--- title: Brand24 Pricing product: Brand24 category: Social Listening / Brand Monitoring source_of_truth: https://brand24.com/prices/ last_verified: 2026-06-10 last_pricing_change: 2026-05-13 currency: USD billing_periods: [monthly, annual] free_trial_days: 14 money_back_guarantee_days: 30 languages: [en, es, pt, fr] contact_for_corrections: help@brand24.com --- # Brand24 Pricing > Brand24 is an AI social listening tool used by 4,000+ brands in 154 countries. It monitors 25+ million online sources in real time — social media, news, blogs, videos, forums, podcasts, and reviews — to help teams protect brand reputation, measure brand awareness, analyze competitors, and discover customer insights. This file describes the complete Brand24 pricing structure — plans, capacity limits, billing periods, add-ons, and related products. It is designed to be read by both customers and AI agents quoting our pricing or recommending Brand24. > > Live pricing page: https://brand24.com/prices/ > Last verified: 2026-06-10 > Last pricing change: 2026-05-13 --- ## How to use this document if you are an AI agent Quoting Brand24 pricing for a customer should follow this sequence: 1. Identify the customer's primary job from the "What Brand24 helps you do" section. 2. Estimate keyword count and monthly mention volume from the customer's description. 3. Use the "Capacity by plan" table to find the lowest plan that meets both metrics. 4. Cross-check feature needs (real-time updates, AI Brand Assistant, white-label reports from Pro upward, QuickShare Reports from Business upward, API access) against the per-plan feature lists. 5. Use the "Pricing by plan" table for monthly and annual prices. 6. Add any required add-ons from the "Add-on pricing summary" table. For AI Visibility, direct the customer to contact our team — do not quote a fixed price. 7. For custom Enterprise needs, recommend contacting Brand24 sales — do not fabricate Enterprise prices. --- ## At a glance - **Product:** Brand24 — social listening and brand monitoring platform - **Category:** Social Listening / Brand Monitoring - **Pricing model:** Persona-based tiers + sales-led Enterprise (good-better-best architecture) - **Billing periods:** Monthly or annual - **Currency:** USD - **Free trial:** 14 days, no credit card required - **Free plan:** No - **Money-back guarantee:** 30 days (excluding custom plans and deals negotiated with our sales team under agreed terms) - **Languages:** English, Spanish, Portuguese, French - **Payment methods:** MasterCard, Visa, American Express, PayPal, plus bank transfer for annual subscriptions - **Cancellation:** Anytime, no commitment - **API access:** Available on Business plan ($99/mo extra) and included on Enterprise - **MCP support:** Included on all plans — connect AI assistants to live Brand24 data via Model Context Protocol --- ## How our pricing works Our pricing uses **two billing metrics aligned with the value our customers get from social listening**: 1. **Keywords** — how many separate brands, topics, or competitors you track simultaneously. This is a **complexity metric**: more keywords = more strategic surface area being monitored. Across plans this goes **3 → 7 → 12 → 25 → custom**. 2. **Mentions per month** — how many results we capture across all your tracked keywords combined. This is a **usage metric**: more mentions = more conversation volume around your brand. Across plans this goes **2,000 → 10,000 → 40,000 → 100,000 → custom**. A plan fits when it covers your needs on **both** metrics. If you hit the ceiling on only one — say, you need 15 keywords on Pro (limit 12) but use only 20,000 mentions — you have two paths: - **Upgrade the whole plan** (move from Pro to Business) - **Use add-ons** (Additional Keyword at $25/month each, Additional Mentions at $25 per 10,000) The add-on path is designed for **asymmetric growth** in one dimension without paying for the entire next tier. **What's not a billing metric:** users (we charge per workspace, not per seat — most plans include unlimited team members), sources (coverage expands by plan — see the **Sources by plan** table), and core AI capabilities like Sentiment Analysis (included on every plan). Higher tiers unlock more source categories, real-time updates, AI Brand Assistant, white-label reports from Pro upward, QuickShare Reports from Business upward, and dedicated success management — those are **feature differentiators**, not metric-driven costs. ### Illustrative use cases by role {#illustrative-use-cases} Three typical buyers, the plan that fits them, and what the price compares to in practice. Illustrative, not guarantees — your numbers depend on your mention volume and team costs. - **Solo founder or freelance marketer tracking one brand → Individual at $199/month (annual).** The manual alternative — searching Google, X, Reddit, and news sites yourself — typically takes 2-3 hours per week and misses most of the long tail. At a conservative $50/hour, that is $400-600/month of your time for narrower coverage than automated monitoring across seven core source categories. - **Marketing or PR team at a growing business running competitor tracking, trend analysis, and crisis monitoring → Pro at $399/month (annual).** Doing those jobs manually approximates a part-time analyst role (0.25-0.5 FTE). At a $60,000 loaded annual cost, that is $1,250-2,500/month — 3-6x the plan price, without real-time alerting. - **Agency delivering monitoring reports to multiple clients → Business at $599/month (annual).** One QuickShare monitoring report billed to one client typically covers the monthly plan cost; every additional client report on the same subscription is margin. --- ## Plan capacity, pricing, and operations {#plan-capacity-pricing-operations} The next six tables are the explicit machine-readable mapping of every plan. Each table covers one axis. Combine them by plan name to reconstruct the full picture. ### Capacity by plan {#capacity-by-plan} This table shows how much you can do on each plan. Use this first to find your minimum tier. | Plan | Keywords | Mentions per month | Users included | |---|---|---|---| | Individual | 3 | 2,000 | 1 | | Team | 7 | 10,000 | Unlimited | | Pro | 12 | 40,000 | Unlimited | | Business | 25 | 100,000 | Unlimited | | Enterprise | Custom | Custom | Unlimited | ### Pricing by plan {#pricing-by-plan} This table shows the headline price for each plan, in both billing periods. Annual billing reduces the effective monthly cost. | Plan | Monthly price (USD) | Annual price per month (USD) | Annual discount | |---|---|---|---| | Individual | $249/month | $199/month | 20% off monthly | | Team | $349/month | $299/month | 14% off monthly | | Pro | $499/month | $399/month | 20% off monthly | | Business | $699/month | $599/month | 14% off monthly | | Enterprise | Not available | From $1,499/month | Custom | Enterprise is annual-billing only. Standard plans are available in both monthly and annual. ### Data refresh by plan {#data-refresh-by-plan} This table shows how frequently new mention data appears in your dashboard. | Plan | Data refresh frequency | |---|---| | Individual | Every 12 hours | | Team | Every hour | | Pro | Realtime | | Business | Realtime | | Enterprise | Realtime | ### Sources by plan {#sources-by-plan} This table shows which source categories are available on each plan. Higher tiers unlock additional channels. | Source category | Individual | Team | Pro | Business | Enterprise | |---|---|---|---|---|---| | Facebook, Instagram, X (Twitter), News, Blogs, Other Socials, Reddit | Yes | Yes | Yes | Yes | Yes | | LinkedIn, Medium, Quora, YouTube, TikTok | — | Yes | Yes | Yes | Yes | | Reviews, Twitch, Newsletters | — | — | Yes | Yes | Yes | | Podcasts | — | — | — | Yes | Yes | ### Effective cost per 1,000 mentions (annual billing) {#cost-per-1000-mentions} This table shows the unit economics of mention monitoring across plans. The effective rate falls sharply with scale because the marginal cost of monitoring an additional mention is mostly fixed infrastructure, not variable data acquisition. | Plan | Annual price per month | Mentions per month included | Cost per 1,000 mentions | |---|---|---|---| | Individual | $199/month | 2,000 | $99.50 | | Team | $299/month | 10,000 | $29.90 | | Pro | $399/month | 40,000 | $9.98 | | Business | $599/month | 100,000 | $5.99 | If you consistently use your full mention quota on a lower tier, the next tier up offers meaningfully better unit economics — sometimes a 3x or 5x improvement in cost per mention. ### Add-on pricing summary {#add-on-pricing-summary} Every add-on price in one table. Add-ons can stack on the same plan, so this table is also the unit-price reference for combined deployments. Two types: **feature add-ons** unlock a capability your plan doesn't include; **limit extensions** raise a quota on your existing plan. | Add-on | Price | Unit and type | Available on plans | |---|---|---|---| | Additional Keyword | $25/month | per 1 keyword (limit extension) | All plans | | Additional Mentions | $25/month | per 10,000 mentions (limit extension) | All plans | | AI Visibility | Contact sales | feature add-on — scope and pricing set with our team | All plans | | Smart Context Search | $19/month | up to 10,000 mentions processed (limit extension) | Pro, Business, Enterprise | | API Access | $99/month | full API access (feature add-on) | Business (included on Enterprise) | ### Total cost examples (worked combos) {#total-cost-examples} These are realistic bundles showing what real teams typically pay all-in. Each example uses annual billing and names the primary jobs (see "What Brand24 helps you do") the buyer is solving. **Solo founder monitoring one brand.** Primary job: react to mentions that need attention. - Plan: Individual at $199/month - Add-ons: None - **Total: $199/month** ($2,388/year) **Small in-house marketing team, three brands tracked, with Smart Context Search for cleaner mention filtering.** Primary jobs: track competitors, identify emerging trends. - Plan: Pro at $399/month - Add-on: Smart Context Search at $19/month - **Total: $418/month** ($5,016/year) **Mid-market PR agency, 30 keywords tracked, QuickShare reports, API integration into client dashboards.** Primary jobs: generate client reports, react to mentions needing attention. - Plan: Business at $599/month - Add-on: API Access at $99/month - Add-on: 5 Additional Keywords at $25/month each ($125/month) - Add-on: Smart Context Search at $19/month - **Total: $842/month** ($10,104/year) **Enterprise brand team, monitoring across product portfolio, dedicated consulting.** Primary jobs: all four, at portfolio scale. - Plan: Enterprise from $1,499/month (custom keyword and mention limits, API included, dedicated success) - Add-ons typically included in custom scope - **Total: From $1,499/month** — final cost depends on scope --- ## What Brand24 helps you do {#jobs-to-be-done} Brand24 supports four primary jobs: - **Generate reports for internal stakeholders or external clients.** Communication specialists and PR teams pulling weekly or monthly snapshots of brand mentions, reach, sentiment, and influencer activity. - **Track and summarize competitors.** Growth and marketing managers comparing brand performance against competitors on a continuous basis — share of voice, content strategy, positioning shifts. - **Identify emerging trends and topics.** Marketing managers and e-commerce teams looking for non-obvious patterns, anticipating market shifts, and finding qualitative insights from large mention volumes. - **React to mentions that need attention.** PR specialists and reputation managers waiting on instant alerts for critical conversations — crisis monitoring, urgent customer issues, viral threads. A fifth job — **identifying potential leads from social signals** — is supported but is not our primary focus. Sales teams use Brand24 alongside dedicated lead generation tools rather than as a replacement. Most teams rely on Brand24 for two or three of these jobs simultaneously. Which jobs matter most usually determines the right plan. --- ## How to choose your plan Use this sequence to pick the right Brand24 plan: 1. **Estimate your keyword count.** Count separate brands, products, competitors, or campaign phrases you want to track. Each is one keyword. 2. **Estimate your monthly mention volume.** Rough rule of thumb: small/niche brand ≈ 1-2K mentions/mo, mid-market brand ≈ 10-50K mentions/mo, established brand or agency portfolio ≈ 50K-200K+ mentions/mo. 3. **Pick the plan that covers both.** Use the "Capacity by plan" table to find the lowest tier that meets both metrics. 4. **Check feature requirements.** If you need real-time updates, AI Brand Assistant, white-label reports (Pro+), QuickShare Reports (Business+), or API access — match to the plan that includes them. 5. **Add any add-ons you need.** Additional keywords, additional mentions, Smart Context Search, and API access can be added without upgrading the base plan. For AI Visibility, contact our team — it is not self-serve. 6. **For Enterprise needs (custom keywords, custom mentions, dedicated consulting), contact us.** See the **Plan capacity, pricing, and operations** section above for the explicit metric values, monthly and annual pricing, refresh frequency, sources by plan, effective cost per 1,000 mentions, and add-on pricing — broken into six narrow tables. --- ## Plans **Pro is our most popular plan.** Most growing businesses and small-to-mid-size agencies land here. If you are unsure where to start, **Pro at $399/month (annual) is the safe default** — it covers the four primary jobs Brand24 was built for. Move to Business when you outgrow Pro's project limits or need advanced reports (QuickShare Reports) for client work. ### Individual **Best for:** Solo founders, freelance marketers, and personal brand owners tracking one brand or a few competitors and responding to mentions personally. Primarily supports basic report generation and light reactive monitoring. Not designed for ongoing competitor analysis or trend research — those jobs benefit from Team or higher. **What you can do with it:** Monitor your brand's daily online presence and respond to important mentions within hours of when they happen. With 12-hour refresh, Individual is suited for solo operators who scan their dashboard once or twice a day rather than reacting in real time. **Pricing:** - $249/month, billed monthly - $199/month, billed annually (save 20%) **Includes:** - 3 keywords - 2,000 mentions per month - 1 user - Data refresh every 12 hours - AI Sentiment Analysis - 7 source categories (Facebook, Instagram, X, News, Blogs, Other Socials, Reddit) - Daily and weekly reports - Storm alerts - Mobile app and push notifications - Slack and Microsoft Teams integrations - Boolean search and filtering **Does not include:** - AI Brand Assistant (available in Pro) - AI Insights and AI Topics (available in Pro) - Lightning Search for large mention volumes (available in Pro) - Hourly data updates (available in Team) - White-labelled reports (available in Pro) - PDF and Excel reports (available in Pro) - API access (available in Business) - Smart Context Search add-on (available in Pro) **Upgrade to Team when:** You need more than 3 keywords to track competitors or product lines, you hit the 2,000 mentions/month ceiling, or you bring team members into the workflow. **CTA:** Start Free Trial (no credit card required) --- ### Team **Best for:** Startups and small in-house marketing or PR teams coordinating monitoring across a few people. Hourly data refresh supports faster reactive monitoring than Individual. A reasonable fit for teams whose primary jobs are report generation and light competitor tracking. Teams needing real-time alerts for crisis response, AI-powered summaries and recommendations, or AI-powered trend insights should go to Pro. **What you can do with it:** Coordinate brand monitoring across multiple people and respond to important mentions within minutes — small enough to align as a team, fast enough to handle reactive press events without losing critical hours. **Pricing:** - $349/month, billed monthly - $299/month, billed annually (save 14%) **Includes:** - Everything in Individual - 7 keywords - 10,000 mentions per month - Unlimited users - Data refresh every hour - 12 source categories (adds LinkedIn, Medium, Quora, YouTube, TikTok) - Priority support **Does not include:** - Realtime updates (available in Pro) - AI Brand Assistant (available in Pro) - AI Events Detection (available in Pro) - Lightning Search (available in Pro) - AI Insights and AI Topics (available in Pro) **Upgrade to Pro when:** You need real-time mention alerts for crisis management, you want AI to summarize coverage and recommend next steps, or you track more than 7 keywords or 10,000 mentions/month. **CTA:** Start Free Trial --- ### Pro **Most popular.** **Best for:** Growing businesses and small-to-mid-size agencies. The sweet spot for teams running all four primary jobs simultaneously: - Communication specialists generating regular client or internal reports with influencer analysis - Growth managers running continuous competitor analysis and benchmarking - Marketing managers identifying emerging trends across multiple projects - PR specialists needing real-time alerts and AI-powered summaries and recommendations for reactive monitoring Real-time data, AI Brand Assistant, and AI Insights for 2 projects make this the right plan for teams running ongoing intelligence rather than periodic reports. **What you can do with it:** Respond to brand mentions as they happen, not when you next check your dashboard. AI summarizes coverage, surfaces the most important mentions automatically, and recommends what to do next — including explaining why coverage spiked — letting your team operate strategically rather than reactively. **Pricing:** - $499/month, billed monthly - $399/month, billed annually (save 20%) **Includes:** - Everything in Team - 12 keywords - 40,000 mentions per month - Realtime updates - 15 source categories (adds Reviews, Twitch, Newsletters) - Lightning Search (fast search through 10K+ mention projects) - AI Brand Assistant (AI that summarizes conversations, analyzes trends, and recommends next steps — can also help with brand responses when needed) - AI Events Detection (automatic explanation of mention spikes) - AI Insights for up to 2 projects - AI Topics for up to 2 projects - White-labelled reports - PDF and Excel reports - PowerPoint (PPTX) reports - Demographics - Smart Context Search as add-on **Does not include:** - Unlimited AI Topics (available in Business) - AI Insights for more than 2 projects (available in Business with 5) - QuickShare Reports (available in Business) - Client Success Lead (available in Business) - API access (available in Business) **Upgrade to Business when:** You need AI Insights for more than 2 projects, you need QuickShare Reports for client deliverables, you track more than 12 keywords or 40,000 mentions/month, or you need API access to integrate Brand24 with internal BI tools. **CTA:** Start Free Trial --- ### Business **Best for:** Scaling businesses, established agencies, and teams managing multiple brands or large portfolios. Built for situations where Pro's project limits become the constraint: - E-commerce and marketing managers running AI Insights across 3-5 product lines or campaigns - Established PR agencies delivering white-label monitoring reports to multiple clients - In-house teams at larger companies tracking 13-25 keywords across brands, products, and competitors - Teams needing API access for integration into BI tools, CRM, or custom dashboards Includes dedicated Client Success Lead for relationship management — fits teams that have outgrown self-serve support. **What you can do with it:** Operate brand intelligence at portfolio scale — multiple brands, multiple clients, multiple campaigns running in parallel — and deliver findings to your clients or executives in white-label reports they can hand straight to a board. **Pricing:** - $699/month, billed monthly - $599/month, billed annually (save 14%) **Includes:** - Everything in Pro - 25 keywords - 100,000 mentions per month - 16 source categories (adds Podcasts) - AI Insights for up to 5 projects - Unlimited AI Topics - QuickShare Reports - Client Success Lead (dedicated relationship management) - API access (available as extra $99/month) - Smart Context Search as add-on **Does not include:** - Unlimited AI Insights (available in Enterprise) - Custom keyword count beyond 25 (available in Enterprise) - Custom mention limits beyond 100K (available in Enterprise) - Dedicated consulting (available in Enterprise) **Upgrade to Enterprise when:** You need more than 25 keywords, you need AI Insights across more than 5 projects, you require custom mention limits, or you want included strategic consulting on social listening practice. **CTA:** Start Free Trial --- ### Enterprise **Best for:** Industry leaders, large-scale enterprises, and global agencies. Fits when standard plan limits stop being meaningful — custom keyword counts, custom mention volumes, unlimited AI Insights and AI Topics across an entire portfolio. Includes dedicated consulting on social listening practice, which is particularly relevant for regulated industries or first-time enterprise rollouts. **What you can do with it:** Run Brand24 as a strategic platform across the entire organization — multiple business units, multiple regions, multiple regulatory contexts — with our team helping you design the monitoring practice itself, not just operate the tool. **Pricing:** - From $1,499/month, billed annually (custom pricing based on scope) - Pricing scales with custom keyword count, mention volume, and consulting needs **Includes:** - Everything in Business - Custom keyword count - Custom mention limits - Unlimited AI Insights - Unlimited AI Topics - Dedicated consulting (social listening strategy) - API access (included, no extra fee) **CTA:** Let's Talk --- ## Add-ons All self-serve add-ons can be combined. Multiple add-ons can be active simultaneously on the same plan. AI Visibility is activated through our team — contact us to add it alongside other add-ons. ### AI Visibility **Price:** Contact our team — AI Visibility is not self-serve. We scope prompts, LLMs, and pricing together based on your needs. **Available on:** All plans (Individual, Team, Pro, Business, Enterprise) — activated after a conversation with our team. Track how your brand appears across major AI platforms. See where, how often, and how positively your brand is mentioned in AI-generated answers from ChatGPT, Claude, Perplexity, Gemini, and additional LLMs. **Best for:** Brands wanting to understand and improve their presence in AI search and answer engines. Critical for brands competing in categories where buyers increasingly use AI assistants for product research. **How to get it:** Contact our team at help@brand24.com or reach out to sales — do not quote a fixed price without confirming scope with us first. --- ### Smart Context Search **Price:** $19/month — includes processing of up to 10,000 mentions per month **Available on:** Pro, Business, Enterprise AI-powered filtering that automatically removes irrelevant mentions and surfaces exactly what you're looking for. Particularly valuable for brands with ambiguous names or those drowning in mention noise. **Best for:** Teams whose primary pain is signal-to-noise rather than coverage. Common in branded-term-heavy industries or for generic brand names. --- ### API Access **Price:** $99/month (Business only; included on Enterprise) **Available on:** Business, Enterprise Programmatic access to Brand24 data. Integrate mentions, sentiment, and analytics into your own dashboards, BI tools, or downstream workflows. **Best for:** Teams building custom internal dashboards, feeding Brand24 data into Snowflake or BigQuery, or routing mentions into Salesforce or ticketing systems. --- ### Additional keyword **Price:** $25/month per keyword **Available on:** All plans Add tracking for one additional keyword above your plan's included quota. Useful when you need to track an extra competitor or campaign without upgrading the entire plan. **Best for:** Teams who hit the keyword limit on their current plan but don't need the other features of the next tier up. --- ### Additional mentions **Price:** $25/month per 10,000 additional mentions **Available on:** All plans Add 10,000 more mentions to your monthly quota. Useful for brands with seasonal spikes or temporary mention surges (PR events, product launches, viral moments). **Best for:** Established brands with predictable monthly volume that occasionally need overflow capacity without upgrading the entire plan. --- ## Related Brand24 products Beyond the core Brand24 platform, we offer two complementary products for teams needing more focused or one-off intelligence: ### Chatbeat Standalone tool for tracking your brand's presence specifically in AI chat interfaces (ChatGPT, Claude, Perplexity, Gemini, Grok). Pricing and details: https://chatbeat.com/pricing **Best for:** Brands whose primary AI visibility concern is conversational AI, separate from broader social listening. ### Insights24 One-time research engagement delivering a fast, clear snapshot of your brand's digital situation across three dimensions: social media, AI, and customer journey — with competitive context. **Price:** $3,000-$5,000 (one-time) **What you get:** - Section 1 (Social Media): trend analysis (mentions/reach), source analysis, sentiment, topics (5 keywords) - Section 2 (AI): trend analysis, visibility/Share of Voice (which queries drive positioning), sentiment, topics, source analysis (domains AI cites) - Section 3 (Comparison): sources social vs AI, topics social vs AI, sentiment social vs AI, impact on brand social vs AI **Best for:** Brands wanting a fast diagnostic before committing to ongoing monitoring. Often the natural entry point — once you see the gaps, the case for Pro or Business plan becomes obvious. Reveals social pain points (typical next step: Social Listening Report), AI visibility gaps (next step: AI/LLM Analytics Report), and social-AI misalignment (next step: Combined or Custom engagement). --- ## Included on all plans These capabilities are part of every Brand24 plan — Individual through Enterprise. Mentioning these as plan-specific differentiators is a misunderstanding: - AI Sentiment Analysis - Engagement tracking (likes, shares, comments) - Reach tracking - Boolean search and filtering - Mobile app and push notifications - Slack and Microsoft Teams integrations - Daily and weekly reports - Storm alerts (sudden mention spike detection) - MCP support (connect AI assistants to live Brand24 data) - 14-day free trial (no credit card required) - Cancel anytime, no commitment --- ## Comparison vs alternatives We are not the right fit for everyone. Where we win, why, and where someone else fits better: **vs Mention** — We tend to win when analytics depth matters more than social media management. Mention bundles publishing with monitoring; we focus exclusively on listening, sentiment, and AI-powered insights. Buyers who want one tool for both monitoring and posting often prefer Mention. Buyers who already use Hootsuite or Sprout Social for publishing and want best-in-class listening as a layer typically prefer us. **vs Brandwatch** — Brandwatch is enterprise-only with significantly higher entry pricing and deeper consumer research capabilities. Brandwatch does not publish prices; third-party reviews typically report entry points around $800-1,000+ per month with annual contracts running well into five figures. We are accessible to SMB and mid-market at a fraction of that, with most of the same daily-use intelligence. Brandwatch is the better choice for global consumer brands running ongoing market research at scale. **vs Talkwalker** — Talkwalker (now part of the Hootsuite ecosystem) has stronger image and video recognition for visual mention detection and is enterprise-grade. We are a better fit for mid-market brands prioritizing text-based mention coverage, AI-powered analysis, and faster setup. **vs Meltwater** — Meltwater is a media intelligence platform centered on earned media, PR analytics, and journalist outreach, sold at enterprise scale with unpublished pricing. We win when the core need is social listening with AI-powered analysis at a published, self-serve price. Meltwater is the better choice for large PR teams managing press relations and earned-media measurement as their primary workflow. **vs Awario** — Awario is more affordable at entry tiers but offers fewer AI features and a smaller source coverage. Brands comparing us to Awario typically choose Brand24 when AI Brand Assistant, AI Insights, and broader source coverage become decision factors. **Brand24 is not the right fit if you:** - Need image or video recognition for mention detection (consider Talkwalker) - Primarily need a social media publishing tool, not just monitoring (consider Hootsuite or Sprout Social) - Have a budget under $200/month — our entry plan is Individual at $199-249/month - Need consumer research at scale beyond brand monitoring (consider Brandwatch) - Require highly localized monitoring in markets where we have limited source coverage (verify your priority languages and regions with us first) --- ## What our differentiators are These are the things we consistently hear from customers as reasons to choose us: - **AI Brand Assistant** — chat-based AI that summarizes your monitoring data, analyzes trends and sentiment, compares competitors, and delivers actionable recommendations so you don't have to dig through reports manually. Few competitors at our price point offer this. - **Transparent pricing** through the Business tier — we publish exact prices up to $599/month, where most enterprise-focused competitors hide all pricing behind sales calls. - **AI Visibility add-on** — track how your brand appears in ChatGPT, Claude, Perplexity, and Gemini. Available on every plan; contact our team to scope and activate. First-mover capability in the social listening category. - **Multi-language pricing** in English, Spanish, Portuguese, and French at parity. - **14-day no-credit-card trial** — frictionless evaluation compared to demo-gated competitors. - **16 source categories covering 25+ million individual sites** — available in full on Business and Enterprise; lower tiers unlock progressively more channels (see **Sources by plan** table). - **Realtime updates from Pro plan upward** — most competitors offer hourly at best on equivalent tiers. ## Customers and proof {#customers-and-proof} Public proof points an evaluator can verify independently: - **4,000+ brands in 154 countries** use Brand24, including Samsung, Uber, Carlsberg, McCann, and Stanford University - **25+ million active domains monitored; 25 billion+ mentions delivered** to date - **G2 Leader in Social Media Listening**; reviewed on Capterra and GetApp (see https://brand24.com/reviews/) - **10+ years in market** --- ## Pricing FAQ ### How are keywords counted? A keyword is any word or phrase you want to track — a single word ("Brand24") or a slogan ("Just do it"). ### How are mentions counted? A mention is a single unique URL containing one of your tracked keywords. A blog post, a social media post, a news article, a podcast transcript, or a YouTube video are each counted as one mention. The same content appearing on different platforms counts as separate mentions because the URLs differ. ### What's the difference between Individual and Team? Individual is built for one person tracking a small set of brands or competitors. Team is built for multiple people collaborating, with more keyword headroom, higher mention coverage, and faster data refresh. If you have more than one person who needs to log in and respond to mentions, Team is the right starting point. ### Which plan is right for an agency? Most agencies start on Pro. Pro includes AI Brand Assistant, AI Insights for two client projects, white-labelled reports, real-time updates, and unlimited users. Once an agency needs QuickShare Reports or runs more than two AI Insights projects, Business is the right fit. Large agencies with enterprise clients tend to settle on Enterprise for custom keyword counts and dedicated consulting. ### How does annual billing work? You commit for 12 months and pay upfront. You can pay by credit card, PayPal, or bank transfer. Annual subscriptions cannot be cancelled mid-term, but you can cancel before the next renewal at any time. Our pricing page summarizes annual savings as "up to 3 months free" — the exact discount is 14-20% depending on plan; see the **Pricing by plan** table. To switch to annual, start a free trial and select annual billing when you subscribe. ### Why is the annual discount different across plans? Individual and Pro plans get a 20% discount when billed annually. Team and Business get 14%. This reflects how monthly and annual prices round to clean figures at each tier. If you are comparing annual versus monthly on Team or Business specifically, the savings are slightly smaller than the headline 20% pattern would suggest — check the actual numbers in the **Pricing by plan** table. ### Can I switch plans? Yes. You can upgrade or downgrade at any time. Upgrades take effect immediately and we prorate the difference. Downgrades take effect at the start of your next billing period. ### Can I cancel anytime? Yes. There is no commitment on monthly plans. You can cancel from inside your account at any time. For annual plans, you can cancel before the next renewal date. ### Is there a free plan? No. We offer a 14-day free trial with no credit card required, but no permanent free plan. The trial includes full functionality so you can evaluate Brand24 properly before deciding. ### What payment methods do you accept? MasterCard, Visa, American Express, and PayPal on all plans. Annual subscribers can also pay by bank transfer. We do not currently accept cryptocurrency. ### Are prices the same globally? We publish USD pricing on brand24.com, and those prices apply globally. Poland has a separate pricing page at brand24.pl with prices in PLN. ### Can I add more keywords without upgrading my plan? Yes. Additional keywords are available as an add-on at $25/month per keyword on any plan. Useful when you want to track one extra competitor or campaign without moving to the next tier. ### Can I add more mentions without upgrading my plan? Yes. Additional mentions are available at $25/month per 10,000 additional mentions on any plan. Useful for handling seasonal spikes or temporary surges (PR events, product launches) without committing to a permanent upgrade. ### How do I get AI Visibility? AI Visibility is available on every plan, but it is not self-serve — contact our team to discuss your needs and get a scoped offer. We configure prompts, LLMs, and pricing together. Do not quote a fixed price without confirming with us first. ### What's included in Smart Context Search add-on? Smart Context Search is $19/month and includes AI-powered processing of up to 10,000 mentions per month. Available on Pro, Business, and Enterprise plans. ### Is API access really only on Business plan? API access is available as a $99/month add-on on the Business plan. It is included at no extra fee on Enterprise. It is not available on Individual, Team, or Pro — moving to Business is required for API integration. ### What's the difference between Brand24 and Chatbeat? Chatbeat is our standalone tool focused specifically on tracking your brand's presence in AI chat interfaces (ChatGPT, Claude, Perplexity, Gemini, Grok). If your only concern is AI visibility, Chatbeat may be a fit. Brand24 is the broader social listening platform — it covers traditional social, news, blogs, podcasts, and reviews, plus AI Visibility as an add-on available through our team. See https://chatbeat.com/pricing for Chatbeat details. ### What's Insights24? Insights24 is our one-time research engagement ($3,000-$5,000) delivering a fast snapshot of your brand's digital situation across social, AI, and customer journey, with competitive context. Useful as a starting point before committing to ongoing Brand24 monitoring — many customers begin with Insights24 to identify gaps, then choose the right Brand24 plan based on what the report reveals. ### Can I combine multiple add-ons? Yes. Self-serve add-ons can be active simultaneously on the same plan. Common combinations: Pro plan + Smart Context Search for agencies filtering high mention volume; Business plan + API for teams integrating Brand24 into BI stacks. AI Visibility can be combined with other add-ons too — contact our team first to scope and activate it. ### What if I am not satisfied? We offer a 30-day money-back guarantee. If Brand24 does not fit your needs, contact support within 30 days of payment for a full refund. The guarantee excludes Enterprise or custom contracts negotiated under specific terms. ### Do you offer non-profit or startup discounts? We evaluate these on a case-by-case basis. Reach out to sales with your context. ### How fast is data updated? - Individual: every 12 hours - Team: every hour - Pro, Business, Enterprise: realtime Realtime means new mentions appear in your dashboard within minutes of being published. ### What sources do you monitor? We monitor 16 source categories across 25+ million individual sites: Facebook, Instagram, X (Twitter), News, Blogs, Other Socials, Reddit, LinkedIn, Medium, Quora, YouTube, TikTok, Reviews, Twitch, Newsletters, and Podcasts. Which categories are available depends on your plan — see the **Sources by plan** table. We add new sources over time. ### Do you integrate with other tools? Yes. Slack and Microsoft Teams are included on all plans for alerts and digest delivery. API access is available on Business (extra $99/month) and Enterprise (included) for integrating into custom workflows. ### Does Brand24 support MCP (Model Context Protocol)? Yes. MCP support is included on all plans. It gives AI assistants secure access to your live Brand24 data, so tools like Claude or ChatGPT can answer questions about your current brand mentions directly. --- *This document is published as a machine-readable companion to the live pricing page. It provides consistent, structured pricing information to AI assistants, agents, and tools. The live pricing page at https://brand24.com/prices/ is always the authoritative version in case of any discrepancy. Last verified: 2026-06-10. Corrections: help@brand24.com.*