22 Content Creation Tools for Marketers, Creators & Influencers

AI tools have become an essential part of content creation – in 2024, 42% of marketers reported that they use such tools to write or generate content (Statista Research). You must leverage the right content creation tools to stay ahead.

Content creation tools are software and platforms that help marketers, creators, influencers, and brands create high-quality content (text, images, videos). Thanks to these tools, they can produce better content to attract their target audience and speed up the content creation process.

In this article, I will show you only the top content creation tools I use and work the best!

Top AI tools for content creation by category:

🖌️ Visual content creation tools: Canva, Piktochart, Adobe Creative Cloud, Unsplash
🎥 Video content creation tools: CapCut, Descript, Invideo AI, Final Cut Pro
💡 Content research tools: Brand24, ChatGPT, Google Trends
🔎 Keyword research tools: Semrush, AlsoAsked
📝 Content writing tools: Surfer, ContentShake AI, Jasper AI, Grammarly
📅 Tools for social media scheduling and management: SocialBee, Buffer, Notion
📊 Content analytics tools: Google Analytics, native social media analytics platforms

Visual content creation tools

01 Canva

Canva is one of the best content creation software and my favorite at the same time!

Even without design skills or a strong sense of aesthetics, you can create high-quality creative content for any purpose and format – very useful for social media content creation!

What can you create in Canva? Literally everything (static and interactive content), for example:

• YouTube banners and thumbnails

• GIFs and memes

• TikTok videos

• Instagram Stories, Reels, and posts

• Facebook covers and video ads

The platform is incredibly user-friendly! Its drag-and-drop editor and many AI features, like background removal, make creating content quick and hassle-free.

💵 Preços: Free version or paid plans

02 Piktochart

Piktochart is a tool for creating infographics with customizable maps, icons, charts, and tables.

Thanks to AI, it can generate infographics based on your brief description. This can really save time – you can produce a large number of content with minimal effort!

Though this tool is mainly for infographics, you can also create graphics and videos for your social media channels.

💵 Preços: Free plan or paid plans

03 Adobe Creative Cloud

Adobe Creative Cloud is a more advanced option on this list.

It offers over 20 design tools, including Photoshop, Premiere Pro, Illustrator, Adobe Express, and Acrobat Pro.

With these, you can create compelling visuals, but only if you are proficient in using them!

💵 Preços: Free trial or paid plans

04 Unsplash

When creating social media graphics, you might need a specific photo you don’t have. So, what do you do in this case?

Unsplash is the go-to place!

It’s a website that provides high-resolution pictures, all free to use for commercial and personal purposes (within certain limits).

💵 Preços: Free

Video content creation tools

05 CapCut

CapCut is one of the most popular video editing tools. It is mainly used on smartphones but is also available on the desktop.

Many people use it to create TikTok videos since it offers more features than TikTok’s built-in editor.

Creating video content with this app is a pure pleasure. You can easily customize every video to match your personal or business branding.

It also offers various AI-powered features, such as speech-to-text and multilingual video transcription.

💵 Preços: Free

06 Descript

Descript is a unique video editor. Instead of traditional timeline editing, it transcribes speech into text.

How to edit in this tool?

The editing process is like working on a document – you edit your audio files or videos by deleting text.

It’s beneficial for creators who focus on spoken content, such as podcasts and interviews.

💵 Preços: Free trial, free or paid plans

07 Invideo AI

Invideo AI is an AI video generator. It transforms your content ideas into videos – just type a prompt, and the tool does the rest!

Videos can be even up to 5 minutes long!

Not quite enough for an Oscar-winning short film 😉, but perfect for quick and engaging social media content (especially high-quality B-roll footage).

Of course, you can easily edit and customize the generated videos to meet your needs the best!

💵 Preços: Free version, free trial or paid plans

08 Final Cut Pro

Final Cut Pro is a more professional option that is still very user-friendly. Unfortunately, it’s developed by Apple, so it’s only available for Mac users.

What’s more, owning a MacBook doesn’t automatically give you access to this desktop software – you need to purchase it, and it’s not cheap.

But as with most things, you get what you pay for. This content creation software’s quality and features make it worth the price for serious creators.

💵 Preços: Free 90-day trial or one-time fee

Content research tools

09 Brand24

Brand24 is a top ferramenta de monitoramento de mídia. It helps you track what people say about your brand, competitors, or any topic across social media and other digital marketing channels.

What does it give you?

Você pode:

• Spot trending topics – identify content opportunities by tracking what’s currently gaining traction

• Find valuable customer insights – discover how people feel about your brand or product and use their feedback in your content

• Verificar sentimento – analyze the sentiment around any topic before creating content to ensure it’s even worth doing it

• Discover the context – explore the topics in which people mention your brand and use them to create relevant content

What’s more, Brand24 allows you to track how your content spreads online.

Without any problem, you will see who mentions your article, social media posts, or campaigns and where these mentions appear – even if they are untagged!

💵 Preços: Teste gratuito de 14 dias ou paid plans

10 ChatGPT

ChatGPT is one of the AI tools for content creation. It’s very helpful when you’re struggling with a lack of content ideas or need inspiration.

No matter what you’re creating – whether it’s blog posts, social media posts, landing pages, or video scripts – ChatGPT can help you based on the provided prompt.

You can get ideas to help you speed up the content creation process and even ready-to-use content!

However, as a content creator, I wouldn’t recommend just copying and pasting. It’s always better to use ChatGPT’s suggestions as inspiration so your content remains unique and authentic.

💵 Preços: Free or paid plans

11 Google Trends

Google Trends is a free tool that tells what people currently search for on Google.

Thanks to the data it provides, you can quickly figure out what to create to make your content popular.

With Google Trends, you can:

• Discover what topics your target audience is interested in

• See whether interest in a topic is rising or falling

• Explore related topics and search queries for more content ideas

• Compare different topics to identify the ones with bigger potential

💵 Preços: Free

Ferramentas de pesquisa de palavras-chave

12 Semrush

Semrush is an all-in-one marketing tool that offers the largest keyword research database on the market!

It provides many keyword research tools, but my two favorites are:

• Visão geral das palavras-chave – you get access to a report for any keyword’s metrics, including search volume, keyword difficulty, top-ranking pages, and more

• Keyword Magic Tool – it gives your keyword ideas based on a single query

With Semrush, you can easily find the perfect target keywords for your website!

💵 Preços: Free 7-day trial or paid plans

13 AlsoAsked

TambémPerguntado is a keyword research tool that shows you the questions people are asking online related to your topic.

It organizes these questions into a tree structure, showing their hierarchy and relationships.

This tool is especially useful for uncovering long-tail keyword opportunities and question-based content ideas.

AlsoAsked is free, but the number of searches is limited unless you upgrade to a paid plan.

💵 Preços: Free version or paid plans

Ferramentas de redação de conteúdo

14 Surfer

Surfista is a content writing tool designed to help you write SEO-optimized content.

Why should you use it? Because it boosts your content’s visibility in search engines.

Based on top-ranking pages, Surfer provides all the essential information you need directly in the editor, such as:

• Which keywords to include in your text

• How to structure your content

• The ideal length for your content

Surfer also offers collaboration features, so you can efficiently work on one thing with your team.

By using this text editor, you increase your chances of ranking higher!

💵 Preços: Free 14-day trial or paid plans

15 ContentShake AI by Semrush

ContentShake AI is a powerful writing tool provided by Semrush.

It will help you create articles optimized for your target keywords in 7 languages and also generate AI images!

ContentShake AI will make your copy more engaging thanks to features like rewriting and tailoring text to a specific voice or persona.

Mais alguma coisa?

Yes – ContentShake AI has a Chrome extension, so you can improve your written content and check grammar on the go!

💵 Preços: Free 7-day trial, then $60/month

16 Jasper AI

IA do Jasper is another all-in-one AI tool that is handy for every content creator!

Like ChatGPT and other AI tools, it can help you generate content ideas or create outlines, but its biggest strength is writing excellent copy!

It provides over 50 templates to help you create everything – from product descriptions to long-form blog posts.

Plus, it works in over 30 languages!

💵 Preços: Free 7-day trial or paid plans

17 Grammarly

Gramática is one of my favorite content creation tools!

Por quê?

Because it ensures my texts are polished and error-free!

It also provides suggestions to make my text clearer and more understandable.

Moreover, you can create content from scratch using generative AI or check for potential plagiarism with Grammarly.

💵 Preços: Free or paid plans

Tools for social media scheduling and management

18 SocialBee

SocialBee is one of the best ferramentas de mídia social, especially if you want to schedule posts and track your presença na mídia social.

It supports multiple social media platforms, including Instagram, TikTok, X (Twitter), Facebook, Pinterest, YouTube, LinkedIn, Google Business Profile, and Bluesky.

My favorite feature is content categories. Social media posts are organized into different queues, such as educational content, promotions, or memes.

Each category can have its own posting schedule, ensuring your content is added at the best times on different platforms.

💵 Preços: Free 14-day trial or paid plans

19 Buffer

Buffer is a typical and one of the best scheduling tools.

In addition to its core features, it also enables you to track your social media performance.

You can use this tool to post on all major social media platforms, including Mastodon, Threads, and even Bluesky.

Thanks to its built-in social media calendar, you will get a clear overview of your scheduled posts, making content management easier.

💵 Preços: Free or paid plans

20 Notion

Notion is one of my favorite content tools. When it comes to organization, you can do almost anything.

It’s a space for storing and managing your work and ideas.

It’s especially useful in social media marketing – having a better place than Google Docs to store content ideas can be a game changer!

In Notion, you can create your social media calendar to keep everything on track.

And one of its biggest strengths is its collaboration features!

💵 Preços: Free or paid plans

Content analytics tools

21 Google Analytics

You’d be missing out if you didn’t track how your content is performing! Google Analytics is the best tool for monitoring website performance.

With it, you can get many insights like :

• Where is your traffic coming from

• Which pages get the most visits

Google Analytics is a MUST for understanding your audience and optimizing your content strategy.

💵 Preços: Free

22 Native social media analytics platforms

Of course, social media platforms are best monitored through their own native analytics tools.

Depending on the platform, these tools gather different data and create reports directly within the app!

💵 Preços: Free or sometimes paid (like in the case of X)

Conclusão

Content marketing isn’t as easy as it seems. So, supporting your efforts with the right content tools is important!

Whether you are a social media manager, content creator, or influencer, these tools will be incredibly helpful in your daily work!

Remember to:

✅ Choose a tool that matches your skill level – for example, if you’re not a pro in graphic design, there’s no need to go for complex tools like Adobe. Opt for something that suits your current abilities.

✅ Ensure the tool meets your needs – for example, if you mainly create videos, choose a tool specifically designed for video creation.

✅ Test the tool or use the free version – before subscribing or making a purchase, start a free trial or try the free version (it will help you make an informed decision).

✅ Use as many tools as you need – many tools complement each other. For example, if you’re writing blog articles, you use several tools: Brand24 to find the topic, Surfer to help you create this written content, and Grammarly to ensure everything is written correctly!

Final thoughts about AI tools for content creation:

• If you want to create stunning graphic designs, try Canva.

• For efficient video creation, give CapCut a try.

• When you’re struggling with content ideas, ChatGPT is perfect for brainstorming.

• If you need to check any topic, check out Brand24 to discover what’s trending.

• For SEO, Semrush is the best.

• If you need help with written digital content, Surfista can assist with writing, while Gramática ensures it is engaging.

Então, o que está esperando? Start testing Brand24 right now! 🔥