Grow With Instagram Tracker.
Stay on top of your brand’s Instagram performance. Track mentions, analyze sentiment, and uncover insights.
Únase a más de 4.000 marcas en la revolución de la IA
Seguimiento de cada mention, hashtag, and trend.
Brand24 monitors Instagram mentions of your brand — even when you’re not tagged.
Analice all public posts and videos mentioning your brand, project, hashtag, or campaign. You can then respond, adjust, and grow with data that matters.
Instagram analytics que importa.
Brand24 provides powerful analytics to quickly assess what’s driving your Instagram engagement — and what’s not.
Understand your engagement metrics.
Track likes, shares, and comments to see what content actually connects with your audience.
See top-performing posts.
Automatically highlight your most popular posts to understand what resonates most.
Improve content.
Respond faster. Grow smarter.
Spot performance spikes in real-time
Know when things change — and why.
Brand24 keeps tabs on fluctuations in engagement, mentions number, and reach.
Alertas de tormenta.
Get notified when the number or reach of mentions suddenly spikes. Don’t miss opportunities or crises.
Events Tab.
Let AI connect your numbers with real-world events and understand the ‘why’ behind spikes.
AI-powered trends.
Averigüe si los mention generales, el alcance y el sentimiento están subiendo o bajando. Está ganando tracción o encontrando problemas potenciales?
Prevent problems.
Stay calm. Stay in control.
Brand24 helps you detect crises before they erupt and lets you react before it’s too late.
Sentiment alerts.
Get notified when negative posts or comments arrive.
Fast filtering.
Filter by emotion, intent, keywords, and source type to find exactly what matters.
Tendencias generales del sentimiento.
Comprueba si las conversaciones en torno a la cuenta de tu marca son mayoritariamente positivas o no.
Instagram tracker for teams.
All your Instagram data is in one place.
Brand24 simplifies tracking and reporting so your team can focus on strategy, not spreadsheets.
Informes descargables.
Export clean, branded PDFs or Excel files with a click.
Collaborative dashboards.
Assign and share access, and align your team around the same data.
One platform for everything.
Track comments, hashtags, user activity, and mentions — without switching tools.
Descubre defensores de la marca.
Find the people who care most about your content.
Go beyond surface-level new followers counts. Identify users who shape conversations and amplify your reach.
Influencer detection based on mentions, reach, and engagement will help you choose creators to work with.
Each mention comes with our custom Influence Score to identify strong, authentic voices worth reaching out to.
Why use Marca24 as your Instagram tracker?
Content strategy backed by data.
Create content your audience wants.
Brand24 uses AI to turn Instagram data into actionable insights so you can refine your content with success.
AI Topics and Hashtag Analytics.
Discover trending themes and effective hashtags to use in your posts.
Best times to post.
Find your Hot Hours to boost reach and interaction.
Emojis comunes.
Get valuable insights into the emotions behind words and use the same emojis your audience uses.
Competitive benchmarking.
See how your Instagram account stacks up.
Compare your account’s reach, sentiment, and engagement with your competitors — and learn what to improve.
Track accounts side-by-side.
Measure mentions, interactions, and growth trends against similar brands in the Comparison Tab.
Compare sentiment.
Analyze the tone of comments and posts across your and competitors’ content.
Parte de voz.
See how much of the Instagram conversation your brand owns.
Brand24 es la ventanilla única para conocer su marca. Ahora, con más funciones basadas en IA, es una de las únicas herramientas que necesitas para conocer la salud de tu marca en cuestión de minutos.
Jonathan Parsons
Director de Marketing y Fundador
Más información
de nuestros expertos.
María Camila
Segura Matiz
Jefe de Comunicación Estratégica @ Global66
Brand24 nos llevó a descubrir a muchos embajadores de marca de los que ni siquiera éramos conscientes. Curiosamente, algunos embajadores que compartieron sus enlaces con sus seguidores acabaron convirtiéndose en influencers para nosotros.
Con frecuencia
Preguntado Preguntas:
Can I track any Instagram account, even if it's not mine?
Yes, you can track any public Instagram account — no login or connection needed. Brand24 uses public data to monitor posts and mentions from any Instagram user. Just enter a keyword or Instagram username.
Does Brand24 work as an Instagram follower tracker?
Not exactly. Brand24 won't help you track new Instagram followers or who and when unfollowed you. But you can use it to analyze your Instagram audience — and more. It's not just a follower tracker — it's a complete analytics tool.
- See metrics like reach, engagement, and share of voice.
- Discover statistics about who mentions your profile and how often.
- Identify your most active fans and influencers.
Can I also track mentions of my brand across other platforms?
Yes, Brand24 tracks mentions across Instagram, Facebook, other social media platforms, blogs, news sites, forums, and more — over 5 million sources in total.
It's one of the few apps that combines data across multiple platforms.
- Monitor social traffic across channels, not just Instagram.
- Use one service to manage your online presence.
- See how your brand is talked about — wherever people discuss it.
What kind of Instagram insights can I download?
You can download detailed PDF reports full of insights and data, or you can get everything under the ready-to-share link.
- Export data on mentions, sentiment, audience, most popular hashtags, topics, and influencers.
- Download PDF or Excel reports directly from your dashboard.
- Reports include visualized data and trend breakdowns by days, weeks, or months.
- See detailed statistics about what's working — and what's not.
Can Brand24 show me if my Instagram profile was hacked or impersonated?
Not directly, however, sudden changes in mentions or sentiment can be a sign something's wrong. Brand24 helps you catch unusual activity on your Instagram profile fast.
- Get alerts when negative mentions spike — it's never a good sign.
- Track changes by date, keyword, or sentiment.
- Be the first to know and answer if something doesn't feel right.
The most important step is to check your Instagram account log directly to see what changed and when—if you still have access to it. If yes, change your password, log out from all devices, and turn on two-step verification.
Start tracking your Instagram hoy.
Get a 360° view of your Instagram presence — no credit card required.