17 Best TikTok Tips in 2025

Why some TikTok accounts blow up while others go unnoticed? I analyzed the top-performing profiles – from major brands like Ryanair, Duolingo, Formula 1, Gymshark, Netflix, and Glossier to individual creators who’ve mastered the art of grabbing attention. Based on this research, I’ve created 17 TikTok tips to help you grow your account and get noticed.

💡 Resumen rápido:

– TikTok Tips are real, tested strategies used by top-performing accounts. They’re based on what works, not just theory.

– These tips cover different areas (profile optimization, posting strategy, etc.)

– Each tip is designed to support you throughout your TikTok journey and help you gain real success, not just for views, but for real growth.

17 TikTok Tips and Strategies for 2025

01 Start with a hook

The goal of a “hook” is to grab the viewer’s attention within the first 3 seconds.

A strong hook makes people stop scrolling, and the probability that they watch the entire video is much higher!

It can be an intriguing question, a surprising fact, or an unexpected statement.

Here are some hook examples you can use in your videos:

✔️ “How I did this in just [short time]?”
✔️ “What happens if you…?”
✔️ “Instead of doing/buying this, do/buy this!”
✔️ “Here are [number] tips to get rid of [specific problem]"

Ejemplo: Kristina (@kristinaquintana) – hook “5 things I did to make me hella a lot more happier and changed my life”

💡 Consejo profesional: Test a few different hooks for the same video. Record 2–3 versions, watch them, and choose the one that stops you. It won’t hook your target audience if it doesn’t hook you!

02 Do TikTok trends

The TikTok trend can be described as something that is currently “cool” on this platform. It is NOT just about dancing or using a specific trending audio.

Nothing will boost your video’s discoverability like creating “trendy” content – why?

Because TikTok algorithm actively puts this kind of video on users’ For You Page (FYP).

Leveraging trends effectively can skyrocket your reach, bringing new people to your profile.

To successfully use TikTok trends, remember these three simple rules:

• Timing matters 🕰️ – if you’re late to the trend, your content might already be outdated
• Brand fit ✅ – choose trends that match your brand style and message
• Audience resonance 🧲 – not every trend will resonate with your target audience, so choose wisely

How to find TikTok trends?

If you’re already active on TikTok, you’ll likely spot trends just by scrolling through your For You Page.

However, everything is conveniently collected in the TikTok Creative Center, under the Trends tab. Here you can easily explore what’s trending in any country, divided into clear categories:

• Hashtags

• Songs

• Creators

• TikTok Videos

Ejemplo: Ryanair (@ryanair) – “aura farming” trend

💡 Consejo profesional: Check TikTok trends weekly and keep a short list of the best ones. This way, you’ll quickly know what to post and won’t miss any opportunity.

03 Add hashtags

Adding hashtags helps increase your Visibilidad de TikTok. To get the most out of it:

• Always select hashtags de TikTok closely related to your video’s content

• Include approximately 2–3 trending hashtags in each video; they increase your video’s exposure

As I mentioned earlier, you can easily discover current trending hashtags by industry, such as Food & Beverages, Gaming, Health, Pets, Travel, and more, in the TikTok Creative Center.

If you need deeper insights and niche-specific hashtag recommendations, external Herramientas de análisis de TikTok como Marca24 provide them!

This way, you’ll find the best hashtags tailored to your content and audience.

Ejemplo: Redbull (@redbull) does an excellent job using hashtags in their videos

💡 Consejo profesional: Avoid irrelevant hashtags – they can actually look spammy and lower your engagement!

04 Post various formats

Don’t bore your audience – don’t rely just on trends! Give your audience something new to look at.

People get used to repetition quickly. If you post only short videos with viral audio, they’ll slowly stop watching you.

Mix and match these video formats:

🎥 Long videos use for: tutorials, behind-the-scenes, product walkthroughs, interviews

⚡ Short videos use for: trends, tips, testimonials, funny stuff, quick reveals

🖼️ Picture slideshows use for: step-by-step tutorials, before & afters, educational tips

Ejemplo: Duolingo (@duolingo) creates all kinds of formats

05 Get support from social listening

People talk about your brand all the time, in TikTok videos or comment sections, especially when they want to complain.

Sure, TikTok shows you when someone tags your account. But let’s be honest – negative Menciones de TikTok are not tagged!

So… what about all the times you are mentioned but not tagged?

Ahí es donde AI-powered social listening tools come in. They detect all those untagged mentions of you on TikTok!

Why is it so important to respond to them?

• You can calm down a potential crisis before it spreads 🧯
• You turn passive comments into real conversations 💬
• You show that you are truly listening 👂
• You build trust 🤝

Ejemplo: Djerf Avenue (@djerfavenue) comments back on a video that mentions them

💡 Consejo profesional: Social listening tools don’t just show you mentions, they turn them into insights. You’ll see what topics arise most often, what drives the most reach, and what emotions dominate.

06 Create Lo-Fi content

Forget polished, heavily edited videos.

Lo-Fi or “low fidelity” content is raw content that feels authentic.

On TikTok, shot on your phone, and not overproduced content works the best!

It’s more about what your video is about – your idea, vibe, and story – than how many hours you spent editing it and what camera you used!

TikTok’s algorithm loves it ❤️

Ejemplo: Gisou (@gisou) proves that Lo-Fi content can be visually appealing, consistent, and perfectly reflect the brand’s vision

07 Experimentar con los horarios de publicación

Every TikTok account is different – posting times that work for one might not work for another. It all depends on your niche!

The best time to post on TikTok?

When your audience is online and scrolling, then your TikTok video has the biggest chance to:

• Be discovered on their For You Page 🔎
• Get instant engagement 💥
• Trigger the algorithm to push it even further 🚀

You can find the best times to post with Brand24’s feature, Horas calientes – it determines when your audience is the most active.

So you need to test different recommended hours, analyze what’s best for you, and adjust.

💡 Consejo profesional: TikTok pops off between 5-9 PM (95% TikTok users scroll for entertainment). To get a more specific time, focus on your niche (different niches = different peak times).

08 Go LIVE

Going LIVE is a real game-changer since the TikTok algorithm promotes your LIVE feed, even if your account is small.

Whether you run a brand or personal account, LIVE videos help you build real connections with your audience and let new viewers discover you.

What else?

• Small TikTok accounts can gain even 100 new followers during a 1-hour LIVE session 📈

• More followers = more views on your regular videos 👀

• Viewers can send “gifts”, meaning you can earn money from going LIVE 💰

Ejemplo: Devin Caherly (@devincaherly) regularly hosts LIVE sessions

💡 Consejo profesional: Be entertaining on your LIVE videos! The longer people stay, the more TikTok boosts it.

09 Collaborate with influencers & content creators

TikTok influencers and other creators know how to make your brand look its best!

Plus, it’s one of the easiest ways to reach a new audience and grow your presencia de marca on TikTok really fast!

Ejemplo: Gymshark (@gymshark) perfectly choose the right ambassadors and influencers to work with on TikTok

There are two ways to find the perfect match for your brand:

1. TikTok Creator Marketplace – you can filter creators by niche, follower count, location, and more.

2. Marca24 – use the Influencers tab to discover users already talking about your brand or related topics. You can filter them by how often they mention you or a specific topic, their reach, number of followers, Parte de voz, and Influencer Score.

Here, you can learn more how to find TikTok influencers in 2025?

💡 Consejo profesional: Even if you already have a creator in mind, check the data. It helps confirm your choice and ensures you collaborate with the best creator!

10 Master TikTok SEO

SEO isn’t just for Google – it matters on TikTok too.

Surprised? 🤔

You shouldn’t be! TikTok has become a go-to platform for finding info about literally everything!

To help your content reach the right people, use these three simple TikTok SEO tricks:

1. Add keywords in your video descriptions

2. Utilice hashtags relevantes (see tip #3)

3. Use keywords in your voiceover and show them in TikTok subtítulos (TikTok can not only “read”, but also “hear” your content)

Ejemplo: Netflix (@netflix) adds strong descriptions with relevant hashtags, and includes captions

💡 Consejo profesional: Find out what words your audience uses when they search. Do the research and track the right keywords – it can make a big difference.

11 Create a lot of content

Thousands of TikTok accounts prove one thing: being consistent pays off!

Create videos… a lot of videos!

Just look at Victoria Paris (@victoriaparis) – she’s the perfect example:

• She was posting 20–30 videos a day 📱

• It helped her reach 1M followers in less than four months 🚀

And honestly, I wouldn’t be afraid to call it “smart spam” – when you consistently share valuable, on-topic content, TikTok notices and rewards you with more reach and visibility.

💡 Consejo profesional: You don’t need to go viral every time. The key is repeatedly showing up with relevant videos that stick to your niche.

12 Engage with your community

Don’t just post a lot, also interact with people:

• Reply to comments, and DMs 💬
• Jump into different conversations, especially the ones mentioning you 🤸
• Show love by liking comments and user-generated content ❤️

That’s how you build a loyal, engaged audience!

An active, involved audience matters way more than your follower count.

Even if someone doesn’t follow you, but likes or comments on your videos, TikTok will keep showing them your content on their For You Page.

Ejemplo: Duolingo (@duolingo) is probably the best brand when it comes to engaging with its community on TikTok

💡 Consejo profesional: Got a thoughtful comment or good question in the comment section? Reply with a video. It’s an easy way to engage your community and create more content.

13 Create different types of content

People need to stay curious and excited about what you post.

Yes, building a TikTok strategy around one type of video can work. But it is usually only for particular cases.

For example, you’re a corporate worker posting daily “Spend a day with me as a corporate worker in London” videos. This strategy works because it builds a clear and consistent narrative.

For most brands, variety is key to staying fresh, engaging, and visible on this platform.

So, create different types of content:

• Vlog-style 🎥 – Get ready with me, A day in the life, [Activity] with me

• Educational videos 🎓 – How to…, tips, and step-by-step guides

• Storytime 🗣️ – real-life stories, customer experiences, or behind-the-scenes moments

• Product-centered content 🛍️ – unboxings, hauls, DIYs featuring your product

Ejemplo: Alo Yoga (@alo) combines vlogs, behind-the-scenes videos, hauls, and product showcases

💡 Consejo profesional: Out of content ideas? Get inspired by what others post and give it your spin. Review your top-performing videos – you can update, remix, or expand on the original video. Ask your audience in a video or comment (people love to share what they want to see next).

14 Ask AI for help

There’s no need to guess what will work on your TikTok, guess why?

Because AI already knows it!

Herramientas como Marca24, ChatGPTo Géminis will make your life much easier!

Especially, Brand24’s Inteligencia Artificial and its recommendations – based on real-time data about your brand and online activity, you get clear suggestions on what to do to grow.

For example, how to:

• Protects your brand’s reputation and builds trust with consumers 🛡️

• Launch your products and expand into niche markets 🌍

• Leverage your brand potential 📈

• Increases relevance and resonance in local markets 📣

• Drives viral growth and deepens engagement with different audiences 💬

💡 Consejo profesional: Most AI tools like ChatGPT give generic tips. Brand24 actually monitors what’s happening around your brand and, based on that, tells you what to do!

15 Optimize your profile

Did you know you can lose potential viewers before even posting a single video?

Your profile has to match your target audience.

Now, open your TikTok app and check if your profile:

• Has a recognizable profile picture ✅
• Clearly explains who you are and what you offer ✅
• Includes links important to you (Linktree, product page, Instagram, etc.) ✅
• Uses keywords your audience is likely to search for ✅
• Reflects your tone, vibe, and brand personality ✅

Checked everything?

If something’s missing or feels off, it’s time for a fix! 🛠️

Ejemplo: Formula 1 (@f1) TikTok profile is perfectly optimized

💡 Consejo profesional: Emojis = instant attention. Use them to break up text, show personality, and make your profile more visually appealing!

16 Analyze your results

Without analysis, it’s hard to be successful on TikTok.

You can post a lot, but without your results analysis you’re wasting time, duplicating mistakes, and not developing your account as much as you could.

It means you need to dig into:

• Which videos get the most views and engagement 👀
• What time is your audience most active 🕒
• Which topics perform best 📈
• How your brand spreads across TikTok 📣
• Where viewers drop off or stop watching 🚫

Tou can make it happen with Análisis de TikTok!

For example, with Brand24, you can easily see how people talk about your brand on TikTok, what content resonates the best, and where your reach is growing.

Smart TikTokers don’t just post – they test, track, and tweak.

17 Don’t get discouraged

I know – you probably want to see big results right away. But if your videos aren’t blowing up just yet, it’s easy to feel like it’s not working.

Don’t stress and don’t stop! Every creator starts somewhere.

Growth takes time. The algorithm rewards effort, not perfection.

💡 Consejo profesional: To help you stay motivated, imagine you’re posting just for yourself. Don’t obsess over likes or comments – focus on the joy of creating. That way, you won’t get discouraged quickly.

Conclusión

What should you focus on this year on TikTok?

In 2025, success won’t just come from staying updated with trends – it’ll come from connection.

To grow, you’ll need to:

• Build meaningful relationships with your community
• Be responsive and human in how you engage with other users
• Step up your creativity to stand out in the feed and bond with the right people

Principales conclusiones:

• AI is your secret weapon – use tools like Brand24 to stay ahead of trends and know what your audience wants.

• Consistency wins – regular posting and smart analysis will always beat random viral hopes.

• Community over perfection – content that builds connection and shows your real side will outperform overly polished videos.

Want to make 2025 YOUR YEAR on TikTok?

Marca24 will help you make it – try it during a 14-day free trial!