10 etapas fáceis para a análise de hashtag do LinkedIn [2025]

Hashtags have become ubiquitous. The most popular ones exceeded one billion mentions a long time ago. Yet still, many social media managers underestimate LinkedIn hashtags. What a waste! Let me show you how to level up your LinkedIn hashtag analytics in this simple guide.

Resumo rápido:

– Native LinkedIn hashtag analytics is not enough. You need a reliable media monitoring tool that will give you detailed insights.

– Hashtag analysis will give you a priceless knowledge of what works, what doesn’t, and who you should cooperate with to move your social media strategy forward.

– With an advanced tool, you can track your hashtag campaigns on various sources, automate time-consuming tasks, and generate insightful reports.

What are LinkedIn hashtag analytics?

When you think about hashtags, I am sure LinkedIn is not the first social media platform that comes to your mind.

Twitter posts with hashtags? Of course! Instagram captions hashtags? Sure thing!

But LinkedIn comments or posts and hashtags? Hmmm…

Take some good advice – don’t underestimate their power! Relevant and popular hashtags can leverage your LinkedIn presence.

Because they let users know which area you have expertise in. Exactly like on other social platforms, hashtags categorize content to help LinkedIn users navigate through the ocean of data.

And, like on other social media, LinkedIn users can follow certain hashtags to inform the LinkedIn algorithm about their content preferences.

However, using them in a smart way is key. You won’t see results after randomly copying and pasting popular hashtags.

So, how to use them?

Hashtag analysis helps you find the right hashtag suggestions. It shows what the best hashtags are to reach your target audience and helps you tailor your strategy.

Why is tracking hashtags on LinkedIn important?

LinkedIn’s algorithm works similarly to any other social platform.

Engagement is a key factor for pushing your content to a wide audience, and hashtags are the secret to targeting your posts well and boosting the social media algorithms.

That’s why it’s so important to analyze your hashtags!

Hashtag analytics can help you:

• See which hashtags get the most impressions, likes, comments, and shares.
• Identify what topics resonate with your audience and tailor future content accordingly.
• Avoid overused or irrelevant hashtags that dilute your message.
• Compare performance across different campaigns or timeframes.
• Find industry-specific or event-related hashtags to join relevant conversations.
• What hashtags competitors or influencers in your field are using.

All for the best LinkedIn hashtag strategy!

Como iniciar a análise de hashtag do LinkedIn?

The great starting point for any kind of social media analytics is checking its native solutions. And – exactly like in the case of other social platforms – LinkedIn has its own tool.

Unfortunately, it turns out that there are no specific LinkedIn hashtag analytics tabs or features in it.

What exactly can you do within the app?

Well, you can type the particular hashtag in the search bar, hit enter, and check some basic things.

You can see posts with the relevant hashtag, LinkedIn account, and companies that used it somewhere, as well as a few other options.

Mais alguma coisa?

Você pode usar alguns filtros para restringir os resultados por data, tipo de conteúdo e assim por diante. Não é bem assim, não é?

I’ll be brutally honest with you. Native LinkedIn hashtag analytics is just basic.

It’s elementary. And it provides you with almost no actionable insights for your marketing strategy.

If you’d like to get on with your LinkedIn hashtag strategy seriously, you must monitor hashtags with an appropriate third-party tool.

Here’s how I suggest doing it.

Como analisar hashtags no LinkedIn? 10 passos 

Let’s go through the hashtag analytics process with the help of some of Brand24’s features.

But before we dive in:

No matter which media monitoring tool you use, check the LinkedIn integration before you start tracking your hashtags. It might significantly impact your LinkedIn hashtag analytics results.

01 Verifique o volume dos mentions

Start your LinkedIn hashtag analytics by checking the most basic indicator – the volume of mentions.

Most of the hashtags are simply mentions but are preceded by a hashtag symbol.

Tracking mentions volume gives a lot of valuable insights.

By analyzing the spikes and drops in a hashtag’s popularity, you can track your performance over time, find out if your content is relevant, and, if not – optimize it.

Besides, hashtag popularity can help you discover niche-related trends and your competitors’ LinkedIn hashtag strategy.

A distribuição de hashtags ao longo do tempo também pode ajudá-lo a identificar alguns padrões. Por exemplo, tendências sazonais ou períodos semanais.

Abaixo, você pode ver a distribuição do LinkedIn #Innovation no caso do volume. Você consegue ver o padrão?

Right, the hashtag gains in popularity between Monday and Thursday while drops from Friday to Sunday.

No surprise at all!

Most people use weekends for leisure. Not to post career or job-related posts with hashtags on a professional social network.

Dica profissional: Lembre-se de que alguns monitoramento de mídia tools like Brand24 allow you to track and analyze relevant hashtags published on all major social media platforms.

02 See the reasons behind the hashtag performance

Analyzing the reason for sudden spikes or drops is quite demanding, but an absolute must.

Otherwise, how would you know what to do?

Fortunately, Brand24 introduced the Anomaly Detector.

This AI-driven feature identifies unusual patterns in your tracked mentions.

At the same time, the Detector analyzes possible causes and presents its conclusions in one or two sentences.

03 Measure social media reach

Social media reach is a second crucial metric you should check in your hashtag analysis.

Ele ajuda você a descobrir com que frequência sua hashtag do LinkedIn pode aparecer nos feeds de outras pessoas.

Da mesma forma que o volume de mentions, Monitoramento do LinkedIn do alcance das hashtags fornece dados valiosos sobre seu LinkedIn desempenho de marketing. Mas ele também serve a um propósito mais específico.

Ou seja, identificar influenciadores de nicho e estabelecer uma cooperação frutífera.

Let’s focus on the green line on the chart.

As you can see, there is a huge spike in social media reach. But why?

If it’s not correlated to the sudden increase in hashtag volume, what happened then?

Thanks to the Anomaly Detector, we know that three influential TikTokers caused the spike.

So, even if the volume of mentions was relatively stable, the cumulative reach of those three resulted in rapid growth.

04 Detect the hashtag popularity

Okay, but can you identify your hashtag’s popularity at first glance?

Com certeza! Isso é o que Pontuação de presença é para.

O Presence Score é uma métrica que ajuda a medir a popularidade on-line do tópico em um determinado momento. É como uma visão geral rápida do desempenho do reconhecimento de sua marca.

Thanks to analyzing your hashtag Presence Score, you can evaluate your content marketing & PR efforts. Especially if you want to check how your campaign or brand’s LinkedIn hashtags work.

Com o Presence Score, você também pode comparar as hashtags de sua marca ou campanha com as de seus concorrentes.

Vamos verificar a popularidade da hashtag da marca Apple.

Como você pode ver, #Apple tem uma pontuação de presença de 65, o que significa que é superior a 82% das marcas. Sinceramente, eu esperava que a presença da Apple fosse muito maior!

05 Realizar análise de sentimentos

Speaking about sentiment, it’s time to introduce you to another metric you should consider in your LinkedIn analytics.

Understanding the emotions and attitudes of your target audience toward the chosen hashtag can be the clincher for your brand reputation management.

Sentiment analysis checks the tone of voice and emotions behind the particular mention with a tracked hashtag.

The Brand24 tool can also perform the análise de contexto of a post or a comment where someone used your tracked hashtag.

The sentiment can be:

🟢 Positive

⚪️ Neutral

🔴 Negative

06 Engajamento na trilha

Engagement is one of the most important metrics in social media. Basically, every element of your social media actions impacts it.

Yes, hashtags too!

In short, engagement indicates the number of users who interacted with posts mentioning your hashtag. Such interactions are, above all, likes, comments, and shares.

Tracking engagement metrics allows you to identify trending hashtags (thus, topics) and gain insights into your competitors’ strategies by checking their current trending posts.

Com o conhecimento sobre interações, você pode criar publicações mais bem-sucedidas no LinkedIn e tornar suas hashtags eficazes.

07 Detectar influenciadores usando a hashtag

I believe there’s no need to convince you that, wisely used, influencer marketing can skyrocket your reconhecimento da marca.

Hashtag research can help you identify top-notch influencers covering topics you’re interested in.

Similarly, you can discover a high-volume LinkedIn page mentioning your brand hashtags.

To do this, go to the Brand24 dashboard > Guia Influenciadores.

While there, you will see the most influential profiles talking about the chosen topic and:

• A platform they use
• How many times they mentioned your hashtag
• Seus seguidores contam
• Suas compartilhamento de voz
• Influência
• Influencer Scores

Now, you’re ready to identify with whom you should cooperate.

08 Check other relevant hashtags

Ferramentas de escuta social like Brand24 allow you to find different hashtags related to your primary LinkedIn hashtag. Why should you even bother?

Tracking related hashtags gives you a broader picture.

You can discover trending hashtags in your niche and address these topics in your social media communication.

Esse conhecimento também permite que você ajuste sua estratégia de hashtag, incluindo hashtags menos populares e relacionadas a nichos. Com elas, você pode atingir um público mais específico.

Voltando ao #Apple, podemos ver algumas hashtags de concorrentes, tópicos gerais de tecnologia e mentions dos principais produtos da Apple.

09 Compare com hashtags concorrentes

The “Compare projects” feature informs you how successful your hashtag campaign is in your niche. And one of the ways to do it is by benchmarking with your direct opponent(s).

Por exemplo, escolhi duas hashtags populares de marcas esportivas reconhecidas mundialmente, Nike e Adidas.

I compared Nike’s #JustDoIt with Adidas’ #ImpossibleIsNothing.

As you can see, Nike’s hashtag campaign is incomparably more successful than Adidas’s. Regarding volume, #JustDoIt was used 14 times more than #ImpossibleIsNothing.

Além disso, a taxa mensal de AVE (Advertising Value Equivalency) is worth $ 1.8 million.

10 Acompanhe o desempenho ao longo do tempo

The second comparison metric and feature you can use to analyze your hashtag performance is “Compare periods”.

Here, you compare your effectiveness, not with other campaigns, but over time.

Esses dados permitem que você avalie se sua hashtag ganha ou perde popularidade.

Now, let’s check #JustDoIt performance over time:

Podemos observar um aumento de 15% no volume de mentions. Legal? Não exatamente. Veja mais de perto.

Yeah, volume is higher, but there is a 43% drop in reach – from 153 to 87 million users!

It means that while more profiles are using #JustDoIt, they are much less influential than in the past.

My tip: Use AI for analysis!

AI is not magic, but a tool.

And it can be perfect for your LinkedIn hashtag analytics and identifying market trends or shifts.

I like to use AI Brand Assistant – a feature that combines social listening project data (everything from the 10 steps above) and ChatGPT knowledge.

You can ask it questions and get the analysis!

Some of the questions you can ask include:

• What are the best hashtags to use for [brand]?
• What was the reach of [hashtag] over the last month?
• What niche hashtags should [brand] include?

It can really be simple and not require a lot of effort.

For example, Mercedes-Benz and BBDO WWA used constant hashtag monitoring to understand how people in Poland were feeling each day.

With real-time insights from Brand24, they adjusted the color of their headquarters’ illumination daily to reflect the public mood.

This creative use of hashtag analytics shows how powerful real-time social data can be when turned into meaningful action.

Take a look at the whole case study and get inspired: BBDO WWA Case Study

Conclusão

Hashtags do LinkedIn can play a vital role in your general marketing strategy.

They help to reach your LinkedIn posts to a wider audience, build your online reputation & expertise, create relevant content, and support your efforts in many other ways.

But you must know if your actions are right. To make data-driven decisions, you have to track and analyze proper metrics.

Otherwise, you will be groping in the dark!

Considerações finais:

• Ao analisar suas campanhas de hashtag no LinkedIn, você deve analisar várias métricas (como alcance, engajamento, sentimento e assim por diante) ao mesmo tempo. Caso contrário, os resultados de sua análise não serão confiáveis.
• A ferramenta de análise de hashtag nativa do LinkedIn fornece apenas um conjunto seletivo de dados. Você deve usar um ferramenta de monitoramento de mídia para obter insights mais detalhados e práticos.
• Os recursos automatizados economizam tempo na análise de hashtag do LinkedIn.
• O rastreamento de hashtags relacionadas permite que você encontre influenciadores de nicho e expanda seu alcance no LinkedIn para um público mais amplo.
• A comparação de sua campanha de hashtag com seu desempenho anterior fornece muitas informações sobre o sucesso ou o fracasso de suas ações.

Pronto para uma análise séria das hashtags do LinkedIn? Clique aqui para experimentá-lo gratuitamente!