15 Facebook Tips for 2025: Trends and Tactics You Need Now

Facebook has over 3 billion active users, and 53% of them use it to follow or research brands and products. The platform evolves fast, and it gets harder and harder to stand out there. People’s habits shift, and new features appear all the time. But it still can be a great place to connect with your target audience.

Need help making it work for your business? I’ve packed this article with simple Facebook tips to boost your strategy without the headaches!

Facebook tips are simple ways to improve your strategy on the platform. They’re quick and don’t require much effort. The idea behind them is to use the ones relevant to your business and test if they work. Most of them can significantly impact your Facebook visibility and performance.

I curated this list of tips based on my own social media experience, research on forums like Reddit and Quora, and Facebook Tips and Tricks list.

Whether you’re a small business owner or a social media marketer, these strategies will help you make the most of Facebook’s features.

15 Key Facebook Tips and Strategies for 2025

01 Dar prioridad a los vídeos cortos

Short-form video content – Facebook Reels, is king.

Why? It grabs attention quickly and keeps users engaged.

Plus, it’s a possibility to organically reach a wider audience as Facebook pushes Reels to people who don’t follow you.

If you’re not using Reels yet, you’re missing out on massive organic reach.

¿Cómo hacerlo?

• Keep videos under 30 seconds.
• Use a hook to grab attention in the first 3 seconds.
• Add captions for viewers who watch without sound.

02 Utilizar trending audio

Meta’s algorithm favors content that uses trending audio. Using popular sound effects or music can help your videos gain more exposure.

Plus, it’s a good way to connect with people. People feel closer to brands that share content related to their liking – and using sounds is a great way to show it.

¿Cómo hacerlo?

• Experiment with different sounds and see what resonates with your audience.
• Make sure the audio is relevant to your content.
• Use music that aligns with your brand identity.

03 Optimize Your Facebook Profile

Your profile information plays a crucial role in your visibility – using the right keywords and sharing contact info is a must-have.

Plus, a well-optimized profile can increase trust and conversions.

Each business might need different optimization. I suggest highly personalized optimization and considering adding the things below.

Key optimizations:

• Use a high-quality and relevant profile and cover image.
• Keep your bio clear and compelling.
• Add keywords to your “About” section for better discoverability.
• Include a link to your website or landing page.
• Ensure contact information is up-to-date and easy to find.

04 Prueba la escucha social

Herramientas de escucha social help you track mentions of your brand, even when you’re not tagged. This allows you to engage with customers and improve your brand reputation.

People love genuine connections with brands. And what’s a better way than to talk to them?

Exactamente.

Escucha social is making this easier and more effective.

It also enables you to prevent any Crisis de relaciones públicas and respond to any concerns before they escalate.

¿Cómo hacerlo?

• Use tools like Brand24 to monitor brand mentions.
• Engage with users who talk about your brand.
• Analyze customer feedback and Facebook sentiment to improve your strategy.

This is what an untagged mention looks like in a Brand24 dashboard. You can click on it to go to the mention and respond to a Facebook comment.

05 Promote on other social media platforms

Cross-promoting your Facebook content on Instagram, TikTok, or LinkedIn can help you get more engagement and followers.

How? When people follow you on one platform, they expect similar content on other platforms and might follow you just to get more.

Consejo profesional: If you don’t have that much time to post on different social media – you can at least connect your Instagram page with your Facebook page and post simultaneously on those platforms.

This way, you can reach new audiences without additional work.

06 Experimentar con los horarios de publicación

Posting at the right time can be your way to improve engagement. You should peak posting hours depending on your audience.

And it’s actually easy to find such data.

You get a little insight inside the Meta Business Suite:

You can find it in the: Insights > Audience > Trends.

But it has its limitations – it’s only about your own followers. It won’t include people that watch your content without following you.

But I have a secret tip for that!

Puede utilizar la función Hot Hours tab in Brand24 to find the mejor momento para publicar en Facebook.

It analyses the activity of people mentioning you – so your perfect target audience. The darker the color, the more activity:

Based on those insights, you can test different posting schedules and improve!

07 Use Clear CTAs (Call to Action)

Want more clicks, shares, or conversions? Ask for it!

According to WiserNotify, Using a specific, clear CTA can increase conversion rates by 161%.

A strong CTA encourages users to take action and highly increases the chances of making it happen.

You should use different CTA’s for different purposes, for example:

For encouraging purchase:

• “Shop Now”
• “Sign Up for Free”

For improving engagement:

• “Drop a Comment!”
• “Tag a friend who needs this!”

For encouraging action:

• “Swipe up to learn more!”
• “Click the link to read more!”

¿Cómo hacerlo?

• Make CTAs bold and visible in your posts.
• Test different CTA wording to see what impacts your Rendimiento en Facebook best.

08 Colaborar con personas influyentes

Influencer marketing works wonders! But only when done well.

And by that, I mean partering with highly relevant influencers that share similar values and content as your brand.

This way, you can introduce your brand to a new audience that is likely to be interested in you.

A Fenty Beauty collaboration with Mia, a beauty influencer, is a perfect match!

How to find the right influencers?

My tip is to use AI tools to identify engaged influencers in your niche. Take a look at the analysis by Brand24 below:

You get a list of profiles that already mentioned you, including metrics like:

• The number of times they talked about you
• El alcance que generan
• The number of their followers
• What platform they’re on

It makes finding the right influencers simple and fast.

Where to find it? Go to Brand24 dashboard > Influencers.

And remember, building long-term partnerships is always better than one-off collaborations!

09 Create a Community

Building a Facebook Group around your brand can strengthen customer loyalty and increase organic reach.

However, it’s not an easy task. People need to benefit from being part of your community.

Think about the things you can offer – perhaps a special discount or knowledge database?

¿Cómo hacerlo?

• Start a group related to your niche (e.g., “Fitness Buddies” for a gym brand).
• Regularly engage with members by sharing exclusive content.
• Give special value – for example, Q&A sessions, discounts, or live events within the group.

10 Benefíciese de las recomendaciones de la IA

AI tools can help you learn about your audience’s needs, some emerging trends on Facebook, and many more!

It’s worth giving that kind of research a try and testing AI recommendations.

¿Cómo hacerlo?

• Analyze audience behaviors and adjust content accordingly.
• Use A/B testing to determine what insights matter.

I tested ChatGPT, Gemini, and Brand24’s AI recommendations.

Gemini and ChatGPT are more general but still a good starting point.

AI recommendations from Brand24 are based on your own performance, so they’re very personalized.

This is the analysis I got for Ikea:

It gives many valuable insights into what matters to customers (in this case, they love vintage collections) and shows where Ikea could put some effort – stock management.

11 Use a chatbot to engage with Facebook users.

Chatbots can handle customer inquiries 24/7, improving response times and user satisfaction. By settingup an AI chatbot, you ensure your audince won’t get left on read.

Nowadays, a chatbot can be very versatile. It can answer FAQs, process orders, schedule appointments, and even provide personalized recommendations.

¿Cómo hacerlo?

• Use chatbots on Facebook Messenger for FAQs and automated replies.
• Make sure the responses are personalized.

12 Master Facebook SEO

Facebook is a search engine, too!

Optimizing your posts can be a game changer for your Visibilidad en Facebook. It makes it easier for users to find your content.

Facebook SEO is mostly using the right keywords, having an optimized profile, and leveraging trending topics in your Facebook posts.

A great strategy to boost your Facebook marketing efforts in terms of SEO is also adding hashtags to your Facebook posts.

To ensure Facebook algorithm ranks content well:

• Add relevant keywords to post descriptions, captions, and page info.
• Use relevant hashtags to categorize content.

13 Run ads on your best-performing content

Marketers on social media platforms tend to make one big mistake. They bring money to the table when something isn’t performing cause they want better numbers.

That’s so wrong!

You should run ads on content that already performs well organically.

Instead of guessing which content will perform well, boost posts that are already doing great.

14 Experiment with formats

Let’s face it – posting the same stuff over and over gets boring fast. Your audience feels it too.

That’s why switching up your content keeps people coming back for more.

When you mix things up, you’re basically saying, “There’s something here for everyone.”

Facebook’s algorithm loves variety, too.

Different content types get pushed to different people, so trying new formats helps your brand pop up in more feeds.

When trying new formats – pay attention to what works!

Check which posts get the most likes, comments, and shares. Then, do more of that good stuff.

Want some ideas to try?

• Carousel posts can tell stories or show off multiple products
• Polls and Q&As attract engagement
• Facebook stories feel more authentic
• GIFs and memes add some personality and humor
• Sharing user-generated content from your actual customers builds trust like nothing else

15 Reuse & repurpose content

Your best content shouldn’t die after one use. It deserves a second (and maybe even a third) chance!

I used to make this mistake. I would create something great. Then I would post it once and start all over again.

What a waste of time!

That blog post you wrote last month? You can turn it into five Instagram posts and make a short video about it, too. People will love it.

This approach saves HOURS.

People consume content in different ways…

My dad only reads emails, my sister watches videos, and my friend listens to podcasts while driving – they’re likely consuming the same content but in a different way.

¿Cómo hacerlo?

• Look at your most popular content. Find what people already like.
• Break down long articles into small chunks for social media.
• Turn written content into simple graphics.
• Cut that hour-long video into 2-minute clips.
• Add new thoughts to old posts and share them again.

Creating good content takes time. So, make each piece work harder for you instead of always starting from scratch.

Conclusión

Standing out on Facebook requires continuous adaptation to new trends, features, and user behaviors.

As we move into 2025, short-form video will remain the most effective content type for organic reach.

Principales conclusiones:

• Short-form video is a must – Facebook Reels are the best way to reach new people.
• Build community and engage with your audience – Creating and engaging on relevant Facebook groups can drive brand loyalty and organic visibility.
• Bet on content diversification – Experimenting with different formats and repurposing content ensures you won’t be left behind.

Want to monitor your Facebook performance and make data-backed decisions? Empieza con una prueba de Brand24 and gain real-time insights into your Facebook audience.