How does Rethink Canada use media monitoring to track social media campaigns?

Paulina Wałczyk
February 9, 2021
12 min read


Rethink Canada, an independent creative agency, uses Brand24 for media monitoring to track social media campaign effectiveness.

They collect mentions from influential Instagram and Twitter accounts, aiding their case studies.

Brand24 provides actionable social media KPIs and separate reach analysis. The agency leverages this data to evaluate campaigns, make data-driven decisions, and gather real-time insights for future initiatives.

Media monitoring enhances internal analysis and helps deliver valuable results to clients.

1. About the client

Rethink Canada

Rethink is an independent creative agency.

We create brand clarity, relevance, excitement, and momentum.

Our goal is to build your brand and boost your business. We implement a rigorous creative process to consistently generate more and more quality ideas — proving that creativity and discipline do go together.

Rethink has been named The Effies 2020 North American Independent Agency of the Year, The Effies 2020 Canadian Independent Agency of the Year, The Effies 2020 Grand Prix, Strategy Magazine’s Agency of the Year (plus Gold Design and Silver Digital Agency of the Year), and has topped the 2020 Creative Report Card.

2. Interview

What is the main usage for Brand24? What do you use Brand24 for and how do you make that happen?

We use media monitoring to track the effectiveness of our campaigns, specifically within the social media realm.

We use the results of campaign monitoring to help us build case studies that demonstrate our work’s effectiveness.

First, our creative teams notify us about any social media-based campaigns that are set to go live. We then set up our campaign keywords prior to launch, to ensure that we’re getting the most accurate results in terms of reach and mentions.


print screen showing data from media monitoring tool


Brand 24 helps us collect mentions from notable Instagram and Twitter accounts. These mentions are particularly useful for these case studies.

We also use data monitoring data to show our work.

We can use media monitoring data in many different aspects of agency life.

In addition to providing data that is useful to internal campaign analysis, Brand 24 media monitoring allows us to gather learnings for our clients in real time, that can be applied to future campaigns.


print screen showing data from brand24

What is the most important KPI you get from Brand24?

Brand24 gives us actionable social media KPIs.

We can see the metrics that matter to us right in the dashboard.

Thanks to Brand24, we can see the estimated reach of our content right away.

Moreover, it allows us to examine social and non-social media reach separately. This gives us more information about our content performance.

When we combine the analytics with mentions tab and sentiment analysis and we have all the information we need to succeed.


print screen showing data from brand24 dashboard


Nice to see you scrolled all the way down here! Here at Brand24, we really enjoy hearing our customers' success stories. This assures us of the tool's utility and makes us proud that we can help you with whatever you use our tool for.

Maybe you also happen to use Brand24 in your day-to-day work and want to share your case with the world. If so, feel free to write me!

Till the next case study. Toodles!

Waleria Pagowska
Product Marketing Specialist