10 sencillos pasos para el análisis de hashtags en LinkedIn [2025]

Hashtags have become ubiquitous. The most popular ones exceeded one billion mentions a long time ago. Yet still, many social media managers underestimate LinkedIn hashtags. What a waste! Let me show you how to level up your LinkedIn hashtag analytics in this simple guide.

Resumen rápido:

– Native LinkedIn hashtag analytics is not enough. You need a reliable media monitoring tool that will give you detailed insights.

– Hashtag analysis will give you a priceless knowledge of what works, what doesn’t, and who you should cooperate with to move your social media strategy forward.

– With an advanced tool, you can track your hashtag campaigns on various sources, automate time-consuming tasks, and generate insightful reports.

What are LinkedIn hashtag analytics?

When you think about hashtags, I am sure LinkedIn is not the first social media platform that comes to your mind.

Twitter posts with hashtags? Of course! Instagram captions hashtags? Sure thing!

But LinkedIn comments or posts and hashtags? Hmmm…

Take some good advice – don’t underestimate their power! Relevant and popular hashtags can leverage your LinkedIn presence.

Because they let users know which area you have expertise in. Exactly like on other social platforms, hashtags categorize content to help LinkedIn users navigate through the ocean of data.

And, like on other social media, LinkedIn users can follow certain hashtags to inform the LinkedIn algorithm about their content preferences.

However, using them in a smart way is key. You won’t see results after randomly copying and pasting popular hashtags.

So, how to use them?

Hashtag analysis helps you find the right hashtag suggestions. It shows what the best hashtags are to reach your target audience and helps you tailor your strategy.

Why is tracking hashtags on LinkedIn important?

LinkedIn’s algorithm works similarly to any other social platform.

Engagement is a key factor for pushing your content to a wide audience, and hashtags are the secret to targeting your posts well and boosting the social media algorithms.

That’s why it’s so important to analyze your hashtags!

Hashtag analytics can help you:

• See which hashtags get the most impressions, likes, comments, and shares.
• Identify what topics resonate with your audience and tailor future content accordingly.
• Avoid overused or irrelevant hashtags that dilute your message.
• Compare performance across different campaigns or timeframes.
• Find industry-specific or event-related hashtags to join relevant conversations.
• What hashtags competitors or influencers in your field are using.

All for the best LinkedIn hashtag strategy!

¿Cómo iniciar el análisis de hashtags en LinkedIn?

The great starting point for any kind of social media analytics is checking its native solutions. And – exactly like in the case of other social platforms – LinkedIn has its own tool.

Unfortunately, it turns out that there are no specific LinkedIn hashtag analytics tabs or features in it.

What exactly can you do within the app?

Well, you can type the particular hashtag in the search bar, hit enter, and check some basic things.

You can see posts with the relevant hashtag, LinkedIn account, and companies that used it somewhere, as well as a few other options.

¿Algo más?

Puedes utilizar algunos filtros para acotar los resultados por fecha, tipo de contenido, etc. No tanto, ¿verdad?

I’ll be brutally honest with you. Native LinkedIn hashtag analytics is just basic.

It’s elementary. And it provides you with almost no actionable insights for your marketing strategy.

If you’d like to get on with your LinkedIn hashtag strategy seriously, you must monitor hashtags with an appropriate third-party tool.

Here’s how I suggest doing it.

¿Cómo analizar hashtags en LinkedIn? 10 pasos 

Let’s go through the hashtag analytics process with the help of some of Brand24’s features.

But before we dive in:

No matter which media monitoring tool you use, check the LinkedIn integration before you start tracking your hashtags. It might significantly impact your LinkedIn hashtag analytics results.

01 Comprobar el volumen de menciones

Start your LinkedIn hashtag analytics by checking the most basic indicator – the volume of mentions.

Most of the hashtags are simply mentions but are preceded by a hashtag symbol.

Tracking mentions volume gives a lot of valuable insights.

By analyzing the spikes and drops in a hashtag’s popularity, you can track your performance over time, find out if your content is relevant, and, if not – optimize it.

Besides, hashtag popularity can help you discover niche-related trends and your competitors’ LinkedIn hashtag strategy.

La distribución de los hashtags a lo largo del tiempo también puede ayudarle a detectar algunos patrones. Por ejemplo, tendencias estacionales o periodos semanales.

A continuación, puede ver la distribución de LinkedIn #Innovation en el caso del volumen. ¿Puede ver el patrón?

Right, the hashtag gains in popularity between Monday and Thursday while drops from Friday to Sunday.

No surprise at all!

Most people use weekends for leisure. Not to post career or job-related posts with hashtags on a professional social network.

Consejo profesional: Recuerde que algunos seguimiento de los medios de comunicación tools like Brand24 allow you to track and analyze relevant hashtags published on all major social media platforms.

02 See the reasons behind the hashtag performance

Analyzing the reason for sudden spikes or drops is quite demanding, but an absolute must.

Otherwise, how would you know what to do?

Fortunately, Brand24 introduced the Anomaly Detector.

This AI-driven feature identifies unusual patterns in your tracked mentions.

At the same time, the Detector analyzes possible causes and presents its conclusions in one or two sentences.

03 Measure social media reach

Social media reach is a second crucial metric you should check in your hashtag analysis.

Te ayuda a averiguar la frecuencia con la que tu hashtag de LinkedIn podría aparecer en los feeds de inicio de otras personas.

Del mismo modo que el volumen de menciones, Supervisión de LinkedIn del alcance de los hashtags proporciona datos valiosos sobre su LinkedIn resultados de marketing. Pero también sirve a un propósito más específico.

A saber, identificar a las personas influyentes del nicho y establecer una cooperación fructífera.

Let’s focus on the green line on the chart.

As you can see, there is a huge spike in social media reach. But why?

If it’s not correlated to the sudden increase in hashtag volume, what happened then?

Thanks to the Anomaly Detector, we know that three influential TikTokers caused the spike.

So, even if the volume of mentions was relatively stable, the cumulative reach of those three resulted in rapid growth.

04 Detect the hashtag popularity

Okay, but can you identify your hashtag’s popularity at first glance?

¡Claro que sí! Eso es lo que Puntuación de presencia es para.

La puntuación de presencia es una métrica que ayuda a medir la popularidad online del tema en un momento dado. Es como una visión general rápida del rendimiento de la notoriedad de tu marca.

Thanks to analyzing your hashtag Presence Score, you can evaluate your content marketing & PR efforts. Especially if you want to check how your campaign or brand’s LinkedIn hashtags work.

Con Presence Score, también puede comparar los hashtags de su marca o campaña con los de sus competidores.

Comprobemos la popularidad del hashtag de la marca Apple.

Como puedes ver, #Apple tiene una Puntuación de Presencia de 65, lo que significa que es superior a 82% de las marcas. Francamente, ¡esperaba que la presencia de Apple fuera mucho mayor!

05 Realizar análisis de sentimiento

Speaking about sentiment, it’s time to introduce you to another metric you should consider in your LinkedIn analytics.

Understanding the emotions and attitudes of your target audience toward the chosen hashtag can be the clincher for your brand reputation management.

Sentiment analysis checks the tone of voice and emotions behind the particular mention with a tracked hashtag.

The Brand24 tool can also perform the análisis del contexto of a post or a comment where someone used your tracked hashtag.

The sentiment can be:

🟢 Positive

⚪️ Neutral

🔴 Negative

06 Compromiso de pista

Engagement is one of the most important metrics in social media. Basically, every element of your social media actions impacts it.

Yes, hashtags too!

In short, engagement indicates the number of users who interacted with posts mentioning your hashtag. Such interactions are, above all, likes, comments, and shares.

Tracking engagement metrics allows you to identify trending hashtags (thus, topics) and gain insights into your competitors’ strategies by checking their current trending posts.

Equipado con conocimientos sobre las interacciones, puedes crear publicaciones de LinkedIn más exitosas y hacer que tus hashtags sean eficaces.

07 Detectar a los influencers que utilizan el hashtag

I believe there’s no need to convince you that, wisely used, influencer marketing can skyrocket your notoriedad de marca.

Hashtag research can help you identify top-notch influencers covering topics you’re interested in.

Similarly, you can discover a high-volume LinkedIn page mentioning your brand hashtags.

To do this, go to the Brand24 dashboard > Ficha Influencers.

While there, you will see the most influential profiles talking about the chosen topic and:

• A platform they use
• How many times they mentioned your hashtag
• Sus seguidores cuentan
• Their cuota de voz
• Influencia
• Influencer Scores

Now, you’re ready to identify with whom you should cooperate.

08 Check other relevant hashtags

Herramientas de escucha social like Brand24 allow you to find different hashtags related to your primary LinkedIn hashtag. Why should you even bother?

Tracking related hashtags gives you a broader picture.

You can discover trending hashtags in your niche and address these topics in your social media communication.

Este conocimiento también le permite ajustar su estrategia de hashtags incluyendo hashtags menos populares y relacionados con nichos de mercado. Con ellos, puedes dirigirte a un público más específico.

Volviendo a #Apple, podemos ver algunos hashtags de la competencia, temas generales de tecnología y menciones a los principales productos de Apple.

09 Comparar con hashtags de la competencia

The “Compare projects” feature informs you how successful your hashtag campaign is in your niche. And one of the ways to do it is by benchmarking with your direct opponent(s).

Por ejemplo, elegí dos hashtags populares de marcas deportivas mundialmente reconocidas, Nike y Adidas.

I compared Nike’s #JustDoIt with Adidas’ #ImpossibleIsNothing.

As you can see, Nike’s hashtag campaign is incomparably more successful than Adidas’s. Regarding volume, #JustDoIt was used 14 times more than #ImpossibleIsNothing.

Además, Nike AVE (Equivalencia de Valor Publicitario) is worth $ 1.8 million.

10 Seguimiento de los resultados a lo largo del tiempo

The second comparison metric and feature you can use to analyze your hashtag performance is “Compare periods”.

Here, you compare your effectiveness, not with other campaigns, but over time.

Estos datos te permiten evaluar si tu hashtag gana o pierde popularidad.

Now, let’s check #JustDoIt performance over time:

Podemos observar un aumento de 15% en el volumen de menciones. ¿Genial? No exactamente. Mira más de cerca.

Yeah, volume is higher, but there is a 43% drop in reach – from 153 to 87 million users!

It means that while more profiles are using #JustDoIt, they are much less influential than in the past.

My tip: Use AI for analysis!

AI is not magic, but a tool.

And it can be perfect for your LinkedIn hashtag analytics and identifying market trends or shifts.

I like to use AI Brand Assistant – a feature that combines social listening project data (everything from the 10 steps above) and ChatGPT knowledge.

You can ask it questions and get the analysis!

Some of the questions you can ask include:

• What are the best hashtags to use for [brand]?
• What was the reach of [hashtag] over the last month?
• What niche hashtags should [brand] include?

It can really be simple and not require a lot of effort.

For example, Mercedes-Benz and BBDO WWA used constant hashtag monitoring to understand how people in Poland were feeling each day.

With real-time insights from Brand24, they adjusted the color of their headquarters’ illumination daily to reflect the public mood.

This creative use of hashtag analytics shows how powerful real-time social data can be when turned into meaningful action.

Take a look at the whole case study and get inspired: BBDO WWA Case Study

Conclusión

LinkedIn hashtags can play a vital role in your general marketing strategy.

They help to reach your LinkedIn posts to a wider audience, build your online reputation & expertise, create relevant content, and support your efforts in many other ways.

But you must know if your actions are right. To make data-driven decisions, you have to track and analyze proper metrics.

Otherwise, you will be groping in the dark!

Reflexiones finales:

• Al analizar tus campañas de hashtags en LinkedIn, debes analizar varias métricas (como el alcance, la participación, el sentimiento, etc.) al mismo tiempo. De lo contrario, los resultados de tu análisis no serán fiables.
• La herramienta nativa de análisis de hashtags de LinkedIn sólo proporciona un conjunto selectivo de datos. Debe utilizar una herramienta de seguimiento de medios para obtener información más detallada y práctica.
• Las funciones automatizadas ahorran tiempo en el análisis de hashtags de LinkedIn.
• El seguimiento de hashtags relacionados te permite encontrar a personas influyentes y ampliar tu alcance en LinkedIn a un público más amplio.
• Comparar tu campaña de hashtags con tu rendimiento anterior te da mucha información sobre el éxito o el fracaso de tus acciones.

¿Preparado para un análisis serio de hashtags de LinkedIn? Haga clic aquí para probarlo gratis.