How to Write a Media Monitoring Report? [2025 Guide]

Writing a media monitoring report resembles painting. The tools are a must, but they’re definitely not enough. To create a real masterpiece, you need a vision, purpose, technique, and the ability to tell a story. Otherwise, you’ll end up with a chaotic canvas of numbers and charts that no one understands.

• Après avoir lu cet article, vous pourrez :
  
  
  • Savoir what a media monitoring report is
  • Recognize 4 types of media monitoring reports
  • Comprendre why the media monitoring report is important
  • Have a media monitoring report template
  • Savoir how to create your own media monitoring analysis report

What is a media monitoring report?

Media monitoring report is a document that analyzes and summarizes media coverage of a brand, person, organization, or topic.

It’s a standard tool used in public relations and marketing to discover brand visibility, sentiment, reputation, public perception, and share of voice within a particular niche.

Usually, a media monitoring report takes the form of a visually appealing dashboard including a mentions summary, key metrics, insights, recommendations, and competitive benchmarking.

All the data and insights come from various data sources, such as:

• social media,
• news sites,
• blogs,
• podcasts,
• video platforms,
• forums, and
• traditional media (TV, radio, newspapers).

Why is a media monitoring report important?

If you want to prepare an informative, useful media monitoring report, you need to think about your report’s goal. 

To make the preparation of media monitoring reports a bit easier, we can distinguish four types of them:

• Rapports sur les campagnes de relations publiques
• Competitive analysis reports
• Performances en cas de crise reports
• Général performance de la marque rapport

Chaque type de rapport, qu'il s'agisse d'un rapport marketing, d'un rapport sur les concurrents, d'un rapport de crise ou d'un simple rapport mensuel, nécessite une analyse de différents ensembles de données.

In public relations, ongoing surveillance des médias and reporting will help you monitor your KPIs and manage your goals.

Thoroughly understanding your goals will provide you with a better understanding of the general landscape around your company. 

You will easily identify areas that need improvement ainsi que areas where you are an unquestionable industry leader.

Media monitoring report template

Now, let me show you a ready-made media coverage report template.

I did it using Brand24. What’s that?

Brand24 is an AI-powered media monitoring software that monitors and analyzes média mentions across multiple online channels, including:

• Plateformes de médias sociaux, such as Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Bluesky, Telegram & Twitch
• Non-social sources, such as news sites, blogs, podcasts, video platforms, newsletters, review sites & other media channels.

Additionally, Brand24 works perfectly for creating various media reports.

So, the tool is not only for analysis – it’s also a powerful reporting solution. 

With just a few clicks, you can generate comprehensive, visually appealing reports that highlight key metrics, sentiment breakdowns, top mentions, reach, and more.

Curious how it looks in practice?

Click and download media monitoring report examples:

⭐ Media Monitoring Dashboard Report

⭐ Media Monitoring PDF Report

⭐ Media Monitoring Competitor Comparison Report

How to create a media monitoring report?

01 Choose your goal

As I mentioned above, different types of media reports serve different purposes. That’s why the logical first step is to ask yourself what you want to achieve with the report.

Are you measuring the success of a PR campaign? 

Monitoring a crisis? 

Analyzing how your brand stands against the competition?

Définir le main goal of your report will help you determine which data to focus on, which sources to prioritizeet how to interpret the results. 

A clearly defined objective ensures your report stays relevant and actionable.

02 Choisir les indicateurs clés

Okay, let’s move to the more concrete part. 

After defining the goal of your media monitoring analysis report, you need to choose the key metrics that will reflect that goal et deliver the most relevant insights.

The right metrics will guide you through the noise and keep you focused on what matters the most.

Depending on the type of report you’re creating, below you’ll find the top three metrics to track for each of them.

⭐ When creating a PR report, focus on the following metrics during the campaign period:

• Analyse des sentiments, to understand the emotional tone of media coverage
• Volume et portée des mention, to see the size of the audience that’s seen your campaign
• Score de présence, to measure how your campaign impacted your visibilité de la marque

⭐ If you work on a crisis performance report, prioritize checking:

• Négatif mentions, to check how bad the situation is
• Your overall performance compared to the previous period, to understand the impact of a crisis
• Main sources of negative sentiment, to focus your curating efforts in the right place

⭐ For competitive analysis reports, look at:

• Volume et portée des mention, to benchmark your notoriété de la marque
• Comparative sentiment analysis, to understand your relative réputation de la marque
• Part de voix, to know your position in your market niche

⭐ And if you’re creating a general brand performance report, aim to monitor:

• Long-term trends, to discover new opportunities to grow
• Top sources and mentions, to understand where the buzz is coming from and what’s being said
• Emerging topics and trending hashtags, to identify new narratives around your brand.

03 Se souvenir des visualisations de données

Imagine you’re sitting at your desk and waiting impatiently for a media monitoring report from your colleague.

The deadline passed two days ago, so your stakeholders are getting more and more irritated.

Finally, you receive an email titled “Media monitoring report – done”, open it, and see something like that:

Terrible. Simply terrible.

That image explains why data visualizations are so essential.

To make your report understandable, persuasive, and easy to digest, you must use appealing visuals. What exactly?

Well, there are plenty to choose:

• Use tables to show detailed information in an easy-to-read way.
• Add images or screenshots to give real-life examples.
• Include infographics to show the main ideas quickly.
• Use heatmaps to see how people interact with your content.
• Show trends and comparisons with charts, graphs, or diagrams.
• Add short videos to show how your campaign works.
• Make your report more fun with GIFs or memes.

04 Use data storytelling

Data alone is not enough when preparing a media monitoring analysis report.

If you want your report to have a real impact, it should interpret all the data and tell a story.

Think about it this way: as a marketing or PR specialist, you are familiar with all the jargon.

Terms like “engagement rate”, “share of voice”, or “media landscape” are your daily bread.

But your client, CEO, or stakeholder? Not necessarily.

All they want from your report is a clear answer to one simple question: “So what?”.

That’s why your job is to fill the gap between raw data and business value.

The good news is that you don’t need to write another “Lord of the Rings”.

There are some elements you can include in your report that will make it understandable and actionable:

• Valuable insights 
  
  Explain what your data actually means in the context of your campaign goals.
  
  For example, instead of saying “social media mentions increased by 15%” say “our campaign was boosted by a great influencer cooperation”.
  
  Focus on implications, not just observations.

• Identifier les tendances
  
  Charts and numbers explain nothing without context. Spotting trends allows you to understand how things work over time, not just what happened at a specific moment.
  
• Recommandations
  
  Your report shouldn’t just describe what happened – it should guide what happens next. Translate your insights and trends into actions your team or stakeholders can implement.

A great way to automate your data storytelling is by using AI-powered tools, like Brand24’s Aperçus sur l'IA.

In short, AI Insights capture data from brand conversations.

It breaks down all the mentions by sentiment and topics and interprets them with the help of artificial intelligence.

As a result, this feature presents ultra-tailored brand insights, recommendations, and trends.

05 Automate your reports

So far, everything sounds like a huge effort, doesn’t it?

No worries, I have some good news!

Outils de suivi des médias like Brand24 offer a huge time saver – the automated reports feature.

All you need to do is visit your project’s settings and set rules for your media reports.

Here, you can choose whether you want to receive daily, weekly, or Storm Alerts reports, under which circumstances, and select your recipients.

The same story applies to AI Insights reports. You can choose when and who will receive them with a few clicks.

Conclusion

A media monitoring report is more than just a set of plain charts and numbers.

It’s a tool that helps marketers and PR professionals prove the value of their work. 

Such a report shows what people say about your brand, how they feel about it, and where those conversations happen. 

Whether you’re monitoring social media, assessing a PR campaign, managing a crisis, or analyzing competitors, having the right insights makes all the difference. 

To create a solid report, you always need a clear goal, the right set of metricset a strong understanding of your target audience. 

Data is important, but it only works if you know how to tell the story behind it. That’s where smart media analysis comes in. 

Tools like Brand24 make the whole process easier, faster, and less painful.

Instead of spending hours digging through mentions, you get to focus on what really matters: insights and action.

Réflexions finales :

• The goal of your media monitoring report determines which key metrics you should use.
• A good report does much more than present raw data. It translates them into real insights and recommendations.
• Great visuals and understandable data storytelling are as important as data accuracy.
• AI tools and automation can save you a lot of time without sacrificing quality.

Démarrer un essai gratuit Brand24 de 14 jours and create your own professional media monitoring report!