Real-Time Mention Analytics.

All your online conversations in one place. Analyze reach, engagement, sentiment, UGC, influence metrics, and more.

With mention analytics you can elevate your brand monitoring and understand how your brand appears across the web.

Únete a más de 4000 marcas en el recuento de hashtags

Analice su brand mentions.

You’re guessing what people think. Stop and stay one step ahead of the conversation.

Tanto si se trata de una crítica negativa como de un comentario positivo, la supervisión en tiempo real le ayuda a reaccionar con rapidez.

Obtén información al instante.

Immediately see the results of your marketing campaigns and adjust your next steps.

Detectar tendencias emergentes.

Measure how often users share, like, and comment on your brand online, and tap into conversations.

 

 

Social media managers rely on a robust social media monitoring tool to stay ahead of trends and crises.

Monitor 25 millones de euros fuentes.

Stay updated with what’s being said across the web, including news sites, social media channels, blogs, forums, review sites, and many other platforms.

Brand24 recopila todos los mention importantes sobre su marca, la competencia u otras palabras clave específicas.

Detallado métricas. 

Likes look great. But are they driving anything?

Use an advanced mention analytics tool and don’t make decisions based on partial info. Analyze:

Concienciación.
Mention volume, reach (social + non-social).

Compromiso.
Likes, comments, shares, interactions.

Impact.
Custom Presence Score, UGC, share of voice, AVE.

...y más información para orientar su estrategia.

Tracking online conversations alongside updates from news sites helps teams react quickly to important developments.

Simplifique su trabajo con la inteligencia artificial.

Análisis de Sentimiento AI.

Comprenda cómo se siente la gente cuando mention su marca.

AI reviews your brand mentions and tags them as positive, neutral, or negative.

Track sentiment over time to catch quiet shifts early. Filter by sentiment to see what drives praise or complaints.

Pruebe ahora
Utiliza el mejor software de seguimiento de medios.

Análisis de emociones por IA.

Dig deeper and understand the emotional context behind brand mentions.

Emotion Analysis detects signals like admiration, anger, disgust, fear, joy, or sadness in posts, comments, and reviews.

Use it as independent customer feedback to see the public perception of your brand.

Pruebe ahora
Una herramienta de análisis te ayuda a controlar las métricas de las redes sociales sin tener que rebuscar en hojas de cálculo.

Eventos AI.

Spot sudden spikes in your brand mentions fast.

The Events detector separates real anomalies from normal fluctuations. It also analyzes real-world events and identifies what triggered the jump, providing context for your response.

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Accede a tu rastreador de seguidores de Instagram.

Análisis temático de la IA.

Discover what subject your customers discuss the most.

AI scans your mentions and groups them into clear themes. It shows which topics drive the most reach, mentions, and engagement.

Use this data to create the perfect social media strategy and match your audience's interests.

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Combine el análisis de los sentimientos con el análisis de los medios de comunicación para comprender cómo se siente la gente y por qué.

Análisis de las intenciones de la IA.

Understand why customers mention you.

Intent Analysis sorts mentions by intent, such as asking questions, sharing opinions, or doing research.

Use it to identify early signals of buying intent, support needs, or looking for competitors. Turn social listening into your system for spotting opportunities.

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Mida la participación de las publicaciones utilizando métricas de participación.

Set real-time alertas.

Socials move fast. One negative thread can explode overnight. If you see it too late, the story is already everywhere.

 

Get notified when your company is mentioned online and protect your brand reputation.

Elige tus canales.

Send alerts where your team works. Slack, MS Teams, email, or in-app.

Utiliza más de 12 filtros.

Avoid being overwhelmed. Customize by negative sentiment, specific keywords, engagement, selected platforms, and more.

Effective media monitoring becomes far easier when supported by advanced media monitoring tools that automate the heavy lifting.

Controlar todo que importa.

Inteligente filtrado.

Too many mentions, too many platforms, too little time.

You shouldn’t need 20 tabs to answer one question. Sort through the noise fast. Use advanced filters to surface the mentions that have the biggest impact on your brand.

Seguimiento de voces influyentes.

Limita las fuentes.

Incluir o excluir frases.

Aislar el sentimiento.

& más.

Combining social listening with sentiment analysis uncovers not just what people say but how they truly feel.

Personalizable informes.

Exporte los datos en el formato que mejor se adapte a su flujo de trabajo.

Informes QuickShare.

Personalizable
Informes en PDF.

Informes por correo electrónico.

Informes QuickShare.

Share the highlights in seconds, without any downloads or email attachments.

Create interactive, data-packed reports in a click. Ideal for keeping your boss, coworkers, or clients informed without hours of manual work.

  • Professional and polished – Build clean, easy-to-scan online reports for internal updates or client-ready presentations.

  • Acceso instantáneo – Share a link with real-time data and up-to-date performance metrics. No Brand24 account required.

  • Vistas personalizadas – Filter by date range, platform, or keyword so recipients see only what matters.

Qué incluye:

Clave positiva y negativa mentions, engagement, reach, and sentiment charts, resúmenes generados por IA, ffiltros lexibles.

Personalizable
Informes en PDF.

Build on-brand, client-ready reports in just minutes.

Decide exactly what makes the cut. From mentions and charts to core metrics and top influencers, trending hashtags, you can tailor the report to match your goals.

  • Totalmente personalizable – Enjoy total freedom to pick what goes in, and share only the mentions, charts, and metrics that matter.

  • Diseño de marca – Add your logo, colors, and short context notes for a professional look.

Lo que puedes incluir:

Resumen de mentions, volumen de mentions, alcance social y no social, contexto de la discusión, mentions más populares, perfiles públicos más activos, hashtags trending, etc.

Informes por correo electrónico.

Wake up to the recap and keep everyone updated on autopilot.

Send daily or weekly digests straight to your team's email so they stay on top of what matters, even if nobody opens the app.

  • Entrega automática – Get recurring summaries that arrive on schedule with zero extra work.

  • Easy to include others – Loop in clients, teammates, or your PR agency anytime.

Qué incluye:

Número de mention, cambios en el alcance de los medios sociales, número de interacciones, mention positivos y negativos, y principales mention de fuentes de medios sociales y no sociales.

Por qué utilizar Brand24 para mention analytics?

Foto de Phil Pallen

If I could recommend one social listening tool, it would definitely be Brand24. It has changed how I manage both my brand and my clients’ brands. Unlike most mention analytics tools that only scratch the surface, Brand24 offers robust features that track public perception, analyze competitors, and provide crucial customer insights.

Phil Pallen

Estratega de marca

Más información
de nuestros expertos.

Lay Kuen Y.

Lay Kuen Y.

Community Lead @ MailerLite

Es útil ver cómo surgen tendencias y patrones, sobre todo cuando se trata de la supervisión de marcas. Brand24 ayuda a filtrar el ruido y a destacar los mention significativos, lo que tiene un valor incalculable.

 

szymon szymanski xtb

Szymon Szymanski

Director de Crecimiento de XTB

Utilizamos los datos para verificar si la estrategia que hemos aplicado ofrece los resultados esperados. Desde esa perspectiva, Brand24 es una herramienta clave para evaluar nuestra eficacia como equipo de marketing.

Con frecuencia
Preguntado Preguntas:

What sources does Brand24 track, and how does it collect and categorize mentions in real time?

Brand24 tracks mentions across social media, news sites, blogs, forums, and review platforms. It collects posts in real-time and organizes them so you can see what matters quickly.

  • Use it for brand monitoring across 25 million+ public sources.

  • You can review reach, engagement, análisis de opiniones, and more with detailed analytics.

  • Filters help you narrow down what you need and get accurate results.

  • Brand24 also works as an ongoing seguimiento de las redes sociales tool, showing you all social media analytics, without any manual checks. Built for busy social media managers.

How can Brand24 help me protect my online reputation and respond faster when negative mentions start trending?

Brand24 helps you spot negative mentions early and react before they spread, providing real-time alerts and context.

  • Protect your online reputation by monitoring what people say about you in public.

  • Set alerts for spikes, keywords, or negative sentiment.

  • Jump into key threads and engage at the right moment.

  • Brand24 supports faster crisis management with anomaly detection and instant notifications.

  • Use these insights to enhance your replies and reduce confusion.

How can I compare my brand with competitors using Brand24?

You can benchmark your brand against others and turn data into clear reports. Then you can share updates with your team or clients in minutes.

  • Use the Comparison Tab to run competitor analysis using the same metrics for each brand.

  • Compare mention analytics such as mention volume, reach, engagement, sentiment, and more.

  • Create summaries and charts, then share insights as a link or PDF.

 

Find the one mention that changes everything.

Know what to fix, and what to repeat. No credit card, no commitment