What is Podcast Monitoring? [Tools & Tips for 2025]

Podcasts are taking over the world. Currently, there are over 4.5 million podcasts on all podcast hosting platforms, and over 70 million podcast episodes have been created. The number of podcast listeners is nearly 550 million and is expected to reach more than 650 million in 2027. These are clear signs that you really need podcast monitoring & tools for that!

After reading this article, you will:

✔️ Saber what podcast monitoring is.
✔️ Entenda the benefits of podcast monitoring for creators and brands.
✔️ Descobrir the top 3 podcast monitoring tools to use, along with their key features, pros, and cons.
✔️ Be equipped to choose the right tool for your needs.

What is podcast monitoring?

Podcast monitoring is a process of tracking, analyzing, and extracting valuable insights to determine both a podcast’s performance and its broader influence within the online landscape. 

It involves measuring:

• Mídia mentions – the volume and reach of podcast mentions related to the podcast itself or an external brand, product, or topic.
• Audience perception and interests – how listeners react to content and what drives their engagement.
• Podcast sentiment – the emotional context of discussions around podcasts or featured brands.
• Hot topics – content that generates strong buzz, conversation, or engagement.
• Tendências – recurring themes, listener behavior patterns, or content shifts that reflect changes in audience preferences.
• The value of coverage – brands can measure how podcast mentions contribute to their reconhecimento da marca and campaign success, i.e., using the Valor equivalente de propaganda (AVE) metric.
• Influencers and guests’ impact – how hosts, co-hosts, or featured guests contribute to engagement, audience perception, or topic popularity.

Why is podcast monitoring important?

Podcasts are becoming one of the most influential forms of media. 

According to an Acast Podcast Pulse study, people trust podcasters more than any other type of media e are ranked first when it comes to building a sense of community.

They also have a tangible business impact!

De acordo com IAB-Edison Research, over 60% of listeners prefer to buy products and services from brands that advertise in their favorite podcasts.

This deep listener trust and loyalty mean that creators are not just entertainers – they’re community builders, cultural voicese key drivers of consumer behavior. 

With such influence at stake, it becomes essential for podcasters and brands to understand what works, what resonates, and how to refine their approach.

And here, podcast monitoring enters the stage. It is helpful to:

• Creators, because it allows them to measure the podcast’s success, segment the podcast audience, tailor content, and identify which guests or collaborations drive more interest.
• Brands, because it allows them to track how they are mentioned across podcasts, check the impact of this presence on brand awareness & perception, monitor public relations efforts, discover potential partnerships, and manage brand reputation.

So, as you can see, podcast analytics isn’t dedicated only to creators.

It also plays a vital role for brands aiming to monitor earned media, measure communication strategies, and stay ahead in the increasingly influential world of audio content. 

Through podcast monitoring, both sides gain a data-driven understanding of what resonates, what converts, and what shapes conversations in their industry.

3 Best Podcast Monitoring Tools

After explaining what podcast monitoring is, it’s time to show you the top three tools that will allow you to implement this process in practice.

01 Brand24

Teste gratuito de 14 dias. 

O Brand24 é um sistema de monitoramento de mídia tool that tracks & analyzes mentions across all public online sources in real-time. 

These sources are: 

• Podcasts
• Social media – Facebook, Instagram, X (Twitter), YouTube, Reddit, LinkedIn, Quora, TikTok, Telegram, Bluesky, and Twitch 
• News sites, blogs, video sites, forums, review sites, newsletters, and other platforms.

Noteworthy: Brand24 is the first tool on the market to track mentions across audio-based platforms. 

It collects data from major podcast hosting platforms such as Spotify, Apple Podcasts, Google Podcasts, Soundcloud, Spreaker e Libsyn, as well as from the smaller ones (not to mention YouTube).

Now, let’s see how Brand24 can help in podcast monitoring in practice!

For a more accurate explanation, I’ll do a quick analysis of one of the top podcasts in the world – the Joe Rogan Experience.

The first thing you can check regarding your podcast’s performance is how it sparks discussions around the web.

For this purpose, you can visit Brand24’s Analysis tab and see your podcast’s impact – the number of mentions it generated, its reach, user-generated content, and social media engagement.

As you see, Joe Rogan’s podcast data shows that in the last 30 days, it generated 1,600 mentions que reached over 80 million users.

Next, you can check which platforms contribute the most to spreading your podcast’s visibility.

This breakdown helps you understand where your audience is the most active, so you can adjust your content distribution and engagement strategies.

To do that, visit the Análise de métricas de IA (an AI-powered dashboard that presents a set of useful podcast insights) and find a chart presenting the sources of the most mentions.

Brand24 also offers análise de sentimentos, which tells you how people feel about your podcast.

For example, you can see what percentage of the mentions are positive, neutral, or negative.

It’s also worth checking the trending discussion topics around your podcast.

O Tópicos de IA feature in Brand24 automatically identifies the most discussed themes, names, and keywords related to your podcast. 

This allows you to quickly spot which parts of your content resonate most with your target audience – whether it’s a controversial statement, a viral guest quote, or a viral topic that started debate.

Leia mais: Key Podcast Metrics You Should Track

⭐ Veredicto geral:

Brand24 is a great tool to monitor and analyze your podcast’s performance. 

It offers and develops many AI-powered features, making Brand24 a great solution for podcasters who want to monitor their content’s performance beyond the hosting platform. 

It’s equally useful for brands that want to understand their podcast exposure, sentiment, and share of voice in real time.

✅ Pontos fortes:

• Real-time data from major platforms (Spotify, Apple Podcasts, Google Podcasts, Soundcloud, Spreaker, and Libsyn)
• AI-powered sentiment analysis
• Tópicos de IA
• Friendly UX
• Real-time alerts & automated reports 
• Affordable entry point compared to enterprise-level tools

🤔 O que poderia ser melhor:

• While it excels at tracking mentions and sentiment, it’s not a full podcast marketing suite – it doesn’t offer tools for audio editing, ad placement, or publishing

02 Meltwater

Meltwater is an enterprise media intelligence platform that combines podcast monitoring with news, social media listening, influencer tracking, and PR tools. 

It’s designed mostly for larger organizations, offering deep insights, global media reach, and advanced analytics.

In terms of podcast monitoring, Meltwater tracks over 24,000 podcasts from platforms like Spotify, Apple Podcasts, and Google Podcasts. 

If a specific show isn’t included in its podcast media database, you can request to add it.

Beyond just mentions, Meltwater allows teams to create custom dashboards and receive automated media reports.

⭐ Veredicto geral:

Meltwater is a good choice for enterprises with complex needs and larger budgets.

It offers a centralized view of a presença da marca across podcasts, social, news, and influencer media.

✅ Pontos fortes:

• Wide podcast coverage with option to request your own show if it’s not present yet.
• Multi-channel visibility (audio, text, social media, news).
• Built-in PR tools, contact databases, and distribution options.

🤔 O que poderia ser melhor:

• It’s an expensive tool, which makes it unsuitable for small businesses or independent podcasters
• Podcast insights are less creator-focused

03 Critical Mention

O Critical Mention é um aplicativo fácil de usar ferramenta de monitoramento de mídia, covering offline, online, and social media. It’s targeted more at PR professionals than marketers.

Critical Mention has interesting features related to podcast monitoring. 

It searches keywords in audio-based clips and transcripts, and thanks to the Ferramenta de jogo de palavras, users can edit podcasts to capture the exact mention.

Com relação ao preço, o Critical Mention não é transparente. Eles disseram que personalizam a oferta de acordo com o cliente e suas necessidades. 

The big drawback of this tool is that it doesn’t offer any metrics useful for influencer marketing and doesn’t have a mobile app. 

⭐ Veredicto geral:

Critical Mention is a good podcast monitoring tool for PR and media teams that prioritize traditional broadcast and radio coverage. 

It’s especially valuable if you focus on capturing exact mentions, creating media reports, and integrating podcast monitoring into a broader media strategy that includes TV, radio, and online news.

✅ Pontos fortes:

• Keyword search across podcast audio and transcripts
• Wordplay tool for clipping and editing exact podcast mentions
• Covers radio, TV, online news, and podcasts in a single platform
• Access to a large media contact database (1,000,000+ contacts)

🤔 O que poderia ser melhor:

• No influencer marketing or collaboration metrics
• No mobile app, which can hinder fast monitoring on the go
• Very old & unintuitive UX

Conclusão

If you’re not already monitoring podcasts, you should start doing it. Why?

Because podcast monitoring helps creators and brands understand how their shows are talked about online. It identifies who mentions your podcast, onde they do it, and o que they say.

These kinds of insights can improve content, strengthen brand strategy, and uncover new growth opportunities. 

For creators, monitoring helps to discover what topics or guests generate the most engagement and the overall tone of discussions around your podcast.

For brands, podcast monitoring allows you track brand mentions, measure sentiment, and understand the impact of sponsorships or guest appearances. 

With the right tool, you can stay ahead of the conversation and make smarter content and marketing efforts.

And these are the foundations for a podcast success!

Considerações finais:

• Podcast buzz often starts outside podcast platforms – on social media, forums, and news sites. Monitor them to gain a complete picture!
• Podcast monitoring is not passive listening but drawing conclusions and insights from podcast data.
• Sentiment analysis reveals how people feel, not just what they say.
• Tools like Brand24 offer many features that help you track, analyze, and act on podcast mentions in real time.
• The earlier you start monitoring, the sooner you can optimize your content and strategy.

Inicie um teste gratuito de 14 dias do Brand24 and check the power of podcast monitoring by yourself!