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Analyse des émotions.

Brand24 is an artificial intelligence-powered media monitoring tool that helps businesses track and analyze online discussions. It collects textual data across social media, news sites, blogs, podcasts, and forums. It extracts relevant information using natural language processing (NLP) techniques, machine learning algorithms and opinion mining. This helps you understand what people say about your brand. Whether you need to check all mentions, track sentiment, perform emotion analysis, or identify topics of conversation, Brand24 does it all.

Brand24 starts with basic sentiment classification and then goes deeper with emotion analysis. It uses AI and deep learning models supported by emotion models to recognize six basic emotions: admiration, anger, disgust, fear, joy, and sadness. Just like people read facial expressions to understand human emotions, Brand24 "reads" text to detect feelings hidden in online conversations. It focuses on emotion recognition in words, helping you see what your audience feels. Brand24 also provides visual data to show your results of emotion analysis at a glance.

Because numbers alone don't tell the whole story. Emotional analysis shows how people genuinely feel about your brand. It helps you spot positive emotions to boost engagement and detect frustration early.

People make decisions based on feelings — not just facts. When you do emotion analysis, you get insight into what motivates your customers. You'll see if they're excited, frustrated, or losing interest before they tell you directly. It helps you understand if a new product creates joy or confusion. If a price change sparks admiration or anger.

Emotion analysis reveals hidden opportunities to improve, connect, and innovate. It guides better communication, smarter marketing, and stronger relationships. Understanding human emotions gives you better control over customer relationships and brand perception.

Emotion detection alerts you when negative feelings start to grow. A customer might stay silent but still feel disappointed. If you only track words, you react too late. Emotion analysis catches warning signs early. It spots rising anger, dissatisfaction, or confusion before complaints appear. This gives you time to fix issues quietly, offer support, or adjust your messaging. It also helps you avoid overreacting to neutral mentions that sound negative but aren't.

By understanding emotional tone, you can respond in the right way at the right time. That's how you prevent small problems from becoming public crises — and show customers that you're listening, even when they don't speak directly. Brand24 AI-powered emotion analysis technology helps you act fast and keep your brand image safe.