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There are more than 5 million podcasts on all podcast hosting platforms, and over 70 million podcast episodes have been created by now. The number of podcast listeners is expected to reach more than 504 million in 2024. This medium is taking over the world. That’s why you need podcast monitoring tools!
The above numbers speak for themselves!
Not only are there more and more podcast listeners, but also, a lot of people are starting to host their own podcasts.
New podcasts spring up every day! Podcasting has become a new hobby for many.
A professional studio is not needed at all. Everyone, as long as they have access to a reasonably good microphone and a space where it’s quiet, can do it.
So, there’s a high probability that your brand will be mentioned in a podcast episode, and it doesn’t necessarily have to be a podcast that you know exists.
Imagine having to listen to many podcasts every day to check if there are hidden mentions. No matter what, it’s impossible!
You can track mentions in podcast episodes without wasting your precious time listening to them from the beginning to the end!
Of course, you have no control over what podcasters will say about your brand, product, or service, so keeping an eye on it pays off. In other words, use podcast monitoring tools and protect your brand’s reputation.
So it’s time to discuss the best of them!
Best Podcast Monitoring Tools:
Brand24 is a powerful AI social listening tool. It tracks mentions of hashtags, keywords, brand, and product names across all public sources in real-time. These sources are (of course) podcasts, the most important social media (Instagram, X (Twitter), Facebook, Reddit, LinkedIn, Quora, YouTube, TikTok, Telegram, Twitch), news, blogs, videos, forums, and much more!
Thanks to real-time alerts, users can directly jump into the conversation about their products or brands and take appropriate action.
Brand24 does everything for you!
You get neat and brandable reports with tons of data and gather insights.
Try the best podcast monitoring tool!
Brand24 is the first tool on the market to track mentions across audio-based platforms. It collects data from major platforms such as Spotify, Apple Podcasts, Google Podcasts, Soundcloud, Spreaker, and Libsyn, as well as from the smaller ones.
Brand24 has a very user-friendly dashboard. All you have to do to check the mentions in the podcasts is tick podcasts as a source in your project. You’ll get a complete list and a line chart representing the number of mentions and reach over a selected period.
It’s visible in the real-life example of the keyword Ferrari. Ferrari recorded a spike in mentions on January 1, 2024. With 20 mentions in podcasts, it generated a reach of 237,150.
Guess what happened that the Italian manufacturer of cars recorded such an increase?
Of course, all the buzz was sparked by the announcement of Lewis Hamilton joining the Ferrari F1 racing team starting with the 2025 season.
Don’t worry! Of course, you don’t have to scroll and read all mentions to discover what happened. Brand24 has the Anomaly Detector, which will give you a concise explanation.
It says the spike was due to Lewis Hamilton’s announcement to leave Mercedes and join Ferrari in 2025. As you can see, the Anomaly Detector is reliable!
What’s more, Brand24 provides sentiment analysis. Each mention is identified as positive, negative, or neutral. A chart view is also available but does not include neutral mentions.
You can also compare your brand with your competitors.
Hamilton will make a switch from Mercedes to Ferrari, so let’s compare the volume of mentions and reach for these two companies.
Thanks to Brand24, you can select new influencers to collaborate with in their podcasts and social media.
It’s worth adding that Brand24 is also great for podcasters. They can monitor what their audience says across online media and how they perceive their podcasts.
Summing it up, the key features of Brand24:
- The volume of mentions and reach across podcasts and other online sources
- Sentiment analysis
- Anomaly detection
- Hashtags tracking
- Share of voice in the industry
- AI-powered reports and insights
Track mentions in podcasts with Brand24!
Meltwater is a professional, all-in-one solution. It combines media monitoring, listening, and social media engagement. One of the media monitored in this tool is podcasts.
It tracks over 25,000 podcasts on platforms such as Spotify, Apple Podcasts, and Google Podcasts. Additionally, there is an option to add podcasts to the capture network if desired podcasts are not covered.
The significant disadvantage of Meltwater is its price. The cost to use the tool is at least $8,000 per year. Due to this, large companies generally use this podcast monitoring tool.
- Mentions tracking
- Dashboard with customizable metrics.
- Developed insights reports
- Customized newsletters used for distribution
- Database of media contacts (+450,000 contacts)
- External software integration
03 Critical Mention
Critical Mention is an easy-to-use media monitoring tool, including offline, online, and social media. It’s targeted more at PR professionals than marketers since it covers radio and TV.
Critical Mention has interesting features related to podcast monitoring. It searches keywords in audio-based clips and transcripts, and thanks to the Wordplay tool, users can edit podcasts to capture the exact mention.
Regarding its price, Critical Mention is not transparent. They said they tailor the offer to the customer and his requirements.
The big drawback of this tool is that it doesn’t offer any metrics useful for influencer marketing and doesn’t have a mobile app. On top of that, their dashboard looks very simple, like it has stayed the same since 2002 (FYI, Critical Mention was founded in 2002). This may not be a problem for some users, but it bothers me.
- Brand mentions tracking
- Keyword tracking
- Wordplay tool
- Customized reports with valuable insights
- Media contact database (+1,000,000 contacts, including influencers)
Monitor and analyze mentions across podcasts!
Why should you be interested in podcast monitoring?
Podcasts are becoming one of the most influential forms of media. According to a new Acast research study, people trust podcasters and what they say more than influencers who create content for apps like Instagram.
Podcasts largely determine listeners’ purchasing decisions. According to IAB-Edison Research, over 60% of listeners consider new products and services after hearing about the product in a podcast episode.
Podcasts focus on different niche topics, so they gather niche audiences. A bond is created between the listeners and the host because they feel it is created specifically for them. Podcast listeners treat the host like a friend. Therefore, they are more likely to trust.
Podcasts are increasingly popular, so implementing podcast monitoring provides full coverage of what’s being said about brands.
If you’re not already monitoring podcasts, you should start doing it.
By monitoring podcasts, you can:
- Gather insights into what people say about your brand and your competitors
- Explore potential influencers in the industry to collaborate with
- Discover new target audience and market opportunities
Shortly speaking, seeing podcast data next to other sources gives a complete picture of the marketing efforts.
What are you waiting for? Click here to try the best podcast monitoring tool!
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