10 étapes faciles pour l'analyse des hashtags sur LinkedIn [2025]

Hashtags have become ubiquitous. The most popular ones exceeded one billion mentions a long time ago. Yet still, many social media managers underestimate LinkedIn hashtags. What a waste! Let me show you how to level up your LinkedIn hashtag analytics in this simple guide.

Résumé rapide :

– Native LinkedIn hashtag analytics is not enough. You need a reliable media monitoring tool that will give you detailed insights.

– Hashtag analysis will give you a priceless knowledge of what works, what doesn’t, and who you should cooperate with to move your social media strategy forward.

– With an advanced tool, you can track your hashtag campaigns on various sources, automate time-consuming tasks, and generate insightful reports.

What are LinkedIn hashtag analytics?

When you think about hashtags, I am sure LinkedIn is not the first social media platform that comes to your mind.

Twitter posts with hashtags? Of course! Instagram captions hashtags? Sure thing!

But LinkedIn comments or posts and hashtags? Hmmm…

Take some good advice – don’t underestimate their power! Relevant and popular hashtags can leverage your LinkedIn presence.

Because they let users know which area you have expertise in. Exactly like on other social platforms, hashtags categorize content to help LinkedIn users navigate through the ocean of data.

And, like on other social media, LinkedIn users can follow certain hashtags to inform the LinkedIn algorithm about their content preferences.

However, using them in a smart way is key. You won’t see results after randomly copying and pasting popular hashtags.

So, how to use them?

Hashtag analysis helps you find the right hashtag suggestions. It shows what the best hashtags are to reach your target audience and helps you tailor your strategy.

Why is tracking hashtags on LinkedIn important?

LinkedIn’s algorithm works similarly to any other social platform.

Engagement is a key factor for pushing your content to a wide audience, and hashtags are the secret to targeting your posts well and boosting the social media algorithms.

That’s why it’s so important to analyze your hashtags!

Hashtag analytics can help you:

• See which hashtags get the most impressions, likes, comments, and shares.
• Identify what topics resonate with your audience and tailor future content accordingly.
• Avoid overused or irrelevant hashtags that dilute your message.
• Compare performance across different campaigns or timeframes.
• Find industry-specific or event-related hashtags to join relevant conversations.
• What hashtags competitors or influencers in your field are using.

All for the best LinkedIn hashtag strategy!

Comment démarrer l'analyse des hashtags sur LinkedIn ?

The great starting point for any kind of social media analytics is checking its native solutions. And – exactly like in the case of other social platforms – LinkedIn has its own tool.

Unfortunately, it turns out that there are no specific LinkedIn hashtag analytics tabs or features in it.

What exactly can you do within the app?

Well, you can type the particular hashtag in the search bar, hit enter, and check some basic things.

You can see posts with the relevant hashtag, LinkedIn account, and companies that used it somewhere, as well as a few other options.

Autre chose ?

Vous pouvez utiliser des filtres pour réduire les résultats par date, par type de contenu, etc. Ce n'est pas si simple, n'est-ce pas ?

I’ll be brutally honest with you. Native LinkedIn hashtag analytics is just basic.

It’s elementary. And it provides you with almost no actionable insights for your marketing strategy.

If you’d like to get on with your LinkedIn hashtag strategy seriously, you must monitor hashtags with an appropriate third-party tool.

Here’s how I suggest doing it.

Comment analyser les hashtags sur LinkedIn ? 10 étapes 

Let’s go through the hashtag analytics process with the help of some of Brand24’s features.

But before we dive in:

No matter which media monitoring tool you use, check the LinkedIn integration before you start tracking your hashtags. It might significantly impact your LinkedIn hashtag analytics results.

01 Vérifier le volume de mentions

Start your LinkedIn hashtag analytics by checking the most basic indicator – the volume of mentions.

Most of the hashtags are simply mentions but are preceded by a hashtag symbol.

Tracking mentions volume gives a lot of valuable insights.

By analyzing the spikes and drops in a hashtag’s popularity, you can track your performance over time, find out if your content is relevant, and, if not – optimize it.

Besides, hashtag popularity can help you discover niche-related trends and your competitors’ LinkedIn hashtag strategy.

La distribution des hashtags dans le temps peut également vous aider à repérer certains modèles. Par exemple, des tendances saisonnières ou des périodes hebdomadaires.

Ci-dessous, vous pouvez voir la distribution du LinkedIn #Innovation dans le cas du volume. Voyez-vous le modèle ?

Right, the hashtag gains in popularity between Monday and Thursday while drops from Friday to Sunday.

No surprise at all!

Most people use weekends for leisure. Not to post career or job-related posts with hashtags on a professional social network.

Conseil de pro : N'oubliez pas que certains surveillance des médias tools like Brand24 allow you to track and analyze relevant hashtags published on all major social media platforms.

02 See the reasons behind the hashtag performance

Analyzing the reason for sudden spikes or drops is quite demanding, but an absolute must.

Otherwise, how would you know what to do?

Fortunately, Brand24 introduced the Anomaly Detector.

This AI-driven feature identifies unusual patterns in your tracked mentions.

At the same time, the Detector analyzes possible causes and presents its conclusions in one or two sentences.

03 Measure social media reach

Social media reach is a second crucial metric you should check in your hashtag analysis.

Il vous aide à déterminer la fréquence à laquelle votre hashtag LinkedIn peut apparaître sur les fils d'actualité d'autres personnes.

De même que le volume des mention, Surveillance de LinkedIn L'analyse de la portée des hashtags fournit des données précieuses sur votre réseau LinkedIn. performance marketing. Mais il sert également un objectif plus spécifique.

Il s'agit d'identifier les influenceurs de niche et d'établir une coopération fructueuse.

Let’s focus on the green line on the chart.

As you can see, there is a huge spike in social media reach. But why?

If it’s not correlated to the sudden increase in hashtag volume, what happened then?

Thanks to the Anomaly Detector, we know that three influential TikTokers caused the spike.

So, even if the volume of mentions was relatively stable, the cumulative reach of those three resulted in rapid growth.

04 Detect the hashtag popularity

Okay, but can you identify your hashtag’s popularity at first glance?

C'est sûr ! C'est ce que Score de présence est destiné à.

Le score de présence est un indicateur qui permet de mesurer la popularité en ligne d'un sujet à un moment donné. Il s'agit en quelque sorte d'un aperçu rapide des performances en matière de notoriété de votre marque.

Thanks to analyzing your hashtag Presence Score, you can evaluate your content marketing & PR efforts. Especially if you want to check how your campaign or brand’s LinkedIn hashtags work.

Avec Presence Score, vous pouvez également comparer les hashtags de votre marque ou de votre campagne à ceux de vos concurrents.

Vérifions la popularité du hashtag de la marque Apple.

Comme vous pouvez le voir, #Apple a un score de présence de 65, ce qui signifie qu'il est plus élevé que 82% des marques. Franchement, je m'attendais à ce que la présence d'Apple soit beaucoup plus importante !

05 Analyser les sentiments

Speaking about sentiment, it’s time to introduce you to another metric you should consider in your LinkedIn analytics.

Understanding the emotions and attitudes of your target audience toward the chosen hashtag can be the clincher for your brand reputation management.

Sentiment analysis checks the tone of voice and emotions behind the particular mention with a tracked hashtag.

The Brand24 tool can also perform the analyse du contexte of a post or a comment where someone used your tracked hashtag.

The sentiment can be:

🟢 Positive

⚪️ Neutral

🔴 Negative

06 Engagement sur les pistes

Engagement is one of the most important metrics in social media. Basically, every element of your social media actions impacts it.

Yes, hashtags too!

In short, engagement indicates the number of users who interacted with posts mentioning your hashtag. Such interactions are, above all, likes, comments, and shares.

Tracking engagement metrics allows you to identify trending hashtags (thus, topics) and gain insights into your competitors’ strategies by checking their current trending posts.

Grâce aux connaissances sur les interactions, vous pouvez créer des posts LinkedIn plus réussis et rendre vos hashtags efficaces.

07 Détecter les influenceurs utilisant le hashtag

I believe there’s no need to convince you that, wisely used, influencer marketing can skyrocket your notoriété de la marque.

Hashtag research can help you identify top-notch influencers covering topics you’re interested in.

Similarly, you can discover a high-volume LinkedIn page mentioning your brand hashtags.

To do this, go to the Brand24 dashboard > Onglet Influenceurs.

While there, you will see the most influential profiles talking about the chosen topic and:

• A platform they use
• How many times they mentioned your hashtag
• Leurs adeptes comptent
• Their part de voix
• Influence
• Influencer Scores

Now, you’re ready to identify with whom you should cooperate.

08 Check other relevant hashtags

Outils d'écoute sociale like Brand24 allow you to find different hashtags related to your primary LinkedIn hashtag. Why should you even bother?

Tracking related hashtags gives you a broader picture.

You can discover trending hashtags in your niche and address these topics in your social media communication.

Cette connaissance vous permet également d'ajuster votre stratégie de hashtags en incluant des hashtags moins populaires et liés à des niches. Grâce à eux, vous pouvez cibler un public plus spécifique.

En revenant à #Apple, nous pouvons voir certains hashtags de concurrents, des sujets technologiques généraux et des mention de produits phares d'Apple.

09 Comparaison avec des hashtags concurrents

The “Compare projects” feature informs you how successful your hashtag campaign is in your niche. And one of the ways to do it is by benchmarking with your direct opponent(s).

Par exemple, j'ai choisi deux hashtags populaires de marques de sport mondialement reconnues, Nike et Adidas.

I compared Nike’s #JustDoIt with Adidas’ #ImpossibleIsNothing.

As you can see, Nike’s hashtag campaign is incomparably more successful than Adidas’s. Regarding volume, #JustDoIt was used 14 times more than #ImpossibleIsNothing.

En outre, le montant mensuel de l'impôt sur le revenu de Nike s'élève à 1,5 milliard d'euros. AVE (équivalent de la valeur publicitaire) is worth $ 1.8 million.

10 Suivre les performances dans le temps

The second comparison metric and feature you can use to analyze your hashtag performance is “Compare periods”.

Here, you compare your effectiveness, not with other campaigns, but over time.

Ces données vous permettent d'évaluer si votre hashtag gagne ou perd en popularité.

Now, let’s check #JustDoIt performance over time:

Nous pouvons observer une augmentation de 15% dans un volume de mentions. C'est cool ? Pas vraiment. Regardez de plus près.

Yeah, volume is higher, but there is a 43% drop in reach – from 153 to 87 million users!

It means that while more profiles are using #JustDoIt, they are much less influential than in the past.

My tip: Use AI for analysis!

AI is not magic, but a tool.

And it can be perfect for your LinkedIn hashtag analytics and identifying market trends or shifts.

I like to use AI Brand Assistant – a feature that combines social listening project data (everything from the 10 steps above) and ChatGPT knowledge.

You can ask it questions and get the analysis!

Some of the questions you can ask include:

• What are the best hashtags to use for [brand]?
• What was the reach of [hashtag] over the last month?
• What niche hashtags should [brand] include?

It can really be simple and not require a lot of effort.

For example, Mercedes-Benz and BBDO WWA used constant hashtag monitoring to understand how people in Poland were feeling each day.

With real-time insights from Brand24, they adjusted the color of their headquarters’ illumination daily to reflect the public mood.

This creative use of hashtag analytics shows how powerful real-time social data can be when turned into meaningful action.

Take a look at the whole case study and get inspired: BBDO WWA Case Study

Conclusion

Hashtags LinkedIn can play a vital role in your general marketing strategy.

They help to reach your LinkedIn posts to a wider audience, build your online reputation & expertise, create relevant content, and support your efforts in many other ways.

But you must know if your actions are right. To make data-driven decisions, you have to track and analyze proper metrics.

Otherwise, you will be groping in the dark!

Réflexions finales :

• Lorsque vous analysez vos campagnes de hashtags sur LinkedIn, vous devez analyser simultanément différentes mesures (telles que la portée, l'engagement, le sentiment, etc.). Sinon, les résultats de votre analyse ne seront pas fiables.
• L'outil d'analyse des hashtags de LinkedIn ne fournit qu'un ensemble sélectif de données. Vous devez utiliser un outil de suivi des médias pour obtenir des informations plus approfondies et exploitables.
• Les fonctions automatisées permettent de gagner du temps sur l'analyse des hashtags LinkedIn.
• Le suivi des hashtags connexes vous permet de trouver des influenceurs de niche et d'étendre votre portée LinkedIn à un public plus large.
• La comparaison de votre campagne de hashtags avec vos performances passées vous donne de nombreuses informations sur le succès ou l'échec de vos actions.

Prêt pour une analyse sérieuse des hashtags LinkedIn ? Cliquez ici pour l'essayer gratuitement !