How to Get an X (Twitter) Analytics Report? Template & Example

Creating an X (Twitter) analytics report can be hard since you can access analytics data only if you pay for a premium subscription. And even then, there’s no option to export data! So, how to make a Twitter report? I’ll show you exactly how in this article!

An X (Twitter) analytics report summarizes the performance of your Twitter account (now X). Depending on your report’s goal, it can include engagement metrics and other metrics like follower growth.

Such a report is an effective way to present your results and refine your strategy.

Ever since Elon Musk took over Twitter, a lot has changed (not just the name) – for example, you can no longer check Análisis de Twitter gratis.

This is a big problem for businesses and individuals who rely on Twitter as a key platform.

Pero no te preocupes.

Below, I’ll walk you through 9 simple steps so you can create your own Twitter analytics report.

What is an X (Twitter) analytics report?

An X (Twitter) analytics report is an easy-to-understand document or interactive dashboard that highlights the performance of your X (Twitter) account, Tweets, or presencia de marca en esta plataforma.

A good report should present different metrics (for example, engagement rate, Twitter impressions, follower growth, etc.) and actionable insights.

Why create X (Twitter) analytics reports?

X (Twitter) analytics reports are created to:

• Measure impact: Gain a deeper understanding of campaign performance, audience behavior, or overall performance.

• Optimize strategy: Assess your performance on X (Twitter). Based on the insights, optimize your content strategy (if necessary), create content that is more likely to resonate with your followers, and build an engaged community.

• Communicate results: Present your X (Twitter) analytics to clients and other stakeholders in a clear and visually appealing way.

• Support decision-making: These reports allow you to make data-driven decisions to improve your performance.

Who are X (Twitter) analytics reports for?

These reports are for anyone using X (Twitter) professionallyincluyendo:

• Gestores de redes sociales

• Agencias

• Enterprises

X (Twitter) analytics report template

Here are X (Twitter) analytics reports I generated using Marca24.

Download our free X (Twitter) analytics report templates – feel free to use them:

📊 Report Template (analytics dashboard) 📊

📄 Report Template (PDF) 📄

⚖️ Competitor Comparison Report Template (PDF) ⚖️

The reports above are just examples, but with Brand24, you can generate a report for your brand!

Brand24 es una Herramienta de escucha social con IA that tracks and reports your resultados de marketing across multiple sources, not just X (Twitter).

Data source for this tool include:

• Social media, such as Instagram, Facebook, X (Twitter), TikTok, YouTube, LinkedIn, Reddit, Bluesky, Telegram, Twitch, Pinterest

• News sites, blogs, podcasts, video platforms & other websites

• Forums, review sites, and newsletters

How can you generate a report for you in Brand24?

1. Set up a project in Brand24 with your brand name, product name, or branded hashtag 💻

2. Select the language of the gathered keyword mentions 🌎

3. On the right side, in the “Sources” section, choose the platform you want to track – e.g., X (Twitter) 𝕏

4. Select the reporting period 📅

5. Click “Generate Report” ✅

5 seconds and it’s ready – here’s your beautiful shareable report:

Here are some questions Brand24’s X (Twitter) analytics reports can answer:

• How often was [name of the brand, product, #] mentioned on X (Twitter)?
• ¿Cuántas personas [name of the brand, product, #]-related Tweets reach?
• ¿Cuál es el sentimiento de [name of the brand, product, #] on X (Twitter)?
• ¿Cómo afecta el sentimiento de [name of the brand, product, #] on X (Twitter) compare to other platforms?
• What is the AVE of Tweets mentioning [name of the brand, product, #]?
• ¿Cuáles son los principales temas de debate relacionados con [name of the brand, product, #]?
• Which X (Twitter) users have the highest reach when mentioning [name of the brand, product, #]?
• What is the best time to tweet about [name of the brand, product, #]?
• ¿Cuál es la geolocalización de la audiencia alcanzada por [name of the brand, product, #]-related Tweets?

How to get a Twitter analytics report? 9 steps

I’ve shown you how to create a report – but that’s not all.

There are other important steps you need to take beyond just “creating”.

Let’s go through them:

01 Elija sus objetivos

Your report needs a specific goal – the more focused, the better.

Avoid creating reports with overly broad objectives. A well-defined goal will make the report more meaningful and easier to understand.

Here are some examples of goals your X (Twitter) analytics report can have:

✅ Measuring X (Twitter) campaign performance (for example, product lunch campaign, hashtag campaign)

✅ Evaluating content effectiveness

✅ Analyzing audience behavior and demographics

Also, consider who is the target audience of the report. Are they experienced professionals or not?

It’s important to tailor your document to their level of expertise.

If you know that people outside the industry will be reading it, add simple explanations or comments to make everything easy to understand.

02 Elegir las métricas clave 

The next step is to select X (Twitter) metrics that align with the goal of your report.

However, there are some métricas de marketing that can be included in most social media analytics reports:

• Engagement and engagement rate

• Impresiones

• El volumen de menciones

• Alcance en las redes sociales

• Número de seguidores

• Sentimiento

• Porcentaje de clics (CTR)

• Equivalencia del valor publicitario (AVE)

Here are the basic metrics you can use for each goal I mentioned in the previous step:

• Measuring X (Twitter) campaign performance ➡️ impressions, engagement rate, sentiment, link clicks, conversions, the volume of mentions, social media reach, new followers gained

• Evaluating content effectiveness ➡️ Tweet engagements, sentiment, link clicks, Tweets with the most impressions, social media reach, Twitter followers gained

• Analyzing audience behavior and demographics ➡️ audience location, age and gender breakdown, engagement by time of the day, follower growth over time

03 Recuerde las visualizaciones de datos

Keep in mind that a good report is NOT based just on raw numbers!

Data is much easier to digest when presented through visualizations. Choose the ones that can represent your data the best:

• Cuadros, gráficos y diagramas

• Infografía

• Imágenes y capturas de pantalla

• Maps and heatmaps

• Short videos

04 Present valuable insights

Raw data on its own isn’t helpful!

You need to turn that data into actionable insights.

Let’s look at the recent launch of the new Thermomix model.

Even though Thermomix didn’t run a special product launch campaign on X (Twitter), it created such a big buzz online that Twitter users couldn’t ignore it!

According to Brand24’s Análisis de métricas de IA:

• Instagram was the main source of mentions (74.8% of total mentions), while X (Twitter) was the fifth-largest source of mentions (2.2%) despite no official campaign.

• 50.5% of the mentions on Twitter were neutral, 26% were positive, and 23.6% were negative. This means that Thermomix generated over 1.1 times more positive mentions than negative ones, which indicates room for improvement.

Isn’t it true that insights tell you much more?

05 Comparar datos con periodos anteriores

Usted need a reference point to truly understand how your performance is progressing – whether you’re improving or falling behind.

What’s that reference?

Your past performance!

Shortly speaking, you need to compare your current data with data from a previous period. It can be year-to-year (YoY), month-to-month (MoM), week-to-week (WoW), or any other comparison strategy.

The good news is that Brand24 has a dedicated Comparación feature, which allows you to compare your performance with your past results easily!

06 Comparar datos con los rivales

In addition to comparing your performance over time, it’s also essential to compare it with your rivals.

And Brand24 can do that, too!

I think Thermomix is top-tier, but at the same time, many people opt for Monsieur Cuisine.

So, let’s compare their overall performance:

As you can see, Thermomix is unbeatable – it performs much better on X (Twitter) and on the other platforms!

What does comparing with competitors give you?

Lo primero y más importante, it shows you where you stand in the market. By diving deeper into the comparison, you can also:

• Identify your strengths and weaknesses

• Spot areas where your competitors are lacking and seize those opportunities

• Identify emerging market trends

07 Incluir planes y recomendaciones

Reports are not just about presenting data and insights; they should also recommend actions for the future.

So, how do you create the best recommendations?

Of course, use your knowledge and experience. But it’s also helpful to support yourself with an AI tool that can generate such recommendations.

You can try to use ChatGPT, but its suggestions may be too general.

Por suerte, Brand24 is the best when it comes to recommendations!

Why are Brand24’s recommendations better than those generated by ChatGPT?

Marca24 combines ChatGPT’s general knowledge with detailed data that it tracks. That’s why it provides recommendations tailored specifically for you!

Here’s an example of recommendations generated by ChatGPT for Thermomix:

And these are the recommendations from Brand24:

Now, you see that the recommendations generated by Brand24 are more accurate 👌

08 Añadir resumen 

Every good report should include a summary. Why is this important?

When someone picks up your report, they should be able to grasp the key points quickly without reading the entire document.

This is especially useful when your reports are presented to high-level executives who don’t have the time to sift through your long document.

A well-written summary should be brief, to the point, and include:

• Overview of how things are going, whether you’re meeting goals or need adjustments

• The most significant findings, trends, or patterns you’ve noticed

• Recommendations based on your analysis

AI Asistente de marca can perfectly summarize reports. It’s a chatbot where all you need to do is provide the right prompt, and it will generate a concise summary:

To get this summary, I used this prompt:

Write a 10-sentence summary of [brand name]‘s performance on X (Twitter) in [period of time]

09 Automatice sus informes

Many tools allow you to automate reporting.

When your reports are automated, you don’t have to worry about sending them and (sometimes) even creating them!

With Brand24, reports are generated and sent automatically to your email on your chosen schedule.

No effort is required – just set it and forget about it!

Good practices in X (Twitter) reports

We’ve covered all the necessary steps for creating effective reports.

Now it’s time to dive into the little things that will make your report even better 💪

01 Tailor the report to your company’s vibe

As you know, not every company is a corporate giant with a rigid environment.

Each business has its own personality; if the report is for internal use, you are more than welcome to reflect it.

If your company has a more chill vibe and values a positive atmosphere, feel free to include a funny meme or a humorous comment.

It will make the report more enjoyable to read and help lighten the audience’s mood during the presentation.

If not, then stick to professionalism, please 🙏

02 Simplicidad

Try not to overcomplicate your report – less is more.

This principle should guide you throughout every stage of creating your report.

Focus on the key points, and avoid overcrowding it with unnecessary details.

A clear and concise report is much more impactful and effective!

03 Incorporate the data from other sources

Yes, you read that right – sometimes, it’s worth including data from other marketing channels.

For example, comparing your performance on X (Twitter) to other social media platforms can give a broader view of your presencia digital.

However, data from other sources shouldn’t overshadow your main focus. Make sure the report stays centered on X (Twitter) data.

04 Choose the best format

Choose the format that best fits the given situation.

Por ejemplo:

• A presentation format works well if you’re presenting to a team in a meeting. You can also share the PDF report for later reference.

• If you’re not meeting in person and just want to share the data, opt for an interactive analytics dashboard. This allows others to explore the data fully on their own.

Conclusión

Creating an X (Twitter) analytics report can be challenging. To make your report truly valuable, you need to:

✅ Select the right metrics that align with your report goal.
✅ Compare results over time or against competitors to have a reference point for assessing whether you are performing better.
✅ Include insights and recommendations based on the data for future improvements.
✅ Keep it clear and easy to digest by starting with a summary, adding graphs and other types of visualizations, and providing explanations where necessary.

Instead of doing everything alone, you can rely on Herramientas de análisis de IA like Brand24. They can handle the entire process for you!

Reflexiones finales:

• The X (Twitter) analytics dashboard is no longer free. To track key metrics, you need a premium subscription or external X (Twitter) herramientas de análisis.
• These tools not only track X (Twitter) metrics but also generate reports for you.

• This way, you don’t have to waste time figuring out how to create an analytics report. With just one click, you get a ready-to-present report for your boss, client, or any other stakeholder.

Iniciar una prueba gratuita de 14 días de Brand24 and create your X (Twitter) analytics report with one click! 📊