Smarter Insights, Stronger Security, and More AI Power in Brand24

We’ve spent the past few weeks making Brand24 easier, smarter, and safer to use. Here’s what’s new and how it helps you.

New AI Filter: Context Search

If you’ve ever opened your project and thought, “There’s so much noise here,” this one’s for you.
Context Search uses AI to understand what you mean, not just what you type. When you search for something like “Jaguar electric cars and innovation”, it focuses only on mentions that match that idea, not random ones about the animal or unrelated topics.

Ver this video to learn more about Context Search!

It’s perfect for:

• Seguimiento de campañas – track conversations about a specific product or hashtag.
• Gestión de la reputación – focus on mentions related to a crisis or topic trend.
• Análisis de la competencia – explore how people talk about your competitors.

¡Atención! Available as an add-on for Pro, Business, and Enterprise plans. Ask your Account Manager about it!

Two-Factor Authentication (2FA)

Your Brand24 account holds valuable data (mentions, reports, insights) and now it’s safer than ever.
2FA adds an extra layer of security when you log in. Along with your password, you’ll need a code from your phone. Even if someone gets your password, they can’t get in.

Why turn it on:

• Keeps your data safe from unauthorized access.
• Protects your mentions and reports.
• Gives you peace of mind knowing your account is locked down.

A small step that makes a big difference in keeping your data secure.

Learn how to turn it on: How to enable 2FA in Brand24?

A Smarter, More Helpful Brand Assistant

The Brand Assistant just got two important updates that make it a lot easier to find insights and make sense of your data.

1. New use-case prompts in the Assistant chat
We’ve all had that moment when you open the AI chat and aren’t quite sure what to ask. Now, the Brand Assistant helps you start off on the right foot.

You’ll find ready-made prompts built around common marketing tasks, so instead of guessing what to type, you can simply choose what you want to do — and the Assistant sets the right context for you.

Puedes utilizarlo para:

• Analice sentimiento and understand why it’s changing.
• Encuentre temas de actualidad in your mentions.
• Identifique key influencers driving conversations.

Y mucho más.

2. Smarter answers based on your filters
The Brand Assistant also got better at understanding what you’re looking at inside the tool. It now takes into account the filters you’ve applied in the Mentions, Analysis, and Comparison tabs.

That means your AI answers are now focused only on the data you see on screen. For example:

• Filter for negative mentions and ask, “What caused the sentiment drop last week?”
• The Assistant will analyze only those filtered mentions and explain what’s behind the trend.

No more generic answers — just insights based on the exact slice of data you’re working on.

Mention Limit Progress Bar

Ever hit your mention limit out of nowhere? We’ve got you. There’s now a progress bar that shows how many mentions you’ve used – and how close you are to the cap.

A quick glance is all it takes to stay on track and avoid surprises.