What did Brand24 change in your work routine?
We want our campaigns to reach the most people within our target markets. Thanks to Brand24, we can better track and determine which of our partners have the highest reach.
The influencer score also helps us with influencer outreach. We can now check our organic social mentions for those with the highest influencer score so we can reach out and propose collaboration.
Reaching out to influencers is hard enough, but knowing that they’ve already engaged with our content gives us a foot in the door, as we know that they’re already interested in what we’ve created.
Guest Blogging and Collaboration
In the same vein as influencer outreach, Brand24 is helping us choose the potential partners that have similar audiences to ours. By being able to exchange guest blogs and other forms of collaboration, we’re able to create a win-win situation where we leverage each other’s audiences.
This kind of collaboration is invaluable to us, and we only want the best quality partners who are just as customer-centric as we are. Brand24 helps us find the perfect partners for those goals.
Repurposing and Extending External Content
In seeing our social reach and our external content across the web, we can accurately measure which pieces of external content are performing the best. Internal content, or what’s published by us on our blog and social accounts is easy to track.
But as any social marketer knows, tracking the performance of external content can be a nightmare. Luckily, we can see just how much reach each piece of external content is getting on social media, without having to go into each individual post and look up the social accounts of who’s shared or liked it.
This helps us create better external content for future collaboration and teaches us which pieces our potential customers prefer.
Brand Awareness and The Press
We mentioned before how difficult measuring external brand awareness is. Now, we can track every time a press release gets picked up, or statistics from our reports get mentioned.
Even better- we can now see which of our press releases were the most successful, and what kind of data our audience best responds to. This helps us know what data to choose for future content creation.
We released a press release in January that we thought didn’t get picked up as much as some of our previous press releases. In February, we launched another on Valentine’s day statistics to see if maybe releasing data around an event would create more buzz.
As it turns out, data released around events were what ecommerce marketers wanted to know about the most. Our February press release was picked up 42% more than January’s press release, confirming our overall hypothesis.
We would have never known that if it weren’t for Brand24.
In knowing exactly what data our current and future customers need is important to us. We want to provide quality content that will help our customers succeed with Omnisend- creating reports with the data that helps them do that is paramount