5 Proven Tips to Increase Market Presence in 2025

Market presence is like a black hole – you can’t see it directly, but it constantly affects everything in its gravity field. But, unlike the gargantuan black hole, the market presence is something you can control and grow intentionally.

If you want to know how to do it – you’re in the right place!

Without ado, let me present 5 concrete & actionable tips to increase your market presence.

Market presence has a tangible business impact because it shapes how visible & influential your brand is. Strengthening it requires data-driven insights, quality content, and using the right distribution channels.

What is Market Presence? Definition

Market presence refers to how well a company or brand is established and recognized within a particular market or industry.

In other words, it reflects the level of visibility, influence, recognition, and reputation a brand holds in the marketplace.

Market presence itself is not a single indicator or metric but rather a broad concept shaped by various factors, including:

• Conhecimento da marca – how recognizable a brand is among its target audience;
• Participação de mercado – the portion of a market a brand controls;
• Market penetration – the % of customers who are already using a brand’s product or service compared to the total market size;
• Reputação da marca – the overall public perception of a brand;
• Geographic presence – the countries and regions where the company operates;
• Benchmarking competitivo – how the brand compares to industry rivals in terms of visibility, influence, and meeting customer expectations;
• Visibilidade da marca – how easily people can spot and recognize the brand.

Why is Market Presence important?

A strong market presence means a company is well-known, widely recognized, and actively engaged with its target audience.

Such a well-established market presence:

• Increases sales & business growth;
• Attracts new customers;
• Builds up your position over your competitors;
• Strengthens investor confidence & impact positively on stock prices;
• Helps in talent acquisition & employee retention.

How to determine your Market Presence fast?

Discovering your brand’s market presence sounds like a tedious and time-consuming challenge. But there is one simple way to assess it immediately.

Brand24 – an AI-supported monitoramento de mídia tool that allows you to track & analyze brand mentions published elsewhere online – includes one special metric designed to discover your actual market presence.

It’s called – attention, attention – the Pontuação de presença.

In short, the Presence Score represents the market popularity and recognizability of a brand, business, product, or topic in a given period.

The higher the score, the more significant your presence is compared to your market competitors.

5 tips and tricks to increase Market Presence

01 Use recomendações personalizadas para a marca

Each journey of a thousand miles begins with a single step. And this first step is usually the most difficult one.

Fortunately, there is an easy way to take this initial move in your journey to increasing market presence: ask the AI to share some brand-tailored recommendations.

Here’s how you can do it in practice.

ChatGPT is usually the first choice when people think about Software de IA.

So, I prompted it to share the top 5 personalized, real-life, and data-driven ideas on what the DJI brand can do to increase its market presence.

7 seconds later, I received a ready-made list of strategies to improve the brand’s marketing efforts and use gamification to engage users.

• Main advantage of using ChatGPT for recommendations? It was fast! Much faster than any other research process.
• Main disadvantage? Accuracy. ChatGPT’s recommendations are way too general. No wonder since ChatGPT relies solely on publicly available data.
• A solução? Use a more specialized AI tool that access brand-specific data.

One such tool is Brand24’s feature named Insights sobre IA.

AI Insights is a kind of machine learning-powered report designed to present automatic & personalized insights, trends, and – yes! – recommendations.

Its huge advantage over ChatGPT, Gemini, DeepSeek, and other AI tools is that it relies on internal project data.

So, I checked the AI Insights’ recommendations for the DJI brand. Unsurprisingly, they’re much more tailored and actionable than ChatGPT would ever produce!

For example, according to these recommendations, DJI can boost its market presence by:

• Adjusting its marketing strategy to the new product launch (DJI Osmo Mobile 7);
• Enhance cross-product strategy to attract potential new customers;
• Address negative sentiment to enhance customer satisfaction.

02 Strengthen brand awareness through content marketing

Content marketing has a huge advantage over other types of marketing (like paid advertising). It targets individuals or businesses already interested in your industry, products, or brand.

Think about it this way: if someone stumbles upon your content, he probably was actively looking for it, i.e., by typing a query to Google, YouTube, or social media platforms.

If you offer a solution to his problem, answer his question, or provide valuable insights, you immediately position your brand as a trusted source of information.

This not only builds thought leadership but also increases the likelihood that he will engage further with your content, explore your offerings, and eventually convert into a lead or a customer.

Another advantage of content marketing is that it’s a long-term game. O que quero dizer com isso?

Once you create evergreen content, it continues to attract visitors, build your brand expertise, and generate leads over time.

So, the article published today will continue to bring fruits for months or even years.

As you can see, content marketing both strengthens your market presence and brings long–lasting & tangible benefits.

I have one more good news for you!

There are so many content formats that you surely can find the one that suits your preferences, brand, and audience:

• Articles and blog posts
• Videos, including short forms
• Podcasts
• Social media content
• E-books & whitepapers
• Webinars & online courses
• Estudos de caso

03 Use the most effective channels

Building a strong market presence requires an omnichannel approach. However, this doesn’t mean that all channels are equally important.

To make it as clear as possible: if you want to maximize your productivity, you should focus on the most reach-efficient channels!

The key here is not to avoid a trap of biases.

I’ll explain it to you with a real-life example.

I used Brand24’s AI Metrics Analysis to discover DJI’s top online channels. It turned out that most of the brand’s mentions come from social media, specifically Instagram.

The conclusion is that DJI should pivot on its social media presence. Am I right?

Well… not exactly.

The high volume of Instagram mentions doesn’t automatically mean that this channel is the most reach-efficient. And that’s what we’re looking for.

I dug a bit deeper (again, with the AI Metrics Analysis) and discovered that, in fact, DJI’s most impactful channels are video platforms!

We can paraphrase it like that: if one picture is worth a thousand words, one DJI’s YouTube video is worth a thousand Instagram posts.

Remember, though, that ultimately, it’s up to you and your preferences on which channel you should focus on.

I mean, if you, for example, don’t feel comfortable creating video content and prefer Instagram, that’s totally fine!

It’s better to focus on what resonates with you and where you feel like a kid in a candy store.

Because when you force yourself to do something you hate, you risk a quick burnout.

04 Start cross-platform influence

No matter your channel preferences, relying on a single one is risky.

Social media algorithms change, platforms rise and fall, and audience behaviors shift. To ensure a strong market presence, you need to establish influence across multiple platforms.

This doesn’t mean you should be active on every possible platform.

Instead, focus on a few key channels where your audience is most engaged and find smart ways to make the most of them.

The two most practical things you can do are:

• Repurpose content across platforms. A blog post can become a LinkedIn article, an Instagram carousel, a Twitter thread, and a YouTube video. Maximize every piece of content!
• Engage with influencers and thought leaders, Collaborate with industry leaders to tap into their audience, strengthen your credibility, and boost your market presence.

Okay, and how to find the right influencers for your brand?

My favorite way is the Brand24’s Influencers Tab & Analysis.

Thanks to Influencers Tab, you can quickly check the most impactful profiles speaking about you, your brand, your competition, or even the whole industry throughout all online channels.

The Influencer Analysis goes one step further. It presents your most impactful brand ambassadors & haters by their compartilhamento de voz.

05 Provide an exceptional customer experience

No matter how strong your marketing efforts are, your market presence will suffer if customers have a negative experience with your brand.

Today, customer experience (CX) is a key differentiator, often more important than price or product features. How much?

Well, according to Forbes, as many as 97% of consumers claim that customer service is a key factor for staying loyal to a brand.

So, how can you create an outstanding customer experience that boosts your brand’s market presence?

• Customers expect quick responses.

De fato, a fast response time is a top-one factor in judging a customer experience as good. So, whether they reach out via social media, email, or live chat, speed matters.

Portanto, automate your communication where possible and acompanhamento with your customers to ensure that you resolve their issues in a timely manner.

• Monitor your brand’s sentiment.

People discuss your brand everywhere – on social media, forums, review sites, and news articles. And it’s certainly not always all compliments.

Keep your finger on the pulse with Brand24’s Análise de sentimento.

It tracks online mentions in real-time, helping you quickly identify whether the conversation around your brand is positive, neutral, or negative.

You can also set Alertas de tempestades, which will immediately notify you about a sudden rise in your brand mentions – whether it’s a surge of positive buzz or an emerging crisis.

Conclusão

A strong market presence doesn’t happen by accident. It’s built through strategic actions and continuous improvement.

Usando brand-tailored recommendations helps you process a large volume of data to make accurate decisions that strengthen your visibility.

Including different types of marketing de conteúdo ensures long-term brand awareness and positions you as an industry authority.

Com foco em the most effective channels prevents wasted effort and maximizes reach.

Expanding across multiple platforms safeguards against algorithm changes and audience shifts.

Finally, remember about exceptional customer experience. Happy customers are loyal customers who can spread good news about your company!

If you wisely combine those strategies with using the right tools, like Brand24, I guarantee that your market presence will grow stronger, more recognizable, and harder to ignore.

And soon, it’s your brand will be the one shaping the conversation, not just joining it.

Considerações finais:

• A strong market presence has a tangible impact on business. It increases sales, attracts new customers, builds competitive advantage, encourages investors, and helps in talent acquisition.
• The fastest and easiest way to discover your market presence is to use Brand24’s indicator, the Presence Score.
• Use the most effective channels but under two conditions: do what you really like and never rely solely on just one channel.

Start the Brand24 14-day free trial and build up your market presence immediately!