How to Get More Engagement on TikTok? 22 Tips for 2025

TikTok now has 1.59 billion users, making it a perfect place for marketing! But to actually get noticed on the platform, you need an outstanding engagement rate on your TikTok account. A strong marketing strategy tailored to TikTok is essential for maximizing engagement. So, how to get more engagement on TikTok? Let’s find out!

Resumen rápido:

– Engagement rate is often measured by calculating the average number of likes, comments, and shares per video to assess how well your content resonates with your audience.

– You can use various tactics to improve engagement on TikTok and reach a broader audience, but focus on good video content to post consistently, emphasizing consistent and targeted content creation.

– Make sure to encourage viewers to comment and use different ways – video response, image comments, or tagging.

How to calculate engagement rate on TikTok?

It’s hard to improve something when you don’t know its current state.

So, before we dive into the ways to increase your TikTok engagement, I suggest checking your current engagement rate.

¿Cómo hacerlo?

First, go to your profile > TikTok Studio > Analytics.

Check your numbers for:

• Le gusta
• Comentarios
• Acciones
• Number of views

And use this formula to count it:

TikTok Engagement Rate = [(Total Likes + Comments + Shares)/Total Number of Views] x 100

Got it?

Well, let’s check whether you should worry or do your happy dance.

What is a good engagement rate on TikTok?

Well, TikTok is a relatively easy social platform to grow.

That’s why the optimal engagement rate on TikTok may seem higher than on other socials.

According to the RivalIQ report, the average engagement on TikTok is 5.7%.

So, we can take everything above it as a good sign and a good job.

What to do if yours is lower?

Let’s review 22 practical tips and make your TikTok engagement explode this year!

22 Tips to Increase Engagement on TikTok:

01 Conozca a su público

First of all, if you want people to engage with your content, you need to know who you are addressing. It would be quite complicated to come up with gripping ideas if you didn’t know who was on the other side of the screen.

That is why you should start improving your TikTok engagement by conducting an extensive audience analysis.

Check who is already your follower, and think of people who can potentially be interested in what you create, including new audiences who have not yet discovered your brand. Identifying your specific niche will help you better target your content and attract viewers who are most likely to engage.

You can simplify this process using the right tools.

I suggest setting up a Supervisión de TikTok project in Brand24. It lets you track all the online chats about yourself or your brand.

For instance, here’s a seguimiento de los medios de comunicación project for Charli D’amelio – a famous American TikToker.

Thanks to such a project, Charli could browse through Menciones de TikTok and see what people look for in her content, what they like and hate, and how to improve. These insights can be used to create more relevant content that resonates with your viewers.

02 Comprométase con su público

That’s the most crucial part of a successful TikTok strategy.

The comments section is a key area for interaction and feedback, so you cannot leave your followers with no answer to their comments and questions if you want to create a real relationship with them.

Make sure to keep your audience engaged by responding promptly.

Consejo profesional: Reply to comments with videos using video replies, which is a powerful engagement tool to make your answers more appealing.

Use the camera icon next to the box where you type in your comment to do it:

However, besides comments and questions under your own posts, you can be mentioned in other people’s content and comments, and not necessarily be aware of them.

When somebody doesn’t tag you in their post, you may never discover its existence.

That’s why using a media monitoring tool is a must – it gathers such mentions too!

That’s how I found this one:

Para aumentar las tasas de participación en TikTok, debes hacer un seguimiento de tus menciones en varias plataformas de medios sociales para mostrar a tu audiencia que sus publicaciones y comentarios te importan.

03 Aprovechar los contenidos generados por los usuarios

User-generated content (UGC) refers to posts created and shared by private users rather than a brand or company.

Encouraging your followers to develop TikTok content related to your brand or products can increase TikTok engagement.

It not only showcases your brand in a positive light but also creates a sense of community and connection with your followers.

Para aprovechar el UGC, puedes crear un hashtag de marca y animar a los usuarios a compartir sus contenidos utilizándolo.

You can also start a new dancing trend on the challenge.

💡 Featuring user-generated content on your profile provides social proof and shows your followers that you appreciate and value their support.

04 Vigile a sus competidores

The market and trends are ever-changing.

That’s why it’s good to be up-to-date with what is happening on other TikTokkers’ accounts. Seeing what works for them, you can adjust your strategy and ensure you don’t miss anything relevant to your niche.

For instance, let’s say you are in the beauty industry.

You could set up a seguimiento de las redes sociales proyecto con palabras clave para belleza, maquillaje, y cosméticos.

This way, you will be able to identify new trends in your industry and won’t miss out on new product releases.

Para limitar los resultados a TikTok, selecciona el icono de la aplicación en el panel lateral derecho. También puedes introducir el Influenciadores y compruebe su competidores.

05 Engage with other people’s content

Engaging with other people’s content on TikTok is a great way to increase your engagement rate.

By creating duets or stitches, you can tap into other creators’ audiences and boost the visibility of your content.

Duets allow you to create a split-screen video with another user’s content, while stitches enable you to use another user’s video and add your own TikTok content to it.

Consejo profesional: TikTok now enables you to comment with pictures – it’s a great way to draw attention to your profile by engaging with other people’s TikTok content.

Both duets and stitches can help you create unique and engaging content while giving credit to the original creator.

This is a great way to increase your TikTok engagement and build relationships within the TikTok community.

06 Colaborar con personas influyentes

Los influencers ya tienen seguidores en la plataforma y pueden ayudar a que tus publicaciones lleguen a un público más amplio.

Work together to create quality content that highlights both of your strengths. This can increase your redes sociales llegar a and engagement rates as your content will be exposed to the other influencer’s audience as well as your own.

Además, marketing de influencers puede ayudar a establecer su marca como una fuente creíble en su industria, lo que lleva a una mayor tasa de participación en el largo plazo.

Cuando elijas a los influencers con los que vas a colaborar, asegúrate de que encajan con tu marca y tu público objetivo. 

Brand24 le ofrece un Influenciadores tab for your keywords, which can greatly facilitate this choice.

Lee más sobre cómo encontrar influencers para tu marketing en TikTok aquí: How to Find TikTok Influencers?

07 Utilizar hashtags de tendencia

By incorporating popular hashtags in your video caption and content, you can expand your reach and get your videos in front of a larger audience.

When choosing hashtags, it’s vital to ensure they’re relevant to your content and popular within your specific niche, as using irrelevant hashtags can decrease your TikTok engagement.

Consejo profesional: Some creators add hashtags by typing them on their video and then making them super small – this way the TikTok algorithm sees them and pushes your content further without people noticing.

Para estar al tanto de los hashtags más populares en tu nicho, puedes utilizar Brand24 Hashtags de moda rango.

08 Siga a personas relevantes e inspírese

Another great way to increase your TikTok engagement is to check out other people’s accounts and observe how other users engage with their audiences for inspiration.

This can help you come up with new and creative ideas for your TikToks.

It’s also a great way to see what’s working well on the platform and discover the latest trends.

Don’t limit yourself to following people in your industry either, as you might find inspiration from creators in other niches or even just everyday people sharing their experiences.

Recuerda dar siempre tu propio toque a las ideas que tomes prestadas para que tu contenido sea fresco y original.

09 Abrazo TikTok Stories

If you’re looking to improve your engagement rates on TikTok, consider using the Historias función. Se trata de compartir fotos y vídeos sin editar.

Utilizando HistoriasCon esta herramienta, puedes ofrecer a tus seguidores de TikTok una visión de tu vida cotidiana y crear una conexión más personal con ellos, lo que se traduce en mayores tasas de participación.

By sharing authentic moments, you connect with your audience on a deeper level, making your content more meaningful and engaging.

10 Salto sobre tendencias

It’s crucial to stay updated with the latest trends on the TikTok app.

Creating engaging videos incorporating principal challenges and memes increases your chances of being featured on the coveted Para ti page. 

Leveraging viral trends (such as popular challenges, sounds, and memes that quickly spread across TikTok) can significantly boost your engagement and visibility.

This means increased video visibility and potential for more likes, comments, and shares.

By tapping into the pulse of TikTok trends, you can stay relevant and appeal to a broader audience, ultimately leading to higher engagement rates.

I like to use AI Brand Assistant to find relevant trends:

11 Utilice miniaturas llamativas

Las miniaturas son la primera impresión de tu vídeo y pueden marcar una gran diferencia a la hora de que alguien haga clic para verlo o no.

Utiliza una imagen o un fotograma de tu vídeo que represente bien el contenido y sea visualmente atractivo. Añade texto o emojis para que la miniatura destaque aún más.

Así que tómate tu tiempo para crear miniaturas atractivas para tus vídeos de TikTok y verás cómo se dispara tu engagement.

12 Utilizar varias opciones de edición

Un contenido creativo y atractivo es una de las claves de tu engagement en TikTok. Puedes conseguirlo fácilmente utilizando varias opciones de edición.

From adding music and filters to using effects and transitions – there are many ways to make your content stand out on the platform.

Innovative content creation, combined with creative editing, can truly set your videos apart and boost your reach.

Using these features creatively and effectively allows you to capture viewers’ attention and keep them involved throughout the entire video.

This can increase likes, comments, shares, and followers, ultimately helping grow your TikTok engagement rate.

So don’t be afraid to experiment with different editing options and find a style your audience will love.

PD. Recuerda que necesitas vídeos de alta calidad para competir con los TikTokers más populares.

13 Encuentra tu estilo propio y cíñete a él

Encontrar un estilo propio y ceñirse a él es crucial para tener éxito. presencia en los medios sociales en TikTok. Tu estilo debe reflejar tu personalidad y tus valores y resonar con tu público objetivo.

Una marca coherente es esencial para ayudar a los espectadores a identificar y recordar su contenido. También te diferencia de la competencia y te ayuda a crear una base de seguidores fieles.

Una vez que haya establecido su estilo, asegúrese de mantenerlo en todo su contenido. La coherencia en la marca y el estilo ayuda a generar confianza en la audiencia y aumenta el índice de participación.

So take the time to find your unique style – your TikTok account will thank you for it.

14 Utilizar herramientas de creación

TikTok’s creator tools provide advanced features that give you insights into your content’s performance and help you develop a strategy.

With their help, you can quickly get more engagement on your TikTok videos. The available features include:

• Analytics – allowing you to track your video’s performance, including views, followers, and more
• Creator Portal – providing you with helpful tips on growing your audience and improving your content
• Promote – an advertising tool that can help you gain more followers and direct traffic to your website
• TikTok Creator Next – a monetization program that rewards you for growing your TikTok community
• Q&A feature – this one deserves more attention and a separate paragraph

Para acceder a estas funciones, ve a tu perfil, pulsa el botón Menú y selecciona Herramientas del creador. A partir de ahí, puedes elegir la función que quieras utilizar.

15 Post regularly

Publicar regularmente en TikTok es esencial para mantener una fuerte conexión con tus seguidores y aumentar el engagement en la plataforma.

Además, el algoritmo de TikTok favorece a las cuentas que publican con frecuencia y constancia, lo que significa que es más probable que tu contenido se recomiende a un público más amplio y aterrice en la página para ti.

However, it’s essential to maintain a balance and refrain from posting too frequently, as this can lead to follower fatigue and lower engagement rates.

Por lo tanto, encontrar un horario de publicación regular que funcione para ti y tu audiencia es clave para maximizar tu participación en TikTok.

16 Go live

Las retransmisiones en directo de TikTok pueden ser una forma estupenda de conseguir un alto índice de participación y conectar con tu audiencia en tiempo real.

While other types of videos can be pre-recorded and edited, TikTok live streams provide a sense of authenticity and immediacy that appeals to viewers.

When you go live, your followers receive a notification, giving them a reason to open the app and tune in.

You can use the TikTok live stream feature to answer audience questions, share behind-the-scenes content, or even collaborate with other creators.

Al hacer TikTok lives, puedes construir una conexión más fuerte con tus seguidores, lo que también puede traducirse en un mayor compromiso en tus otros videos.

17 Find the best time to post

By analyzing your audience’s behavior, you can determine when they are most active on the app and schedule your posts accordingly.

Publicar durante las horas punta puede aumentar la visibilidad de su contenido y darle más posibilidades de llegar a un público más amplio.

Por otra parte, publicar en horas de menor actividad también puede ser beneficioso, ya que puede haber menos competencia por captar la atención.

Al publicar constantemente en diferentes momentos, finalmente descubrirás el momento perfecto para publicar tu contenido y obtener altas tasas de participación en TikTok.

You can check the best time to post in the “Hot Hours”:

I explain it further in this article: La mejor hora para publicar en TikTok

18 Use trending music

Utilizar música de moda es una estrategia efectiva para conseguir un alto engagement en TikTok. Las canciones populares pueden añadir una capa extra de entretenimiento a tus vídeos y atraer a los usuarios que buscan contenido con esas melodías.

TikTok ofrece una biblioteca de canciones que están de moda, lo que facilita encontrar la canción adecuada para tus publicaciones. La encontrarás en TikTok viral después de hacer clic en Añadir sonido al crear un nuevo vídeo.

Si aprovechas la música más popular, aumentarás las posibilidades de que tus vídeos aparezcan en los resultados de búsqueda o en el For Tu página y Ganar más visitas en TikTok y compromiso.

19 Promote your account on other social media platforms

Promoting your TikTok account on other social media channels greatly increases exposure and drives traffic to your content.

Sharing your TikTok videos on Instagram, Twitter, Facebook, or other platforms can attract a larger audience and get a good TikTok engagement rate.

Además, si añades tu nombre de usuario de TikTok a tu biografía en las redes sociales o compartes un enlace a tu cuenta de TikTok, puedes animar a tus seguidores de otras plataformas a ver tus vídeos.

Esta promoción cruzada puede ser especialmente eficaz si tiene una presencia fuerte en otras plataformas de medios sociales.

20 Do ‘POV’ videos

POV, standing for “point of view” videos, is an excellent way to get your audience to interact with your content. These videos place the viewer in a particular situation or experience, making them feel more connected to your content.

Los vídeos POV pueden ser una forma estupenda de mostrar tu creatividad y tus habilidades narrativas a la vez que te relacionas con tu público.

21 Be creative and innovative

With so many videos and creators on the platform, it’s crucial to stand out and offer something unique and eye-catching.

Creating an original TikTok video that’s entertaining, informative, or emotionally resonant is one way to capture viewers’ attention and increase engagement.

Incorporating current trends or challenges in a new and creative way can also help boost engagement.

Sin embargo, si se te ocurre tu propia idea de formato de vídeo y creas vídeos que se conviertan en virales, tendrás aún más posibilidades de que tu tasa de participación en TikTok se dispare.

22 Make sure your profile is fully personalized

Your TikTok profile is the first thing people see when they come across your content, so it’s important to make it unique and memorable.

Personalizing your profile can increase engagement by making it more appealing and trustworthy to potential followers.

Una biografía bien elaborada también puede ayudar a presentarse y a que la gente sepa qué tipo de contenido puede esperar de su cuenta.

Si dedica tiempo a personalizar su perfil, causará una buena primera impresión y aumentará la probabilidad de que la gente se interese por su contenido.

Conclusión

That was a lot to get through! Thus, it’s time for a short conclusion.

Increasing engagement on TikTok takes time, effort, and creativity. So, try different strategies and see what gives you the best outcomes!

Reflexiones finales:

• TikTok engagement rate is key to reaching new audiences, as it impacts the algorithm and dictates whether your content will appear on the For You page.
• You should check your TikTok analytics and tailor your strategy accordingly.
• Listen to your audience! People will usually tell you what they think about your content – just use the right tools to find this feedback.

Así que sal ahí fuera, sé creativo y diviértete. Start with a free Brand24 trial and check your TikTok analytics!