Check our list of every popular web and social media monitoring tool, and choose one for yourself!
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Fully manage your brand reputation across social media and other digital channels.
Gain valuable insights to improve customer care, enhance satisfaction, and grow sales.
Get instant access to social media conversations happening online.
Benchmark against industry leaders to always stay on top and outperform the competition.
Make informed business decisions and better understand your users with Brand24’s extensive and detailed analytics dashboard.
In today’s world, it is hard to keep up with all the online buzz. That’s when media monitoring comes in handy!
And it’s free, no commitment, no credit card, for 14 days!
When evaluating media monitoring tools, it's crucial to keep in mind what exactly you need them for. Maybe you have very defined and niche needs. For example, you need a tool with image recognition technology, which allows the tool to identify and track visual content associated with your brand. You may need it so that you can monitor the usage of your brand's logos, images, and other visual assets across various online platforms. Or maybe your public relations agency works for local businesses and needs advanced location filters.
If you spend a lot of time on social media monitoring, maybe consider whether the tools offer robust social media marketing features. You may need the ability to schedule posts, engage with your audience, and analyze the performance of your social media campaigns. These and other features can significantly enhance your social media management efforts and help you drive better results.
Also, look for media monitoring tools that provide actionable insights. It will help you to transform data into meaningful information and take informed actions based on the collected data. We live in an AI-driven world, and it would be a shame not to take advantage of it!
The ability to gain customer experience insights is another vital aspect to consider. It allows you to understand your audience's preferences, needs, and sentiments.
Pay attention to the tools' capabilities in monitoring your online reputation and handling local businesses, as well as their ability to track and analyze online reviews and identify influencers relevant to your industry.
All in all, take your time while searching for media monitoring tools and decide on the best alternative for your company.
Although other tools with paid plans may be more suitable for your needs, there are some free alternatives you may consider. Some free media monitoring alternatives include social media management platforms like TweetDeck, which allow you to monitor and engage with social media conversations. Many offer features such as social media monitoring, scheduling posts, and managing multiple social media accounts.
Another option is Google Alerts, which provides email notifications for specific keywords and mentions across the entire web. While these free alternatives may not offer the same comprehensive features as paid media monitoring solutions like Brand24, they can still be useful for monitoring online conversations and staying informed about your brand's presence.
If you are interested more in media monitoring, you can always use Google Analytics which is a web analytics tool that tracks and provides detailed insights into website traffic, user behavior, and conversions.
Yes, Brand24 is well-suited for small businesses. Its user-friendly platform and affordable pricing plans make it an ideal choice for small businesses seeking effective media monitoring solutions. With Brand24, small businesses can monitor their online presence, track social media mentions, and gain valuable insights into customer experience without breaking the bank. They can also increase their social presence and improve their customer care with personalized responses to social media mentions and questions.
The tool's features, including social media monitoring, sentiment analysis, reputation management, and analytics, provide small businesses with actionable data. It leads to making informed marketing decisions and enhancing their online presence.
Media monitoring tools like Brand24 have the capability to search the entire web, going beyond monitoring social media alone. They crawl websites, blogs, news sites, forums, and various other online sources to capture relevant mentions, conversations, and discussions related to your brand or industry.
But social media platforms strictly limit the information we can access, preventing them from obtaining more data than what the platforms openly share. So there may not be full coverage for platforms like Linkedin or Facebook, and social monitoring can be difficult.
Comprehensive web coverage ensures that you have a holistic view of your brand's online presence. It allows you to monitor discussions happening across various platforms. By monitoring the entire web, media monitoring solutions provide comprehensive data and an accurate understanding of how your brand is perceived. It helps you stay informed, engage with your audience effectively, and protect your online reputation.