How does Speck Media use Brand24 to find trending hashtags?

Paulina Wałczyk
May 26, 2021
12 min read


Speck Media utilizes Brand24 to discover trending hashtags and popular topics related to their clients' products or services on social media. They incorporate these hashtags into client posts and use popular words for podcast and video titles.

The key metric they value is the number of views or listens on their content, achieved by leveraging the popular words found through Brand24.

The ability to filter mentions using secondary keywords and target specific social channels is highly valuable to Speck Media.

1. About the client

Speck Media

Spec Media is a committed social media firm that strives to generate positive outcomes for its clients. With a diverse client base of over 200, Spec Media offers a wide range of services, including social media strategy, management, advertising, influencer partnerships, content creation, and more.

The team at Spec Media possesses extensive expertise in every facet of social media, ensuring a wealth of intellectual capital. They firmly believe that the social media story is a crucial element of any brand, and they are confident that Spec Media is the ideal partner for both business and social media agency needs.

2. Interview

What is the main usage for Brand24?

I use Brand24 for finding topics, related to our client’s product or services, that are trending across social media. I especially look at hashtags that are trending and related.

We have used the popular hashtags in posts for our clients and the popular words to form titles for podcasts and videos.

What is the most important KPI you get from Brand24?

Views or listens on our content by using popular words we found through Brand24.


What features do you find most valuable?

Being able to limit the mentions showed using secondary keywords, and filtering social channels in which we can see they appear.



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Waleria Pagowska
Product Marketing Specialist