My Top 11 Helpful Marketing Reporting Tools & Software in 2025

Understanding data is a big part of a marketer’s life, from tracking marketing data to visualizing insights and generating reports. Let me introduce you to 11 tools to speed up this reporting process – automate data collection and analysis, save time, and reduce costs!

Ferramentas de relatórios de marketing automatically gather data from all your marketing channels—social media, websites, email marketing—and transform it into clear, actionable reports. You’ll get actionable insights on website traffic, leads, signups, and conversions, helping you and your team make smarter, faster decisions.

Scroll down to find the perfect reporting tool to take your marketing performance to the next level!

O que são ferramentas de relatórios de marketing?

The right digital marketing reporting platform is a secret weapon for companies and marketers. They provide clear, reliable data without having to spend hours analyzing numbers.

Over time, I have realized how valuable marketing reporting software is. Not just for tracking progress but also for presenting accurate results to managers or reporting to clients without getting lost in spreadsheets.

And the best part? Everything is gathered in one place!

Still thinking if it’s worth it? Here’s a list of benefits to consider:

Looks good, right? 

Check out my top 11 digital marketing reporting tools to find the perfect fit for your needs!

01 Brand24

Introducing one of my favorite tools—Brand24. 

It delivers instant análise de sentimentos and engagement tracking, saving time and revealing insights into brand perception. I’ve found their custom metrics providing deeper insight into reconhecimento da marca and reputation very helpful, including:

• Influence Score: Prioritizes the most influential mentions
• Pontuação de presença: Measures overall online visibility
• Análise de sentimento: Detects positive, negative, or neutral mentions

These insights are especially useful for launching new products or refining campaigns.

Check out the marketing report templates yourself, which you can generate with just a few clicks:

👉 Exemplo de relatório interativo
👉 Exemplo de relatório em PDF
👉 Relatório de comparação de concorrentes

Created marketing report by Brand24:

As you can see, Brand24 reports integrate data from all social media platforms. It allows me to check marketing campaign performance across multiple channels and easily share with the rest of the team, even by link.

Here is how I customized my report:

💡It’s useful for: 

• Profissionais de marketing digital
• PR specialists
• Business owners
• Everyone who wants to know what people are talking about their brand

🔧 My favorite features:

• Relatórios personalizáveis –Generate PDF and email reports, perform comparisons, and share instantly with QuickShare—all powered by multiple data sources.
• Rastreamento de concorrentes – Including key metrics, such as compartilhamento de voz ou volume de mentions.
• In-depth sentiment analysis – Understand how people truly feel about your brand.
• Ferramentas com tecnologia de IA – Various AI features like Assistente de marca, Insights Analysis, and more make data interpretation even easier.
• Alertas em tempo real – Get updates via email or Slack, whenever somebody mentions your brand, so you’re always in the loop.

02 Insights24

For people who are too busy to manually analyze the data collected by marketing tools, there’s Insights24.

What sets Insights24 apart from regular digital agencies is that it provides valuable information tailored to your needs. 

Each report template can be discussed individually – whether for a specific marketing campaign, or you need a general marketing report.

Aqui está um exemplo de relatório da Insights24:

Insights24 reports are detailed with in-depth insights, analysis, recommendations, and visualizations – easy to share with the entire team or clients.

💡It’s useful for:

• Profissionais de marketing digital
• Business owners
• Data analysts 
• PR specialists 

🔧 My favorite features:

• Custom data by a team of data experts
• Agregação de dados de vários canais de marketing
• Personalized insights tailored to your brand’s needs and custom data
• Customizable report templates are discussed individually

03 Looker Studio (anteriormente conhecido como Google Data Studio)

Almost every marketer uses Google Analytics, right? But Looker Studio (formerly Google Data Studio) deserves its own spotlight. 

Looker Studio automatically updates data from multiple platforms, making it perfect for managing campaigns. Its pivot tables, interactive charts, and customizable dashboards help you quickly spot trends and track performance. 

Plus, its user-friendly interface and easy sharing options simplify team collaboration, while integrations with tools like Google Analytics and Google Ads turn raw data into actionable insights.

Here you can check more Exemplos de painéis do Looker Studio.

💡It’s useful for:

• Profissionais de marketing digital
• Business owners
• Data analysts 
• PR specialists 
• Agencies & teams 

🔧 My favorite features:

• Combina dados de várias fontes
• Recursos de atualização automática de dados
• Tabelas dinâmicas e opções avançadas de visualização de dados
• Easily export data

04 Piwik PRO

Voltando ao Google Analytics, é impossível não mention Piwik PRO – which I feel is a great alternative.

Especially since Google Analytics’s complex navigation is becoming a struggle for many marketers. 

One feature what do I like best? It’s an automated marketing reporting tool – you can set up generated reports that go directly to your inbox, saving your time and marketing efforts.

Real-time visits overview by Piwik:

It’s a clean, user-friendly interface and easy access to key marketing performance – something every data-driven marketer can appreciate.

💡It’s useful for:

• Enterprises & regulated industries 
• Marketing & analytics teams 
• Data-driven businesses 

🔧 My favorite features:

• Alternativa fácil de navegar para o GA4
• Design funcional e fácil de usar
• Scheduled automatic reports delivered via email
• Maior controle sobre a privacidade e a propriedade dos dados de marketing

05 Ahrefs

Ahrefs is well known as a powerful analytic tool for SEO, I know. But don’t scroll just yet! 

At its core, Ahrefs helps track a website’s positions and visibility, but it goes much further. 

With advanced marketing metrics, this tool can automatically analyze potential traffic for specific keywords, domains, and monitoramento de backlinks, giving you a competitive edge.

O que isso significa?

With Ahrefs, I easily spy on my competitors’ traffic, discover their strongest organic search results, monitor domain authority, analyze backlinks, and much more.

Sounds good, even if you’re not an SEO specialist, right?

💡It’s useful for:

• Profissionais de marketing digital
• SEO specialists
• Data analysts 
• PR specialists 

🔧 My favorite features:

• Acompanhe suas classificações e visibilidade no console de pesquisa do Google
• Analyze competitors’ traffic and top organic keywords
• Insights detalhados sobre os resultados da pesquisa orgânica

06 Queagraph

Creating reports is only half the battle. 

Presenting all those tables, data, and métricas de marketing in a clear, engaging way for the client or the rest of the team is another challenge. 

This is where Whatagraph steps in, transforming data into visually appealing stories.

This marketing reporting tool is designed to help quickly track performance across multiple platforms without spending hours on manual reporting. 

I’ve found it particularly useful for automating digital marketing reports and eliminating the need for PowerPoint presentations – what a relief!

Marketing analytics report by Whatagraph:

💡It’s useful for:

• Marketing agencies 
• Gerentes de mídia social 
• PPC specialists
• Business owners 

🔧 My favorite features:

• Criar relatórios personalizados
• Centraliza dados de vários pontos de dados
• Visualiza os dados em um formato limpo e fácil de ler

07 Swydo

Swydo is an Software de relatórios de marketing on-line designed for anyone who wants to track performance and streamline the reporting process without manually pulling data.

Personally, I find Swydo’s report templates to be a time saver. 

Instead of creating reports from scratch, I can simply choose a ready-made template for PPC, SEO, or social media. Customize it to my needs, and schedule an automatic upload. It’s quick, easy, and takes the stress out of reporting.

💡It’s useful for:

• Gerentes de mídia social 
• Marketing agencies 
• PPC specialists

🔧 My favorite features:

• Custom reporting solutions
• Monitoramento de KPI em tempo real a partir de várias fontes de dados
• Interface amigável para análise rápida da campanha

Experimente a melhor ferramenta de relatórios de marketing!

08 AgencyAnalytics

Now is a reporting software specially designed for digital marketing agencies that need efficient, automated, and customizable marketing reporting software solutions. 

This marketing reporting software streamlines the entire process, saving time and ensuring consistency. Instead of manually creating reports for each client, it automates the process.

AgencyAnalytics offers one-click reports, customizable dashboards, and more – perfect for agencies managing multiple clients with different marketing reporting needs. With pre-built templates and drag and drop builder widgets, you can easily customize reports to highlight the marketing KPIs that matter most to each client.

💡It’s useful for:

• Marketing agencies
• Content creators
• Gerentes de mídia social

🔧 My favorite features:

• Relatórios automatizados de clientes com painéis personalizáveis
• Simplifies multiple client reporting workflows
• Modelos flexíveis para diferentes necessidades do cliente

09 Supermetria

Supermétricas is a popular digital marketing reporting software.

Instead of manually collecting data from various sources, Supermetrics automatically pulls marketing and SEO data into the tools you already use, saving you time and improving efficiency.

One of its biggest advantages is seamless integration with leading marketing data platforms, offering dedicated products for Looker Studio (formerly Data Studio), Google Sheets, Azure Synapse Analytics, BigQuery, and others.

💡It’s useful for:

• Profissionais de marketing digital
• Data analysts 
• PR specialists 
• Agencies & teams 

🔧 My favorite features:

• Connects 100+ data sources
• Análises detalhadas para profissionais de marketing e SEO
• Painéis e relatórios personalizáveis

10 DashThis

DashThis is one of the most user-friendly digital marketing reporting tools. 

With more than 34 integrations, DashThis pulls key marketing data from platforms like Google Analytics, Facebook Ads, LinkedIn, and others, automating reports with just a few clicks.

Soluções de software para relatórios de marketing on-line: DashThis

💡It’s useful for:

• Profissionais de marketing digital
• PR specialists 
• Agencies & teams 

🔧 My favorite features:

• Acesso a mais de 34 ferramentas de marketing digital
• Criação de painel de controle de fácil utilização
• Usuários ilimitados para acesso de toda a equipe

11 Klipfolio

Why did I choose Klipfolio to wrap up this list? 

Mainly for its data-rich and customizable dashboards. But also because of its great cooperation capabilities.

Klipfolio is made up of three main tools:

• Klips: This is where you can build custom dashboards and reports, perfect for analysts who need to track, measure, and share LinkedIn metrics.
• PowerMetrics: Designed with leaders in mind, this tool lets non-technical users create charts and segment data with simple filters—no advanced help needed.
• MetricHQ: Think of this as an internal dictionary for all things metrics and KPIs, keeping everyone on the same page.

It’s a full-scale business intelligence tool that makes data accessible, visual, and actionable.

I like the drag and drop interface that lets you create custom reports without coding. 

💡It’s useful for:

• Equipes de marketing
• Business owners & executives 
• Agências 

🔧 My favorite features:

• Drag and Drop Report Builder 
• Advanced-Data Customization
  

PERGUNTAS FREQUENTES

Why are marketing reporting tools a must in 2025?

Let’s be honest – marketing moves fast, and data is everything. 

But here’s the thing: raw numbers mean little if you don’t know how to use them. And spending hours manually compiling reports and trying to make sense of spreadsheets doesn’t sound at all appealing.

This is where marketing reporting platforms come to the rescue. They automate the entire process, taking data from all digital marketing channels and turning it into clear, useful information – without the headache.

Here’s the thing: 40% de organizações are increasing their data-driven marketing budgets because they know that data isn’t just a buzzword – it’s the key to unlocking growth and maximizing ROI. 

So if you’re still manually calculating numbers, you’re wasting time and leaving money on the table.

How to Choose the Best Marketing Reporting Software?

With so many online marketing reporting tools available, choosing the right one depends on what you need to track and where the data is coming from. 

Some tools focus on website analytics, while others specialize in marketing attribution, business analytics, or data visualization.

Comece com o básico: What are your goals?

Before delving into specific tools, ask yourself:

• What key metrics do I want to track? (Site traffic, conversions, ROI?).
• What data sources do I need? (Google Analytics, social media, CRM?)
• Do I need automation, integration, or custom dashboards?

Once you have a clear picture of what’s most important, it’s easier to choose the right type of reporting software.

Here are the four main types of marketing reporting tools to consider:

📊 Marketing Analytics Software – Track What’s Happening

This type of tool helps you track traffic sources (social media, ads, search engines) and analyze user behavior—which pages they visit, how long they stay, and what actions they take. It’s all about understanding your audience’s journey.

🎯 Marketing Attribution Software – Find Out What’s Working

It’s one thing to know how people find you, but what actually drives conversions? Attribution tools dig deeper, helping you identify which campaigns or channels (Facebook Ads, email marketing, Google Search) are generating the most revenue. 

📈 Business Intelligence (BI) Software – Make High-Level, Data-Driven Decisions

For managers and executives handling large amounts of marketing data, Business intelligence tools provide a big-picture view. They collect, store, and analyze vast data sets, helping businesses identify trends, performance gaps, and strategic opportunities.

📡 Data Visualization Software – Turn Data Into Clear, Actionable Insights

Data is useless if it’s too complex to interpret. Visualization tools transform raw numbers into easy-to-read charts, graphs, and tables, making your insights clear and engaging. 

O que procurar em uma ferramenta de relatório?

It depends on your needs and how you plan to use the tool, but some key features are essential for everyone.

Here are my tips:

1. Fontes de dados: Ensure the tool integrates with all your platforms, such as Google Analytics, Social media platforms, Mailchimp, and more. The more data sources, the better.
2. Personalização: Look for tools to customize your reports to show the key metrics that matter most to you.
3. Automação: O objetivo é economizar tempo, certo? Escolha ferramentas que ofereçam relatórios automatizados e atualizações de dados.
4. Fácil de usar: Even the most powerful tool is useless if it’s too complicated. Pick something intuitive and easy to navigate.
5. Escalabilidade: Whether you’re a small business or a large agency, make sure the tool can grow with you.

Which reporting tool is the best for you?

This list of 11 marketing reporting tools is a good base to try the ones that interest you the most.

Focus on what you report most frequently and what is most time-consuming. Then, compare your problems with the solutions listed above.

I’m sure you’ll find some interesting reporting tools to help you automate your marketing reports and save you valuable time. Good luck! 🍀

Como criar um relatório de mídia social de alta qualidade?

Conclusão

When creating, evaluating, and implementing marketing strategies, you deal with large amounts of data.

You need a solution that can manage all the data you require. 

That’s exactly what marketing reporting tools do. Keep this list in your mind:

Principais conclusões:

1. Try it! – Most of the tools mentioned offer free trials, so you can test them before committing to a paid plan. Then you will know if you like it or don’t. 😉
2. Automate Data Collection & Save Time – these tools save hours you would spend manually compiling reports.
3. Alavancagem <strong>AI solutions</strong> for a smarter reporting process –  Speed up data analysis, identify trends automatically, and deliver deeper insights that enhance your marketing effort.
4. Customizable Reporting for Better Insights – Platforms like Brand24, Swydo, and AgencyAnalytics allow you to fully customize reports, ensuring that your team or clients only see the most relevant marketing metrics—without clutter or unnecessary data.

A Marketing Report? You can do it like pro; use marketing analysis tools. 👉 Comece com o Teste do Brand24 agora! 👈