As 10 principais ferramentas de marketing de desempenho para o crescimento ideal dos negócios em 2024

Did you know performance marketing tools have an average ROI of 11:1? That’s more than twice as much as general marketing strategies ROI of 5:1.

As we’re nearing the end of 2023, these tools have become a non-negotiable for businesses aiming to fine-tune their campaigns and fuel growth. In this blog post, we’ve curated a list of the top 10 performance marketing tools that are designed to supercharge your marketing endeavors. Each tool brings its own unique advantages to the table, addressing different facets of performance marketing. So, are you ready to explore these game-changing tools?

Snapshot of Top-Notch Performance Marketing Tools

• Best All-Round: Scaleo
• Ideal for Seamless Data Integration: AnyTrack
• Perfect for Affiliate Program Management: LeadDyno
• Superior for Link and Conversion Tracking: ClickMeter
• Excellent for Cloud-Based Affiliate Tracking: Tapfiliate
• Versatile for Managing Marketing Partnerships: TUNE
• Comprehensive for Affiliate Marketing: Post Affiliate Pro
• Top Choice for Ad Tracking: Voluum
• Powerful for Data Integration: Funnel
• Best for A/B Testing: Google Optimize

Before we dive into 2023’s top performance marketing tools, here’s a peek behind the curtain.

How did we curate this list?

It began with extensive market research, sifting through user reviews, and hands-on testing. We then consulted industry experts, analyzed integration capabilities, and assessed overall user experience.

The result? A meticulously crafted list, tailored for those ready to conquer the digital frontier.

Scaleo – The Best All-Round Performance Marketing Tool

source: scaleo.io

Price: $500/month, $750/month, $1200/month

Specifications:

• Lightning-fast redirects
• Over 10 targeting options
• Tailored notifications
• Intelligent traffic routing
• Real-time Click Tracking
• Smart Links for optimized ad performance
• AI-powered Anti-fraud Logic™
• Comprehensive Performance Analytics
• Smart Targeting for precise audience reach
• Efficient Campaign Management

Prós:

• Personalize the UI to match your brand.
• Dive into a sea of groundbreaking features.
• Seamlessly connect with platforms like Google Tag Manager, Shopify, WooCommerce, and more.
• Prioritize fraud prevention with AI-backed tools.
• Get alerts to enhance your performance.

Contras:

• Uncertainty regarding AI utilization for managing and monitoring affiliates’ performance

Scaleo isn’t just another affiliate marketing tool; it’s a holistic solution. Whether you’re into search engine marketing or other performance campaigns, Scaleo’s got your back. From ultra-fast redirects to smart traffic management, it’s designed for affiliate networks, advertisers, and media buyers.

Want to make Scaleo feel like yours? Customize its UI, add your logo, and choose your colors. Plus, you have tons of integrations such as:

• Google Tag Manager
• Shopify
• WooCommerce
• Tilda
• Wix
• Grande comércio
• Magento
• CS-Cart
• OpenCart

This makes it a versatile tool for your performance marketing strategy. Although there is some uncertainty regarding Scaleo’s utilization of AI in managing and monitoring affiliates’ performance, the platform’s meticulous emphasis on fraud prevention sets it apart as one of the best performance marketing platforms available.

Rating:

• Features: 4.5/5
• Customization: 4.5/5
• Integration: 4.5/5
• Fraud prevention: 4.5/5
• Review score (G2, 23 reviews): 4.8

AnyTrack – Ideal for Seamless Data Integration

source: anytrack.com

Price: Free, $50/month, $150/month, $300/month

Specifications:

• Plug-and-play conversion data platform
• Real-time data integration
• Seamless compatibility with multiple traffic sources
• Google Analytics Integration
• Facebook Pixel Integration
• Google Ads Integration
• Facebook Conversion API
• Ad Networks Support
• Webhooks
• Custom Events Tracking
• Premium Affiliate Networks

Prós:

• Streamlines funnel tracking and click attribution
• Integrates data in real-time with various affiliate networks and platforms
• Connects seamlessly with multiple traffic sources
• Offers Google Ads and Facebook Conversion API integration for enhanced tracking

Contras:

• Certain integrations may be absent
• Two lower-priced plans may not be sufficient due to single tracking pixel limitation

Designed to fit the needs of performance marketers, AnyTrack is a robust plug-and-play conversion data platform, making it an ideal choice for digital marketing campaigns. The platform provides:

• Automated conversion data tracking across affiliate marketing, content marketing, and analytics channels
• The ability to build remarketing audiences
• Monitoring of the success of your marketing initiatives

A key feature of AnyTrack lies in its seamless compatibility with various traffic sources, eliminating the need to add multiple pixels and events for each source. This simplifies the process of tracking and measuring conversions, allowing marketers to focus on driving traffic and sales.

A potential drawback of AnyTrack is the absence of certain integrations, and the limitation of a single tracking pixel per platform in the two lower-priced plans. Nonetheless, AnyTrack remains a powerful and user-friendly option for performance marketers looking for seamless data integration.

Rating:

• Ease of use: 4.5/5
• Data integration: 4.5/5
• Compatibility: 4/5
• Overall: 4.5
• Review score (G2, 2 reviews): 4.3

LeadDyno – Perfect for Affiliate Program Management

source: leaddyno.com

Price: Pricing options: $49/month, $59/month, $79/month, $99/month

Specifications:

• Custom affiliate links.
• Comprehensive tracking and payment capabilities.
• In-depth analytics.
• Personalized affiliate experience with branding options.
• Automated email notifications and sequences.
• Affiliate recruitment and management tools.
• Unique tracking codes that can also serve as coupons.
• Marketing materials provision for affiliates.
• Tax reporting capabilities.
• Detailed commission customization options.
• Multi-level marketing and performance-based tiers.
• Lead conversion tools with email automation.
• Comprehensive reporting and analytics.
• Social sharing widgets and marketing tracking.

Prós:

• Offers a user-friendly interface.
• Ensures easy setup.
• Integrates seamlessly with Shopify.
• Provides automated lead management tools.
• Offers extensive customization for commission plans.
• Supports multi-level marketing up to 10 levels.
• Facilitates performance-based tiered rewards.
• Enables tracking of marketing efforts with custom links.

Contras:

• Pricing structure based on site visitors.

LeadDyno serves as a potent performance marketing tool, aiding companies in optimizing their marketing strategies and enhancing their sales via effective affiliate program management. With its user-friendly interface and powerful features, LeadDyno allows businesses to:

• Track and incentivize affiliates, leading to increased traffic, conversions, revenue, and brand recognition.
• Offer custom affiliate links, tracking and payment capabilities, and useful analytics to track the performance of affiliates.
• Seamlessly integrate with Shopify, making it easy for merchants to integrate their affiliate program with their online store.

However, some users may find the pricing structure based on site visitors to be a drawback.

Overall, LeadDyno is a user-friendly and powerful tool for businesses looking to leverage the power of affiliate marketing to boost their sales.

Rating:

• Ease of use: 4.5/5
• Features: 4/5
• Integration: 4.5/5
• Pricing: 3.5/5
• Review score (GetApp, 126 reviews): 4.4

Rebrandly (formerly ClickMeter) – Superior for Link and Conversion Tracking

source: rebrandly.com

Price: Free, $13/month, $32/month, $99/month, $625/month

Specifications:

• Branded link management platform.
• Custom URL slugs and editable destination URLs.
• QR codes and link tags.
• UTM presets and bulk link creation/edit.
• Traffic routing with 301 SEO redirect and parameter forwarding.
• Mobile deep linking and link retargeting.
• Comprehensive analytics with UTM builder, aggregated reports, and custom report builder.
• Domain name management with multiple domain names, HTTPS (SSL), and custom SSL.
• Collaboration tools including teammates, workspaces, and two-factor authentication (2FA).
• Training and support with video tutorials, email support, and dedicated engineer support.

Prós:

• Fast redirects and high volume link creation.
• Comprehensive analytics with GDPR privacy.
• Collaboration tools with multiple access levels.
• Domain name management with custom SSL options.

Contras:

• Users reported the payment process is sketchy and they paid for a service they never used.
• Pricing is a little steep.

Rebrandly offers a broad spectrum of features for website owners, functioning as a link, affiliate, and conversion tracking software. With Rebrandly, users can:

• Track links.
• Redirect links.
• Analyze link performance.
• Optimize their website.
• Improve marketing campaigns.

Rebrandly is known for its powerful tracking capabilities and its ability to provide detailed reports on the success or failure of marketing campaigns. It is a valuable tool for businesses of all sizes and industries.

Rebrandly enables users to effortlessly track and manage a variety of digital and advertising campaigns, including:

• PPC
• Marketing por e-mail
• Marketing de mídia social
• Marketing de afiliados

Rebrandly isn’t just another link management tool; it’s a powerhouse for businesses aiming to elevate their brand through customized links. Beyond just creating short links, Rebrandly lets businesses infuse their brand into every shared link, ensuring consistent brand visibility.

Its analytics dive deep, offering insights not just on click-through rates, but on user behavior and engagement patterns. And with features like mobile deep linking and link retargeting, businesses can ensure they’re reaching their target audience in the most effective ways possible. Whether you’re a startup or a global brand, Rebrandly offers the tools to make every link count.

Rating:

• Tracking capabilities: 5/5
• Features: 4.5/5
• Reporting: 4.5/5
• Overall: 4.5/5
• Review score (GetApp, 9 reviews): 4

Tapfiliate – Excellent for Cloud-Based Affiliate Tracking

source: tapfiliate.com

Price: $89/month, $149/month, $499/month

Specifications:

• Cloud-based affiliate tracking software.
• Accurate tracking with links and coupons.
• Automated referral partner recruitment.
• Commissions: recurring, lifetime, fixed or %-based.
• Automation for workflows.
• Access to Admitad Partner Network with 100,000+ active publishers.
• White-labeled affiliate pages.
• Real-time reporting with in-depth insights.
• Integrates with major eCommerce platforms and payment gateways.
• Custom integrations available for complex workflows.

Prós:

• Easy to use and set up.
• Comprehensive affiliate tracking and management features.
• Facilitates automation with triggered emails, webhooks, and Tapfiliate’s Zapier app.
• Allows for white-labeling of affiliate pages, matching your brand and domain.
• Delivers real-time reporting, enabling optimization based on data insights.
• Supports custom integrations, streamlining complex workflows.

Contras:

• Users reported API not working.
• There is a learning curve to this tool.

Tapfiliate is a cloud-based affiliate tracking software that assists businesses in managing and enhancing their affiliate marketing strategies.

With Tapfiliate, businesses can gain insights into their affiliate desempenho de marketing and make data-driven decisions.

Tapfiliate is the go-to cloud-based tool for savvy online businesses. Tailored for eCommerce and SaaS, it supercharges affiliate tracking. Reward affiliates, dive deep into analytics, and automate payouts with ease. Craft powerful campaigns, track conversions, and make data-driven moves. Its flexibility and sharp reporting set it apart.

Rating:

• Ease of use: 4.5/5
• Features: 4/5
• Reporting: 4.5/5
• Pricing: 3.5/5
• Review score (Capterra, 64 reviews): 4.5

TUNE – Versatile for Managing Marketing Partnerships

source: tune.com

Price: $599/month, $1500/month, Custom plan

Specifications:

• Works across any digital channel: app, mobile web, and desktop.
• Integrates with any mobile network and mobile measurement partner.
• Centralizes all marketing partners, networks, channels, and campaigns.
• Incorporates deep links and universal links into the customer experience.

Prós:

• Offers unparalleled flexibility with over 650 API endpoints.
• Provides real-time reporting and data streaming for up-to-date, accurate measurements.
• Features the performance marketing industry’s most flexible two-way API, allowing almost every function via API.
• Automates workflows, reducing repetitive tasks and saving time.
• Proactively prevents fraud by detecting and rejecting click fraud.
• Streamlines payment processes with easy-to-use payout rules.
• Excellent customer support.

Contras:

• Sometimes increases prices without prior notice.
• Needs improvement in separating CRM & BI features.
• The affiliate network offers limited options for finding new partners.

Designed to manage marketing partnerships across mobile and web, TUNE is a comprehensive Software-as-a-Service platform. It enables businesses to manage ROI of business development relationships, influencers, content marketers, networks, and other types of partnerships. TUNE is utilized by:

• Creative affiliates.
• Advertisers.
• Large performance networks.
• Major international brands with hundreds of employees.

Making it a versatile platform for managing various types of partnerships.

TUNE’s platform is built on the foundation of trust and accuracy. They pioneered the postback, which has become the standard for tracking across app, mobile web, and desktop. This ensures that when you measure partner performance on TUNE, you’re getting data you can trust. Plus, with features like cookieless postback tracking and real-time reporting, you’re always in the know. Whether you’re looking to build on top of TUNE’s platform or need a custom solution, TUNE offers both flexibility and technical development services to meet your needs.

Rating:

• Flexibility: 5/5
• Integration: 5/5
• Reporting: 4.5/5
• Overall: 4.8/5
• Review score (G2, 117 reviews): 4.1

Post Affiliate Pro – Comprehensive for Affiliate Marketing

source: postaffilliatepro.com

Price: $129/month, $249/month, $599/month

Specifications:

• Advanced affiliate tracking methods, including offline sales from coupons.
• Customizable promotional tools and display advertising materials.
• Comprehensive affiliate management tools, including split commissions and performance rewards.
• Automation features to streamline affiliate program management.
• Detailed reporting tools, providing insights into customer demographics, top-performing affiliates, and marketing campaign performance.

Prós:

• Responsive and helpful customer service.
• Intuitive user interface.
• Easy setup process.
• Offers a range of customizable advanced promotional tools.
• Provides vital reports and statistics for informed decision-making.

Contras:

• Lack of payment automation.
• Limited variables in reports.
• Complex user interface.

Post Affiliate Pro is a leading marketing performance software designed for businesses to manage their affiliate programs effectively. It offers a suite of tools for affiliate tracking, marketing, management, automation, and reporting.

With its user-friendly interface, businesses can easily track and manage affiliates, set up commission structures, and generate reports. The platform’s automation features help in eliminating repetitive tasks, ensuring smooth operations.

Additionally, Post Affiliate Pro provides detailed reports that offer insights into various aspects of the affiliate program, enabling businesses to make informed decisions and optimize their performance marketing strategies.

Post Affiliate Pro’s responsive and helpful customer service stands out as a notable feature, ensuring that users have the support they need when encountering issues or questions about the platform. However, some users may find the lack of payment automation and the limited variables in reports to be drawbacks of the platform.

Despite these shortcomings, Post Affiliate Pro remains a comprehensive and powerful tool for businesses looking to effectively manage their affiliate marketing programs.

Rating:

• Ease of use: 4/5
• Features: 4/5
• Customer service: 4.5/5
• Overall: 4.5/5
• Review score (GetApp, 606 reviews): 4.6

Voluum – Top Choice for Ad Tracking

source: voluum.com

Price: $199/month, $349/month

Specifications:

• Cloud-based Software-as-a-Service platform.
• Comprehensive performance marketing tracking software for mobile and desktop.
• Real-time data visualization and analytics.
• Advanced traffic distribution with AI optimization.
• Integration capabilities with other platforms via REST-type API.
• Customizable automation features, including bid changing, campaign pausing, and custom alerts.
• Anti-Fraud Kit to detect suspicious clicks and visits.
• Reward system for users to earn points and redeem premium features.

Prós:

• Powerful tracking capabilities for visits, clicks, costs, and profits.
• Advanced reporting with real-time data visualization.
• Rule-based traffic distribution for precise targeting.
• Integration capabilities with other platforms and traffic sources.

Contras:

• The DSP is seen as inefficient and complicated.
• Lacks support for common banner sizes and video ad formats.
• Absence of an affiliate management tool.
• No API automation for buyers management.
• Some users have expressed dissatisfaction with the team behind the product.

Voluum stands out as a leading ad tracking solution, offering a comprehensive set of features for both desktop and mobile advertising campaigns. With its cloud-based platform, users can easily monitor and optimize their ad campaigns in real-time. One of Voluum’s standout features is its Traffic Distribution AI, which automatically adjusts traffic distribution based on the performance of campaign elements.

Voluum’s powerful tracking capabilities serve as a notable feature, which enable users to track:

• Visitas
• Clicks
• Costs
• Profits

The platform also offers detailed reports on the success or failure of marketing campaigns, providing valuable insights into the performance of various marketing initiatives. However, some users have pointed out areas where the platform could improve, such as its DSP and the lack of certain tools. Despite these areas of feedback, Voluum remains a top choice for many advertisers and marketers.

Rating:

• Tracking capabilities: 5/5
• Features: 4.5/5
• Reporting: 4.5/5
• Overall: 4.5/5
• Review score (G2, 147 reviews) 4.7

Funnel – Powerful for Data Integration

source: funnel.io

Price: Free, $380/month, $1055/month

Specifications:

• Comprehensive marketing data hub.
• Automates data collection from over 500 platforms.
• Transforms and visualizes data for actionable insights.
• Integrates seamlessly with business intelligence, visualization, and dashboard tools.
• Customizable data export options to various destinations.

Prós:

• Intuitive and user-friendly interface.
• Supports a vast array of integrations with advertising, marketing, and sales platforms.
• Provides a unified view of all marketing and sales data.
• Advanced data processing capabilities, ensuring clean and reliable data.

Contras:

• Pricing can be a barrier for smaller businesses or startups.
• Requires initial setup and mapping, which might be challenging for non-technical users.

Funnel, a potent data integration platform, aids businesses in automating their data collection and transformation processes. Funnel offers:

• Easy connection and data import from a variety of sources, such as advertising platforms, analytics tools, CRM systems, and more
• A user-friendly interface that allows you to map and transform your data without the need for coding or technical skills
• Advanced data processing capabilities, including data cleansing, deduplication, and data enrichment

With Funnel, you can streamline your data workflows and make better-informed business decisions.

With its robust features and flexibility, Funnel empowers businesses to make data-driven decisions and optimize their marketing and sales strategies. However, its pricing structure might be a deterrent for smaller businesses or those just starting out. Nonetheless, for those who invest in Funnel, the return in terms of time saved and insights gained can be significant.

Rating:

• Ease of use: 4.5/5
• Features: 4/5
• Integration: 4.5/5
• Pricing: 3.5/5
• Review score: (G2, 107 reviews): 4.5

Google Optimize – Best for A/B Testing

source: google.com

Preço: Grátis

Specifications:

• Comprehensive A/B, multivariate, and split URL testing tool.
• Integrates seamlessly with Google Analytics.
• Offers audience targeting and personalization.
• Visual editor for creating variants without coding.
• Advanced statistical modeling ensures accurate results.

Prós:

• Intuitive and user-friendly interface.
• Provides actionable insights to enhance website performance.
• Free, making it accessible for businesses of all sizes.
• Seamless integration with other Google products for holistic analysis.

Contras:

• Limited advanced features compared to some paid alternatives.
• Might require some learning curve for complete beginners.

Google Optimize serves as a potent A/B testing tool. It helps online businesses to maximize conversion rates, optimize commercial performance, and improve visitor satisfaction. With Google Optimize, users can easily test various combinations of website content on different pages, allowing for the evaluation of performance against established targets. The platform is free to use, making it an accessible option for businesses of all sizes and budgets.

Google Optimize offers several key features that make it the top choice for businesses looking to improve their website performance through effective A/B testing:

• User-friendly interface: Google Optimize’s interface is easy to use, allowing businesses to quickly set up and run A/B tests without extensive technical knowledge.
• Valuable insights: Google Optimize provides valuable insights into website performance, allowing businesses to make data-driven decisions and optimize their online presence.
• Data-driven decisions: By using Google Optimize, businesses can make informed decisions based on data, leading to improved website performance. Overall, Google Optimize is the top choice for businesses looking to improve their website performance through effective A/B testing.

Rating:

• Ease of use: 4.5/5
• Features: 4/5
• Pricing: 5/5
• Overall: 4.5/5

Brand24 – For Measuring Your Efforts

Price: 14-day free trial, $99/month, $179/month, $249/month, $499/month

Specifications:

• Comprehensive social media and online monitoring.
• Advanced sentiment analysis to gauge public emotion.
• Aggregates brand mentions across various platforms.
• AI-driven insights for better decision-making.
• Detailed reporting with visual representation options.
• Alerts for real-time brand mention updates.

Prós:

• Provides real-time insights into brand’s online presence.
• Sentiment analysis offers a deep dive into customer feelings and perceptions.
• Centralizes brand mentions, making it easier to monitor and respond.
• AI insights help in refining marketing strategies.
• Helps mitigate PR crises.

Contras:

• None

Brand24 serves as a potent tool for gauging your marketing efforts, offering real-time monitoramento de mídia social, sentiment analysis, and mention aggregation. With Brand24, businesses can easily track their brand’s online presence, understand customer emotions, and gain insights into the performance of their marketing initiatives.

Brand24’s real-time monitoring capabilities serve as a significant feature, which enables businesses to stay updated on their brand’s online presence and quickly respond to customer feedback or inquiries. The platform’s sentiment analysis feature also provides valuable insights into customer emotions, helping businesses identify areas requiring prompt attention. Overall, Brand24 is an excellent tool for businesses looking to measure and optimize their marketing efforts.

Rating:

• Monitoring capabilities: 4.5/5
• Sentiment analysis: 5/5
• Mention aggregation: 5/5
• Overall: 5/5

Navigating the Robust Performance Marketing Software Landscape

Diving into 2023’s digital marketing? Brace yourself. The landscape is vast, varied, and vibrant. A sea of tools awaits, each promising to supercharge your performance marketing campaigns. Feeling overwhelmed? Don’t. Here’s your compass.

Principais conclusões

1. Diversity Reigns: From niche trackers to all-in-one platforms, there’s a tool for every twist and turn of digital marketing.
2. Precision Picks: Some tools dazzle with broad features; others shine in specialized corners. Know your goal, find your fit.
3. Seamless Sync: Top tools? They play well with others. Smooth integration equals richer insights and smarter strategies.
4. Value over Price: Don’t just count pennies. Seek value. The right performance marketing platform, even if pricier, can skyrocket your ROI.

Resumo

In conclusion, the top 10 performance marketing tools for 2023 offer a diverse range of features and capabilities, catering to various aspects of performance marketing. Each tool has its unique strengths, making it essential to carefully consider your specific marketing goals and requirements before choosing the right platform for your business.

Perguntas frequentes

What is performance marketing tool?

Performance software de marketing are products used by digital marketing professionals to monitor and analyze a campaign’s key metrics, such as leads, clicks, conversions, and bounce rates, in order to track and measure the ROI of each asset, campaign, or activity.

What is performance marketing examples?

Performance marketing is a results-based approach to advertising in which you only pay for outcomes, like clicks or sales. This flips traditional marketing on its head, where payment is based solely on the ad being seen.

What is the difference between digital marketing and performance marketing?

Performance marketing and digital marketing are not the same thing; the former focuses on driving measurable results while the latter is a broader term that encompasses a range of activities, including branding and awareness. Performance marketing typically concentrates on short-term objectives, unlike digital marketing which covers a wider range of channels and strategies.

Is performance marketing a SEO?

No, performance marketing is not a form of SEO. While search engine optimization is an essential part of performance marketing, it involves optimizing content to rank higher on search engine results pages (SERPs). Performance marketing, on the other hand, focuses more on driving traffic and conversions through paid strategies.

How do I choose the right performance marketing tool for my business?

Define your marketing objectives and goals, then consider the features, integration capabilities, and pricing of each platform to find the best fit for your business.