18 Instagram Tips for 2025: Trends and Tactics You Need Now

You’ve probably had Instagram, not from today. Over the years, the algorithm has changed many times – how to create engaging content in 2025? You’ll find all the top Instagram tips here!

Résumé

👉 Instagram tips are the best practices that will help you increase reach and engagement and grow your audience.

👉 They can boost your account with little effort and zero cost.

If you want to win on Instagram, learn from the best.

Just look at Duolingo – they have over 4.6M followers, and every post gets tons of likes and comments.

Pourquoi ?

This is primarily because Duolingo has built strong brand recognition thanks to its mascot – Duo.

Let’s be honest – who doesn’t know that green owl?

Duo the Owl’s death (no worries, Duo is alive after all) shocked the entire Internet – only Duolingo’s Instagram post announcing it garnered over 2M likes, almost 40k comments, and was forwarded 628k times!

But that’s just one piece of the puzzle. Here are other reasons why Duolingo dominates Instagram:

• They focus on Reels 🎬 – short-form videos are their main content format
• They entertain, not bore 😂 – Duolingo follows trends and has a unique brand voice
• They engage their audience 💬 – Duolingo organizes plenty of activities (quizzes, challenges, AMAs) and actively engages with the audience

Now it’s your turn! Want to crush it on Instagram in 2025?

Here’s everything you need to know:

18 Key Instagram Tips and Strategies for 2025

01 Prioritize short-form videos

Instagram Reels were designed to be easily discoverable through the Reels tab and Explore page.

By posting Reels, you can really easily grow your Instagram profile.

Short videos can help you reach a broader audience, even if your account is small.

The more Reels you post, the greater your exposure – but always prioritize quality over quantity.

Here are some ways you can use Reels (recommended by Instagram):

• Memes – share a funny insight or inside joke

• One-take – capture real-life moments in a single shot

• Vlog – showcase your day or favorite experiences

• Les coulisses – give a sneak peek into your projects

• Voiceover – narrate without being on camera.

• Photo showcase – create a slideshow with music and effects

02 Utiliser le son tendance

Trending audio is another way to help you be discovered, and you should definitely use it as part of your strategy.

Remember to choose sounds that match your brand and content.

Where can you find trending audio on Instagram?

When creating a Reel:

1. Tap the music icon on the left side

2. Go to “Trending” and choose the one you like the most

However, using only your video’s original sound won’t make your Reel perform poorly.

But if you want to increase visibility, trending sounds can give you an extra boost!

03 Create carousel posts

Take advantage of Instagram’s features, such as carousel posts.

This allows you to share multiple photos or videos in a single post – up to 20, to be exact.

Why are carousels so important?

Adam Mosseri, Head of Instagram, says they often generate more reach than single-image posts.

If a user sees your carousel but doesn’t swipe through, Instagram will show the post again later – this time displaying the next image or video – giving your content a second chance to get engagement.

04 Essayer l'écoute sociale

Écoute sociale helps you discover who’s talking about you on Instagram so you can join the conversation!

Of course, if someone tags you, you’ll get a notification. But what about when people mention you without tagging?

C'est là que AI social listening tools tels que Brand24 s'avèrent utiles.

They let you track mentions so you can see exactly when and where people are talking about you.

This way, you can promptly respond to every mention to foster relationships.

You can also monitor keywords related to your niche.

Doing this lets you engage in meaningful conversations with your target audience and subtly promote your product.

05 Create unique and high-quality content

The core of Instagram is high-quality content.

When I say “high-quality content,” I’m not just talking about visuals. It’s also about creating content that resonates with your audience.

With so much generic content online, Instagram places more value on uniqueness.

So find your niche, understand what your target audience wants to see, and deliver content that adds real value.

Easy to say, but how to figure out what you should post about?

Check Brand24’s Topic Analysis feature.

It monitors what people currently discuss in your industry and shows you the most important topics and trends.

06 Post interactive Instagram Stories and save them

Interactive Instagram Stories include polls, quizzes, and other stickers that encourage viewers to take action.

They’re a great way to engage with your audience and make your Instagram more fun!

Voici ceux que vous devriez utiliser :

• Sondage autocollant – ask fun or brand-related questions to boost engagement

• Question sticker – collect feedback, host Q&A, or start a discussion about different topics

• Autocollant compte à rebours – build excitement for launches and events

• Emoji Sticker – let followers react with sliders or emojis

Many brands do it to stay connected with their followers and maintain ongoing interaction, for example, Semrush 👇

It’s also a good idea to save them to Story Highlights. This way, they create a nice showcase for your profile.

07 Experiment with posting times

You need to find out the Meilleur moment pour publier sur Instagram. It’s a key to maximize Instagram engagement and reach.

The ideal time varies depending on your audience. That’s why you need to test different posting times.

To identify when your audience is most active, use the Hot Hours feature in Brand24.

You can adjust your posting schedule according to the days and hours when:

• Les personnes qui publient le plus Instagram mentions sur votre marque

• Posts mentioning your brand have the biggest reach

• Instagram users interact the most with your brand mentions

Once you identify the optimal time to post, you can easily schedule Instagram posts in advance!

08 Engage with your audience

Sounds obvious, right? Yet, many brands still overlook this and miss out on building real connections.

You don’t need to respond to comments, mentions, and DMs nonstop. At least open the Instagram app once a day and spend 15 minutes – it’s enough to keep the conversation going.

Bien sûr, the time you dedicate depends on your business size.

Brands like Duolingo have a full-time social media specialist handling Instagram engagement.

For smaller brands, even minimal daily interaction can make a huge difference.

09 Track your time

When it comes to time, it’s not just the time of publication that’s important, but also how long you spend on preparing your content.

With time tracking tools like TimeCamp, you can accurately monitor the time you invest in:

• Creating your content 🤳🏼
• Planning Instagram posts 📅
• Responding to comments, mentions, and direct messages 📱
• Analyzing your results 📊

By tracking your time, you’ll identify what takes the longest and streamline your workflow to work smarter, not harder.

10 Collaborate with real users and influencers

In 2025, Instagram will encourage user-generated content even more, but influencer collaborations will still be effective.

Both types of collaborations will make your content more interesting et expand your reach to a wider audience.

Whether a regular post or a Reel, Instagram allows you to add multiple collaborators.

Comment trouver les bons influenceurs ?

Use Brand24 – it ranks the best Instagram users for collaborations based on key mesures du marketing d'influence.

You can filter results based on what matters most to you.

Thanks to this feature, you can also find your potential brand ambassadors!

11 Benefit from AI recommendations

Managing an Instagram account (whether for your own brand or as a social media specialist) can be exhausting. Sometimes, you just run out of ideas.

That’s where AI and its recommendations come in to save your day!

But I’m not talking about well-known ChatGPT, which is too general.

Outils de marketing IA like Brand24 offer data-driven insights and recommendations tailored to your brand, making them far more effective than what other tools provide.

12 Use Threads

Threads is an Instagram-built app designed for quick, text-based conversations.

Why should you use it?

• It’s an excellent opportunity for brands – you’ll have a chance to connect with people in a more authentic way, build relationships, and foster real conversations.

• It’s simple – there is no need to spend hours crafting the perfect post. Just share thoughts, updates, or engage in casual chats.

• It’s easy to set up – since Threads is linked to Instagram, your profile is transferred automatically, making it easy to get started.

13 Master Instagram SEO

Keywords are very important on Instagram!

You should always:

• Use niche-related keywords in your Instagram captions and descriptions

• Include relevant keywords in your Instagram bio

The right SEO strategy ensures your content reaches the people who actually want to see it!

14 Use hashtags

Hashtags Instagram help categorize content and boost your post’s reach – no matter how big your account is.

Selon le Matthew Woodward, Instagram profiles with over 100K followers can increase their post reach by:

• 15.9% if the hashtag is added in the first comment

• 14% if the hashtag is added in the post description

Always use relevant hashtags for your brand and avoid spammy overuse (it’s very common on Instagram).

Ensure to include your branded hashtag and trending hashtags (these can significantly increase your reach).

How to find trending hashtags on Instagram?

You can easily find them using hashtag trackers comme Brand24.

No matter your industry, such a tool will help you identify the right hashtags to use.

15 Optimize profile and bio

Your Instagram profile is like your business card – make sure it shows what your brand is all about and contain it in the bio.

Be authentic, include your location and links to your website or store.

Don’t be scared to use some emojis – they’ll make your profile more visually appealing!

Here are the examples of a great bio:

Other tips that you can find helpful:

• Use your logo as your profile picture so people can easily recognize your brand

• Stay consistent with your branding to build a strong l'identité de la marque

• Switch to a business account to gain access to Instagram insights and the ability to sell your products directly on the platform

16 Embrace the latest features

Instagram is constantly updating and introducing new features.

The platform encourages users to make the most of these updates, and as a result, its algorithm favors content that utilizes the latest features.

How to find out about new features? Just check out the Instagram blog.

Qu'attendez-vous donc ?

Use the latest features, they will give your posts a boost in visibility.

17 Encourage action

No matter what you post – whether it’s Instagram Reels, Insta Stories, a traditional Instagram post, or a carousel – always encourage people to take action.

Comment faire ? With a CTA (Call to Action).

It is a really powerful tool if you want to connect more with your audience.

A well-placed CTA can increase engagement and boost your reach!

Here are some universal but powerful CTAs you can use on Instagram:

• Share your thoughts in the comments!

• Want more tips like this? Let us know!

• Comment with [emoji] if you agree!

• Want to know more about [topic]? Head to the link in the bio!

• Tag a friend who needs to see this!

18 Start Instagram ads

It’s not a must, but it can be really helpful if you want to promote an event, increase brand awareness, or give your campaign an extra push.

You can promote regular Instagram posts, Reels, carousels, or even Instagram Stories.

The great thing is that Instagram ads don’t stand out – they look just like usual posts.

Conclusion

What should you focus on in 2025 on Instagram?

You’ll need to keep up with new trends, try the latest features, and focus on creating video content.

Love them or not, short-form videos will continue to be the most effective way to drive organic reach and boost user engagement.

To succeed on Instagram in 2025, you need to:

• Develop a unique brand style and personality 🌟
• Create content that resonates with your audience ❤️
• Have fun with trends and post more Instagram Reels than normal posts 🎥
• Actively engage with your community 💬

Do you want to improve your Instagram strategy? Brand24 can help you – start your free 14-day trial!