and explains why they occurred.<\/span><\/strong><span data-preserver-spaces=\"true\"> On the dashboard, a user will see the mention volume plotted on a timeline. When unusual activity is detected, an <\/span><strong><span data-preserver-spaces=\"true\">AI-driven anomaly detection system <\/span><\/strong>(called \u201c<strong><span data-preserver-spaces=\"true\">Events<\/span><\/strong>\u201d)<span data-preserver-spaces=\"true\"> flags the spike with a marker.<\/span><\/p><p><span data-preserver-spaces=\"true\">Clicking the marker reveals a <\/span><strong><span data-preserver-spaces=\"true\">plain-language explanation<\/span><\/strong><span data-preserver-spaces=\"true\"> of the event along with filtered mentions that caused it. Examples could include:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">a viral social media post,<\/span><\/li><li><span data-preserver-spaces=\"true\">press or news coverage,<\/span><\/li><li><span data-preserver-spaces=\"true\">a product launch,<\/span><\/li><li><span data-preserver-spaces=\"true\">a controversy or crisis.<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\">By combining <\/span><strong><span data-preserver-spaces=\"true\">visual timelines with AI explanations<\/span><\/strong><span data-preserver-spaces=\"true\">, Brand24 allows users to understand sudden jumps in online conversations and react appropriately quickly. Whether that means amplifying positive buzz or managing negative attention.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13210\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-13210\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can Brand24 track TikTok and Instagram Reels mentions in real-time?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13210\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-13210\"><p><strong><span data-preserver-spaces=\"true\">Yes. Brand24 tracks TikTok and Instagram (including Reels) mentions in real-time.<\/span><\/strong><\/p><ul><li><strong><span data-preserver-spaces=\"true\">TikTok Monitoring:<\/span><\/strong><span data-preserver-spaces=\"true\"> Brand24 continuously monitors TikTok <\/span><em><span data-preserver-spaces=\"true\">24\/7<\/span><\/em><span data-preserver-spaces=\"true\"> to detect fresh mentions of any keyword (brand, product, campaign, etc.) as soon as they appear. This means you can <\/span><strong><span data-preserver-spaces=\"true\">track TikTok mentions in real time<\/span><\/strong><span data-preserver-spaces=\"true\"> and never miss when your brand is referenced on the platform.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Instagram Reels monitoring:<\/span><\/strong><span data-preserver-spaces=\"true\"> The tool also tracks Instagram content \u2013<\/span><strong><span data-preserver-spaces=\"true\"> photos, carousels, and Reels<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 for mentions of keywords (such as brand name) or hashtags. In practice, Brand24 gathers all these Instagram mentions (including Reels) into one dashboard in real time, so you can keep tabs on short-form video discussions about any brand you want.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13211\" class=\"elementor-tab-title\" data-tab=\"11\" role=\"button\" aria-controls=\"elementor-tab-content-13211\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can Brand24 track mentions in multiple languages or countries?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13211\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"11\" role=\"region\" aria-labelledby=\"elementor-tab-title-13211\"><p><b>Yes. Brand24 is designed for global monitoring, and it supports tracking across multiple languages and countries:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multi-language support:<\/b><span style=\"font-weight: 400;\"> Brand24 can collect and analyze mentions in over <\/span><b>36 different languages<\/b><span style=\"font-weight: 400;\">. When creating a monitoring project, users have the option to either track all languages or to focus on a specific language of choice. The platform will filter the results accordingly. No need to miss conversations just because they&#8217;re not in English \u2013 it&#8217;s very useful for international brands or campaigns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geographic tracking:<\/b><span style=\"font-weight: 400;\"> Brand24 also enables filtering and analyzing mentions by country\/region. It has a <\/span><b>Geolocation filter<\/b><span style=\"font-weight: 400;\"> that allows users to select mentions from specific countries or exclude certain countries. Users can focus on what people are saying about a brand in a particular market (say, only the United States or Indonesia) or compare engagement across different regions.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">By supporting multiple languages and regions, Brand24 helps <\/span><b>international brands<\/b><span style=\"font-weight: 400;\"> manage their reputation seamlessly. Whether a mention is in English, Bahasa Indonesia, Polish, or Spanish, on a UK site or a U.S. forum, Brand24 will capture it and allow users to filter or analyze it as required.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13212\" class=\"elementor-tab-title\" data-tab=\"12\" role=\"button\" aria-controls=\"elementor-tab-content-13212\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can I use Brand24 to track hashtags, influencers, or competitors?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13212\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"12\" role=\"region\" aria-labelledby=\"elementor-tab-title-13212\"><p><b>Yes. Brand24 is a comprehensive social listening tool that allows for monitoring hashtags, identifying key influencers, and keeping tabs on competitors.<\/b><span style=\"font-weight: 400;\"> It&#8217;s built to track virtually any keyword or topic, and it includes features such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hashtag tracking:<\/b><span style=\"font-weight: 400;\"> Brand24 tracks branded hashtags or any campaign\/industry hashtag across 25M+ sources. Simply add the hashtag as a keyword in a project, and Brand24 will collect mentions of it from across the web. The platform provides detailed hashtag analytics \u2013 it measures hashtag reach, volume of mentions, engagement, sentiment, and more. Brand24 will even auto-detect related hashtags that an audience uses alongside keywords, helping users find new trending hashtags to use.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Influencer monitoring:<\/b><span style=\"font-weight: 400;\"> Brand24 helps identify the top influencers and authors talking about a brand or any tracked topic. It assigns an <\/span><b>Influence Score<\/b><span style=\"font-weight: 400;\"> to sources\/authors, so it&#8217;s easy to see which people have the most impact in the conversation. The platform also includes an <\/span><b>Influencers Tab<\/b><span style=\"font-weight: 400;\"> where users can view and filter the most influential profiles mentioning keywords.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competitor tracking:<\/b><span style=\"font-weight: 400;\"> Brand24 can absolutely be used to monitor competitors. Users only need to create separate projects for competitor brand names, their product names, or campaign hashtags, and the platform will gather those mentions just as it does for any brand. It essentially allows for spying on competitors&#8217; online presence and benchmarking against their performance. Brand24&#8217;s features include the <\/span><b>Comparison tab<\/b><span style=\"font-weight: 400;\"> to directly compare any brand&#8217;s metrics (volume of mentions, sentiment, etc.) against other brand metrics.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13213\" class=\"elementor-tab-title\" data-tab=\"13\" role=\"button\" aria-controls=\"elementor-tab-content-13213\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can I set up automatic e-mail or Slack alerts?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13213\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"13\" role=\"region\" aria-labelledby=\"elementor-tab-title-13213\"><p><strong><span data-preserver-spaces=\"true\">Brand24 allows you to set up both e-mail and Slack notifications for new mentions:<\/span><\/strong><\/p><ul><li><strong><span data-preserver-spaces=\"true\">Slack alerts<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 You can integrate Brand24 with Slack to receive real-time mention notifications in a chosen Slack channel. This way, important brand mentions will instantly pop up in your team\u2019s Slack workspace, ensuring you never miss critical conversations.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">E-mail alerts &amp; reports<\/span><\/strong><span data-preserver-spaces=\"true\"> \u2013 Brand24 also provides flexible e-mail notifications. You can configure immediate real-time <\/span><strong><span data-preserver-spaces=\"true\">e-mail alerts<\/span><\/strong><span data-preserver-spaces=\"true\"> for every new mention (with optional keyword filters), which is great for catching urgent mentions (like negative press or customer issues). You can also get e-mail updates at chosen time intervals (such as every 1, 6, or 12 hours, every day, week, or month). Additionally, you can enable <\/span><strong><span data-preserver-spaces=\"true\">daily or weekly e-mail reports<\/span><\/strong><span data-preserver-spaces=\"true\"> that deliver a summary of top mentions and key metrics to your inbox. <\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13214\" class=\"elementor-tab-title\" data-tab=\"14\" role=\"button\" aria-controls=\"elementor-tab-content-13214\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does Brand24 integrate with Slack for instant alerts on brand crises?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13214\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"14\" role=\"region\" aria-labelledby=\"elementor-tab-title-13214\"><p><strong><span data-preserver-spaces=\"true\">Yes. Brand24 integrates with Slack to deliver real-time alerts for mentions and crises.<\/span><\/strong><\/p><ul><li><strong><span data-preserver-spaces=\"true\">Real-time alerts via Slack<\/span><\/strong><span data-preserver-spaces=\"true\">: <\/span><em><span data-preserver-spaces=\"true\">Brand24<\/span><\/em><span data-preserver-spaces=\"true\"> offers a built-in <\/span><strong><span data-preserver-spaces=\"true\">Slack integration<\/span><\/strong><span data-preserver-spaces=\"true\"> that sends immediate notifications of new mentions directly to your chosen Slack channel. You can configure alerts for specific keywords, negative sentiment, or other triggers, ensuring you\u2019re instantly aware of any mention that needs attention.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Crisis monitoring<\/span><\/strong><span data-preserver-spaces=\"true\">: These <\/span><strong><span data-preserver-spaces=\"true\">instant alerts<\/span><\/strong><span data-preserver-spaces=\"true\"> help you spot and respond to <\/span><strong><span data-preserver-spaces=\"true\">problematic mentions<\/span><\/strong><span data-preserver-spaces=\"true\"> before they escalate. Brand24 even provides <\/span><strong><span data-preserver-spaces=\"true\">Storm Alerts that<\/span><\/strong><span data-preserver-spaces=\"true\"> flag unusual surges in mentions or reach, allowing you to act fast when issues go viral.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Multi-channel options<\/span><\/strong><span data-preserver-spaces=\"true\">: Alerts are also available via e-mail, Microsoft Teams, or in-app notifications, giving flexibility for different workflows.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13215\" class=\"elementor-tab-title\" data-tab=\"15\" role=\"button\" aria-controls=\"elementor-tab-content-13215\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does Brand24 integrate with other tools?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13215\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"15\" role=\"region\" aria-labelledby=\"elementor-tab-title-13215\"><p><b>Yes, Brand24 integrates with a variety of other tools to fit into your workflow:<\/b><\/p><ul><li data-stringify-indent=\"0\" data-stringify-border=\"0\"><b data-stringify-type=\"bold\">Slack &amp; Microsoft Teams<\/b>\u00a0\u2013 Native integrations let you route real-time alerts directly into Slack channels or MS Teams chats. This means your team can see and act on mentions from within your everyday communication tools.<\/li><li data-stringify-indent=\"0\" data-stringify-border=\"0\"><b data-stringify-type=\"bold\">API<\/b>\u00a0\u2013 Brand24 offers an API that allows you to integrate our analytics data into your custom apps and dashboards.<\/li><li data-stringify-indent=\"0\" data-stringify-border=\"0\"><strong>MCP (Model Context Protocol)<\/strong> \u2013 Brand24&#8217;s MCP server connects your project data directly to AI assistants like ChatGPT, Claude, Gemini, or any MCP-compatible agent. Instead of exporting data or switching between tools, your AI assistant pulls live Brand24 insights on demand \u2014 mentions, sentiment, influencers, trending topics, and more. It uses OAuth authentication, so your data stays secure and is never stored by the AI.<\/li><li data-stringify-indent=\"0\" data-stringify-border=\"0\"><strong>ChatGPT (Official App)<\/strong> \u2013 Brand24 is an official app in the OpenAI App Store \u2014 one of the first social listening tools with this status. Install it, connect your account, and start asking ChatGPT questions about your brand data. No API keys, no configuration. Setup takes under two minutes.<\/li><li data-stringify-indent=\"0\" data-stringify-border=\"0\"><b>Chatbeat<\/b> \u2013 A specialized integration that enables AI visibility tracking, allowing you to monitor and analyze your brand\u2019s presence in responses generated by Large Language Models.<\/li><\/ul><p><span style=\"font-weight: 400;\">In short, Brand24 is designed to <\/span><b>not<\/b><span style=\"font-weight: 400;\"> be an isolated system \u2013 it plays nicely with other software in your stack, from communication tools to data platforms.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13216\" class=\"elementor-tab-title\" data-tab=\"16\" role=\"button\" aria-controls=\"elementor-tab-content-13216\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is Brand24 an AI-powered tool?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13216\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"16\" role=\"region\" aria-labelledby=\"elementor-tab-title-13216\"><p><b>Yes, Brand24 is an AI-powered platform.<\/b><span style=\"font-weight: 400;\"> It harnesses artificial intelligence to enhance its monitoring and analytics features. For example, Brand24 uses AI for:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI Insights<\/b><span style=\"font-weight: 400;\"> \u2013 weekly automated reports with charts and recommendations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Assistant<\/b><span style=\"font-weight: 400;\"> \u2013 a chatbot that answers brand-related questions using the project&#8217;s data.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Events detection<\/b><span style=\"font-weight: 400;\"> \u2013 flags unusual spikes in mentions and explains the cause.<\/span><\/li><li aria-level=\"1\"><b>Sentiment Analysis<\/b> \u2013 classifies mentions as positive, negative, or neutral.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Topic Analysis<\/b><span style=\"font-weight: 400;\"> \u2013 groups mentions into key themes with metrics like reach, sentiment, and share of voice.<\/span><\/li><li><span style=\"font-weight: bold;\">AI Visibility Tab<\/span>\u00a0\u2013 thanks to integration with ChatBeat, you can track what algorithms (ChatGPT, Claude, Gemini) have &#8220;memorized&#8221; about your brand and how they recommend it to users.<\/li><li><strong>AI assistant integrations<\/strong> \u2013 Brand24 works inside the AI tools you already use. As an official app in the ChatGPT App Store and with an open MCP server compatible with Claude, Gemini, and other AI agents, Brand24 lets you query your brand data through natural conversation.<\/li><\/ul><p><span style=\"font-weight: 400;\">Each of these AI-driven features confirms that Brand24 is not just a passive monitoring tool but an intelligent assistant for brand reputation management.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13217\" class=\"elementor-tab-title\" data-tab=\"17\" role=\"button\" aria-controls=\"elementor-tab-content-13217\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is AI Brand Assistant, and how does it work?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13217\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"17\" role=\"region\" aria-labelledby=\"elementor-tab-title-13217\"><p><b>Brand Assistant is an AI-powered feature in Brand24 that works like a ChatGPT for brand data. It uses machine learning and natural language processing to analyze brand mentions, sentiment, engagement, and other metrics,<\/b><span style=\"font-weight: 400;\"> helping users assess a brand&#8217;s online health. A user can ask natural language questions (&#8220;Why did our mentions spike last week?&#8221; or &#8220;How do we compare to competitors this month?&#8221;) and get instant, data-backed answers.<\/span><\/p><p><b>Key capabilities include:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instant Q&amp;A:<\/b><span style=\"font-weight: 400;\"> Quickly answers questions about brand performance, mentions, or competitors using real-time data.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data-driven research:<\/b><span style=\"font-weight: 400;\"> Identifies patterns, tracks industry trends, and compares the brand against competitors with concise analysis.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gathering insights:<\/b><span style=\"font-weight: 400;\"> Explains the impact of events or campaigns on brand metrics in seconds.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13218\" class=\"elementor-tab-title\" data-tab=\"18\" role=\"button\" aria-controls=\"elementor-tab-content-13218\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does Brand24 use AI to summarize mentions or trends?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13218\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"18\" role=\"region\" aria-labelledby=\"elementor-tab-title-13218\"><p><b>Yes. Brand24 uses AI to automatically summarize both mentions and broader trends in brand data.<\/b><span style=\"font-weight: 400;\"> This is accomplished through specialized features both in automated trend reports and on-demand summaries:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI Insights reports:<\/b><span style=\"font-weight: 400;\"> Brand24 provides AI-generated weekly reports that digest mention data into key trends, metrics, and recommendations. In these AI Insights, Brand24 highlights important changes (like rising topics or unusual spikes) and presents them as &#8220;bite-sized findings&#8221; that are easy to review. Instead of manually analyzing thousands of mentions, users receive an automatic overview of what&#8217;s happening \u2013 including top trends in conversation, sentiment breakdowns, and notable changes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#8220;Summarize with AI&#8221; (in Mentions Tab):<\/b> Inside the Brand24 dashboard, users can instantly generate a plain-language summary of any filtered set of mentions using the <b>Summarize with AI<\/b> feature. For instance, if a user filters mentions of last month and then clicks &#8220;Summarize with AI,&#8221; the tool will produce a short description explaining the main points \u2013 e.g., the main sentiment, common topics, and noteworthy mentions in that selection. It&#8217;s very handy for reporting or understanding context without reading every individual mention.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13219\" class=\"elementor-tab-title\" data-tab=\"19\" role=\"button\" aria-controls=\"elementor-tab-content-13219\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can Brand24 monitor my brand\u2019s AI visibility across different AI search engines?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13219\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"19\" role=\"region\" aria-labelledby=\"elementor-tab-title-13219\"><p data-path-to-node=\"0\">Yes. <strong>Brand24 allows you to track and optimize your presence in AI search enginges<\/strong>\u00a0through a dedicated <b data-path-to-node=\"0\" data-index-in-node=\"120\">AI Visibility<\/b> tab. This feature is powered by a seamless integration with <b data-path-to-node=\"0\" data-index-in-node=\"194\">Chatbeat<\/b>, a specialized tool that monitors how generative search engines and AI models, such as ChatGPT, Gemini, and Claude, perceive and recommend your brand.<\/p><p>By leveraging the Chatbeat integration, you gain access to measurable metrics like the <b data-path-to-node=\"1\" data-index-in-node=\"87\">Brand Score<\/b> (a 0-100% visibility rating) and the <b data-path-to-node=\"1\" data-index-in-node=\"136\">Median Position<\/b>, which tells you exactly where your brand ranks in AI-generated answers relative to your competitors. It also provides a comprehensive <b data-path-to-node=\"1\" data-index-in-node=\"287\">AI Share of Voice<\/b> breakdown, showing which models recommend you most frequently.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13220\" class=\"elementor-tab-title\" data-tab=\"20\" role=\"button\" aria-controls=\"elementor-tab-content-13220\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can I connect Brand24 to ChatGPT, Claude, or other AI assistants?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13220\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"20\" role=\"region\" aria-labelledby=\"elementor-tab-title-13220\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Yes. Brand24 offers an MCP (Model Context Protocol) server that connects your project data directly to AI assistants like ChatGPT, Claude, Gemini, or any MCP-compatible AI agent.<\/strong><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Brand24 MCP gives your AI assistant a live feed of your monitoring data \u2014 filtered specifically for what matters to your brand.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Once connected, you can have natural conversations with your AI about your brand data. No dashboards. No exports. Just ask:<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"whitespace-normal break-words pl-2\"><em>&#8220;Summarize the recent events in my account&#8221;<\/em><\/li><li class=\"whitespace-normal break-words pl-2\"><em>&#8220;What are the main discussions in [project name]?&#8221;<\/em><\/li><li class=\"whitespace-normal break-words pl-2\"><em>&#8220;Who are the most active influencers writing about [brand]?&#8221;<\/em><\/li><li class=\"whitespace-normal break-words pl-2\"><em>&#8220;List news sites that mentioned [brand] this week&#8221;<\/em><\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The real power comes from combining Brand24 data with your AI&#8217;s reasoning \u2014 asking it to draft a crisis response based on current sentiment, build a competitor report from live mentions, or identify influencer outreach targets from this week&#8217;s data.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>How to connect:<\/strong><\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"whitespace-normal break-words pl-2\"><strong>ChatGPT:<\/strong> Install the <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/chatgpt.com\/apps\/brand24\/asdk_app_695ba18f3294819196bbe3bdc5630bf3\">official Brand24 app<\/a> from the OpenAI App Store. Click Connect, authorize your account, and start asking questions. No configuration needed.<\/li><li class=\"whitespace-normal break-words pl-2\"><strong>Claude:<\/strong> Go to Settings \u2192 Connectors \u2192 Add Custom Connector. Use the MCP Server URL: <code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">https:\/\/mcp.brand24.com\/v1\/mcp<\/code> with OAuth authentication.<\/li><li class=\"whitespace-normal break-words pl-2\"><strong>Any other AI agent:<\/strong> Use the same server URL and OAuth with any MCP-compatible tool (Cursor, Copilot, custom agents).<\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Your data stays secure \u2014 Brand24 MCP uses OAuth authentication, so your AI assistant only accesses data you explicitly authorize. Data is retrieved on demand, not stored in the AI&#8217;s memory.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13221\" class=\"elementor-tab-title\" data-tab=\"21\" role=\"button\" aria-controls=\"elementor-tab-content-13221\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the Brand24 ChatGPT App?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13221\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"21\" role=\"region\" aria-labelledby=\"elementor-tab-title-13221\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Brand24 is one of the first social listening tools available as an official app in the OpenAI App Store.<\/strong> The Brand24 ChatGPT App lets you analyze and discuss your brand monitoring data directly inside ChatGPT \u2014 no switching between tools, no manual exports.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>How to start:<\/strong><\/p><ol class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"><li class=\"whitespace-normal break-words pl-2\">Install the <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/chatgpt.com\/apps\/brand24\/asdk_app_695ba18f3294819196bbe3bdc5630bf3\">official Brand24 app<\/a> from the OpenAI App Store.<\/li><li class=\"whitespace-normal break-words pl-2\">Click Connect to link your Brand24 account.<\/li><li class=\"whitespace-normal break-words pl-2\">Start asking questions about your projects inside ChatGPT.<\/li><\/ol><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">It takes under two minutes. Once connected, ChatGPT pulls live data from your Brand24 projects automatically, so you can ask questions like:<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"whitespace-normal break-words pl-2\"><em>&#8220;What happened in my [project name] this week?&#8221;<\/em><\/li><li class=\"whitespace-normal break-words pl-2\"><em>&#8220;What are the main topics people are discussing about [brand]?&#8221;<\/em><\/li><li class=\"whitespace-normal break-words pl-2\"><em>&#8220;Which influencers are driving the conversation?&#8221;<\/em><\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The ChatGPT App is the fastest way to get started with AI-powered brand analysis \u2014 no technical setup, no API keys, no configuration.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13222\" class=\"elementor-tab-title\" data-tab=\"22\" role=\"button\" aria-controls=\"elementor-tab-content-13222\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do I create a project in Brand24?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13222\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"22\" role=\"region\" aria-labelledby=\"elementor-tab-title-13222\"><p><span data-preserver-spaces=\"true\">Setting up a new project in Brand24 is straightforward. Just follow these steps:<\/span><\/p><ol><li><strong><span data-preserver-spaces=\"true\">Start a new project:<\/span><\/strong><span data-preserver-spaces=\"true\"> Log in to your Brand24 account and click the <\/span><strong><span data-preserver-spaces=\"true\">\u201cAdd new project\u201d<\/span><\/strong><span data-preserver-spaces=\"true\"> button.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Enter your keywords:<\/span><\/strong><span data-preserver-spaces=\"true\"> In the project setup, enter the main keyword or phrase you want to monitor \u2013 this could be your <\/span><strong><span data-preserver-spaces=\"true\">brand name<\/span><\/strong><span data-preserver-spaces=\"true\">, a competitor\u2019s name, or any topic of interest. You can input more than one keyword at this step if needed (e.g., multiple product names or variations).<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Choose languages:<\/span><\/strong><span data-preserver-spaces=\"true\"> Next, you can select the language for monitoring if you want to limit results to a particular language. You can also monitor mentions in all languages.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Create the project:<\/span><\/strong><span data-preserver-spaces=\"true\"> Click the <\/span><strong><span data-preserver-spaces=\"true\">\u201cCreate Project\u201d<\/span><\/strong><span data-preserver-spaces=\"true\"> button to finalize the setup. Brand24 will now start collecting mentions of your chosen keyword(s), and within a few minutes, you\u2019ll see the results populating in your dashboard. That\u2019s it \u2013 your project is live and tracking.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Limit the results (optional): <\/span><\/strong><span data-preserver-spaces=\"true\">You may also configure other project settings, such as adding extra data sources, setting required or excluded keywords.<\/span><\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13223\" class=\"elementor-tab-title\" data-tab=\"23\" role=\"button\" aria-controls=\"elementor-tab-content-13223\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What keywords should I include when setting up a monitoring project?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13223\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"23\" role=\"region\" aria-labelledby=\"elementor-tab-title-13223\"><p><span data-preserver-spaces=\"true\">When setting up a monitoring project, it\u2019s <\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\"> to include the right keywords so you capture all relevant mentions.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Here are the types of keywords to include:<\/span><\/p><ul><li><strong><span data-preserver-spaces=\"true\">Brand and product names (with variations):<\/span><\/strong><span data-preserver-spaces=\"true\"> Include your company or brand name as the primary keyword, along with any common variations, abbreviations, or misspellings of the name. If you have key product names or sub-brands, add those as well so that mentions of specific products <\/span><span data-preserver-spaces=\"true\">are tracked<\/span><span data-preserver-spaces=\"true\">.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Branded hashtags or slogans:<\/span><\/strong><span data-preserver-spaces=\"true\"> If your brand or campaign has a popular hashtag (e.g. <\/span><strong><span data-preserver-spaces=\"true\">#justdoit<\/span><\/strong><span data-preserver-spaces=\"true\">) or a tagline that people mention, include those keywords.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Competitor or industry keywords:<\/span><\/strong><span data-preserver-spaces=\"true\"> If you plan to monitor your competitors or broader industry chatter, add those names and terms as well (or start a different project for them). Brand24 projects aren\u2019t limited to just your own brand \u2013 you can monitor a competitor\u2019s brand name or any topic keyword in the same or different project.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Localized or alternate terms:<\/span><\/strong><span data-preserver-spaces=\"true\"> Consider including local language versions of your keywords or alternate spellings. If your brand\/product <\/span><span data-preserver-spaces=\"true\">is known<\/span><span data-preserver-spaces=\"true\"> by different names in different regions or languages, add those to the project. Brand24 isn\u2019t limited to English. For example, an international brand might monitor both \u201cCoca-Cola\u201d and \u201c\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9\u201d (Japanese).<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\">Brand24 allows adding multiple keywords in one project<\/span><span data-preserver-spaces=\"true\">, so<\/span><span data-preserver-spaces=\"true\"> you can cover different spellings, hashtags, or language versions of your brand.<\/span><\/p><p><strong><span data-preserver-spaces=\"true\">Focus on specific keywords closely tied to your brand or topic, rather than <\/span><span data-preserver-spaces=\"true\">very broad<\/span><span data-preserver-spaces=\"true\"> terms. <\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> will ensure you get relevant results without too much noise.\u00a0<\/span><\/strong><\/p><p><span data-preserver-spaces=\"true\">Additionally, Brand24 lets you refine your tracking with <\/span><strong><span data-preserver-spaces=\"true\">required and excluded keywords<\/span><\/strong><span data-preserver-spaces=\"true\"> for precision. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13224\" class=\"elementor-tab-title\" data-tab=\"24\" role=\"button\" aria-controls=\"elementor-tab-content-13224\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How is Brand24 different from other social listening tools?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13224\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"24\" role=\"region\" aria-labelledby=\"elementor-tab-title-13224\"><p><span data-preserver-spaces=\"true\">Brand24 stands out from other social listening platforms in several ways:<\/span><\/p><ul><li><strong><span data-preserver-spaces=\"true\">Comprehensive, real-time monitoring.<br \/><\/span><\/strong>Tracks mentions across 25,000,000 sources, such as <strong><span data-preserver-spaces=\"true\">social media, news sites, blogs, forums, review platforms, and podcasts<\/span><\/strong><span data-preserver-spaces=\"true\">. Updates in real time so users never miss an important conversation.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Ease of use and affordability.<br \/><\/span><\/strong>Known for its <strong><span data-preserver-spaces=\"true\">intuitive dashboard<\/span><\/strong><span data-preserver-spaces=\"true\"> and strong <\/span><strong><span data-preserver-spaces=\"true\">value for money<\/span><\/strong><span data-preserver-spaces=\"true\">. Offers enterprise-grade features at a more accessible price point compared to many competitors.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Advanced analytics and AI.<br \/><\/span><\/strong>Includes <strong><span data-preserver-spaces=\"true\">sentiment analysis<\/span><\/strong><span data-preserver-spaces=\"true\">, <\/span><strong><span data-preserver-spaces=\"true\">influencer scoring<\/span><\/strong><span data-preserver-spaces=\"true\">, <\/span><strong><span data-preserver-spaces=\"true\">trend charts<\/span><\/strong><span data-preserver-spaces=\"true\">, and an <\/span><strong><span data-preserver-spaces=\"true\">AI-powered Brand Assistant<\/span><\/strong><span data-preserver-spaces=\"true\"> (integrating ChatGPT) that turns raw mention data into plain-language insights.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Alerts and integrations.<br \/><\/span><\/strong><span data-preserver-spaces=\"true\">Provides <\/span><strong><span data-preserver-spaces=\"true\">customizable alerts<\/span><\/strong><span data-preserver-spaces=\"true\"> via email or a custom app. Integrates with external tools like <\/span><strong><span data-preserver-spaces=\"true\">Microsoft Teams and Slack<\/span><\/strong><span data-preserver-spaces=\"true\">. Unlike many platforms, it can even <\/span><strong><span data-preserver-spaces=\"true\">monitor LinkedIn mentions, X (Twitter), and Reddit<\/span><\/strong><span data-preserver-spaces=\"true\">, offering <\/span><span data-preserver-spaces=\"true\">wider<\/span><span data-preserver-spaces=\"true\"> coverage.<\/span><\/li><li><strong>AI assistant connectivity.<\/strong> Brand24 is one of the first social listening platforms available as an official app in the ChatGPT App Store and accessible via an open MCP server for Claude, Gemini, and other AI agents.\u00a0<\/li><\/ul><p><span data-preserver-spaces=\"true\">TL;DR: Brand24 combines <\/span><strong><span data-preserver-spaces=\"true\">broad monitoring coverage, accessible pricing, advanced AI analytics, customized alerts, and integrations<\/span><\/strong><span data-preserver-spaces=\"true\"> that other social listening tools often lack.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13225\" class=\"elementor-tab-title\" data-tab=\"25\" role=\"button\" aria-controls=\"elementor-tab-content-13225\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the advantages of using Brand24 over Meltwater for competitor benchmarking?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13225\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"25\" role=\"region\" aria-labelledby=\"elementor-tab-title-13225\"><p><strong><span data-preserver-spaces=\"true\">Brand24 offers a simpler, more cost-effective way to benchmark competitors compared to Meltwater.\u00a0<\/span><\/strong><\/p><ul><li><strong><span data-preserver-spaces=\"true\">Ease of use &#8211; <\/span><\/strong><span data-preserver-spaces=\"true\">Brand24 is rated higher for usability (9.2\/10 vs. Meltwater\u2019s 7.9, G2). Its intuitive dashboard reduces setup time and needs little to no training.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Competitor dashboard &#8211; <\/span><\/strong><span data-preserver-spaces=\"true\">The <\/span><strong><span data-preserver-spaces=\"true\">Comparison Tab<\/span><\/strong><span data-preserver-spaces=\"true\"> lets you benchmark brands side by side on mention volume, reach, and Presence Score \u2014 a feature rated stronger than Meltwater\u2019s competitor tools.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Real-time monitoring &amp; alerts. &#8211; <\/span><\/strong><span data-preserver-spaces=\"true\">Brand24 tracks competitor mentions across social and web instantly, with <\/span><strong><span data-preserver-spaces=\"true\">storm alerts<\/span><\/strong><span data-preserver-spaces=\"true\"> for sudden spikes. This immediacy helps you react to crises or capitalize on trends faster.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Sentiment, Influencer &amp; Demographics Analysis &#8211; <\/span><\/strong><span data-preserver-spaces=\"true\">Built-in sentiment detection, influencer identification and demographic data show how people feel about competitors and who shapes the conversation.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Pricing &amp; accessibility &#8211; <\/span><\/strong><span data-preserver-spaces=\"true\">Brand24 offers transparent, affordable plans and a free 14-day trial. Meltwater, by contrast, uses enterprise-level pricing with no public info, often costing far more.<\/span><\/li><li><strong>AI assistant access<\/strong> \u2013 Brand24 is an official ChatGPT App Store app and offers an open MCP server that works with Claude, Gemini, and other AI agents \u2014 available to any subscriber.\u00a0<\/li><\/ul><p><span data-preserver-spaces=\"true\">TL;DR: <\/span><strong><span data-preserver-spaces=\"true\">Brand24 delivers real-time insights, advanced analytics, and affordability<\/span><\/strong><span data-preserver-spaces=\"true\">, making it a stronger choice over Meltwater for teams that want to monitor rivals effectively and act on insights quickly.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13226\" class=\"elementor-tab-title\" data-tab=\"26\" role=\"button\" aria-controls=\"elementor-tab-content-13226\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is Brand24 suitable for agencies managing multiple clients and workspaces?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13226\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"26\" role=\"region\" aria-labelledby=\"elementor-tab-title-13226\"><p><strong><span data-preserver-spaces=\"true\">Yes. Brand24 is designed with agency workflows in mind.<\/span><\/strong><\/p><ul><li><strong><span data-preserver-spaces=\"true\">Multi-project management<\/span><\/strong><span data-preserver-spaces=\"true\">: You can create <\/span><strong><span data-preserver-spaces=\"true\">separate monitoring projects <\/span><\/strong><span data-preserver-spaces=\"true\">for each client or campaign and manage them side by side. All projects are accessible in one account, making it easy to switch contexts and keep client data organized.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">White-label reporting<\/span><\/strong><span data-preserver-spaces=\"true\">: Brand24 allows you to generate professional-looking PDF reports with your agency\u2019s branding and multiple data charts. Reports include mentions, sentiment, reach, and other KPIs, and can be automated or exported for client presentations.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13227\" class=\"elementor-tab-title\" data-tab=\"27\" role=\"button\" aria-controls=\"elementor-tab-content-13227\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can I change or cancel my plan anytime?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13227\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"27\" role=\"region\" aria-labelledby=\"elementor-tab-title-13227\"><p><b data-stringify-type=\"bold\">Can I change or cancel my plan anytime?<\/b><br aria-hidden=\"true\" \/>Yes, you can cancel your subscription at any time. Your account will remain active until the end of your current billing period.<br aria-hidden=\"true\" \/>You can also change your plan whenever you need \u2014 either upgrade or downgrade. Upgrades can be done directly from your Brand24 dashboard, same as downgrades. Downgrades will trigger a short check from our team to make sure the new plan fits your needs.<br aria-hidden=\"true\" \/>If you prefer, you can also contact us via chat or email, and we\u2019ll adjust your plan for you. Any changes made during a billing cycle are automatically prorated.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13228\" class=\"elementor-tab-title\" data-tab=\"28\" role=\"button\" aria-controls=\"elementor-tab-content-13228\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What onboarding and customer support does Brand24 provide for enterprise teams?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13228\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"28\" role=\"region\" aria-labelledby=\"elementor-tab-title-13228\"><p>Each Enterprise client at Brand24 receives a <strong>fully personalized onboarding experience<\/strong> that includes:<\/p><ul><li>tailored product training sessions based on the team\u2019s needs,<\/li><li>regular progress review meetings,<\/li><li>success plans with ongoing performance monitoring,<\/li><li>access to dedicated educational resources\u00a0<\/li><\/ul><p>all conducted under the guidance of a dedicated Customer Success Manager.<\/p><p>After the onboarding phase, we continue to support our clients through regular <strong>Quarterly Business Reviews, ongoing technical and product assistance, and strategic guidance<\/strong> to ensure long-term success and measurable business impact.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13229\" class=\"elementor-tab-title\" data-tab=\"29\" role=\"button\" aria-controls=\"elementor-tab-content-13229\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is Insights24?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13229\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"29\" role=\"region\" aria-labelledby=\"elementor-tab-title-13229\"><p><b>Insights24 is a strategic market intelligence service that turns huge volumes of online conversations and other digital footprint data into clear, actionable intelligence <\/b><span style=\"font-weight: 400;\">you can actually use to make better decisions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Instead of just giving you dashboards or raw data, Insights24 combines <\/span><b>social listening<\/b><span style=\"font-weight: 400;\"> with <\/span><b>other data sources<\/b> <b>(search, LLMs, customer journey data, and more)<\/b><span style=\"font-weight: 400;\">, and <\/span><b>expert analysis<\/b><span style=\"font-weight: 400;\"> to deliver custom insights, strategic recommendations, and deep context tailored to your business goals.<\/span><\/p><p><span style=\"font-weight: 400;\">Unlike Brand24, which is a self-service social listening <\/span><b>tool<\/b><span style=\"font-weight: 400;\"> that lets you track mentions, sentiment, reach, and trends across the web, <\/span><b>Insights24 is an analyst-led service<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Its team of data experts interprets the signals behind the data, benchmarks performance, uncovers opportunities and risks, and delivers executive-ready reports you can act on.<\/span><\/p><p><span style=\"font-weight: 400;\">With Insights24, you get:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategic analysis<\/b><span style=\"font-weight: 400;\"> \u2013 explains why trends and changes are happening, not just what is happening.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Actionable recommendations<\/b><span style=\"font-weight: 400;\"> \u2013 tailored suggestions on what to do next based on real data.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competitive and market context<\/b><span style=\"font-weight: 400;\"> \u2013 benchmarks against rival brands and industry dynamics.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expert guidance<\/b><span style=\"font-weight: 400;\"> \u2013 reports and insights crafted by experienced analysts to support decisions across marketing, product, customer experience, and strategy.<\/span><p>\u00a0<\/p><\/li><\/ul><p><b>Brand24 gives you social listening data, but Insights24 expands on it, helps you interpret it, and helps you decide what to do with it.<\/b><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-13230\" class=\"elementor-tab-title\" data-tab=\"30\" role=\"button\" aria-controls=\"elementor-tab-content-13230\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How is AI Insights different than Insights24?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13230\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"30\" role=\"region\" aria-labelledby=\"elementor-tab-title-13230\"><p><b>AI Insights<\/b><span style=\"font-weight: 400;\"> is an <\/span><b>AI-powered feature inside Brand24<\/b><span style=\"font-weight: 400;\"> that automatically analyzes your social listening data (such as mentions, sentiment, trends, and other key metrics) to generate summaries, trends, and recommendations. It uses machine learning and algorithms to process large volumes of data and delivers weekly reports that highlight patterns, emerging topics, and suggestions for improving your strategy right from your Brand24 dashboard.<\/span><\/p><p><span style=\"font-weight: 400;\">In contrast, <\/span><b>Insights24<\/b><span style=\"font-weight: 400;\"> is a <\/span><b>strategic intelligence service<\/b><span style=\"font-weight: 400;\">, not just a tool feature, that goes beyond automated summaries. It combines Brand24 data with many other data sources (LLMs, search, customer journey) and expert human analysis to produce <\/span><b>custom, tailored reports and in-depth recommendations tied to broader business questions<\/b><span style=\"font-weight: 400;\">. Insights24 delivers deep context, competitive benchmarking, prioritized action plans, and executive-ready strategic insights that help inform decisions across marketing, product, customer experience, and long-term strategy. It\u2019s built and interpreted by analysts to answer why trends happen and what actions make the most sense for your business goals.<\/span><\/p><p><b>TL;DR:<\/b><\/p><p><b>AI Insights<\/b><span style=\"font-weight: 400;\"> = automated AI-driven analysis inside Brand24 for fast, data-driven insights and recommendations.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>Insights24<\/b><span style=\"font-weight: 400;\"> = a bespoke, analyst-led strategic intelligence service that delivers deep context, custom reports, and business-level guidance based on multiple data sources. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-5f22d9d\" data-id=\"5f22d9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2330b elementor-widget elementor-widget-spacer\" data-id=\"2b2330b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095c031 elementor-widget elementor-widget-spacer\" data-id=\"095c031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd6e6b elementor-widget elementor-widget-spacer\" data-id=\"6bd6e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Main Logo Main Navigation Product Features Professional Services For Agencies For Marketers For PR Professionals For SaaS FAQ What kind of data do we collect? What is Influencer Score? What is ESMR? How do I get PDF reports and what\u2019s in it? How to use required or excluded keywords? AI SolutionsAll AI Solutions AI Insights [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-38257","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tomasz","cf_author_last_name":"Zi\u0119tek","_links":{"self":[{"href":"https:\/\/brand24.com\/fr\/wp-json\/wp\/v2\/pages\/38257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brand24.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/fr\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/fr\/wp-json\/wp\/v2\/comments?post=38257"}],"version-history":[{"count":97,"href":"https:\/\/brand24.com\/fr\/wp-json\/wp\/v2\/pages\/38257\/revisions"}],"predecessor-version":[{"id":64361,"href":"https:\/\/brand24.com\/fr\/wp-json\/wp\/v2\/pages\/38257\/revisions\/64361"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/fr\/wp-json\/wp\/v2\/media?parent=38257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}