The Best Free Tools to Monitor Hashtag Performance
With Twitter, Instagram and Facebook analytics lacking the capacity to monitor hashtag performance, hashtag tracking tools are becoming more and more popular these days. If you’re into social media marketing, let’s have a look at free hashtag tracking tools.
Tracking hashtag performance may come in handy on a couple of occasions:
- To measure social media reach of your hashtag campaign and its mentions
- To measure social media engagement around your hashtag
- To discover social media sentiment around a hashtag
- To track social media reach of your brand hashtag
- To measure the results of a marketing campaign
- To spot top influencers who that mention your hashtag
- To learn who and where shares your content
- To measure the performance of hashtag marketing campaign
Here’s a short video that explains how to track your hashtag:
There’s plenty of tools to monitor hashtag performance. In this blog post, we’ll discuss 5 best hashtag tracking tools.
It’s a media monitoring and analytics tool that, among many features, offers social media and hashtag analytics, all real time data.
It monitors and analyzes your hashtag mentions across social media, websites, blogs, discussion forums, review sites, video platforms, and other publicly available sources online.
Brand24 is a great way to monitor your hashtags in real time on:
What’s more important, hashtag monitoring is just one feature of Brand24 – the tool allows you not only to monitor but also to analyze hashtag performance and more.
The Analysis tab inside the tool holds plenty of data that presents you with a better context around your hashtags.
Some of the most important metrics you should focus on are:
- The volume of mentions
- Social media reach of a hashtag
- The volume of engagement
- Sentiment analysis around a hashtag
- Other popular hashtags
- Context of discussion
Using Brand24, you can monitor the engagement the mentions of your hashtag generate, including comments, likes, and shares.
It’s great way to track the performance of your marketing campaigns on Twitter and Instagram.
The most active and influential mentions give you an opportunity to identify people who use your hashtag the most. Are there any influential social media users talking about your hashtag or brand? Has an influential website been talking about your hashtag campaign? It’s all here + more!
Brand24 is a paid tool, starting $49, however, it has a free 14-day trial period. You can give it a try here.
Another awesome tool that lets you monitor hashtag performance is RiteTag which is a part of RiteKit. It’s a great tool for monitoring what hashtags are currently trending on Twitter and Instagram.
RiteTag provides plenty of data, including Estimated Hourly Statistics, Daily Averages, popular accounts using a hashtag and more. The tool also suggests trending hashtags that increase discoverability and exposure, tells which hashtags get seen over time and which hashtags are becoming less popular.
The tool has also a browser extension which indicates if hashtags you want to use are trending, have some potential, or not at all.
The free version of RiteTag has a limited range of options. The yearly subscription costs $49.
Keyhole is a social media analytics tool that gives the opportunity to monitor hashtag performance on Twitter and Instagram. The tool provides plenty of data, including reach, the number of posts, users, impressions, and more.
Keyhole has also account-level analytics and the Optimization feature that analyzes hashtag performance of a given account. It’s a good way to find out if given hashtags work in terms of engagement. What’s more, the tool suggests how to improve your post strategy, optimize post length, and timing.
What’s quite convenient is that the most related hashtags are represented as a tag cloud. It clearly presents the bigger picture.
The tool offers a free trial period. Pricing plans start at $132 monthly, billed annually.
Similarly to RiteTag, Hashtagify lets you discover the most trending hashtags and other, relevant hashtags. There are not many free hashtag monitoring tools out there, but Hashtagify is certainly one of them.
Here’s what it looks like exactly.
In the basic mode, Hashtagify presents relevant hashtags in a bubble. By hovering over a hashtag, the tool displays data about popularity and correlation from the main hashtag. There’s also the Advanced mode which allows digging deeper into related hashtags, or Table mode showing popularity, weekly trends, or correlation.
The above-mentioned features are free of any cost. However, paid version of Hashtagify offers a lot more with a subscription starting at $9.99.
Our last tool to monitor hashtag performance comes particularly useful in the case of Twitter chats. The tool allows tracking hashtags and joining Twitter chats.
The tool has directories that allow aggregating hashtag relevant to a given topic, for example, business, conferences, events and so on so forth. You can also register your hashtag and create a hashtag landing page displaying conversations from the Twitter chat.
The tool is completely free!
Another great hashtag tracking tool can be found in Awario, a web and social media monitoring tool. Awario, similarly to other monitoring tools have plenty of features that analyze online buzz.
With their hashtag tracker and analytics tool, you can help yourself with:
- Finding the right hashtag on the basis of social media popularity and engagement
- Hashtag monitoring on Twitter, YouTube, Reddit, Instagram and Facebook in real time
- Hashtag analytics and metrics analytics in a marketing campaign
- Event management and social media engagement thanks to tracking hashtags in real time
- Sentiment analysis around a hashtag, marketing campaign, brand
- Reporting collected data
- Language and location analytics
Apart from hashtag data and analytics, Awario finds social media profiles that use your hashtags which is a great help in finding influencers or brand ambassadors.
“Advanced AI-based Self-learning Twitter Tracking Tool”
It’s another great tool one can use to track hashtags, this time only on Twitter, is TrackMyHashtag. The tool can track and analyze any profiles, hashtags or keywords from Twitter.
What’s interesting, the tool claims to collect both real time and historical hashtag data. TrackMyHashtag is said to offer historic data starting from 2006. It’s quite rare for hashtag analytics tools to track historical data. Cool!
When it comes to analytics, the tool analyzes hashtag campaigns on various levels:
- Social media reach
- Daily and weekly pattern of tweeting
- Most retweeted and liked tweets
- Top URL
- Top image and video
- Top related hashtag
More than that, TrackMyHashtag lets you find top influencers on the basis of engagement, reach and the number of followers they have.
Another hashtag tracking tool worth mentioning is TweetDeck. It’s not only a popular hashtag tracker, but also an all-in-one Twitter tool. Importantly, it’s completely free of any cost and works in real time
The tools is basically a huge dashboard with customizable columns that lets you manage Twitter more effectively. You can set it up to your own preferences and display timeline, mentions, direct messages, lists, popular trends, favorites, search results, top trending hashtags, or all tweets by or to a single user.
Speaking about hashtags, you can track at least few of them. The tool isn’t that strong when it comes to analytics, but offers effective and real time hashtag tracking tools.
Another quite popular tool to track and analyze hashtags is Talkwalker.
It’s a social media monitoring and analytics tool which offers hashtag analytics across more than ten social networks and 150 million websites, blogs and forums.
When it comes to hashtag metrics, Talkwalker tracks volume of mentions, engagement, reach, and other metrics.
Talkwalker also enables users to perform competitor analysis within social media and hashtag usage. The tool can recognize top themes and new hashtags used by competitors.
Also, the tool identifies top profiles who use the hashtags you track so that you can find potential brand ambassadors or influencers. Another interesting feature worth checking out is comparison of top posts that get the highest engagement. It’s a nice overview of what resonates with your competitors’ audiences.
All Hashtag is one of the top free hashtag tracking tools.
The tool has a few components:
The most interesting stuff is in Analytics component. All you need to do is enter your hashtag, press one button, and there you have it.
The first chart presents the popularity of your hashtag within its category based on the use. Then, there’s another chart which shows popularity of your hashtag in comparison to all time most popular hashtags.
Other than that, All Hashtag lets you create your own hashtags and find in no time the most popular hashtags to use in your marketing and social media campaigns.
The Science of Hashtag Tracking
Hashtag tracking is important for a number of reasons:
- It’s an important aspect of event marketing. A dedicated event hashtag allows identifying and engaging people in real time. This way, you can find participants in a need of assistance, initiate networking, gather feedback, measure the social media reach of your event hashtag and more.
- It allows measuring your brand awareness through social media reach: If your company uses a dedicated hashtag, you can monitor how it performs in social media: how many people mention it, where does it appear most frequently, what the social media reach and engagement are and more. Combining all of them will give you an idea of how your company is perceived online.
- It lets you track and analyze your marketing campaigns: It’s good to create dedicate hashtags that will support your marketing campaigns. Then, you can easily measure its social media impact by looking at the number of mentions, engagement, influential sources mentioning your hashtag.
- It helps in identifying potential brand advocates for your business: By looking at the most active and influential authors, you can find your potential brand ambassadors. They can recommend your product to their audience.
- It analyzes the context of discussions that accompany your hashtag:
This one gives you an instant insight into a broader context your hashtag is used in. It displays most frequently appearing words in relation to your hashtag.
- It shows the sentiment of mentions containing your hashtag: It’s a language filter that shows you positive, negative and neutral mentions.
You don’t have to visit each social media platform and manually look for your hashtag mentions – in Brand24, you can browse all of them in one place.
Free Hashtag Tracking Analytics
If you want to monitor hashtag performance, you can give a try to Brand24. It’s absolutely free.
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