Using Insights to Win Pitches
“Where Brand24 really stood out was in our prep for client pitches.”
Before any major presentation, Fello’s team used Brand24 to gather social sentiment, public mentions, and competitor chatter.
But they weren’t looking for vanity metrics. They were looking for storylines - the insights that revealed what really mattered in that market.
Their process included:
- Analyzing sentiment patterns to uncover what was working and where brands were vulnerable,
- Identifying top voices - journalists, influencers, customers, critics - who were shaping perception,
- Tracking spikes in conversation to pinpoint the perfect timing for a message or strategy shift.
Insights from the Analysis Tab highlighting profiles with the highest Share of Voice and follower count in the “Tesla” project.
“We’re not pulling data for the sake of it. We’re extracting real, actionable angles that make our pitch sharper, more credible, and impossible to ignore.”
This preparation often changed the dynamic in client meetings.
Example:
“In one pitch, the client interrupted us within minutes: ‘You know more about our space than our last agency ever did.’ That’s how you win.”
And sometimes, the insights themselves became the showstopper.
“We were meeting with a SaaS company that had been getting hammered in online reviews,” Zachary recalled. “They knew it was happening, but not the scale. We walked in with a Brand24 report that mapped it all out - sentiment trends, language customers were using, and how competitors were being discussed.”
Data illustrating sentiment and its sources for one of the Brand24 projects.
“Within ten minutes, the CEO said: ‘This is the most useful thing anyone has shown us in months.’ The conversation completely changed. We weren’t vendors anymore. We were strategic advisors.”
That shift - from supplier to trusted expert - became central to Fello’s growth.
