{"id":46527,"date":"2021-05-11T09:28:31","date_gmt":"2021-05-11T09:28:31","guid":{"rendered":"https:\/\/brand24.com\/?page_id=46527"},"modified":"2024-09-30T21:33:36","modified_gmt":"2024-09-30T21:33:36","slug":"lanalyse-et-le-suivi-des-sentiments","status":"publish","type":"page","link":"https:\/\/brand24.com\/fr\/sentiment-analysis-and-monitoring\/","title":{"rendered":"Analyse et suivi des sentiments"},"content":{"rendered":"<nav>\n\t\t<a href=\"https:\/\/brand24.com\/fr\/\"><br \/>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/img\/b24-logo-dark.svg\" alt=\"Logo Brand24\" style=\"vertical-align: initial; height: 16px;\"><br \/>\n\t\t<\/a><br \/>\n\t\t\t\t\t\t\t<a id=\"header-login-link\" href=\"\/fr\/user\/logout\/\" style=\"font-size: 13px; font-weight: 400; margin: 0 20px;\">D\u00c9CONNEXION<\/a><br \/>\n\t\t\t\t<a id=\"header-register-link\" href=\"\/fr\/panneau\/\">TABLEAU DE BORD<\/a><br \/>\n\t\t<button type=\"button\" data-toggle=\"collapse\" aria-controls=\"b24-mmenu\" aria-expanded=\"false\" aria-label=\"Toggle navigation\"><br \/>\n\t\t<\/button><br \/>\n<\/nav>\n<style>\n\t.b24-header-section {\n\t\tbackground-image: url();\n\t}\n<\/style>\n<h1>Analyse des sentiments pilot\u00e9e par l'IA et surveillance des m\u00e9dias<\/h1>\n<p>Un outil de surveillance des m\u00e9dias combin\u00e9 \u00e0 une analyse avanc\u00e9e des sentiments qui fonctionnent ensemble<br \/>\npour prot\u00e9ger votre marque et vous mettre en relation avec des clients potentiels.<\/p>\n<p>\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t                           href=\"https:\/\/app.brand24.com\/user\/register-account\/\"\n\t\t\t\t\t\t>COMMENCER MON ESSAI GRATUIT<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1467\" height=\"1276\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/header.png\" alt=\"\" style=\"max-width: 100%;\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/header.png 1467w, https:\/\/brand24.com\/wp-content\/uploads\/header-300x261.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/header-1024x891.png 1024w, https:\/\/brand24.com\/wp-content\/uploads\/header-768x668.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1280px) 1024px, (max-width: 1366px) 1024px, (max-width: 1980px) 1024px, 1467px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1183\" height=\"669\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/Header_mobile.jpg\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/Header_mobile.jpg 1183w, https:\/\/brand24.com\/wp-content\/uploads\/Header_mobile-300x170.jpg 300w, https:\/\/brand24.com\/wp-content\/uploads\/Header_mobile-1024x579.jpg 1024w, https:\/\/brand24.com\/wp-content\/uploads\/Header_mobile-768x434.jpg 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1280px) 1024px, (max-width: 1366px) 1024px, (max-width: 1980px) 1024px, 1183px\" \/><br \/>\n\t\t\t<img decoding=\"async\" style='max-height: 11px;'\n\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/wondery.svg\" alt=\"Logo Wondery\"\/><br \/>\n\t\t\t<img decoding=\"async\" style='max-height: 11px;'\n\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/zortrax-bar.svg\" alt=\"Logo Zortax\"\/><br \/>\n\t\t\t<img decoding=\"async\" style='max-height: 23px; width: 120px;'\n\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/mccann.svg\" alt=\"Logo McCann\"\/><br \/>\n\t\t\t<img decoding=\"async\" style='max-height: 30px; width: 120px;'\n\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/stanford-university.svg\" alt=\"Logo de l&#039;universit\u00e9 de Stanford\"\/><br \/>\n\t\t\t<img decoding=\"async\" style='max-height: 24px; width: 120px;'\n\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/intel.svg\" alt=\"Logo Intel\"\/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"54\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/agencies-logos.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/agencies-logos.png 648w, https:\/\/brand24.com\/wp-content\/uploads\/agencies-logos-300x25.png 300w\" sizes=\"auto, (max-width: 300px) 300px, 648px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2 style=\"font-size:30px;\">Comment tirer parti de l'analyse des sentiments ?<\/h2>\n<p style=\"font-size:14px;\">Avec Brand24, vous pouvez trouver des mention positives, n\u00e9gatives et neutres sur votre entreprise, vos concurrents ou n'importe quel mot-cl\u00e9.<\/p>\n<h3 style=\"font-size:16px;\">Prot\u00e9gez votre r\u00e9putation<\/h3>\n<p style=\"font-size:14px;\">Trouvez les commentaires n\u00e9gatifs et parlez-en \u00e0 leurs auteurs avant qu'ils ne se transforment en crise de relations publiques.<\/p>\n<h3 style=\"font-size:16px;\">Trouver des informations sur le marketing<\/h3>\n<p style=\"font-size:14px;\">D\u00e9couvrez ce que vos clients pensent de vos produits et adaptez votre offre \u00e0 leurs besoins.<\/p>\n<p>\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                               href=\"https:\/\/app.brand24.com\/user\/register-account\/\"\n\t\t\t\t\t\t\t>TROUVEZ VOS MENTIONS GRATUITEMENT<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"700\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/FR-Mention11.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/FR-Mention11.png 779w, https:\/\/brand24.com\/wp-content\/uploads\/FR-Mention11-300x270.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/FR-Mention11-768x690.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, 779px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2 style=\"font-size:30px;\">Mesurez vos efforts en mati\u00e8re de marketing et de relations publiques<\/h2>\n<p style=\"font-size:14px;\">Suivez la port\u00e9e, l'engagement et le sentiment de vos mention. D\u00e9couvrez combien de personnes ont parl\u00e9 de votre nouvelle campagne ou de votre communiqu\u00e9 de presse.<\/p>\n<h3 style=\"font-size:16px;\">Am\u00e9liorez votre service \u00e0 la client\u00e8le<\/h3>\n<p style=\"font-size:14px;\">Les clients parlent plus souvent de leurs produits sur le web et dans les m\u00e9dias sociaux qu'en s'adressant directement \u00e0 vous.<\/p>\n<h3 style=\"font-size:16px;\">Trouvez votre score de pr\u00e9sence<\/h3>\n<p style=\"font-size:14px;\">Mesurez votre buzz et votre port\u00e9e au fil du temps et comparez-les \u00e0 un point de r\u00e9f\u00e9rence.<\/p>\n<p>\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                               href=\"https:\/\/app.brand24.com\/user\/register-account\/\"\n\t\t\t\t\t\t\t>COMMENCER L'ANALYSE GRATUITEMENT<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/Presence3.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/Presence3.png 1000w, https:\/\/brand24.com\/wp-content\/uploads\/Presence3-300x300.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/Presence3-150x150.png 150w, https:\/\/brand24.com\/wp-content\/uploads\/Presence3-768x768.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/divider-green-start.svg\" alt=\"S\u00e9parateur vert\">\n\t<\/p>\n<h2> Pourquoi Brand24 ?<\/h2>\n<p>Comment Brand24 se distingue de tous les autres outils de surveillance des marques.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/mention-analytics-detail.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/mention-analytics-detail.png 800w, https:\/\/brand24.com\/wp-content\/uploads\/mention-analytics-detail-300x195.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/mention-analytics-detail-768x499.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>Des analyses puissantes<\/h3>\n<p>Transformez les donn\u00e9es en informations gr\u00e2ce \u00e0 des analyses uniques. Brand24 ne se contente pas de collecter les mention des marques. Nous analysons la port\u00e9e, l'engagement, l'influence et les \u00e9motions des mention sociales et non sociales. Tout cela pour vous faire gagner du temps.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/influence-detail.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/influence-detail.png 800w, https:\/\/brand24.com\/wp-content\/uploads\/influence-detail-300x195.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/influence-detail-768x499.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>Rapports PDF en marque blanche<\/h3>\n<p>Tirez parti de nos rapports esth\u00e9tiques, personnalisables et automatis\u00e9s. Cr\u00e9ez des rapports PDF contenant les donn\u00e9es les plus importantes sur votre marque. Vous pouvez \u00e9galement introduire vos mention dans un widget social accessible au public pour montrer \u00e0 vos clients que vous les aimez.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/sentiment-detail.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/sentiment-detail.png 800w, https:\/\/brand24.com\/wp-content\/uploads\/sentiment-detail-300x195.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/sentiment-detail-768x499.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>Facilit\u00e9 d'utilisation<\/h3>\n<p>Utilisez notre application mobile ou notre tableau de bord pour acc\u00e9der \u00e0 vos mention partout. Nous faisons de la veille m\u00e9diatique depuis plus de 10 ans et nous avons fr\u00e9quemment mis \u00e0 jour nos outils pour nous assurer que tous nos clients peuvent facilement surveiller leur marque.<\/p>\n<p>\t\t\t\t\t\t<a href=\"#tiles-carousel\" role=\"button\" data-slide=\"prev\"><br \/>\n\t\t\t\tPr\u00e9c\u00e9dent<br \/>\n\t\t\t<\/a><br \/>\n\t\t\t<a href=\"#tiles-carousel\" role=\"button\" data-slide=\"next\"><br \/>\n\t\t\t\tSuivant<br \/>\n\t\t\t<\/a><\/p>\n<p>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/divider-green-start.svg\" alt=\"S\u00e9parateur vert\">\n\t<\/p>\n<p>\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/divider-green-start.svg\"><\/p>\n<h2>Vous \u00eates dans <strong>bonne entreprise<\/strong><\/h2>\n<h4>Nous travaillons avec des milliers de marques dans plus de 110 pays.<\/h4>\n<p>\t\t\t\t<img decoding=\"async\" style='max-height: 16px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/uber-bar.svg\" alt=\"Logo Uber\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 20px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/tailor-brands-bar.svg\" alt=\"Logo Tailor Brands\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 22px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/vichy-bar.svg\" alt=\"Logo de Vichy\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 30px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/gsk-bar.svg\" alt=\"logo gsk\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 28px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/soundbrenner-bar.svg\" alt=\"Logo Soundbrenner\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 30px; min-width: 75px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/mccann.svg\" alt=\"Logo McCann\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 30px; min-width: 50px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/ogilvy.svg\" alt=\"Logo Ogilvy\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 20px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/zortrax-bar.svg\" alt=\"Logo Zortrax\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 40px; min-width: 63px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/stanford-university.svg\" alt=\"Logo de l&#039;universit\u00e9 de Stanford\"\/><br \/>\n\t\t\t\t<img decoding=\"async\" style='max-height: 30px;'\n\t\t\t\t     src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/intel.svg\" alt=\"Logo Intel\"\/><br \/>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/divider-green-end.svg\" alt=\"S\u00e9parateur vert\"\n\t\t\t    \/><\/p>\n<h2>Un soutien \u00e0 la client\u00e8le de premier ordre<\/h2>\n<p>Le service \u00e0 la client\u00e8le n'est pas un simple d\u00e9partement, c'est la philosophie qui sous-tend l'ensemble de notre entreprise.<\/p>\n<p>\t\t\t\t\t\t\t\t<svg width=\"111\" height=\"111\" baseprofile=\"full\" version=\"1.2\" style=\"overflow: hidden !important;\"><defs><mask id=\"svgmask2\" maskunits=\"userSpaceOnUse\" maskcontentunits=\"userSpaceOnUse\" transform=\"scale(1)\"><image width=\"100%\" height=\"111\" xlink:href=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/team\/mask.png\" \/><\/mask><\/defs><image id=\"the-mask\" mask=\"url(#svgmask2)\" width=\"100%\" height=\"111\" y=\"0\" x=\"0\" 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Z\"\n\t\t\t\t\t\t\t\t\t\t\t\tid=\"Rectangle-Copy-23\" fill=\"#FFDD6E\"\n\t\t\t\t\t\t\t\t\t\t\t\ttransform=\"translate(191.885780, 120.443112) rotate(-76.000000) translate(-191.885780, -120.443112) \"><\/path>\n\t\t\t\t\t\t\t\t\t\t\t<path\n\t\t\t\t\t\t\t\t\t\t\t\td=\"M40.1686207,300.077881 L78.5697344,258.142476 C83.2438107,253.038215 85.2171396,251.483933 87.6777978,250.104611 C90.1384559,248.725289 92.7048861,247.937601 95.5127069,247.699923 C98.3205276,247.462244 100.821544,247.643262 107.536936,249.251869 L162.652124,262.454179 C169.264665,264.03815 171.540941,264.982549 173.908936,266.425217 C176.276931,267.867885 178.196845,269.679517 179.778271,271.963525 C181.359697,274.247532 182.440388,276.470768 184.427903,283.001816 L200.981291,337.396843 C202.967141,343.922421 203.308946,346.370203 203.270274,349.14955 C203.231602,351.928897 202.650343,354.50711 201.493184,357.031947 C200.336026,359.556785 198.977731,361.617712 194.386883,366.646772 L156.138619,408.545961 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\"><\/path>\n\t\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t<\/g>\n\t\t\t\t\t<\/g>\n\t\t\t\t<\/svg><\/p>\n<h2 style=\"font-size:30px;\">Comment fonctionne l'analyse ?<\/h2>\n<p style=\"font-size:14px;\">Notre outil est bas\u00e9 sur les algorithmes d'apprentissage automatique les plus r\u00e9cents. Gr\u00e2ce \u00e0 cela, nous pouvons analyser le sentiment et comprendre le contexte des mots dans plus de 90 langues avec une pr\u00e9cision comparable \u00e0 celle d'un humain !<\/p>\n<h3 style=\"font-size:16px;\">Les robots peuvent-ils comprendre le sarcasme ?<\/h3>\n<p style=\"font-size:14px;\">Eh bien... oui !<br \/>\nDans certains cas au moins ! <br \/>\nNous alimentons les algorithmes avec des milliers de milliers de mention en ligne afin qu'ils puissent apprendre et reconna\u00eetre les sentiments avec beaucoup plus de pr\u00e9cision.<\/p>\n<h3 style=\"font-size:16px;\">Comment l'utiliser ?<\/h3>\n<p style=\"font-size:14px;\">Tapez simplement le nom de votre marque, le nom de vos concurrents ou n'importe quel mot-cl\u00e9 et nous ferons le reste pour vous. Regardez la vid\u00e9o pour en savoir plus.<\/p>\n<p>\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                               href=\"https:\/\/app.brand24.com\/user\/register-account\/\"\n\t\t\t\t\t\t\t>TESTER L'ANALYSE DES SENTIMENTS GRATUITEMENT<\/a><br \/>\n\t\t\t\t\t\t\t\t\t<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_nKM_ZWMatw\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\t\t\t\t\t\t\t<\/p>\n<h2 style=\"font-size:30px;\">Surveiller les m\u00e9dias pour obtenir des Mention de valeur<\/h2>\n<p style=\"font-size:14px;\">Les gens s'informent en permanence sur les produits et les services en ligne. Touchez d'abord vos clients potentiels.<\/p>\n<h3 style=\"font-size:16px;\">Surveillance des mots-cl\u00e9s<\/h3>\n<p style=\"font-size:14px;\">Surveillez les mots cl\u00e9s tels que \"o\u00f9 puis-je acheter...\" pour trouver des clients potentiels.<\/p>\n<h3 style=\"font-size:16px;\">Marketing d'influence<\/h3>\n<p style=\"font-size:14px;\">Identifiez les personnes les plus influentes et engagez-les dans la discussion sur votre solution.<\/p>\n<p>\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                               href=\"https:\/\/app.brand24.com\/user\/register-account\/\"\n\t\t\t\t\t\t\t>LANCER GRATUITEMENT LA SURVEILLANCE DES M\u00c9DIAS<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"463\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/twitter3.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/twitter3.png 872w, https:\/\/brand24.com\/wp-content\/uploads\/twitter3-300x159.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/twitter3-768x408.png 768w\" sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, 872px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2 style=\"font-size:30px;\">Est-ce uniquement \u00e0 des fins de marketing ?<\/h2>\n<p style=\"font-size:14px;\">Bien s\u00fbr que non ! Il y a beaucoup de choses que vous pouvez faire gr\u00e2ce \u00e0 la combinaison de la veille m\u00e9diatique et de l'analyse des sentiments. <\/p>\n<h3 style=\"font-size:16px;\">Enrichissez votre contenu avec des donn\u00e9es<\/h3>\n<p style=\"font-size:14px;\">Si vous \u00eates journaliste, \u00e9tudiant ou gestionnaire de contenu, votre article sera encore plus fiable gr\u00e2ce aux donn\u00e9es de sentiment.<\/p>\n<h3 style=\"font-size:16px;\">Pr\u00e9voir les fluctuations des march\u00e9s boursiers<\/h3>\n<p style=\"font-size:14px;\">Si l'entreprise dans laquelle vous souhaitez investir a r\u00e9cemment fait l'objet d'une multitude d'avis n\u00e9gatifs, vous pouvez \u00e9conomiser beaucoup d'argent.<\/p>\n<p>Testez votre id\u00e9e gratuitement.<\/p>\n<p>\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                               href=\"https:\/\/app.brand24.com\/user\/register-account\/\"\n\t\t\t\t\t\t\t>TESTER L'ANALYSE DES SENTIMENTS GRATUITEMENT<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/Mentions.png\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/Mentions.png 700w, https:\/\/brand24.com\/wp-content\/uploads\/Mentions-300x300.png 300w, https:\/\/brand24.com\/wp-content\/uploads\/Mentions-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 300px, 700px\" \/><br \/>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/divider-orange.svg\" alt=\"S\u00e9parateur orange\"\/><\/p>\n<h2>Que disent les gens ?<\/h2>\n<h3>D\u00e9couvrez pourquoi des milliers d'entreprises de toutes tailles utilisent Brand24 pour d\u00e9velopper leurs activit\u00e9s.<\/h3>\n<p>\t\t\t\t\t\tJe travaille avec Brand24 depuis leur version b\u00eata et je continue \u00e0 recommander leur plateforme sans h\u00e9sitation. <b>Cet outil sophistiqu\u00e9, mais facile \u00e0 utiliser, vous permet de d\u00e9couvrir ce que les gens disent de votre marque.<\/b> en temps r\u00e9el.<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/patricia_cunningham.jpg\" alt=\"\" srcset=\"https:\/\/brand24.com\/wp-content\/uploads\/patricia_cunningham.jpg 200w, https:\/\/brand24.com\/wp-content\/uploads\/patricia_cunningham-150x150.jpg 150w\" sizes=\"auto, 200px\" \/><br \/>\n\t\t\t\t\t\t\t\tPatricia Cunningham<\/p>\n<p>Charg\u00e9 de client\u00e8le \u00e0 Barker NYC<\/p>\n<p>\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/testimonial-01-element.svg\"\n\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\/><br \/>\n\t\t\t\t\t\tJ'utilise Brand24 depuis quelques ann\u00e9es et <b>c'est de loin <br \/>le meilleur outil de surveillance sur le march\u00e9.<\/b> Je l'ai compar\u00e9 \u00e0 d'autres et ils n'arrivent m\u00eame pas \u00e0 la cheville.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/sujan-patel.png\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\tSujan Patel<\/p>\n<p>Fondateur de MailShake, Growth Marketer et entrepreneur<\/p>\n<p>\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/testimonial-02-element.svg\"\n\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\/><br \/>\n\t\t\t\t\t\t<b>J'adore l'outil Brand24.<\/b> Outre la possibilit\u00e9 de voir tous les mention de mon nom et de ma marque en ligne, il me permet \u00e9galement de recevoir des notifications sur d'autres marques et mots-cl\u00e9s que je souhaite suivre.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/melonie-dodaro.png\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\tMelonie Dodaro<\/p>\n<p>Expert en m\u00e9dias sociaux et PDG de Top Dog Social Media<\/p>\n<p>\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/testimonial-03-element.svg\"\n\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\/><br \/>\n\t\t\t\t\t\t<b>Chez Uber, nous utilisons quotidiennement l'\u00e9coute sociale.<\/b>qui nous permet de comprendre ce que nos utilisateurs pensent des changements que nous mettons en \u0153uvre. D\u00e8s que nous introduisons une modification, nous savons quelles parties sont accueillies avec enthousiasme et lesquelles n\u00e9cessitent davantage de travail.<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/krzysztof-radoszewski.jpg\" alt=\"\" \/><br \/>\n\t\t\t\t\t\t\t\tKrzysztof Radoszewski<\/p>\n<p>Responsable marketing, Europe centrale et orientale chez Uber<\/p>\n<p>\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/testimonial-04-element.svg\"\n\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\/><br \/>\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/divider-orange-vertical-reverse.svg\" alt=\"S\u00e9parateur orange vertical\"\/><\/p>\n<h2>Comment les utilisateurs \u00e9valuent-ils <strong>Brand24 ?<\/strong><\/h2>\n<p>\t\t\t\t<a href=\"https:\/\/www.g2.com\/products\/brand24\/reviews\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/g2crowd.svg\" alt=\"Logo G2Crowd\" \/><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/half-star.svg\" alt=\"Demi-\u00e9toile\"\/><br \/>\n\t\t\t\t\tLire les commentaires\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Fl\u00e8che \u00e0 droite\" \/><br \/>\n\t\t\t\t<\/a><br \/>\n\t\t\t\t<a href=\"https:\/\/www.softwareadvice.com\/marketing\/brand24-profile\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/softwareadvice.svg\" alt=\"Logo de conseil en logiciel\" \/><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><br \/>\n\t\t\t\t\tLire les commentaires\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Fl\u00e8che \u00e0 droite\" \/><br \/>\n\t\t\t\t<\/a><br \/>\n\t\t\t\t<a href=\"https:\/\/www.capterra.fr\/software\/149054\/brand24\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/capterra.svg\" alt=\"Logo Capterra\"\/><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><br \/>\n\t\t\t\t\tLire les commentaires\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Fl\u00e8che \u00e0 droite\" \/><br \/>\n\t\t\t\t<\/a><br \/>\n\t\t\t\t<a href=\"https:\/\/www.getapp.com\/marketing-software\/a\/brand24\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/getapp.svg\" alt=\"Logo de GetApp\" \/><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/star.svg\" alt=\"\u00e9toile\"\/><br \/>\n\t\t\t\t\tLire les commentaires\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Fl\u00e8che \u00e0 droite\" \/><br \/>\n\t\t\t\t<\/a><\/p>\n<h2>Nous \u00e9tions <strong>pr\u00e9sent\u00e9 dans<\/strong><\/h2>\n<p>\t\t\t<a href=\"https:\/\/www.entrepreneur.com\/article\/254712?utm_source=brand24.net&#038;utm_medium=button&#038;utm_campaign=featured\" target=\"_blank\" style=\"padding: 17px 16px 15px\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/entrepreneur.svg\" alt=\"Logo de l&#039;entrepreneur\"\/><br \/>\n\t\t\t\tLire la critique\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Fl\u00e8che \u00e0 droite\"\/><br \/>\n\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/clutch.co\/press-releases\/social-listening-advantageous-for-more-than-improving-customer-service\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/clutch.svg\" alt=\"Logo de la pochette\"\/><br \/>\n\t\t\t\tLire la critique\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Fl\u00e8che \u00e0 droite\"\/><br \/>\n\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2016\/02\/19\/7-local-tools-big-brand-cmos-need-to-be-aware-of\/?utm_source=brand24.net&#038;utm_medium=button&#038;utm_campaign=featured\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/forbes.svg\" alt=\"Logo Forbes\"\/><br \/>\n\t\t\t\tLire la critique\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Fl\u00e8che \u00e0 droite\"\/><br \/>\n\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/thenextweb.com\/voice\/2013\/03\/26\/here-are-all-the-winners-of-the-next-webs-startup-awards-europe-2013\/?utm_source=brand24.net&#038;utm_medium=button&#038;utm_campaign=featured\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/tnw.svg\" alt=\"Logo TNW\"\/><br \/>\n\t\t\t\tLire la critique\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Fl\u00e8che \u00e0 droite\"\/><br \/>\n\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/www.adweek.com\/performance-marketing\/social-listening-is-more-than-vanity-metrics-report\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/adweek.svg\" alt=\"Logo AdWeek\"\/><br \/>\n\t\t\t\tLire la critique\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Fl\u00e8che \u00e0 droite\"\/><br \/>\n\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/techcrunch.com\/2013\/10\/17\/fun-video-makes-startup-life-look-as-easy-as-watching-mtv-if-only\/?utm_source=brand24.net&#038;utm_medium=button&#038;utm_campaign=featured&#038;guccounter=1&#038;guce_referrer_us=aHR0cHM6Ly9icmFuZDI0LmNvbS8&#038;guce_referrer_cs=rvLOuNo-K6DqtNcBUl1PnQ\" target=\"_blank\" style=\"padding: 16px;\" rel=\"noopener\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/techcrunch.svg\" alt=\"Logo de TechCrunch\"\/><br \/>\n\t\t\t\tLire la critique\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/dist\/v2\/img\/homepage\/arrow-right.svg\" alt=\"Fl\u00e8che \u00e0 droite\"\/><br \/>\n\t\t\t<\/a><\/p>\n<p style=\"text-align:center;font-family: 'Asap',Helvetica,sans-serif;    font-size: 32px;    font-weight: 500;    margin: 10px 0;line-height: 1.2\">Jetez un coup d'\u0153il \u00e0 ces v\u00e9ritables mention collect\u00e9es par Brand24<\/p>\n<h2>Il est facile de d\u00e9marrer<\/h2>\n<h4>Et c'est gratuit pendant 14 jours. Pas de carte de cr\u00e9dit, pas d'engagement.<\/h4>\n<p>\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/app.brand24.com\/user\/register-account\/\"><br \/>\n\t\t\t\t\t\tS'INSCRIRE GRATUITEMENT\t\t\t\t\t<\/a><br \/>\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/brand24.com\/wp-content\/themes\/b24\/assets\/v2\/images\/homepage\/cta-lower-elements.svg\" alt=\"\u00c9l\u00e9ments\"\/><\/p>\n<section>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand24.com\/wp-content\/uploads\/PDF-1.png\"\n\t\t\t\t\t\t     alt=\"Vous n&#039;&ecirc;tes toujours pas convaincu ? G&eacute;n&eacute;rez gratuitement un rapport PDF pour votre entreprise !&quot;\/&amp;gt;&lt;\/p&gt;&lt;h3&gt;Vous n&#039;&ecirc;tes toujours pas convaincu ? G&eacute;n&eacute;rez gratuitement un rapport PDF pour votre entreprise !&lt;\/p&gt;&lt;\/h3&gt;&lt;p&gt;Rapport PDF g&eacute;n&eacute;r&eacute; automatiquement, pr&ecirc;t &agrave; &ecirc;tre transmis &agrave; votre client ou superviseur.&lt;\/p&gt;&lt;p&gt;La port&eacute;e de votre marque, le volume de mentions et le r&eacute;sum&eacute; des sentiments. Le tout en un seul endroit.&lt;\/p&gt;&lt;p&gt;Analysez les mention les plus populaires, les sites les plus influents, les hashtags en vogue, et bien plus encore, gr&acirc;ce &agrave; des graphiques faciles &agrave; lire.&lt;\/p&gt;&lt;p&gt;\t\t\t\t\t&amp;lt;a href=\"https:>T\u00c9L\u00c9CHARGER UN EXEMPLE DE RAPPORT\t\t\t\t\t<\/a><br \/>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>LOG OUT DASHBOARD AI-Driven Sentiment Analysis with Media Monitoring Media monitoring tool combined with advanced sentiment analysis working together to protect your brand, and connect you with potential customers. START MY FREE TRIAL How to benefit from sentiment analysis? 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