We do a considerable amount of research at Omnisend, and publishing those results not only drives brand awareness for us, but it helps our customers make better marketing decisions.
Before, we had to guess and try to search for the data we included in our press releases. However, for news sites that don’t republish the press release as an exact match, this is a lot of time that could be spent doing more research.
With Brand24, we can measure how many of our press releases have been picked up and published in news sites across the web. The best part is that we just have to click a button to see them all.
The Impact of Partnerships on Mentions and Brand Awareness
Another big part of our 2019 marketing strategy at Omnisend is all about collaboration. Whether we’re writing influencer/expert roundups, or our CEO is recording a podcast, or we’re exchanging guest blogs, the central theme is about working together.
Before, we had to estimate the influencer quality of those with whom we partnered. We also had to rely on social mentions to notify us of when they shared content we participated in.
Now, with Brand24, we can keep on top of this strategy so much easier. We don’t have to bounce around to each platform to track our mentions, they’re all in one place.