Collab Istanbul, a Turkish lifestyle marketing agency, uses Brand24 to manage their online presence. They track keywords in real-time to see what clients are saying about them on social media.
Brand24 helped them collect daily data during a rumor about one of their brand's boss running for chairman of a popular sports club.
It adds incredible value by allowing them to track keywords and intervene in potential crises. Custom reports and PDF reports are the most valuable features for Collab Istanbul, enabling them to share important metrics with their clients.