Lo último
Social Media Tracker.
Start tracking what people say about your brand. Stay one step ahead of all posts, sentiment, and trends.
Únase a más de 4.000 marcas en la revolución de la IA
Grow your presence with smarter signals.
Social media moves fast, a shoutout can vanish the same day.
Brand24 monitors what people say across multiple social media platforms, turning online conversations into real-time analytics and actionable insights. Everything in one clean dashboard.
Be the first saber.
A single post can blow up and turn into a problem. Manual checks miss the stuff that spreads fastest: TikTok comment storms, quote-tweet pile-ons, and Reddit threads.
With social media tracking, you can get notified, assign it, and move fast. Before it turns into a support queue.
Pick your channel.
Get instant updates about key brand mentions where you work: Slack, Teams, email, or in-app.
Customize them.
Set rules for specific words, products, campaign name, or negative sentiment only.
Catch spikes.
Storm Alerts flag sudden jumps in reach or volume, so you can react while it still matters.
Track mentions without babysitting feeds.
Spot negative talk early and respond faster.
Smart stats that actually help.
Skip the empty numbers and vanity metrics.
Get social media analytics that show how your brand is doing. Use clear data to understand how people react to each mention.
One simple dashboard.
Follow social media metrics like reach, growth, and engagement rate, no spreadsheets needed.
Spot top-performing posts.
See your best content fast and identify trends you can repeat in your next social media strategy.
Impulsado por la IA. Creado para el marketing.
Analyzing all social media posts can get messy fast.
Con seguimiento de redes sociales, AI reviews the volume for you and pulls out only what matters.
Resúmenes AI.
Skip the long reading. Get clear summaries with valuable insights about your brand or topic.
Detección de eventos.
When your social mentions jump, find the reason. Connect spikes to real-world events and understand the ‘why’ behind them.
Análisis de sentimientos y emociones.
See if people sound positive, negative, or neutral. Spot early negative mentions, then dig deeper to uncover the emotions behind their words
Estrategia de contenidos respaldada por datos.
Entienda mejor a su audiencia y publique posts que realmente resuenen. Atrae nuevos seguidores con una estrategia adaptada a tu marca.
Análisis de temas.
Stay on top of trends and use social listening to spot what your audience is discussing. Tap into topics your customers are already engaged in to stay relevant.
Análisis de hashtags.
Track hashtags to see which ones deliver results. Use the winners to connect with new people and turn your social media campaigns into part of a bigger, trending conversation.
Horas calientes de compromiso.
Get detailed insights on when your content gets the most traction. Turn timing into your growth plan. Publish during those hours to improve performance.
Análisis Emoji.
Read between the symbols. See the emojis people use around your brand. Understand how your messaging lands and speak your audience’s language.
No te ahogues in results.
Focus on what matters.
Quickly sort your data to show specific channels, languages or negative sentiment only. Use 12+ advanced filters to catch the mentions that could hurt your brand before they spread.
Seguimiento de voces influyentes.
Limita las fuentes.
Incluir o excluir frases.
Aislar el sentimiento.
& más.
Spot real influence.
Don’t waste good collaboration on the wrong person.
Use Brand24’s tracker to find creators who actually move the conversation, not just collect followers.
The Influencer Tab.
Brand24 highlights key profiles using reach, mentions, and engagement, so you can choose partners with confidence.
Find true community voices.
Big follower counts don’t always change minds. Each mention comes with our custom Influence Score to help identify strong, authentic voices.
Benchmark against competitors.
Worried your competitors are getting ahead while you’re busy posting?
Keep an eye on their moves and see how your performance stacks up week to week.
Track any public account.
Type in a competitor name, or multiple ones, and get instant access to their progress.
Side-by-side comparison
Use the Comparison tab to follow engagement, sentiment, reach, share of voice, and other social media activity across selected profiles.
Why use Brand24 for social media tracking?
Brand24 makes tracking and growing your presence across any major social networks easier. And a lot smarter.
Mantenga a su equipo alineado.
Brand24 improves your reporting capabilities with easy exports and shared views. Download clean PDFs, PPTX, or Excel reports, manage access. Use one dashboard to track comments, hashtags, user activity, and mentions, without switching to other tools.
AI-powered brand monitoring.
Stop reading everything yourself. Manual checking doesn’t scale, especially when mentions come in from many places at once. Brand24 supports monitoring with AI that identifies patterns, groups similar posts, and highlights what needs attention first.
Access everything that matters.
Online talk moves quickly. With
real-time tracking, you can respond while it’s still relevant. Join the right threads, and react early when something starts trending. You get all the information in one view, without jumping between tabs.
Brand24 es la ventanilla única para conocer su marca. Ahora, con más funciones basadas en IA, es una de las únicas herramientas que necesitas para conocer la salud de tu marca en cuestión de minutos.
Jonathan Parsons
Director de Marketing y Fundador
Más información
de nuestros expertos.
María Camila
Segura Matiz
Jefe de Comunicación Estratégica @ Global66
Brand24 nos llevó a descubrir a muchos embajadores de marca de los que ni siquiera éramos conscientes. Curiosamente, algunos embajadores que compartieron sus enlaces con sus seguidores acabaron convirtiéndose en influencers para nosotros.
Con frecuencia
Preguntado Preguntas:
What does Brand24 do as a social media tracker?
Brand24 es una social media tracking tool that collects online mentions of your brand and organizes them into a searchable, filterable feed. It helps you monitor conversations, spot issues, and respond faster, without checking each platform one by one.
Tracks mentions across social platforms and pulls them into a single place, so you can review everything without hopping between social channels.
Monitors what matters to you, including brand names, product names, campaign hashtags/tags, and specific topics.
Gives you a daily work feed you can search, filter, and review to find the most relevant conversations quickly.
Helps you act faster by catching potential issues early and making it easier to reply or escalate when needed.
Keeps a record of what was said and where, which is useful for reporting and context.
Which social media platforms can I monitor with Brand24?
Brand24 works as a social media tracker across many sources. Monitor:
X (Twitter)
Instagram
Facebook
LinkedIn
TikTok
Youtube
Reddit
Quora
and many more sources, including blogs, review sites and news.
How is Brand24 different from social media monitoring tools built into platforms?
Built-in free tools usually report on your own account performance in one channel. Brand24 social media tracker focuses on the broader conversation. It reports mentions about your brand across multiple sources in one dashboard, not just the posts you publish.
Broader coverage. Platform analytics usually show what's happening on that platform. Brand24 pulls mentions from many places into one view.
Beyond your own profile. Built-in tools focus on your posts, followers, and engagement. Brand24 tracks posts that mention you, even if you didn't publish them. Our social media tracker can analyse your competitors too.
One place to review everything. Instead of checking platforms one by one, you can monitor your brand's online presence in a single feed.
Advanced analytics. You can compare signals over time to spot spikes, shifts, and emerging patterns across conversations.
More context for decisions. Seeing the wider discussion helps you understand what's driving attention (and how it evolves), not only how your content performed.
Can I measure campaign results with Brand24 social media tracker?
Yes. You can track social media campaigns by setting up keywords like your campaign name, slogan, hashtag, or product name. Then you can see:
when the campaign picked up speed,
which sources and posts created the most reach,
which message angles got the strongest reaction,
many other detailed insights.
Which social media metrics can I track in Brand24?
Brand24 helps you track social media traffic tied to conversations, visibility, and reactions. Think of it associal analytics for brand conversations. Depending on the source, you can see social media metrics like:
volume of mentions over time,
reach and engagement signals,
cuota de voz,
sentiment changes,
top authors and top sources,
AVE, UGC,
custom Presence Score.
Stop checking platforms one by one.
Let Brand24 track conversations for you. No credit card, no commitment.