How to See TikTok Analytics? Complete Guide for 2025

Duolingo’s TikTok presence is hard to miss with 2,993 mentions, 206M reach, and growing positive sentiment during the last 30 days. The brand stays relevant on social media by tracking what matters most to its audience and joining viral trends. Do you want similar results? In this guide, you’ll learn how to see analytics on TikTok, what metrics to look at, and how to use them to grow your brand on TikTok step by step!

Empecemos.

Resumen rápido:

– TikTok analytics is the process of collecting, interpreting, and using data from your activities on TikTok to better understand how your content interacts with your audience.

– If you are building brand recognition or looking to grow your presence on this platform, analytics is a key tool to support a successful strategy.

– TikTok offers some basic analytics within the app, but for more detailed analysis, use an advanced tool.

TikTok analytics: Complete guide for 2025

TikTok analytics is a análisis de las redes sociales showing your videos and profile performance. It collects various data and presents it in an easy-to-digest form.

It helps you create better content, attract more viewers, and build your brand.

It’s like a map that shows you where to go to achieve success on TikTok.

TikTok analytics will answer crucial questions regarding your performance.

Por ejemplo:

• How many people have watched your videos?
• How many people have liked, commented, or shared them?
• Who joins your live videos?
• When are people most likely to watch your content?
• Who are your viewers? From what country? How old are they?
• Which videos are the most popular?

How to access TikTok analytics?

It’s actually quite easy. Depending on what insights you look for, you either need a more advanced herramienta de escucha social or just basic analytics within the app.

TikTok analytics inside the app focus on your own content and your own followers. 

They won’t include other TikTok users mentioning you or the analysis of how this content spreads online on other social media platforms.

Plus, it sadly won’t cover any análisis de hashtags. That’s also something you need an external tool for.

How to find TikTok analytics within the tool?

Paso 1: Switch to a TikTok business account if you want to conduct paid campaigns and analyze them (but it’s not necessary to access non-paid analytics).

Segundo paso: Once you’ve got your business account, click the menu in the top right corner and go to “Business Suite” or, if you didn’t switch, “TikTok Studio” and then > “Analytics”

Paso 3: You’re ready to go. Browse the analytics and get TikTok insights!

There’s quite a lot to go through, so let me briefly guide you through key Métricas de TikTok you can analyze there.

What TikTok metrics does the analytics tab cover?

• Average watch time
• Vídeos
• Impressions – likes, comments, shares
• Follower insights – How many followers do you have now? How many new followers? How does the follower growth change?

• Follower demographics – gender, age, location, and most active times
• Video viewers’ demographics – gender, age, location, and most active times

• TikTok profile visits and clicks
• Trending videos analysis
• Traffic source – For You page, sound, search, following
• Search queries overview

Plus, it’s possible to filter these insights by the period of time and get the analysis for a specific post.

And get insights into what TikTok users who watched your videos also liked:

How to see video analytics on TikTok?

A great feature worth trying is analyzing a specific video performance.

It may help you draw valuable conclusions regarding why the video went viral or didn’t perform as planned.

¿Cómo acceder?

Paso 1: Go to the TikTok Studio > TikTok analytics and switch to the “Content” tab

Segundo paso: Click on the post you’d like to analyze.

Paso 3: Analyze the in-depth analytics about your post!

You can find detailed insights regarding:

• Video views and who watched it

• When most people liked it

• The retention rate

• What was the total watch time of it
• What were the most popular words in the comments

Where to find TikTok audience analytics?

TikTok analytics divides your audience data into two categories: viewers y seguidores.

This can bring valuable insights into whether the people who follow differ in any way from the ones who just watch your content. Such insights can help you tailor your target audience better and truly understand their needs.

How to find TikTok analytics regarding viewers and followers?

Paso 1: Again, go to the menu in the top right corner of your TikTok account > “TikTok Studio” > “Analytics”

Segundo paso: Switch to either the Visores o Seguidores tab, depending on which group you want to analyze

Paso 3: Analyze the data!

You get to access a few different metrics for your video views and different ones for TikTok profile followers.

What kind of?

The TikTok Viewers tab includes:

• Viewer count over time

• Viewer demographics
• Creators your viewers also watched

• Posts your viewers also watched

• Most active times of your viewers

The TikTok Followers tab includes:

• Overview tab, including follower growth

• Follower demographics (age, location, gender)

• Most active times of your followers

Does TikTok have advanced analytics?

While TikTok offers a fairly decent range of in-app analytics helpful for small business owners, covering:

• visualizaciones de vídeos
• métricas de compromiso
• demografía de la audiencia
• and follower trends

Pero... is that enough for a growing brand or enterprise-level marketing team?

La verdad es que no.

It still falls short when it comes to supporting the needs of large brands or data-driven marketers.

The native analytics don’t show:

• How your brand compares to competitors
• Qué opina su público de sus contenidos
• When your brand is mentioned outside your own posts.

Plus, TikTok does not tell you the best time to post based on broader trends. It only shows your followers’ and viewers’ activity.

That’s where tools like Brand24 step in, with features like Horas calientes, which help you pinpoint the most optimal publishing times based on all users’ activity.

Of course, it’s still an estimation, but it includes more data and also people who are interested in the specific content but don’t necessarily follow or watch you.

Here’s the analysis of the best time to post about the Met Gala:

So, if you ask me: Are internal TikTok analytics enough?

I’d say, if you’re serious about scaling your brand on TikTok, you’ll need more advanced analytics.

Advanced tools fill the gaps left by TikTok’s native dashboard by offering valuable insights such as:

• Análisis del sentimiento – Understand whether mentions of your brand are positive, negative, or neutral.
• Parte de voz – Measure how much space your brand occupies in conversations compared to competitors.
• Competitor comparisons – See how your performance stacks up against others in your niche.
• Event detection – Spot sudden spikes in discussion about your brand and understand what’s behind them to hop on emerging trends with ease.

How to use TikTok analytics to boost your profile? 

TikTok analytics aren’t just numbers… they’re insights that help you grow faster and smarter.

Here are five simple ways to use them to your advantage:

1. Post at the right time

Use TikTok’s viewers’ activity data to find out when your audience is most active, and post during those peak hours. This can make a big difference in reach and engagement.

2. Follow the trends

Check which videos, hashtags, or sounds are performing best, and create your own take on them while they’re still hot. Staying current is key to visibility on TikTok. If you struggle to define what’s currently trending in your niche, you can always ask the AI Brand Assistant. That’s what I do!

It conducts a detailed analysis with ready-to-use ideas:

3. Learn from what worked

Review your top-performing posts. Was it the hook, format, or topic that resonated? Use that insight to shape future content.

4. Understand your audience

Dive into demographics – age, gender, location. Knowing who your viewers are helps you speak their language and build stronger connections.

5. Check video completion rates

If people are dropping off early, you might need a stronger hook or faster pace. Use watch time and retention to improve your storytelling.

Need more tips? Learn how to get more views on TikTok here.

Conclusión

TikTok’s built-in analytics are a great starting point for tracking your performance.

They help you understand your content’s reach, how your audience engages, and when to post.

For many creators and small businesses, this is more than enough.

However, if you’re managing a growing brand or running larger campaigns, you might find the native insights a bit limited.

They don’t offer much visibility beyond your profile, like competitor analysis, trend tracking, or how your brand is discussed elsewhere online.

In those cases, supplementing TikTok’s data with more advanced tools can help you make more strategic, informed decisions.

The best approach? Start with TikTok’s own analytics, then expand as your needs grow.

Reflexiones finales:

• TikTok analytics help you track views, engagement, audience demographics, and activity patterns, which can be enough for personal use or small businesses.
• Sadly, TikTok doesn’t track everything (e.g., TikTok hashtag performance, trends, Menciones de TikTok outside your profile, sentiment, and competitor data).
• Advanced tools can fill those gaps with features like sentiment analysis, trend detection, and multi-platform monitoring, and offer valuable AI analysis that gives you extra insights without much hassle.

So, you’re ready to master TikTok analytics! Empieza con una prueba gratuita de Brand24 and check where you can improve!