Mis 11 herramientas y software de informes de marketing más útiles en 2025

Understanding data is a big part of a marketer’s life, from tracking marketing data to visualizing insights and generating reports. Let me introduce you to 11 tools to speed up this reporting process – automate data collection and analysis, save time, and reduce costs!

Herramientas de informes de marketing automatically gather data from all your marketing channels—social media, websites, email marketing—and transform it into clear, actionable reports. You’ll get actionable insights on website traffic, leads, signups, and conversions, helping you and your team make smarter, faster decisions.

Scroll down to find the perfect reporting tool to take your marketing performance to the next level!

¿Qué son las herramientas de informes de marketing?

The right digital marketing reporting platform is a secret weapon for companies and marketers. They provide clear, reliable data without having to spend hours analyzing numbers.

Over time, I have realized how valuable marketing reporting software is. Not just for tracking progress but also for presenting accurate results to managers or reporting to clients without getting lost in spreadsheets.

And the best part? Everything is gathered in one place!

Still thinking if it’s worth it? Here’s a list of benefits to consider:

Looks good, right? 

Check out my top 11 digital marketing reporting tools to find the perfect fit for your needs!

01 Marca24

Introducing one of my favorite tools—Brand24. 

It delivers instant análisis de opiniones and engagement tracking, saving time and revealing insights into brand perception. I’ve found their custom metrics providing deeper insight into notoriedad de marca and reputation very helpful, including:

• Influence Score: Prioritizes the most influential mentions
• Puntuación de presencia: Measures overall online visibility
• Análisis del sentimiento: Detects positive, negative, or neutral mentions

These insights are especially useful for launching new products or refining campaigns.

Check out the marketing report templates yourself, which you can generate with just a few clicks:

👉 Ejemplo de informe interactivo
👉 Ejemplo de informe en PDF
👉 Informe comparativo de la competencia

Created marketing report by Brand24:

As you can see, Brand24 reports integrate data from all social media platforms. It allows me to check marketing campaign performance across multiple channels and easily share with the rest of the team, even by link.

Here is how I customized my report:

💡It’s useful for: 

• Marketing digital
• PR specialists
• Business owners
• Everyone who wants to know what people are talking about their brand

🔧 My favorite features:

• Informes personalizables –Generate PDF and email reports, perform comparisons, and share instantly with QuickShare—all powered by multiple data sources.
• Seguimiento de la competencia – Including key metrics, such as cuota de voz o volumen de menciones.
• In-depth sentiment analysis – Understand how people truly feel about your brand.
• Herramientas basadas en IA – Various AI features like Asistente de marca, Insights Analysis, and more make data interpretation even easier.
• Alertas en tiempo real – Get updates via email or Slack, whenever somebody mentions your brand, so you’re always in the loop.

02 Perspectivas24

For people who are too busy to manually analyze the data collected by marketing tools, there’s Perspectivas24.

What sets Insights24 apart from regular digital agencies is that it provides valuable information tailored to your needs. 

Each report template can be discussed individually – whether for a specific marketing campaign, or you need a general marketing report.

He aquí un ejemplo de informe elaborado por Insights24:

Insights24 reports are detailed with in-depth insights, analysis, recommendations, and visualizations – easy to share with the entire team or clients.

💡It’s useful for:

• Marketing digital
• Business owners
• Data analysts 
• PR specialists 

🔧 My favorite features:

• Custom data by a team of data experts
• Agregación de datos de varios canales de comercialización
• Personalized insights tailored to your brand’s needs and custom data
• Customizable report templates are discussed individually

03 Looker Studio (antes conocido como Google Data Studio)

Almost every marketer uses Google Analytics, right? But Looker Studio (formerly Google Data Studio) deserves its own spotlight. 

Looker Studio automatically updates data from multiple platforms, making it perfect for managing campaigns. Its pivot tables, interactive charts, and customizable dashboards help you quickly spot trends and track performance. 

Plus, its user-friendly interface and easy sharing options simplify team collaboration, while integrations with tools like Google Analytics and Google Ads turn raw data into actionable insights.

Here you can check more Ejemplos de cuadros de mando de Looker Studio.

💡It’s useful for:

• Marketing digital
• Business owners
• Data analysts 
• PR specialists 
• Agencies & teams 

🔧 My favorite features:

• Combina datos de múltiples fuentes
• Capacidad de actualización automática de datos
• Tablas dinámicas y opciones avanzadas de visualización de datos
• Easily export data

04 Piwik PRO

Volviendo a Google Analytics, es imposible no mencionar Piwik PRO – which I feel is a great alternative.

Especially since Google Analytics’s complex navigation is becoming a struggle for many marketers. 

One feature what do I like best? It’s an automated marketing reporting tool – you can set up generated reports that go directly to your inbox, saving your time and marketing efforts.

Real-time visits overview by Piwik:

It’s a clean, user-friendly interface and easy access to key marketing performance – something every data-driven marketer can appreciate.

💡It’s useful for:

• Enterprises & regulated industries 
• Marketing & analytics teams 
• Data-driven businesses 

🔧 My favorite features:

• Alternativa al GA4 de fácil navegación
• Diseño funcional y fácil de usar
• Scheduled automatic reports delivered via email
• Mayor control sobre la privacidad y propiedad de los datos de marketing

05 Ahrefs

Ahrefs is well known as a powerful analytic tool for SEO, I know. But don’t scroll just yet! 

At its core, Ahrefs helps track a website’s positions and visibility, but it goes much further. 

With advanced marketing metrics, this tool can automatically analyze potential traffic for specific keywords, domains, and seguimiento de backlinks, giving you a competitive edge.

¿Qué significa?

With Ahrefs, I easily spy on my competitors’ traffic, discover their strongest organic search results, monitor domain authority, analyze backlinks, and much more.

Sounds good, even if you’re not an SEO specialist, right?

💡It’s useful for:

• Marketing digital
• SEO specialists
• Data analysts 
• PR specialists 

🔧 My favorite features:

• Seguimiento de su clasificación y visibilidad en la consola de búsqueda de Google
• Analyze competitors’ traffic and top organic keywords
• Información detallada sobre los resultados de las búsquedas orgánicas

06 Párrafo

Creating reports is only half the battle. 

Presenting all those tables, data, and métricas de marketing in a clear, engaging way for the client or the rest of the team is another challenge. 

This is where Whatagraph steps in, transforming data into visually appealing stories.

This marketing reporting tool is designed to help quickly track performance across multiple platforms without spending hours on manual reporting. 

I’ve found it particularly useful for automating digital marketing reports and eliminating the need for PowerPoint presentations – what a relief!

Marketing analytics report by Whatagraph:

💡It’s useful for:

• Marketing agencies 
• Gestores de redes sociales 
• PPC specialists
• Business owners 

🔧 My favorite features:

• Crear informes personalizados
• Centraliza los datos de múltiples puntos de información
• Visualiza los datos en un formato limpio y fácil de leer

07 Swydo

Swydo is an Software de informes de marketing online designed for anyone who wants to track performance and streamline the reporting process without manually pulling data.

Personally, I find Swydo’s report templates to be a time saver. 

Instead of creating reports from scratch, I can simply choose a ready-made template for PPC, SEO, or social media. Customize it to my needs, and schedule an automatic upload. It’s quick, easy, and takes the stress out of reporting.

💡It’s useful for:

• Gestores de redes sociales 
• Marketing agencies 
• PPC specialists

🔧 My favorite features:

• Custom reporting solutions
• Seguimiento en tiempo real de los indicadores clave de rendimiento a partir de múltiples fuentes de datos
• Interfaz fácil de usar para analizar rápidamente las campañas

Pruebe la mejor herramienta de informes de marketing

08 AgenciaAnalítica

Now is a reporting software specially designed for digital marketing agencies that need efficient, automated, and customizable marketing reporting software solutions. 

This marketing reporting software streamlines the entire process, saving time and ensuring consistency. Instead of manually creating reports for each client, it automates the process.

AgenciaAnalítica offers one-click reports, customizable dashboards, and more – perfect for agencies managing multiple clients with different marketing reporting needs. With pre-built templates and drag and drop builder widgets, you can easily customize reports to highlight the marketing KPIs that matter most to each client.

💡It’s useful for:

• Marketing agencies
• Content creators
• Gestores de redes sociales

🔧 My favorite features:

• Informes automatizados para clientes con paneles personalizables
• Simplifies multiple client reporting workflows
• Plantillas flexibles para las distintas necesidades de los clientes

09 Supermetría

Supermetría is a popular digital marketing reporting software.

Instead of manually collecting data from various sources, Supermetrics automatically pulls marketing and SEO data into the tools you already use, saving you time and improving efficiency.

One of its biggest advantages is seamless integration with leading marketing data platforms, offering dedicated products for Looker Studio (formerly Data Studio), Google Sheets, Azure Synapse Analytics, BigQuery, and others.

💡It’s useful for:

• Marketing digital
• Data analysts 
• PR specialists 
• Agencies & teams 

🔧 My favorite features:

• Connects 100+ data sources
• Análisis exhaustivos para profesionales de marketing y SEO
• Cuadros de mando e informes personalizables

10 DashThis

DashThis is one of the most user-friendly digital marketing reporting tools. 

With more than 34 integrations, DashThis pulls key marketing data from platforms like Google Analytics, Facebook Ads, LinkedIn, and others, automating reports with just a few clicks.

Soluciones de software de informes de marketing online: DashThis

💡It’s useful for:

• Marketing digital
• PR specialists 
• Agencies & teams 

🔧 My favorite features:

• Acceso a más de 34 herramientas de marketing digital
• Creación sencilla de cuadros de mando
• Usuarios ilimitados para acceder a todo el equipo

11 Klipfolio

Why did I choose Klipfolio to wrap up this list? 

Mainly for its data-rich and customizable dashboards. But also because of its great cooperation capabilities.

Klipfolio is made up of three main tools:

• Klips: This is where you can build custom dashboards and reports, perfect for analysts who need to track, measure, and share LinkedIn metrics.
• PowerMetrics: Designed with leaders in mind, this tool lets non-technical users create charts and segment data with simple filters—no advanced help needed.
• MetricHQ: Think of this as an internal dictionary for all things metrics and KPIs, keeping everyone on the same page.

It’s a full-scale business intelligence tool that makes data accessible, visual, and actionable.

I like the drag and drop interface that lets you create custom reports without coding. 

💡It’s useful for:

• Equipos de marketing
• Business owners & executives 
• Agencias 

🔧 My favorite features:

• Drag and Drop Report Builder 
• Advanced-Data Customization
  

PREGUNTAS FRECUENTES

Why are marketing reporting tools a must in 2025?

Let’s be honest – marketing moves fast, and data is everything. 

But here’s the thing: raw numbers mean little if you don’t know how to use them. And spending hours manually compiling reports and trying to make sense of spreadsheets doesn’t sound at all appealing.

This is where marketing reporting platforms come to the rescue. They automate the entire process, taking data from all digital marketing channels and turning it into clear, useful information – without the headache.

Here’s the thing: 40% de organizaciones are increasing their data-driven marketing budgets because they know that data isn’t just a buzzword – it’s the key to unlocking growth and maximizing ROI. 

So if you’re still manually calculating numbers, you’re wasting time and leaving money on the table.

How to Choose the Best Marketing Reporting Software?

With so many online marketing reporting tools available, choosing the right one depends on what you need to track and where the data is coming from. 

Some tools focus on website analytics, while others specialize in marketing attribution, business analytics, or data visualization.

Empieza por lo básico: What are your goals?

Before delving into specific tools, ask yourself:

• What key metrics do I want to track? (Site traffic, conversions, ROI?).
• What data sources do I need? (Google Analytics, social media, CRM?)
• Do I need automation, integration, or custom dashboards?

Once you have a clear picture of what’s most important, it’s easier to choose the right type of reporting software.

Here are the four main types of marketing reporting tools to consider:

📊 Marketing Analytics Software – Track What’s Happening

This type of tool helps you track traffic sources (social media, ads, search engines) and analyze user behavior—which pages they visit, how long they stay, and what actions they take. It’s all about understanding your audience’s journey.

🎯 Marketing Attribution Software – Find Out What’s Working

It’s one thing to know how people find you, but what actually drives conversions? Attribution tools dig deeper, helping you identify which campaigns or channels (Facebook Ads, email marketing, Google Search) are generating the most revenue. 

📈 Business Intelligence (BI) Software – Make High-Level, Data-Driven Decisions

For managers and executives handling large amounts of marketing data, Business intelligence tools provide a big-picture view. They collect, store, and analyze vast data sets, helping businesses identify trends, performance gaps, and strategic opportunities.

📡 Data Visualization Software – Turn Data Into Clear, Actionable Insights

Data is useless if it’s too complex to interpret. Visualization tools transform raw numbers into easy-to-read charts, graphs, and tables, making your insights clear and engaging. 

¿Qué buscar en una herramienta de información?

It depends on your needs and how you plan to use the tool, but some key features are essential for everyone.

Here are my tips:

1. Fuentes de datos: Ensure the tool integrates with all your platforms, such as Google Analytics, Social media platforms, Mailchimp, and more. The more data sources, the better.
2. Personalización: Look for tools to customize your reports to show the key metrics that matter most to you.
3. Automatización: De lo que se trata es de ahorrar tiempo, ¿verdad? Elige herramientas que ofrezcan informes y actualizaciones de datos automatizados.
4. Fácil de usar: Even the most powerful tool is useless if it’s too complicated. Pick something intuitive and easy to navigate.
5. Escalabilidad: Whether you’re a small business or a large agency, make sure the tool can grow with you.

Which reporting tool is the best for you?

This list of 11 marketing reporting tools is a good base to try the ones that interest you the most.

Focus on what you report most frequently and what is most time-consuming. Then, compare your problems with the solutions listed above.

I’m sure you’ll find some interesting reporting tools to help you automate your marketing reports and save you valuable time. Good luck! 🍀

¿Cómo crear un informe de alta calidad sobre las redes sociales?

Conclusión

When creating, evaluating, and implementing marketing strategies, you deal with large amounts of data.

You need a solution that can manage all the data you require. 

That’s exactly what marketing reporting tools do. Keep this list in your mind:

Principales conclusiones:

1. Try it! – Most of the tools mentioned offer free trials, so you can test them before committing to a paid plan. Then you will know if you like it or don’t. 😉
2. Automate Data Collection & Save Time – these tools save hours you would spend manually compiling reports.
3. Aproveche <strong>AI solutions</strong> for a smarter reporting process –  Speed up data analysis, identify trends automatically, and deliver deeper insights that enhance your marketing effort.
4. Customizable Reporting for Better Insights – Platforms like Brand24, Swydo, and AgencyAnalytics allow you to fully customize reports, ensuring that your team or clients only see the most relevant marketing metrics—without clutter or unnecessary data.

A Marketing Report? You can do it like pro; use marketing analysis tools. 👉 Comience con el Prueba Brand24 ahora! 👈